In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


Right Pricing, or Pricing for Exclusivity

Copyright (c) 2007-2021
(See This Article in its Original Format.)

You know the price you want to charge. But, you worry. You worry that some people won't be able to pay.

More than that, you worry about issues of social and economic justice. You worry whether the price that feels good to your heart is somehow 'wrong' or off-the-scale of morality. Especially when the people you are helping don't seem to have too much, or are non-profit clients.

How do you reckon between the price that feels good to your heart, and that really supports you and your business, versus your perception of what people can pay?

What IS your right price?

Your right price goes beyond the dollar amount. There is a resonance to the price that is intuitive. It just -feels- right.

Honoring what your heart feels to be your right price is profound. Because the question isn't about whether it's your right price. And it's not a matter of either your right price, or social and economic justice. The question is... what is the question?

Who is responsible for people who need help?

This can be a real sticky wicket. We want to help, but where is that desire to help coming from? Do you fear that if you don't help them they'll never get help? Do you fear that if you don't help them then you are somehow unworthy?

Or is the desire to help coming from a sense of inspiration and connection in your heart?

When we jump into helping people with a sense of trying to save them, or save ourselves, we can't see the truth of the situation. That fear we feel obscures our vision, and we can't really see who it is we're trying to help.

Remember that everything comes from Source. Source is where the help comes from. The help you provide is merely an expression of that help. You are not the Source of the help.

When you deny your heart's Right Price in favor of trying to 'save' people out in the world, then you are taking on God's job. You are saying that you are responsible to save the world, or at least the part of the world you are looking at.

That's a big job. It's exhausting, depleting, and ultimately futile. You can't save all of those people.

You mean just let all of those people suffer?

Uh, no. That's not what I'm saying. We need to be active participants in the world. We need to engage and give where we are asked to give. We can't just accumulate- we need to give, too.

However, if your focus is entirely on the giving side of the equation... from what empty barrel are you giving?

Spiritually- you need to receive before you can give. Your heart needs to be full before you can act powerfully in the world.

Guess what- the same principle applies to your business. Only if your business receives what it needs can it act in a generous manner.

Are you getting my drift? Your Right Price is not something you can argue with. Your impulse to help is right on, but let's disconnect it from the question of your Right Price.

How? Well, if you're willing to first say Yes to your Right Price, then I have a few ideas to share.

Keys to Giving the Help

  • Sometimes adversity brings out the best.

    Let's say your right price is too high for a client who wants to work with you. It's possible that the client then rises to the occasion. What does that mean?

    It means the price wakes them up in some way. It may wake them up to say: "Yes, actually I do need to give this problem a higher priority. I need to focus more attention on it, and I'm willing to pay- or to work towards being able to pay."

    It may also wake them up: "Wow, your course costs so much money! At first I was angry about it, that you would charge so much, but now, actually, I'm grateful. The timing of the course was just wrong in my life, and I was wanting to take it just because I didn't want to miss anything. I'll catch it the next time, when my finances, and my schedule, are in a better place."

    In other words, your Right Price may mean someone can't hire you- and it may be in their best interest not to hire you right now. Or, it may mean that they find themselves surprised and willing to pay your right price- and happy about it.

  • To be generous, it's good to be rich.

    This is a spiritual teaching of the heart, but it also applies in the material realm. If you have clients who pay your true Right Price, you may find yourself with the spaciousness to give to others at a reduced rate or pro-bono... without feeling like you are depleting yourself.

    It will be a true giving from the generosity of what you have, not going into energetic, spiritual, or economic debt in order to give.

  • Put yourself in service.

    We all want to be in service. If you are truly being called in your heart to help, go volunteer with an organization. Engage with your community. Serve on a board of directors, or at a soup kitchen. Offer what you can to those around you.

    Just know that you don't have to starve your business in order to help people in need.

    Remember: there are over 6 billion people on the planet. You can't save even a fraction of them. But, if you listen to your heart, and receive what is wanting to come to you, you can be in a full and generous place to help in many ways.

    The best to you and your business,

    Mark Silver


    About The Author: Shop Amazon - Top Gift Ideas
    Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles

    10 Most Recent Articles Written by Mark Silver

    Hey! Why the Long Sales Pages?
    Written by: Mark Silver | Distributed: 2009-04-01 | Word Count: 868 | Page Views: 2973 | Votes: 7 | Rating: 1.71
    So, you get one of those emails from someone whose business you kinda like. And it's got some enticing little message in it - so you click to take a look at the offer. And suddenly you find yourself in highlighter land. Broad streaks of yellow, lots of exclamation points, and pages and pages of words making all kinds of claims and promises. And when you scroll allllllll the way down to the bottom, there isn't even a price. You need to click on an 'order now' button before they even tell you the price.

    How To Write A 300 Page Book In Four Months
    Written by: Mark Silver | Distributed: 2009-02-26 | Word Count: 821 | Page Views: 4540 | Votes: 12 | Rating: 1.42
    There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Or, you've sequestered yourself for weeks or months to write your book, only to come out with something you feel luke-warm about.

    How To Get Feedback From Colleagues That Makes Sense
    Written by: Mark Silver | Distributed: 2009-01-27 | Word Count: 841 | Page Views: 7802 | Votes: 11 | Rating: 1.82
    Okay, you've just written a new website, or a new sales page. Or maybe you've just created a new product or offer. Or even just tried on a new suit. And you turn to your friend and ask: "Can I get some feedback from you? What do you think?"

    The Role of Hunger in Your Business
    Written by: Mark Silver | Distributed: 2009-01-21 | Word Count: 1016 | Page Views: 3080 | Votes: 7 | Rating: 2.86
    Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That's too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I'm one of them. I wish inspiration and love were big enough motivators for action. But for us humans who aren't yet enlightened, they don't seem to work so well.

    Spirituality in Your Business Without Scaring Clients
    Written by: Mark Silver | Distributed: 2009-01-05 | Word Count: 1101 | Page Views: 2910 | Votes: 8 | Rating: 2.50
    You've been deepening your spirituality, and it has seeped into everything you do, or is starting to. The thing is, will it freak your clients out if you go all woo-woo and bizarre on them? Even if you're already using spirituality strongly in your business, I'm guessing there are places you just don't want to go, things that are too blatant or strong. You don't want to evangelize, you're not looking to convert anyone. But something's missing.

    How a Personal Secretary is Critical to Your Response Rate
    Written by: Mark Silver | Distributed: 2008-12-23 | Word Count: 1037 | Page Views: 2862 | Votes: 5 | Rating: 1.80
    In a past Moneyflow class, one of the participants was promoting a seminar. 'People aren't responding to my emails. What do I do?' 'Well, tell me what you've done,' I said. 'Today the second email went out. I've only had 5 people respond so far on my list of 100. And I've been networking, and making phone calls, and sending out flyers.' What wasn't working?

    Avoiding Financial Trauma Stress Disorder
    Written by: Mark Silver | Distributed: 2008-12-01 | Word Count: 1002 | Page Views: 3378 | Votes: 7 | Rating: 0.43
    Day after day we're being treated to news of the global financial markets being flushed further and further down the toilet. If you run a small business, it can be hard to hold onto hope and inspiration, because maybe this time things really are doomed. Makes you wonder and doubt--did someone not buy simply because they didn't buy, or is this the beginning of the end of your business?

    Marketing Without Spending Your Life Trolling the Internet
    Written by: Mark Silver | Distributed: 2008-11-17 | Word Count: 1160 | Page Views: 2895 | Votes: 8 | Rating: 1.38
    "I'd rather be rock climbing, hiking, spending time outside than in front of a computer. And, it all feels so useless, like nothing works anyhow. I'm spending my life energy in front of the computer, I feel like , and it's not moving my business forward!" That's what a client of ours was telling us. And how about you? You're staring at a screen right now, reading this. How many hours do you have to spend in front of a computer to make your business work, anyway?

    Why Clients Don't Buy-- and 8232;The Hierarchy of Choice
    Written by: Mark Silver | Distributed: 2008-11-14 | Word Count: 1352 | Page Views: 2823 | Votes: 8 | Rating: 2.13
    So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren't they buying? It's because all of those details are actually the least important part of a purchasing choice. One common misconception says that human beings make choices based on what's best for them, but that falls apart really quickly in the aftermath of several empty tubs of ice cream, as you hold your stomach and groan, "Why did I do that again?!?"

    Can Branding Ever Be Heart Centered?
    Written by: Mark Silver | Distributed: 2008-10-27 | Word Count: 807 | Page Views: 2906 | Votes: 6 | Rating: 2.33
    Sometimes the world delivers up vocabulary words that are just plain wrong. Painfully wrong. Words like "branding," which the world of marketing seems to love, but regular folks and cows just seem to hate. And it's because of how branding has often been used. Companies have done psychological studies on how to craft an environment that gets you to react in the way they want you to. It's like herding cattle into the searing-hot iron--ouch. Of course you don't want to use branding. Why would you ever want to do THAT?

    All of Author's Articles on this site:

    Most Recent "Business Offline" Articles

    How To Build a Strong and Powerful Business During a Recession
    Written by: Trey McMartin | Distributed: 2011-11-10 | Word Count: 987 | Page Views: 5746 | Votes: 6 | Rating: 0.83
    During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring... Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

    SEO Lessons from Local Businesses
    Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 5849 | Votes: 5 | Rating: 0.40
    More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

    Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
    Written by: Norm Howe | Distributed: 2011-09-12 | Word Count: 706 | Page Views: 537
    Medical device manufacturers are always interested in knowing what FDA's next area of focus will be. Well, if you're an In Vitro Diagnostic manufacturer you might review your measurement systems.

    Online Fax - 10 Reasons To Get An Online Fax Service
    Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
    Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

    Best Effort Essential for the Job Interview
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-30 | Word Count: 676 | Page Views: 632
    Interviewing will determine if you are the right person for the job. These tips will help you make the job interview a success.

    Go Green With Your Career Search
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-28 | Word Count: 636 | Page Views: 4612 | Votes: 4 | Rating: 0.50
    Many of the qualities of green living, like recycling and sustainability, can apply to a career search, even if the career is not directly associated with green industries.

    ReCareer in the Second-half of Life
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-26 | Word Count: 525 | Page Views: 4607 | Votes: 5 | Rating: 1.20
    Many of us worked the first half of our life to "fit" the job description. ReCareering is about finding the right fit, being selective, being creative, being fulfilled and being intentional about how you spend your time.

    Up in the Air
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-24 | Word Count: 678 | Page Views: 598
    When looking for work or changing careers, go beyond researching on the internet and reading articles. Find out how you can learn from the art of listening and having a conversation.

    Salon and Spa Owners: Which Monk Are You?
    Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 5334 | Votes: 7 | Rating: 1.00
    Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

    The Single Most Profitable Day You Spend on Your Spa or Salon!
    Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 5625 | Votes: 5 | Rating: 0.20
    Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

    Most Viewed "Business Offline" Articles

    How To Write A 300 Page Book In Four Months
    Written by: Mark Silver | Distributed: 2008-07-15 | Word Count: 821 | Page Views: 39600 | Votes: 8 | Rating: 1.38
    There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Meanwhile your business has ground to a halt. Hmmm... might there be a better way to get a book written?

    The Best Marketing Book I've Ever Read (You'll Be Surprised)
    Written by: Judy Murdoch | Distributed: 2007-05-09 | Word Count: 1522 | Page Views: 36649 | Votes: 17 | Rating: 3.18
    From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on.

    The Bizarre History Of The HOLLYWOOD Sign
    Written by: Morris Timlen | Distributed: 2008-11-05 | Word Count: 1211 | Page Views: 34249 | Votes: 30 | Rating: 2.70
    The most famous sign in the history of mankind is the one that graces the side of the hill above Hollywood, California. As famous a landmark as the Christ the Redeemer statue in Rio De Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of Giza in Egypt, The Church of the Savior on Blood in Saint Petersburg Russia, and the Statue Of Liberty in New York City, the Hollywood sign is known around the world as the symbol of the American movie industry.

    What Does It Take To Be A Successful Salesman?
    Written by: Casey Moher | Distributed: 2008-08-05 | Word Count: 930 | Page Views: 26832 | Votes: 84 | Rating: 3.17
    In the course of my average workweek, I meet people who tell me that they have no sales experience, and very literally, many will tell me that they could not sell if their lives depended on it. Do you fit into this mold? Do you seriously believe that you can sell me on the idea that you cannot sell things?

    The Future of the Office Photocopier Industry
    Written by: Jennifer Robinson | Distributed: 2010-07-29 | Word Count: 635 | Page Views: 15277 | Votes: 39 | Rating: 2.00
    Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces of equipment that comes without a warranty from new. But photocopier expert Online Connect UK claim all that is about to change.

    Never Write A 'Thank You' Letter Again
    Written by: Perry Maisin | Distributed: 2008-08-12 | Word Count: 971 | Page Views: 14401 | Votes: 22 | Rating: 2.09
    When I was in graduate school, I had a friend who interviewed at fortune 500 companies and succeeded at landing a great job. One day, I saw him sitting in the student union with a stack of cards. The cards said 'thank you'. He opened each card and signed his name. The inside of the card was blank. I asked him what he was doing and he told me that it was important to send a 'thank you' to every person you interviewed with. He believed that that was the difference between getting the job and being passed over.

    Selecting Between a 401(k) And 403(b) For a Nonprofit
    Written by: Daniel Lamaute | Distributed: 2007-10-11 | Word Count: 333 | Page Views: 13971 | Votes: 22 | Rating: 2.27
    Newly released IRS regulations impose several new requirements and fiduciary responsibilities on employers with 403(b) plans. While the regulations generally don't take effect until January 1, 2009, there are some provisions that apply sooner.

    Conducting Effective Career Aspiration Discussions with Employees
    Written by: Andria L. Corso | Distributed: 2010-03-10 | Word Count: 690 | Page Views: 13007 | Votes: 12 | Rating: 1.33
    Enhance your talent management and development programs through conducting career aspiration discussions with your employees. Find out where they want to grow their career to determine if it matches your business needs. This will enable you to differentiate your employee development to grow the future leaders of your company.

    Top Ten Personal Habits
    Written by: Laurel Vespi | Distributed: 2009-09-08 | Word Count: 427 | Page Views: 12650 | Votes: 12 | Rating: 2.08
    Successful people have a regular routine of daily or weekly habits that reinforce the things that are most important to them. By practicing a set of personal success habits, they maintain a positive outlook, keep focused on their priorities, have more energy, and a greater sense of satisfaction with life.

    Pitch A No-Hitter With Baseball-Themed Flower Gifts
    Written by: Wesley Berry, AAF | Distributed: 2007-12-25 | Word Count: 413 | Page Views: 11216 | Votes: 21 | Rating: 1.52
    Want to send a gift to the baseball fan in your life that's sure to knock one out of the park? Send flowers with a baseball theme! Everyone loves flowers and when you personalize them to include the recipient's favorite hobbies, like baseball, they're sure to make an even greater impression.

    Highest Ranked "Business Offline" Articles

    Equal Opportunity Pizza Ordering
    Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 4859 | Votes: 10 | Rating: 3.60
    With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

    Lone Wolf --- Lead Wolf: The Evolution of Leadership
    Written by: Rick Johnson | Distributed: 2006-07-20 | Word Count: 1826 | Page Views: 3935 | Votes: 19 | Rating: 3.47
    Family owned organizations, both small and large, with succession issues, family preparation and second and third generation leadership issues have been subjected to the evolution of leadership. These organizations are often founded by an aggressive, highly talented entrepreneur. Many of the principles of leadership that helped build the success that the organization enjoyed in the past is not the type of leadership that will maintain that success through generations of ownership.

    Why 'Closing' Is Not The Most Important Part Of Making A Sale
    Written by: Scott Bywater | Distributed: 2006-08-29 | Word Count: 553 | Page Views: 5591 | Votes: 25 | Rating: 3.44
    If you ever thought that 'closing' was the single most important key to sales success, then pay close attention, because what I'm about to share may surprise you. Let me explain:

    What Makes You So Great?
    Written by: Judy Murdoch | Distributed: 2006-10-04 | Word Count: 640 | Page Views: 3417 | Votes: 16 | Rating: 3.38
    The other day I was discussing marketing options with a client and she said something that shocked me. I was shocked because this client founded and runs an extremely successful consulting practice and works with an elite roster of Fortune 100 companies.

    Get the Balance Right
    Written by: Rich Thawley | Distributed: 2009-01-28 | Word Count: 638 | Page Views: 3453 | Votes: 15 | Rating: 3.33
    Do you build your business around your family or your family around your business? The choice is yours.

    You Can Turn Complaints into Cash!
    Written by: Judy Murdoch | Distributed: 2006-08-08 | Word Count: 795 | Page Views: 5945 | Votes: 26 | Rating: 3.31
    Most of us don't like listening to complaints. We can't imagine the value in listening to someone rant and rage about something they're dissatisfied with. But here 's a secret: There's gold in those complaints—-if—-you know what to listen for.

    Delegate Or Die: 6 Steps For Business Growth
    Written by: Rick Sloboda | Distributed: 2007-05-08 | Word Count: 366 | Page Views: 3180 | Votes: 24 | Rating: 3.29
    To achieve business growth, you need to focus on your strengths and hire others to take care of the rest. Unfortunately, entrepreneurs often fail to employ this fundamental business growth strategy. Here are six steps to help you delegate successfully.

    Whose Restaurant Can You Find Online?
    Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 4516 | Votes: 7 | Rating: 3.29
    What is so significant about Pizza Hut's latest TV commercial?

    Why Businesses Need Receivable Factoring In Cash Flow Management
    Written by: Toby Seibert | Distributed: 2007-08-08 | Word Count: 866 | Page Views: 6132 | Votes: 7 | Rating: 3.29
    In today's business environment, many businesses need to fine-tune the process of getting paid on invoices, in order to improve their cash on hand. Improving cash flow can be an ongoing challenge for businesses of all sizes, and it is an issue that must be addressed to ensure the long-term viability of the business.

    Boost Retention And Referrals In Your Insurance Agency
    Written by: Stephanie Cunningham | Distributed: 2007-10-23 | Word Count: 707 | Page Views: 2148 | Votes: 7 | Rating: 3.29
    If you have ever stayed at a nice hotel, then you have probably seen the hotel's Concierge. The role of the Concierge is to assist guests with information and service to enhance their stay. What would happen if you took the idea of the Concierge and applied it to the way you service your agency clients?











    Download an eBook today
  •  
    Directory Navigation
    Locate By Category:

    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Statistics
    Word Count: 966

    Total Views: 2688

    Article Rating: 1.71 of 5
    Votes Cast: 7

    More Articles By Author:



    Last Distribution Date:
    2007-05-15 10:00:00

    Internal ID: #4850





    All Articles are Copyright © 2001-2021 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2021, ThePhantomWriters.com