In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers (350+ Plots & counting)
Please Support Our Advertisers

D9 Hosting

Mortgage And Real Estate Marketing with Video: Creating Leads

Copyright (c) 2007-2023

Video has a host of uses in marketing, the most compelling of which is to get a longer or more complicated message across, and also for people to get a sense of knowing you.

Let's assume you're looking for realtor or loan officer marketing ideas to increase business. You want to spend as little as possible, see results as fast as possible, and ideally see results before you commit much money or time.

Sound fair? I think that fits most realtors and mortgage brokers.

Your options are using a service like ours, or if you can pick up a webcam, or download Adobe Flash trial offer for free, you may be able to produce your own movies using this advice. There are also tools you can find online to convert powerpoint files into web-ready flash movies, or you could use a presentation product like Camtasia or Webex for online education based on other people seeing your screen.

Let's just speculate what we'd want video to do for us. Here's our wish list:

1. Generate high quality exclusive mortgage or real estate leads as inexpensively as possible.

2. Get you more referrals from past clients and other referral sources, i.e. realtors, mortgage brokers, financial planners, tax professionals.

3. Save you time explaining things, i.e. once the deal is already in processing or under contract.

4. Get you other streams of revenue with no change to current business

We'll cover just point one here and look at points two through four in articles to follow, on this site or ours.

Now that we know our goal for video number one is specifically to generate leads, we can assume the easiest logical place is your website, though you could certainly use them in seminars or burn DVDs. The easiest, fastest way to make that work would be to add videos to your website, and buy traffic on a pay-per-click basis from Google, Yahoo, MSN, etc., though can certainly get free traffic off craigslist, yahoo groups, or even reviewing books on You can also show off your expertise by uploading a video to or MySpace Videos. For a free report on generating traffic to your site, check out our site below.

Next, you need to convert the user. What's amazing is that this is the payoff, but so few websites focus much effort here! People spend substantial time, money, and effort to get traffic to their site, but not enough on optimizing their site to convert this traffic into money. If you change your conversions from 10 to 30, you have just tripled your income with virtually no change to expenses or your time moving forward. Using well-produced videos on websites has been proven to raise visitor-to-contact conversion ratios by 20% to 500% and on average 250% increase in marketing studies. People relate to video. People are busy, overworked, and lazy (speaking frankly) so serving it up via video helps them on their preferred terms. Viewers also see and hear the message simultaneously which increases retention and comprehension, and you have a chance to help them to better control their first impression of you as "expert" and "winner" and "this person can help me".

Your #1 goal is to get visitors into your "funnel" which means open some form of relationship, be it subscribe to your newsletter, or contact you about a property or "find out interest rates" or "what school district this is in" which are, of course, buying signals.

Here's the opportunity then: warm up a visitor so they get to know you, see your expertise, and see a difference in you from the competitors. The best tool for this job is online video because it's immediate, available, and opens a personal, emotional instinctive connection. It's the next best thing to speaking with them in person, before you know if it's appropriate to waste your time, and before they want to allow you "in".

It's then up to you to give them what they want (information), preferably by answering their question with more questions, in order to both maintain control of the sales process while leaving them with the feeling of control. Did you note that? Don't just answer an online lead's question. Ask with another question, and mirror the style and media of their inquiry. If they call you, they probably like the phone, so call them back. If they email you a seven word email, mirror their style and email them back in a short manner but be sure to ask them another question upping the ante, and also, be crystal clear about what next step you want them to take be it "please call my cel, I'll be out in the field" or "I'll check...what school district do you want to be in?" (which implies they'll email you back). Buyer's who buy will buy, and take every relevant step along the way. If you gave them a clear and relevant next step and they don't take it, then don't waste your time chasing them, but keep them on your email newsletter and perhaps they'll convert later. So make sure, in every step, you know and communicate in a crystal clear fashion what next step you want them to take.

Movies you add to your site should provide a mix of answering questions and also creating more questions, so that the viewer's natural instinct is to ask you for more information. A real life conversation is push-pull, listening and talking.

One of the best ways to open communication is with "free reports". Offer something of value, but only if they register. This relies heavily on the headline, since they can't see the content until they register but that works to your advantage. It's all benefit and no cost at that point, so you're casting the widest possible net. Also, mixing up some PDF e-books with webcam videos for the actual free report is a great way to show off your expertise. It's not just information it shows off your skills and knowledge.

The importance of showing your own picture, voice, and/or video like a webcam cannot be overstated. People make emotional decisions then back it up with rational reasons or justifications. You can be your best on camera, and if you need to do fifty takes on your webcam to get it perfect, you just duplicated your time while ensuring a consistent first impression. Make no mistake people really will make a first impression of you from video, and that impression counts.

Wrapping up: what next?

Selling over the internet is not a passing fad, and video is the best tool for certain aspects of the sales process. Producing the video can be as simple and easy as finding movies you can brand to yourself, or as easy as talking into a webcam. Online movies can help you triple your income while working fewer hours. The first step is to determine what clients you want more of, then deliver what they are looking for in a way to open a relationship with you. The more of your time you duplicate, the more scalable your services will be along with your paycheck.

About The Author: Shop Amazon - Top Gift Ideas
Roger Vetruba is CEO of, a dot-com specializing in communication tools and services. Roger has been a Realtor and mortgage lender since 2001, after a desire to work with more people than computers pulled him away from a successful career in video games and computer animation. The company provides co-brandable libraries of internet movies, and media tools to enhance sales on your website. Find more information at or by calling 800-807-5216. More Tips, tricks and free reports are available at or

Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.

Top-Level Category: Business Online Articles

10 Most Recent Articles Written by Roger Vetruba

Increasing Realtor And Mortgage Revenue
Written by: Roger Vetruba | Distributed: 2007-07-19 | Word Count: 1064 | Page Views: 4515 | Votes: 9 | Rating: 2.11
Using online video to add revenue for realtors and mortgage lenders.

How to Double the Capacity of Your Realty or Mortgage Practice
Written by: Roger Vetruba | Distributed: 2007-07-18 | Word Count: 1211 | Page Views: 3684 | Votes: 16 | Rating: 2.19
Using online video to increase referrals and streamline systems.

All of Author's Articles on this site:

Most Recent "Business Online" Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 7912 | Votes: 18 | Rating: 2.50
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 8799 | Votes: 14 | Rating: 1.86
Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 9875 | Votes: 23 | Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 6446 | Votes: 10 | Rating: 1.80
Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 7670 | Votes: 13 | Rating: 2.08
If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 5883 | Votes: 10 | Rating: 1.40
The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 8317 | Votes: 14 | Rating: 2.43
The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 5823 | Votes: 11 | Rating: 1.45
Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 5841 | Votes: 11 | Rating: 1.55
Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 5548 | Votes: 11 | Rating: 2.00
Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 46524 | Votes: 17 | Rating: 2.06
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 38819 | Votes: 21 | Rating: 2.19
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30285 | Votes: 33 | Rating: 3.33
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 28307 | Votes: 10 | Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 25922 | Votes: 34 | Rating: 2.79
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 19387 | Votes: 18 | Rating: 2.11
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 14316 | Votes: 22 | Rating: 2.55
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 14020 | Votes: 16 | Rating: 2.63
Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 11844 | Votes: 15 | Rating: 0.93
Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 11629 | Votes: 19 | Rating: 2.11
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Highest Ranked "Business Online" Articles

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 5408 | Votes: 21 | Rating: 3.76
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 5801 | Votes: 48 | Rating: 3.71
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 6610 | Votes: 26 | Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

15 fixes for a failing website
Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 3394 | Votes: 25 | Rating: 3.48
Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 5849 | Votes: 15 | Rating: 3.47
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 5398 | Votes: 25 | Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

How To Build A Profitable Twitter Profile
Written by: Harold Hemmings | Distributed: 2009-08-06 | Word Count: 1357 | Page Views: 2547 | Votes: 8 | Rating: 3.38
Online marketers everywhere are finally starting to tap into the Twitter Marketplace. Marketers are getting involved in Twitter at awesome rates, but all seem to have one unanswered question: How do we actually monetize this marketplace? It is my goal that by the time you have read this article, you will have a clear idea of exactly how to monetize your activities in Twitter.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 7238 | Votes: 40 | Rating: 3.35
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz | Distributed: 2007-07-10 | Word Count: 882 | Page Views: 2575 | Votes: 6 | Rating: 3.33
Want to win the favor of Google? Then you've got to build a long-term relationship with her. Many new SEO strategies are simply recycled old-tricks. And Google is a smart gal who can see right through them. Position your website for the future by understanding what Google really likes " and what she really loathes.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30285 | Votes: 33 | Rating: 3.33
Does your website show your customers lack of respect? Review the following checklist to find out.

Download an eBook today
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Business - Offline
Business - Online
Food & Drink
Health & Wellness
Home & Garden
Nature & Pets
Real Estate
Self Improvement
Sports & Recreation
Travel & Leisure
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons

You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 1200

Total Views: 2288

Article Rating: 2.33 of 5
Votes Cast: 6

More Articles By Author:

Last Distribution Date:
2007-07-17 11:00:00

Internal ID: #5086

All Articles are Copyright © 2001-2023 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2023,