|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
Whose Restaurant Can You Find Online?
Copyright (c) 2007-2012 Rudy Vener
Have you seen the latest Pizza Hut commercial?
This is the one where they show four 20 something guys chowing down on their version of a calzone stuffed with over a pound of cheese and other fillings. The closing words of the commercial say: "Order online: pizzahut.com."
Why is Pizza Hut using their air time to tell you to order online? Television commercials are so expensive that every second, every word has to count. Ending their commercial this way tells us that Pizza Hut thinks online ordering is very, very important.
And it is not just Pizza Hut. A visit to Domino's or Papa John's websites tells the same story.
Look at any of their websites and the first thing you see is an online ordering button. The big pizza companies get a lot of sales from online ordering. According to Papa John's spokesman Chris Sternberg, his company has had more than 25 million online orders since it was launched in 2001.
So why do the big pizza companies like online ordering? Reasons include customer convenience and cost savings. Customers see online ordering as a convenience and typically spend 15% more when they order online than when they order by phone.
Every online order is one that the customer creates and controls themselves. The restaurant doesn't need to answer the phone or spend time taking down the order. They just read the fax or printout and make the food. The savings in time and labor and increased profits must be enormous. Small wonder the big pizza companies are trying to get more of their customers to order online.
Not that they have to try very hard. The Internet is becoming more popular every day. Teens and young adults in their 20's have grown up with email, web browsing and instant messaging. Some of them live online for hours a day. Many of them use the Internet far more than the telephone. It's not just the younger crowd either. Office workers in their 30's and 40's have been using desktop computers for all or most of their professional life. Businesses routinely use email and the Internet for communications and research.
According to Neilson Netratings, about 70% of the U.S. population has access to the Internet. Savvy Internet users find it natural to locate businesses online, browse menus and catalogs online and order goods and services online. Pizza Hut and its competitors want to be where their customers live, work and play. This means putting themselves on the Internet and doing business there. This trend will grow as time goes by. If your restaurant does any takeout or delivery business, it's a good idea to make yourself available online and reap the same competitive advantages that the big chains enjoy.
Luckily for independent restaurants, the Internet is just as affordable to small businesses as it is to big chains. The big companies achieved the benefits of online ordering and Internet marketing by investing large amounts of time, money and resources into developing their private online ordering systems.
But now independent restaurants can get the same benefits as the big chains by using a service which specializes in restaurant online ordering. For a low monthly fee, a small restaurant can have a website with an online ordering system, send its customers notices and reminders by email and even use online coupons and online loyalty programs.
An online ordering system can be aded to any existing website, or bundled with a new website. Customers browse the online order menu from the convenience of their home or office computers, and the orders arrive by fax, email or printer.
As people make greater use of the Internet, restaurants who are online will have a decided advantage. A restaurant that wants to thrive in the ever more Internet oriented marketplace of tomorrow had better consider going online today.
|
Rudy Vener is the president and founder of Pizza Galaxy. He has helped many restaurants get new customers, and increase sales with online ordering and Internet marketing. Get his free report: The Top 7 Ways for Restaurants to get Customers Online. Go to http://www.pizzagalaxy.com/top7ways.html now to get your free copy.
|
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Offline Articles || Related Categories: Shopping Articles and Internet Articles
10 Most Recent Articles Written by Rudy Vener
How To Save Your Pizza Delivery From Financial Ruin
Written by: Rudy Vener |
Distributed: 2008-11-13 |
Word Count: 801 |
Page Views: 747
| Votes: 7 |
Rating: 2.43
There is not much you can do for the nation's economy, but your
pizza shop is another matter. Every decision you make about your
shop has a direct effect on its bottom line, and that's
especially true for your delivery operation.
The Case of the Faltering Fax
Written by: Rudy Vener |
Distributed: 2008-09-03 |
Word Count: 1020 |
Page Views: 843
| Votes: 4 |
Rating: 3.00
Most of my clients get their online orders on their fax machine.
But like any technology, a fax machine can develop problems, and
sometimes it takes a little detective work to figure them out.
Who Are Your Restaurant's Best Friends?
Written by: Rudy Vener |
Distributed: 2007-12-27 |
Word Count: 539 |
Page Views: 611
| Votes: 4 |
Rating: 2.75
Who are your restaurant's best friends? Knowing this can help
you boost your restaurant's profits.
Equal Opportunity Pizza Ordering
Written by: Rudy Vener |
Distributed: 2007-10-19 |
Word Count: 629 |
Page Views: 1548
| Votes: 8 |
Rating: 4.38
With online ordering, your menu and restaurant suddenly become
accessible to both the deaf and blind customers in your
community.
Listen Up. They're Talking About Your Restaurant.
Written by: Rudy Vener |
Distributed: 2007-10-11 |
Word Count: 776 |
Page Views: 892
| Votes: 3 |
Rating: 3.00
What do people say about your restaurant on the Internet? Don't
overlook this source of valuable customer feedback.
Will Your Restaurant's Loyalty Program Flourish or Flop?
Written by: Rudy Vener |
Distributed: 2007-09-11 |
Word Count: 869 |
Page Views: 1841
| Votes: 4 |
Rating: 1.50
With high volume and fierce competition the restaurant industry
is ideal for loyalty programs. So why don't more restaurants use
them?
How Do 89 percent of New Customers Pick Your Restaurant?
Written by: Rudy Vener |
Distributed: 2007-08-13 |
Word Count: 676 |
Page Views: 1785
| Votes: 10 |
Rating: 3.10
The Internet is reshaping the way consumers find restaurants. Are
you ready to do business online?
Is Your Restaurant Being Robbed By The Busy Signal Bandit?
Written by: Rudy Vener |
Distributed: 2007-07-20 |
Word Count: 822 |
Page Views: 1164
| Votes: 9 |
Rating: 2.89
Be alert for an easily overlooked problem that can cost your
restaurant sales.
Online Ordering? C'mon, This Is A Pizza Shop.
Written by: Rudy Vener |
Distributed: 2007-05-29 |
Word Count: 749 |
Page Views: 1579
| Votes: 11 |
Rating: 2.91
What prevents the small, family owned restaurants from
benefitting from the internet? Read how one restaurant overcame
this obstacle.
Can Mom and Pop Restaurants Successfully Market Online?
Written by: Rudy Vener |
Distributed: 2007-05-07 |
Word Count: 1045 |
Page Views: 1492
| Votes: 5 |
Rating: 2.20
How can a mom and pop restaurant compete with the big boys? The
Internet can level the marketing playing field if you do it
right.
All of Author's Articles on this site: Rudy Vener Articles
Most Recent "Business Offline" Articles
How To Build a Strong and Powerful Business During a Recession
Written by: Trey McMartin |
Distributed: 2011-11-10 |
Word Count: 987 |
Page Views: 469
During a recession, most business owners pull the reins on
advertising budgets, fearful of what tomorrow might bring...
Those who remain fearful have forgotten what made them the
success they are today... They have forgotten that they have
a God-given talent to overcome the incredible obstacles in
their paths.
SEO Lessons from Local Businesses
Written by: Trey McMartin |
Distributed: 2011-11-09 |
Word Count: 945 |
Page Views: 871
More than once in the six years that I have been providing
SEO services for websites, I have had the opportunity to
discuss with individual business owners their search engine
optimization needs. Now and again, I run across an
individual business owner who is quick to say that SEO is
absolutely worthless. When confronted with such an absolute
statement, I like to press for details. It has been my
experience that people who speak in negative absolutes will
have a horror story to share.
Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
Written by: Norm Howe |
Distributed: 2011-09-12 |
Word Count: 706 |
Page Views: 354
Medical device manufacturers are always interested in knowing
what FDA's next area of focus will be. Well, if you're an In
Vitro Diagnostic manufacturer you might review your measurement
systems.
Online Fax - 10 Reasons To Get An Online Fax Service
Written by: Titus Hoskins |
Distributed: 2011-09-12 |
Word Count: 560 |
Page Views: 366
Online faxing is the new more modern way to fax. If you or your
company is not using an online fax service, here are 10 good
reasons why you should get it.
Best Effort Essential for the Job Interview
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-30 |
Word Count: 676 |
Page Views: 447
Interviewing will determine if you are the right person for the
job. These tips will help you make the job interview a success.
Go Green With Your Career Search
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-28 |
Word Count: 636 |
Page Views: 362
Many of the qualities of green living, like recycling and
sustainability, can apply to a career search, even if the
career is not directly associated with green industries.
ReCareer in the Second-half of Life
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-26 |
Word Count: 525 |
Page Views: 424
| Votes: 1 |
Rating: 3.00
Many of us worked the first half of our life to "fit" the
job description. ReCareering is about finding the right fit,
being selective, being creative, being fulfilled and being
intentional about how you spend your time.
Up in the Air
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-24 |
Word Count: 678 |
Page Views: 429
When looking for work or changing careers, go beyond researching
on the internet and reading articles. Find out how you can learn
from the art of listening and having a conversation.
Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok |
Distributed: 2011-07-05 |
Word Count: 477 |
Page Views: 465
Too many salon and spa owners are carrying around a lot
hurts, regrets, guilt, past failures and fears about the
future. But no one is forcing you to carry these emotional
rocks, so put that sack down!
The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok |
Distributed: 2011-06-30 |
Word Count: 470 |
Page Views: 570
Salon and spa owners need to combine their marketing plan
with marketing systems. A marketing calendar plans out
strategies for a year, and is instrumental to the success of
your spa or salon.
Most Viewed "Business Offline" Articles
How To Write A 300 Page Book In Four Months
Written by: Mark Silver |
Distributed: 2008-07-15 |
Word Count: 821 |
Page Views: 36742
| Votes: 6 |
Rating: 1.83
There's a lot of hoopla about becoming an author of your very
own business book. The promise of fame and fortune is very
alluring. Yet your book remains perpetually 'about to be'
written. Meanwhile your business has ground to a halt. Hmmm...
might there be a better way to get a book written?
The Best Marketing Book I've Ever Read (You'll Be Surprised)
Written by: Judy Murdoch |
Distributed: 2007-05-09 |
Word Count: 1522 |
Page Views: 33880
| Votes: 15 |
Rating: 3.60
From time to time someone asks me to recommend marketing books.
Here's one of my favorite marketing books that always surprises
people. Curious? Read on.
The Bizarre History Of The HOLLYWOOD Sign
Written by: Morris Timlen |
Distributed: 2008-11-05 |
Word Count: 1211 |
Page Views: 28592
| Votes: 22 |
Rating: 3.32
The most famous sign in the history of mankind is the one that
graces the side of the hill above Hollywood, California. As
famous a landmark as the Christ the Redeemer statue in Rio De
Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of
Giza in Egypt, The Church of the Savior on Blood in Saint
Petersburg Russia, and the Statue Of Liberty in New York City,
the Hollywood sign is known around the world as the symbol of the
American movie industry.
What Does It Take To Be A Successful Salesman?
Written by: Casey Moher |
Distributed: 2008-08-05 |
Word Count: 930 |
Page Views: 16113
| Votes: 68 |
Rating: 3.16
In the course of my average workweek, I meet people who tell me
that they have no sales experience, and very literally, many
will tell me that they could not sell if their lives depended on
it. Do you fit into this mold? Do you seriously believe that you
can sell me on the idea that you cannot sell things?
Selecting Between a 401(k) And 403(b) For a Nonprofit
Written by: Daniel Lamaute |
Distributed: 2007-10-11 |
Word Count: 333 |
Page Views: 6845
| Votes: 17 |
Rating: 2.65
Newly released IRS regulations impose several new requirements
and fiduciary responsibilities on employers with 403(b) plans.
While the regulations generally don't take effect until January
1, 2009, there are some provisions that apply sooner.
Pitch A No-Hitter With Baseball-Themed Flower Gifts
Written by: Wesley Berry, AAF |
Distributed: 2007-12-25 |
Word Count: 413 |
Page Views: 6114
| Votes: 16 |
Rating: 1.94
Want to send a gift to the baseball fan in your life that's sure
to knock one out of the park? Send flowers with a baseball
theme! Everyone loves flowers and when you personalize them to
include the recipient's favorite hobbies, like baseball,
they're sure to make an even greater impression.
Never Write A 'Thank You' Letter Again
Written by: Perry Maisin |
Distributed: 2008-08-12 |
Word Count: 971 |
Page Views: 5875
| Votes: 17 |
Rating: 2.29
When I was in graduate school, I had a friend who interviewed at
fortune 500 companies and succeeded at landing a great job. One
day, I saw him sitting in the student union with a stack of
cards. The cards said 'thank you'. He opened each card and
signed his name. The inside of the card was blank. I asked him
what he was doing and he told me that it was important to send a
'thank you' to every person you interviewed with. He believed
that that was the difference between getting the job and being
passed over.
Conducting Effective Career Aspiration Discussions with Employees
Written by: Andria L. Corso |
Distributed: 2010-03-10 |
Word Count: 690 |
Page Views: 5333
| Votes: 8 |
Rating: 1.88
Enhance your talent management and development programs
through conducting career aspiration discussions with your
employees. Find out where they want to grow their career to
determine if it matches your business needs. This will
enable you to differentiate your employee development to
grow the future leaders of your company.
The Pros And Cons Of Postcard Marketing-direct marketing offline
Written by: Cheryl Miller |
Distributed: 2006-11-29 |
Word Count: 675 |
Page Views: 4003
| Votes: 5 |
Rating: 2.60
Postcard marketing is one of the oldest methods of marketing. Its
concept is simple but can be quite effective. It is just sending
out your message to your mailing list on a postcard. Postcard
marketing is a powerful and cost effective way to advertise and
will keep building in momentum when done correctly.
The Tea Room Business Plan – First Steps And Start Up Basics
Written by: Marcus Stout |
Distributed: 2007-03-22 |
Word Count: 1218 |
Page Views: 3706
| Votes: 19 |
Rating: 2.63
Every venture starts with the first steps and a business plan for
a quality tea room is no exception. Well thought out first steps,
properly implemented, will pay dividends in the business
operations of the tea room in later years.
Highest Ranked "Business Offline" Articles
Why Businesses Need Receivable Factoring In Cash Flow Management
Written by: Toby Seibert |
Distributed: 2007-08-08 |
Word Count: 866 |
Page Views: 1888
| Votes: 5 |
Rating: 4.60
In today's business environment, many businesses need to
fine-tune the process of getting paid on invoices, in order to
improve their cash on hand. Improving cash flow can be an ongoing
challenge for businesses of all sizes, and it is an issue that
must be addressed to ensure the long-term viability of the
business.
Business School for Non-Business Minds: Got a NAICS Number?
Written by: Melissa Mashtonio |
Distributed: 2008-04-15 |
Word Count: 423 |
Page Views: 1639
| Votes: 5 |
Rating: 4.40
I’m a journalist. I spent a lot of my career in the news
business. As my career has progressed, I’ve spent time at small
and large companies, and I have sat through dozens of business
meetings wondering what the heck the “money” people are talking
about. They used acronyms as if they were a foreign language.
The Problem With Swiping Sales Copy
Written by: Scott Bywater |
Distributed: 2009-12-03 |
Word Count: 480 |
Page Views: 1063
| Votes: 5 |
Rating: 4.40
This is what people miss when they try to simply "swipe"
sales copy from another advertisement.
Equal Opportunity Pizza Ordering
Written by: Rudy Vener |
Distributed: 2007-10-19 |
Word Count: 629 |
Page Views: 1548
| Votes: 8 |
Rating: 4.38
With online ordering, your menu and restaurant suddenly become
accessible to both the deaf and blind customers in your
community.
The Secret To Making Successful Business Connections
Written by: Kate Smalley |
Distributed: 2006-10-11 |
Word Count: 672 |
Page Views: 1661
| Votes: 6 |
Rating: 4.00
If you have a hard time making successful business connections,
don't despair. Anyone can be good at meeting people-if they use
the right technique. The whole secret to making a positive
connection is knowing how to attract people and inspire them to
want to give you a chance.
How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
Written by: Chet Holmes |
Distributed: 2007-01-15 |
Word Count: 1523 |
Page Views: 1650
| Votes: 7 |
Rating: 4.00
Times are tough. The economy is in a constant state of upheaval.
Is your company doing better than most? Are you placing greater
emphasis on pure performance?
Get the Balance Right
Written by: Rich Thawley |
Distributed: 2009-01-28 |
Word Count: 638 |
Page Views: 1500
| Votes: 11 |
Rating: 3.91
Do you build your business around your family or your family
around your business? The choice is yours.
Online Copywriting Makes Content as the King
Written by: Steven Gerber |
Distributed: 2006-12-11 |
Word Count: 560 |
Page Views: 1672
| Votes: 7 |
Rating: 3.86
The inverted pyramid is basically the placing of 4 W's in the
primary sentences of the articles, supported by the other W and H
on the following discussions. Four W's consist of what, when,
where, and who. The other W which stands for why on the other
hand, follows on the succeeding paragraphs, including the
elaboration for the H which also stands for how, if necessary.
Interview Coaching: A Home-Based Business on the Cutting Edge
Written by: Carole Martin |
Distributed: 2007-08-24 |
Word Count: 1400 |
Page Views: 1416
| Votes: 7 |
Rating: 3.86
You name it - Blackberry, Skype Connection, Cell Phone, iPhone -
these are the tools of this trade. Who would believe that someone
with a home-based business could reach out to someone in a far
away country and work with a client via a Blackberry and a cell
phone?
Do You Know Where The Real Profit Pools Are?
Written by: V Rory Jones |
Distributed: 2006-11-07 |
Word Count: 6028 |
Page Views: 3405
| Votes: 6 |
Rating: 3.83
Ever had that feeling you've got a great business, but that
its' not delivering the results it really deserves? More likely
than not, you do have a great business - it is simply that its
strengths are not being directed towards the right opportunities,
or that those opportunities are not being well exploited. This
discussion outlines a new approach to market strategy - an
orientation around 'cash-based' Profit Pools. In it, we outline
what the right opportunities are, how to find them, and how to
exploit them.
|
|
|
Article Reprint Rights
|

This work is licensed under a
Creative Commons License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 640
Total Views: 1551
Views This Month: 22
Views Last Month: 33
Article Rating: 4.40 of 5
Votes Cast: 5
Author Overall Stats:
Times Viewed Overall: 15353
Author Rating: 3.03 of 5
Votes Cast Overall: 74
More Articles By Author:
Articles On This Website
Article Title Search:
Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil
Last Distribution Date:
2007-07-09 15:24:00
|
|
|