|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
Online Ordering? C'mon, This Is A Pizza Shop.
Copyright (c) 2007-2012 Rudy Vener
Is that your first reaction when someone asks if your pizza shop has online ordering?
If you are a typical small, family owned pizza shop owner it probably is.
The internet is still fairly new. Many small restaurants do not even have a website, let alone online ordering.
Maybe you have simply not considered the possibility, or maybe you have, but do not understand the internet and how it can help your business.
Debbie and Joe had the same attitude when they started their own pizza shop.
They own a small shop in the suburbs which they purchased from the previous owner. The shop had not been managed well. The business was in trouble, but Debbie and Joe were sure they could turn it around and make it a success. They both had years of experience in the restaurant industry, and knew what needed to be done.
When their accountant suggested they get a website, Debbie's reaction was immediate and skeptical. "C'mon! This is a pizza shop."
But then Debbie began to think. She used the internet herself. She exchanged email and even shopped online now and then.
Maybe it was not such a bad idea. It wouldn't hurt to try it.
So she and Joe decided to get a website. They hired a web design firm and in short order their website was up on the internet. Soon Debbie began collecting customer email addresses from their website.
Within three months, Debbie had ten pages of email addresses and realized just how many of her customers used the internet.
Soon Debbie was getting feedback from her customers by email. They wanted to know about coupons, they wanted to know about specials, they wanted to know about everything.
One day she told Giovanni they had 5 customers asking for online ordering. "It'll never work!" was Joe's immediate reaction.
Debbie wasn't so sure. If 5 customers were asking for online ordering, how many wanted it but hadn't bothered to ask?
Debbie began to do her research and soon found an online ordering service on the internet. The service looked good, their price was right, and if it was a total flop she could cancel at any time. The only thing they would need was a fax machine in their shop and they already had that. What did she have to lose?
Debbie subscribed to the online ordering service, and before it was even launched, customers began to register to be ready when it started.
In a couple of weeks, their online ordering system was up and running. Two months later Debbie and Joe had increased their revenues by $450 per week from online ordering. A year later they had over 200 registered online customers, and online ordering had become a fixture at their pizza shop.
Debbie and Joe discovered other unexpected benefits from their online ordering system. When the action was fast and frantic on a weekend, it was a big relief that the online orders just rolled off their fax machine without needing someone on the phone. The customers were happy to be in control of their orders, and Debbie was even happier to put them there.
The switch from skepticism to unhesitating acceptance took only the willingness to try something new and to see if it worked.
Why were Debbie and Joe's initial reactions so negative? Because like many small restaurant owners before them, they were used to doing business in a traditional way.
Unlike larger corporations, small restaurants are usually the last to see a trend and take advantage of new ways of doing business.
The internet is fast becoming a major means of communication for many people. Just like your telephone number is your address on the phone network, your website is your address on the internet. It is a good idea to let your customers reach you easily and conveniently no matter whether they use the phone or a computer.
whether or not you use the internet, you can be sure your customers do. When you give them a way to place their takeout and delivery orders over the internet, you make it much easier and more convenient for them to order from you instead of from your competitors.
The big chaIns have already seen this trend. Dominos, Papa John, Pizza Hut and many others have web sites with online ordering available today.
Now it is your turn, the smaller, family owned restaurants, to take advantage of the same opportunity and stay competitive in the internet age.
Rudy Vener is the president and founder of Pizza Galaxy. He has helped many restaurants reach their customers over the internet and increase their sales with online ordering and Internet marketing services. Visit his website at http://www.pizzagalaxy.com or call (800) 260-0588 to schedule a free consultation.
To get his free report: The Top 7 Ways for Restaurants to get Customers Online, go to http://www.pizzagalaxy.com/top7ways.html now to receive a copy.
|
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Offline Articles || Related Categories: Internet Articles
10 Most Recent Articles Written by Rudy Vener
How To Save Your Pizza Delivery From Financial Ruin
Written by: Rudy Vener |
Distributed: 2008-11-13 |
Word Count: 801 |
Page Views: 685
| Votes: 7 |
Rating: 2.43
There is not much you can do for the nation's economy, but your
pizza shop is another matter. Every decision you make about your
shop has a direct effect on its bottom line, and that's
especially true for your delivery operation.
The Case of the Faltering Fax
Written by: Rudy Vener |
Distributed: 2008-09-03 |
Word Count: 1020 |
Page Views: 769
| Votes: 4 |
Rating: 3.00
Most of my clients get their online orders on their fax machine.
But like any technology, a fax machine can develop problems, and
sometimes it takes a little detective work to figure them out.
Who Are Your Restaurant's Best Friends?
Written by: Rudy Vener |
Distributed: 2007-12-27 |
Word Count: 539 |
Page Views: 564
| Votes: 4 |
Rating: 2.75
Who are your restaurant's best friends? Knowing this can help
you boost your restaurant's profits.
Equal Opportunity Pizza Ordering
Written by: Rudy Vener |
Distributed: 2007-10-19 |
Word Count: 629 |
Page Views: 1430
| Votes: 8 |
Rating: 4.38
With online ordering, your menu and restaurant suddenly become
accessible to both the deaf and blind customers in your
community.
Listen Up. They're Talking About Your Restaurant.
Written by: Rudy Vener |
Distributed: 2007-10-11 |
Word Count: 776 |
Page Views: 842
| Votes: 3 |
Rating: 3.00
What do people say about your restaurant on the Internet? Don't
overlook this source of valuable customer feedback.
Will Your Restaurant's Loyalty Program Flourish or Flop?
Written by: Rudy Vener |
Distributed: 2007-09-11 |
Word Count: 869 |
Page Views: 1654
| Votes: 4 |
Rating: 1.50
With high volume and fierce competition the restaurant industry
is ideal for loyalty programs. So why don't more restaurants use
them?
How Do 89 percent of New Customers Pick Your Restaurant?
Written by: Rudy Vener |
Distributed: 2007-08-13 |
Word Count: 676 |
Page Views: 1669
| Votes: 10 |
Rating: 3.10
The Internet is reshaping the way consumers find restaurants. Are
you ready to do business online?
Is Your Restaurant Being Robbed By The Busy Signal Bandit?
Written by: Rudy Vener |
Distributed: 2007-07-20 |
Word Count: 822 |
Page Views: 1089
| Votes: 9 |
Rating: 2.89
Be alert for an easily overlooked problem that can cost your
restaurant sales.
Whose Restaurant Can You Find Online?
Written by: Rudy Vener |
Distributed: 2007-07-09 |
Word Count: 640 |
Page Views: 1443
| Votes: 5 |
Rating: 4.40
What is so significant about Pizza Hut's latest TV commercial?
Can Mom and Pop Restaurants Successfully Market Online?
Written by: Rudy Vener |
Distributed: 2007-05-07 |
Word Count: 1045 |
Page Views: 1378
| Votes: 5 |
Rating: 2.20
How can a mom and pop restaurant compete with the big boys? The
Internet can level the marketing playing field if you do it
right.
All of Author's Articles on this site: Rudy Vener Articles
Most Recent "Business Offline" Articles
How To Build a Strong and Powerful Business During a Recession
Written by: Trey McMartin |
Distributed: 2011-11-10 |
Word Count: 987 |
Page Views: 260
During a recession, most business owners pull the reins on
advertising budgets, fearful of what tomorrow might bring...
Those who remain fearful have forgotten what made them the
success they are today... They have forgotten that they have
a God-given talent to overcome the incredible obstacles in
their paths.
SEO Lessons from Local Businesses
Written by: Trey McMartin |
Distributed: 2011-11-09 |
Word Count: 945 |
Page Views: 723
More than once in the six years that I have been providing
SEO services for websites, I have had the opportunity to
discuss with individual business owners their search engine
optimization needs. Now and again, I run across an
individual business owner who is quick to say that SEO is
absolutely worthless. When confronted with such an absolute
statement, I like to press for details. It has been my
experience that people who speak in negative absolutes will
have a horror story to share.
Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
Written by: Norm Howe |
Distributed: 2011-09-12 |
Word Count: 706 |
Page Views: 206
Medical device manufacturers are always interested in knowing
what FDA's next area of focus will be. Well, if you're an In
Vitro Diagnostic manufacturer you might review your measurement
systems.
Online Fax - 10 Reasons To Get An Online Fax Service
Written by: Titus Hoskins |
Distributed: 2011-09-12 |
Word Count: 560 |
Page Views: 201
Online faxing is the new more modern way to fax. If you or your
company is not using an online fax service, here are 10 good
reasons why you should get it.
Best Effort Essential for the Job Interview
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-30 |
Word Count: 676 |
Page Views: 322
Interviewing will determine if you are the right person for the
job. These tips will help you make the job interview a success.
Go Green With Your Career Search
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-28 |
Word Count: 636 |
Page Views: 238
Many of the qualities of green living, like recycling and
sustainability, can apply to a career search, even if the
career is not directly associated with green industries.
ReCareer in the Second-half of Life
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-26 |
Word Count: 525 |
Page Views: 284
| Votes: 1 |
Rating: 3.00
Many of us worked the first half of our life to "fit" the
job description. ReCareering is about finding the right fit,
being selective, being creative, being fulfilled and being
intentional about how you spend your time.
Up in the Air
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-24 |
Word Count: 678 |
Page Views: 280
When looking for work or changing careers, go beyond researching
on the internet and reading articles. Find out how you can learn
from the art of listening and having a conversation.
Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok |
Distributed: 2011-07-05 |
Word Count: 477 |
Page Views: 295
Too many salon and spa owners are carrying around a lot
hurts, regrets, guilt, past failures and fears about the
future. But no one is forcing you to carry these emotional
rocks, so put that sack down!
The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok |
Distributed: 2011-06-30 |
Word Count: 470 |
Page Views: 388
Salon and spa owners need to combine their marketing plan
with marketing systems. A marketing calendar plans out
strategies for a year, and is instrumental to the success of
your spa or salon.
Most Viewed "Business Offline" Articles
How To Write A 300 Page Book In Four Months
Written by: Mark Silver |
Distributed: 2008-07-15 |
Word Count: 821 |
Page Views: 36601
| Votes: 6 |
Rating: 1.83
There's a lot of hoopla about becoming an author of your very
own business book. The promise of fame and fortune is very
alluring. Yet your book remains perpetually 'about to be'
written. Meanwhile your business has ground to a halt. Hmmm...
might there be a better way to get a book written?
The Best Marketing Book I've Ever Read (You'll Be Surprised)
Written by: Judy Murdoch |
Distributed: 2007-05-09 |
Word Count: 1522 |
Page Views: 33775
| Votes: 15 |
Rating: 3.60
From time to time someone asks me to recommend marketing books.
Here's one of my favorite marketing books that always surprises
people. Curious? Read on.
The Bizarre History Of The HOLLYWOOD Sign
Written by: Morris Timlen |
Distributed: 2008-11-05 |
Word Count: 1211 |
Page Views: 28061
| Votes: 22 |
Rating: 3.32
The most famous sign in the history of mankind is the one that
graces the side of the hill above Hollywood, California. As
famous a landmark as the Christ the Redeemer statue in Rio De
Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of
Giza in Egypt, The Church of the Savior on Blood in Saint
Petersburg Russia, and the Statue Of Liberty in New York City,
the Hollywood sign is known around the world as the symbol of the
American movie industry.
What Does It Take To Be A Successful Salesman?
Written by: Casey Moher |
Distributed: 2008-08-05 |
Word Count: 930 |
Page Views: 13937
| Votes: 56 |
Rating: 3.11
In the course of my average workweek, I meet people who tell me
that they have no sales experience, and very literally, many
will tell me that they could not sell if their lives depended on
it. Do you fit into this mold? Do you seriously believe that you
can sell me on the idea that you cannot sell things?
Selecting Between a 401(k) And 403(b) For a Nonprofit
Written by: Daniel Lamaute |
Distributed: 2007-10-11 |
Word Count: 333 |
Page Views: 6245
| Votes: 17 |
Rating: 2.65
Newly released IRS regulations impose several new requirements
and fiduciary responsibilities on employers with 403(b) plans.
While the regulations generally don't take effect until January
1, 2009, there are some provisions that apply sooner.
Pitch A No-Hitter With Baseball-Themed Flower Gifts
Written by: Wesley Berry, AAF |
Distributed: 2007-12-25 |
Word Count: 413 |
Page Views: 5646
| Votes: 16 |
Rating: 1.94
Want to send a gift to the baseball fan in your life that's sure
to knock one out of the park? Send flowers with a baseball
theme! Everyone loves flowers and when you personalize them to
include the recipient's favorite hobbies, like baseball,
they're sure to make an even greater impression.
Never Write A 'Thank You' Letter Again
Written by: Perry Maisin |
Distributed: 2008-08-12 |
Word Count: 971 |
Page Views: 5230
| Votes: 17 |
Rating: 2.29
When I was in graduate school, I had a friend who interviewed at
fortune 500 companies and succeeded at landing a great job. One
day, I saw him sitting in the student union with a stack of
cards. The cards said 'thank you'. He opened each card and
signed his name. The inside of the card was blank. I asked him
what he was doing and he told me that it was important to send a
'thank you' to every person you interviewed with. He believed
that that was the difference between getting the job and being
passed over.
Conducting Effective Career Aspiration Discussions with Employees
Written by: Andria L. Corso |
Distributed: 2010-03-10 |
Word Count: 690 |
Page Views: 4447
| Votes: 7 |
Rating: 2.00
Enhance your talent management and development programs
through conducting career aspiration discussions with your
employees. Find out where they want to grow their career to
determine if it matches your business needs. This will
enable you to differentiate your employee development to
grow the future leaders of your company.
The Pros And Cons Of Postcard Marketing-direct marketing offline
Written by: Cheryl Miller |
Distributed: 2006-11-29 |
Word Count: 675 |
Page Views: 3727
| Votes: 5 |
Rating: 2.60
Postcard marketing is one of the oldest methods of marketing. Its
concept is simple but can be quite effective. It is just sending
out your message to your mailing list on a postcard. Postcard
marketing is a powerful and cost effective way to advertise and
will keep building in momentum when done correctly.
You Can Turn Complaints into Cash!
Written by: Judy Murdoch |
Distributed: 2006-08-08 |
Word Count: 795 |
Page Views: 3554
| Votes: 24 |
Rating: 3.54
Most of us don't like listening to complaints. We can't imagine
the value in listening to someone rant and rage about something
they're dissatisfied with. But here 's a secret: There's gold
in those complaints—-if—-you know what to listen for.
Highest Ranked "Business Offline" Articles
Why Businesses Need Receivable Factoring In Cash Flow Management
Written by: Toby Seibert |
Distributed: 2007-08-08 |
Word Count: 866 |
Page Views: 1761
| Votes: 5 |
Rating: 4.60
In today's business environment, many businesses need to
fine-tune the process of getting paid on invoices, in order to
improve their cash on hand. Improving cash flow can be an ongoing
challenge for businesses of all sizes, and it is an issue that
must be addressed to ensure the long-term viability of the
business.
Whose Restaurant Can You Find Online?
Written by: Rudy Vener |
Distributed: 2007-07-09 |
Word Count: 640 |
Page Views: 1443
| Votes: 5 |
Rating: 4.40
What is so significant about Pizza Hut's latest TV commercial?
Business School for Non-Business Minds: Got a NAICS Number?
Written by: Melissa Mashtonio |
Distributed: 2008-04-15 |
Word Count: 423 |
Page Views: 1449
| Votes: 5 |
Rating: 4.40
I’m a journalist. I spent a lot of my career in the news
business. As my career has progressed, I’ve spent time at small
and large companies, and I have sat through dozens of business
meetings wondering what the heck the “money” people are talking
about. They used acronyms as if they were a foreign language.
The Problem With Swiping Sales Copy
Written by: Scott Bywater |
Distributed: 2009-12-03 |
Word Count: 480 |
Page Views: 939
| Votes: 5 |
Rating: 4.40
This is what people miss when they try to simply "swipe"
sales copy from another advertisement.
Equal Opportunity Pizza Ordering
Written by: Rudy Vener |
Distributed: 2007-10-19 |
Word Count: 629 |
Page Views: 1430
| Votes: 8 |
Rating: 4.38
With online ordering, your menu and restaurant suddenly become
accessible to both the deaf and blind customers in your
community.
The Secret To Making Successful Business Connections
Written by: Kate Smalley |
Distributed: 2006-10-11 |
Word Count: 672 |
Page Views: 1489
| Votes: 6 |
Rating: 4.00
If you have a hard time making successful business connections,
don't despair. Anyone can be good at meeting people-if they use
the right technique. The whole secret to making a positive
connection is knowing how to attract people and inspire them to
want to give you a chance.
How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
Written by: Chet Holmes |
Distributed: 2007-01-15 |
Word Count: 1523 |
Page Views: 1522
| Votes: 7 |
Rating: 4.00
Times are tough. The economy is in a constant state of upheaval.
Is your company doing better than most? Are you placing greater
emphasis on pure performance?
Get the Balance Right
Written by: Rich Thawley |
Distributed: 2009-01-28 |
Word Count: 638 |
Page Views: 1368
| Votes: 11 |
Rating: 3.91
Do you build your business around your family or your family
around your business? The choice is yours.
Online Copywriting Makes Content as the King
Written by: Steven Gerber |
Distributed: 2006-12-11 |
Word Count: 560 |
Page Views: 1545
| Votes: 7 |
Rating: 3.86
The inverted pyramid is basically the placing of 4 W's in the
primary sentences of the articles, supported by the other W and H
on the following discussions. Four W's consist of what, when,
where, and who. The other W which stands for why on the other
hand, follows on the succeeding paragraphs, including the
elaboration for the H which also stands for how, if necessary.
Interview Coaching: A Home-Based Business on the Cutting Edge
Written by: Carole Martin |
Distributed: 2007-08-24 |
Word Count: 1400 |
Page Views: 1252
| Votes: 7 |
Rating: 3.86
You name it - Blackberry, Skype Connection, Cell Phone, iPhone -
these are the tools of this trade. Who would believe that someone
with a home-based business could reach out to someone in a far
away country and work with a client via a Blackberry and a cell
phone?
|
|
|
Article Reprint Rights
|

This work is licensed under a
Creative Commons License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 749
Total Views: 1496
Views This Month: 10
Views Last Month: 45
Article Rating: 2.91 of 5
Votes Cast: 11
Author Overall Stats:
Times Viewed Overall: 14268
Author Rating: 3.03 of 5
Votes Cast Overall: 74
More Articles By Author:
Articles On This Website
Article Title Search:
Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil
Last Distribution Date:
2007-05-29 15:18:00
|
|
|