|
Training for Book Authors
|
|
|
Other Resources for Book Authors & Publishers
|
|
|
Please Support Our Advertisers
|
|
|
|
|
|
Garmin Dominates US Market for GPS Devices - But Stock Still Takes a Big Hit
Copyright (c) 2008-2023 Jim Woods and Paul Carton
When you’re in need of directions, there’s no better device than a GPS.
But when it comes to mapping out winners and losers in the GPS devices marketplace, we turn to the guidance of our 15,000-member ChangeWave research network. And what they’ve told us is that Garmin (GRMN) - the top GPS manufacturer in the world - has achieved near total domination of the U.S. marketplace.
During February we conducted two ChangeWave surveys on global positioning systems - one on consumer GPS trends (n = 3,773) and the other on corporate purchasing trends (n = 2,013). Here’s what we found:
Consumer GPS Trends
Our February 18-25 survey of consumers who own a GPS navigation device, shows Garmin with a 56% market share - an increase of 4 percentage points since the previous survey in January 2008. Garmin’s percentage towers over its closest rival Magellan, which captured only 12%.
Looking at the next 90 days, Garmin (54%; up 5-pts) remains first on the map in terms of planned consumer purchases of GPS navigation devices. TomTom is second with 8% (down 1-pt), and Magellan has fallen to third place with just 4% (down 2-pts).
Corporate GPS Trends
In our February 11-15 corporate buying survey, Garmin is also the dominant leader with a hefty 58% share of the corporate GPS market. That’s a full 11-pts higher than the previous corporate buying survey in November 2007.
Magellan also gained some corporate ground since the previous survey (12%; up 4-pts), even as TomTom’s numbers have fallen to 9%, down 3-pts since November.
Going forward it’s more of the same, as Garmin is dominating planned corporate GPS purchases for the 2nd Quarter with a 56% market share That’s a huge 10-pt jump since November.
Magellan takes second with 10% (up 2-pts), while TomTom limps in at 5% (down 7-pts).
Best Quarter in History? Now Wait a Minute.
Garmin’s February 20th quarterly earnings call has confirmed our ChangeWave survey findings, with the company stating flat out that it was the “best quarter in our history.”
Garmin reported earnings per share of $1.39, on sales of more than $1.2 billion - a 99% increase from a year earlier, with profits up an impressive 70%. Analysts had projected earnings of just $1.12 per share. To top it off, the company stated that its outlook for the rest of 2008 remained strong.
So with all that good news, you might wonder why Garmin’s share price took a big 20% hit in the weeks immediately following their quarterly earnings announcement. Or why Garmin’s stock price is now down nearly 60% from its 52-week high.
According to Wall Street analysts, the combination of significantly lower profit margins for Garmin (down more than 15%) and a retrenchment in U.S. consumer spending has undermined Garmin’s stock price. In addition, Garmin's average unit selling price dropped precipitously last quarter, and their CFO recently predicted it will drop another 20% in 2008.
Another factor is the continued slowdown in U.S. consumer spending. Our February survey found an astonishing two-in-five U.S. respondents (39%) saying they’ll spend less over the next 90 days than they did a year ago - 5-pts worse than our January 2008 survey.
The decline in spending is occurring across all income levels. But most ominously - not only for Garmin but for the entire GPS devices industry - the survey showed consumer electronics spending in the midst of a major slowdown.
To put this in perspective, it’s the weakest outlook for electronics spending ever recorded in a ChangeWave survey.
Given such a slowdown, it’s understandable why Garmin and so many other high flying electronics stocks have had an extremely rough go of it lately. But despite shrinking profit margins and an extremely tough consumer spending environment, our latest ChangeWave surveys show Garmin is gobbling up share in the high growth GPS market.
The verdict is out on whether Garmin can return to its previously lofty heights - but it’s a company investors should be watching closely.
|
The ChangeWave expert research network is composed of 15,000 highly qualified professionals. Members are surveyed weekly on a range of topics, and ChangeWave converts the findings into proprietary reports. Visit us to see more ChangeWave GPS findings and to receive ChangeWave Technology Alerts.
|
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Technology Articles || Related Categories: Shopping Articles
10 Most Recent Articles Written by Jim Woods and Paul Carton
Most Recent "Technology" Articles
How MrBean Led the Computer Industry
Written by: Jennifer Robinson |
Distributed: 2010-11-02 |
Word Count: 917 |
Page Views: 5200
| Votes: 5 |
Rating: 1.00
1955 seemed like any other year to most people, but
unbeknown to the world '55 was to prove the arrival of the
geeks. Steve Jobs, Bill Gates, Tim Berners-Lee and Eric
Schmidt were all born in 1955.
The Definition of Renewable Energy - Present and Future Outlooks
Written by: M.S. Rochell |
Distributed: 2010-07-29 |
Word Count: 563 |
Page Views: 4622
| Votes: 3 |
Rating: 2.00
The definition of renewable energy does not just include
wind, solar, water and geothermal energy sources. There are
some exciting new possibilities for harnessing a new and
little known form of renewable energy that is already in
abundant supply in our world.
Do-It-Yourself Automotive Axle Assembly Repair Tips and Tricks
Written by: Quinton Becker |
Distributed: 2010-05-11 |
Word Count: 619 |
Page Views: 7384
| Votes: 23 |
Rating: 2.52
Replacing an axle assembly is not as difficult as you may think.
For front-wheel drive cars, and for some rear-wheel drive cars,
this can be a do-it-yourself job. You will want to review the
repair manual of your vehicle to decide, based on your own
mechanical skill, whether you feel comfortable tackling this
project yourself.
Car Antenna Replacements Are Quick And Easy When You Know What To Do
Written by: Quinton Becker |
Distributed: 2010-05-04 |
Word Count: 586 |
Page Views: 18254
| Votes: 41 |
Rating: 1.90
Antennas are not the most durable parts of a vehicle, and are
prone to requiring replacement or repair. There are many ways in
which a car's radio antenna may be damaged. Unfortunately, one
of the most common causes for antenna damage is vandalism... The
good news is that repairs are fairly easy and straight-forward.
In this article, we will tell you how-to replace a retractable
car antenna.
Do-It-Yourself With a Automotive Service Or Repair Manual
Written by: Quinton Becker |
Distributed: 2010-04-22 |
Word Count: 809 |
Page Views: 5573
| Votes: 16 |
Rating: 1.75
It can be quite expensive to have your car in a mechanic's
garage these days. Even fees for oil changes and tire rotations
have increased dramatically over the years. One way to save money
on these types of expenses is to buy the parts and tools needed
and do the maintenance or make the repairs by yourself. Having
the right manuals on hand will help you to handle those tasks
with ease.
Blu-ray Players Loading Times
Written by: Titus Hoskins |
Distributed: 2010-04-21 |
Word Count: 322 |
Page Views: 6258
| Votes: 5 |
Rating: 0.80
The disc loading times of Blu-ray Players have always been a
tricky issue with users. Why does it take forever for
Blu-ray discs to load? Why are there no menus? Find out the
answers by reading this informative article...
Big Brake Kits Offer Extra Stopping Power for Family and Performance Cars
Written by: Quinton Becker |
Distributed: 2010-04-15 |
Word Count: 617 |
Page Views: 5497
| Votes: 24 |
Rating: 2.00
From the car aficionado to the daily commuter, all drivers should
consider improving the safety of their vehicles. One of the best
safety improvements available on the market is the addition of a
big brake kit. Brakes are obviously critical in any car. But if
the horsepower in a vehicle has been amplified, and the breaks
have not been adjusted to accommodate that horsepower, it is
likely that problems will occur.
Cutting IT Costs: A Software Change May Be “Just The Ticket” To Trim Your Bottom Line
Written by: Clark Tanner |
Distributed: 2008-07-22 |
Word Count: 649 |
Page Views: 4839
| Votes: 5 |
Rating: 1.60
Current economic trends are forcing more and more companies to
look for creative ways to reduce spending. When Senior Management
decides to cut the budget across the board, even IT departments
feel the crunch. That is why CTO's and IT Directors now have a
new mandate. They must scrutinize every dollar they are spending,
and make a decision as to what expenses are tied to 'must
haves' versus 'nice to haves'.
123di V5: A Review of the Digital Photographer's Library In A Box
Written by: Royce Tivel |
Distributed: 2008-04-24 |
Word Count: 1519 |
Page Views: 5003
| Votes: 5 |
Rating: 0.20
123di contains much more than just the practical tutorials for
image processing. It has comprehensive theoretical coverage on
the technical aspects of digital photography. These sections are
great for understanding technical areas that can help you both
select your photographic equipment and use it effectively. 123di
explains both the *why* and the *how* of digital photography.
The Many Pay Offs And Benefits To You From Having A Good Auto Fuel Economy
Written by: Benji O. Anosike |
Distributed: 2008-04-08 |
Word Count: 1758 |
Page Views: 4575
| Votes: 11 |
Rating: 1.09
Just about everybody and every institution in the society,
including the government of the day, frequently tell us that
having lower prices and costs for fuel would be just about the
most desirable and beneficial thing for the society and for
almost everybody - economically, politically, and militarily.
Most Viewed "Technology" Articles
How to Download Voicemail Messages and Save to CD or MP3
Written by: Howard Richman |
Distributed: 2007-11-07 |
Word Count: 999 |
Page Views: 157954
| Votes: 131 |
Rating: 3.15
Have you ever wanted to permanently backup your answering machine
messages or store your voicemail messages to your computer before
they are auto-erased? Learn how to permanently save those cute
messages from your children or important business messages.
Car Antenna Replacements Are Quick And Easy When You Know What To Do
Written by: Quinton Becker |
Distributed: 2010-05-04 |
Word Count: 586 |
Page Views: 18254
| Votes: 41 |
Rating: 1.90
Antennas are not the most durable parts of a vehicle, and are
prone to requiring replacement or repair. There are many ways in
which a car's radio antenna may be damaged. Unfortunately, one
of the most common causes for antenna damage is vandalism... The
good news is that repairs are fairly easy and straight-forward.
In this article, we will tell you how-to replace a retractable
car antenna.
Advantages and Disadvantages of Various Types Of Truck Bed Liners
Written by: Thomas Maverick Tucker |
Distributed: 2006-08-29 |
Word Count: 840 |
Page Views: 9679
| Votes: 21 |
Rating: 1.76
A vehicle is typically the second largest purchase that a person
will make in his or her life, second only to a home. Because of
the high cost of automobiles, it makes sense that you would want
to do the best job that you can to protect your investment. There
are many ways that you can protect your vehicle and if you have a
pick up truck, you will most likely want to protect the bed of
your truck with a bed liner.
ITIL 101: Understanding the Basics
Written by: Anne Sych |
Distributed: 2007-01-11 |
Word Count: 488 |
Page Views: 8938
| Votes: 16 |
Rating: 1.75
In the world of IT management, ITIL is the buzzword being heard
around the globe. So what is ITIL and how does it affect your
organization? Let's take a closer look!
Analysis of Candlepower, Lumens, LUX and Foot Candles
Written by: Magnalight |
Distributed: 2008-02-20 |
Word Count: 774 |
Page Views: 8172
| Votes: 15 |
Rating: 2.73
LUX represents the amount of useful light that enables you to see
something at that distance. For example, if I took a book and
walked out 100 feet, how much light would I have to read by?
Tissue Culture Applications To Improve Crops of Strawberries, Raspberries, and Blackberries
Written by: Patrick Malcolm |
Distributed: 2006-09-22 |
Word Count: 763 |
Page Views: 7946
| Votes: 24 |
Rating: 2.08
Why berry plants "run out" and what is being done about it.
Do-It-Yourself Automotive Axle Assembly Repair Tips and Tricks
Written by: Quinton Becker |
Distributed: 2010-05-11 |
Word Count: 619 |
Page Views: 7384
| Votes: 23 |
Rating: 2.52
Replacing an axle assembly is not as difficult as you may think.
For front-wheel drive cars, and for some rear-wheel drive cars,
this can be a do-it-yourself job. You will want to review the
repair manual of your vehicle to decide, based on your own
mechanical skill, whether you feel comfortable tackling this
project yourself.
Using Security Cameras
Written by: Jerry Tarrer |
Distributed: 2007-04-23 |
Word Count: 736 |
Page Views: 7373
| Votes: 12 |
Rating: 3.58
Crime continues to rise not just in a physical sense but also in
the world of white-collar business. Security cameras have become
a worthy ally to many in the detection and prevention of crime. A
simple observation of the city will tell you security cameras are
everywhere these days. Once used in their infancy as a
traffic-monitoring device, remote security cameras are becoming
the weapons of choice in the war against terrorism and crime
around the world.
How To Get the Best Lighting For your Photos
Written by: Cheryl Miller |
Distributed: 2006-05-31 |
Word Count: 576 |
Page Views: 7188
| Votes: 28 |
Rating: 1.86
Lighting will make or break your photo. You can do all sorts
of experiments with lighting to really make some stunning and
amazing pictures. Before we go into that lets go over a few
points about lighting that will make your photo picture
perfect.
How to Counter - Spy Phone Invasions of Privacy
Written by: Jerry Tarrer |
Distributed: 2007-02-23 |
Word Count: 973 |
Page Views: 6556
| Votes: 21 |
Rating: 2.10
The rise of electronic bugging, terms used in phone spying, how
to protect yourself from electronic bugging.
Highest Ranked "Technology" Articles
Using Security Cameras
Written by: Jerry Tarrer |
Distributed: 2007-04-23 |
Word Count: 736 |
Page Views: 7373
| Votes: 12 |
Rating: 3.58
Crime continues to rise not just in a physical sense but also in
the world of white-collar business. Security cameras have become
a worthy ally to many in the detection and prevention of crime. A
simple observation of the city will tell you security cameras are
everywhere these days. Once used in their infancy as a
traffic-monitoring device, remote security cameras are becoming
the weapons of choice in the war against terrorism and crime
around the world.
How to Download Voicemail Messages and Save to CD or MP3
Written by: Howard Richman |
Distributed: 2007-11-07 |
Word Count: 999 |
Page Views: 157954
| Votes: 131 |
Rating: 3.15
Have you ever wanted to permanently backup your answering machine
messages or store your voicemail messages to your computer before
they are auto-erased? Learn how to permanently save those cute
messages from your children or important business messages.
Analysis of Candlepower, Lumens, LUX and Foot Candles
Written by: Magnalight |
Distributed: 2008-02-20 |
Word Count: 774 |
Page Views: 8172
| Votes: 15 |
Rating: 2.73
LUX represents the amount of useful light that enables you to see
something at that distance. For example, if I took a book and
walked out 100 feet, how much light would I have to read by?
Diesel or Gas - Loud Smoking Dinosaur or Fuel Gulping Monster
Written by: Simon Byholm |
Distributed: 2007-06-27 |
Word Count: 852 |
Page Views: 4896
| Votes: 19 |
Rating: 2.63
In this article I'm going to discuss the properties of the
diesel and gas engines, and compare them to each other. I'm
specifically referring to their use in automobiles.
Do-It-Yourself Automotive Axle Assembly Repair Tips and Tricks
Written by: Quinton Becker |
Distributed: 2010-05-11 |
Word Count: 619 |
Page Views: 7384
| Votes: 23 |
Rating: 2.52
Replacing an axle assembly is not as difficult as you may think.
For front-wheel drive cars, and for some rear-wheel drive cars,
this can be a do-it-yourself job. You will want to review the
repair manual of your vehicle to decide, based on your own
mechanical skill, whether you feel comfortable tackling this
project yourself.
An Automobile Driver? Several Benefits Why It Pays You Dearly, Any Way, For You To Have A Good Fuel Economy
Written by: Benji O. Anosike |
Distributed: 2008-03-31 |
Word Count: 1757 |
Page Views: 4981
| Votes: 14 |
Rating: 2.50
Following below, are some of the most significant reasons and
benefits, aside from simply the personal economic or financial
benefit accruing to the individual motorist, why it will still
pay you, any way, to have a life of good fuel economy any way,
regardless.
The Importance of Proper Sanitization in the Homebrewing Process
Written by: Mark Thurnau |
Distributed: 2006-08-24 |
Word Count: 628 |
Page Views: 4667
| Votes: 17 |
Rating: 2.41
Sanitization is perhaps the most vital step that must be
consistently undertaken during the entire process of homebrewing
process, yet it is perhaps the one aspect of homebrewing that is
most often rushed or overlooked. Problems with sanitization are
the number one reason why homebrew beers fail.
The Future Of Inkjet Cartridges - Could it be Without Cartridges?
Written by: Rich Martin |
Distributed: 2007-04-24 |
Word Count: 434 |
Page Views: 4301
| Votes: 10 |
Rating: 2.40
I do not know about you, but I do remember the days of the first
Polaroid camera that would develop a black and white or color
picture in just one minute. Wow, at that time, it was great. You
did not have to wait days to receive your pictures. I know I am
dating myself, but there is a reason why I am telling you this
story. There could be a similar story brewing for the future of
inkjet cartridges.
7 Good Reasons For Buying A Laptop Online
Written by: Titus Hoskins |
Distributed: 2008-03-31 |
Word Count: 885 |
Page Views: 6316
| Votes: 8 |
Rating: 2.13
Ever wonder why more and more people are purchasing their laptops
online? Well, now you can discover what they already know... here
are 7 good reasons to buy your laptop online.
How to Counter - Spy Phone Invasions of Privacy
Written by: Jerry Tarrer |
Distributed: 2007-02-23 |
Word Count: 973 |
Page Views: 6556
| Votes: 21 |
Rating: 2.10
The rise of electronic bugging, terms used in phone spying, how
to protect yourself from electronic bugging.
|
|
|
|
|
|
|
Article Reprint Rights
|
This work is
licensed under a
Creative Commons
License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 663
Total Views: 4308
Article Rating: 3.00 of 5
Votes Cast: 6
More Articles By Author:
Articles On This Website
Last Distribution Date:
2008-05-06 11:00:00
Internal ID: #5993
|
|
|
Home