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360 Degrees Around The Window(c)
Copyright (c) 2006-2023 Catherine Wilson
Catherine Wilson, an Interior Designer in Atlanta, Georgia coined a new phase that the architectural, design, construction and building supply industry needs to capitalize on! It's the concept of "360 Degrees around the Window"(c). 360 Degrees Around the Window encompasses not only a chance to capitalize on additional revenue by specifying or selling additional products but also a chance to provide those exterior home enhancements that the baby boomer generation is looking for!
It's the details that matter. These details are often described as "dress maker" details. It's the details that are not necessary but the ones that you desire. They are a "want", not a need and once you have them you never want to go back to the basics again. It's these details that spoil you. They are decadent. For example, most people have a sofa and sitting on a sofa is the same despite whether the sofa has the following or not...down filled, nail head trim, contrast welting, distressed, premium finish on the legs, numerous coordinating pillows with fringe, trim and contrast fabric and a serpentine back. When you stop to consider all the details...the dress maker details, all sofas are not created equal. It's the extras that make people turn their heads and remember.
Let's take a look at the geography of a window, starting with the window and traveling around each side to capitalize on opportunities for those "dress-maker" details that make a house a home.
First, there is the window. The window alone is necessary! Every house has windows. Some are more strategically placed than others. Some are architecturally appropriate, some are not. Some have leaded glass that has miraculously survived for years, others have brand new tempered glass. Some are double hung, some are casement. Some are round or oval, most are rectangular. Some have mullions, some contemporary homes do not. Some are stained and others are frosted. The bottom line is that windows are necessary to make a house feel comfortable. In fact, have you ever been in a basement with out daylight access? How dreary! Windows are a must in any home but it's up to the builder or home owner as to exactly the style.
Now let's travel around the window starting at the top. A window pediment is optional but certainly makes for an architecturally complete look. Depending on the style of your house you can choose a peaked pediment, an acorn design, or a conservative square pediment. Providing your choice is in keeping with the architecture of your home, you have just made an upgrade on your home. Many homes do not have window pediments but those that do can claim one more "dress maker" detail that helps enhance curb appeal.
Now let's travel south, to the right and left of the window, and visit the topic of shutters.
Whether you live in a coastal area where shutters are a functional necessity or not, shutters add so much to the façade of a house. In coastal areas, where storms are prolific, to have a functional shutter is a necessity but as you move inland shutters often become purely decorative. They can be installed to look functional but, in fact, are not. In either setting, shutters add personality to a home. Whether the style is a traditional louver, raised panel, federal or plantation, the home with shutters gets more attention than those without.
Finally, let's look below the window and what do we typically see? Typically, we see nothing. That's right nothing. Unfortunately, below the window has been underutilized in the quest to create a home with "dress maker" details that so many homeowners are looking for but have difficulty articulating. Underneath the window provides a perfect vehicle for window boxes. Whether the window box is copper, wrought iron with a coconut liner, wooden or a wood like composite they can be used to enhance the curb appeal for any home, any type of architecture, in any neighborhood.
Window boxes are a relatively inexpensive way to increase the curb appeal of a home. The cost is similar to adding shutters. Add one window box or several below your windows. Fill them with a soil mixture made especially for containers, the appropriate perennials and annuals, water and enjoy. Watering can is done simply by attaching to a drip line. Drip lines can be connected to an existing irrigation system or for around a couple hundred dollars or less you can purchase a timer, Y connector, pressure reducer and connect to your outside water faucet. If you establish a drip line, the time it takes to maintain the window box is minimal. Typically, at a minimum, a window box only needs to be changed two times per year. Furthermore, you rarely, if ever, have to deal with weeds. Window boxes and planters are scattered all over Europe but are not as prolific here in the United States. Add a window box to your home and realize an instant curb appeal enhancement!
To enhance the curb appeal of any residence, which has been proven to increase property values up to as much as 25%, simply stick your head out of a window, look up, down and all around to see what possibilities abound. Awareness of the "360 Degrees around the Window"(c) will help homeowners, contractors and retailers alike.
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