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Recession Relief - Quality Loose Leaf Tea for Independent Coffee Shops
Copyright (c) 2008-2023 Jon M. Stout
Make no doubt about it - the country is in a recession and consumer spending is being cut back, High priced coffee is affected and even Starbucks is suffering and cutting back.
Independent coffee shops are affected as well.
High quality specialty loose leaf tea is a way to bolster sales and dramatically increase profits for the independent coffee shop.
The big players (Starbucks and other chains) will survive because they are huge and can withstand the storm but independents need to take action quickly and adjust their business models to take advantage of new opportunities.
You can survive - and thrive - in this bad economy by serving high quality specialty loose leaf tea. Some suppliers are offering packages that guarantee you’ll clear at least $1,500.00 from the first shipment. Loose leaf tea offers recession relief when you need it most!
Your customers will love loose leaf tea. If you purchase from a high quality loose leaf tea vendor you can often purchase at wholesale prices for their best selling tea.
Tea is America’s fast-growing beverage and specialty loose leaf tea is the fastest growing tea segment.. Because green tea has anti-oxidant health benefits, consumer demand is booming - particularly for superior grade loose leaf tea.
Loose leaf tea gives you a big competitive advantage over Starbucks and other chains. They sell the inferior mass-produced tea bag product for $1.50 a cup. For the same price, you serve great-tasting, award-winning gourmet tea preferred by upscale consumers.
Why is tea drinking becoming more popular?
Upscale, informed American consumers know that loose leaf tea has anti-oxidants that help protect against cancer and other serious diseases. Also, they are becoming aware that loose leaf gourmet tea is vastly better tasting than mass-produced tea bags. That’s why loose leaf tea is the fastest-growing beverage in America today.
What will this mean for my business?
Just as whole-bean coffee revolutionized coffee consumption years ago, loose leaf tea has the potential to do the same thing for tea. Upscale consumers now pay $2.00 - $5.00 per cup at top hotels and tea houses. You can serve the same high quality with loose leaf tea for only $1.50 a cup. This makes you the reasonably-priced establishment for fine tea in your area -- a big competitive advantage.
I already serve tea. Why should I add another tea supplier?
Today’s consumer wants choices. In tea as well as coffee. You don’t offer just one type of coffee, so why should tea be any different? If you’re just handing out manufactured tea bags, you’re missing out on the highly-profitable loose leaf gourmet tea market.
What about Convenience?
Convenience is an issue when dealing with tea. Some coffee and tea shops elect to use bagged tea but the quality is low and there is no real competitive advantage. High quality loose leaf tea is unique and the quality will generate word of mouth advertising and improve your brand.
Now there are some loose leaf tea suppliers that offer tea starter kits that include easy to use containers, bags, scoops and instructions for your baristas that make servicing quality loose leaf tea to your customers. Combined with these starter kits are teas that are memorable in taste and well being.
So, if you would like to expand your business and profits consider loose leaf specialty tea.
Jon Stout is Chairman of the Golden Moon Tea Company. For more information about a special wholesale tea starter kit with significant profit potential sell more tea, oolong tea and chai tea go to goldenmoontea.com
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Top-Level Category: Shopping Articles || Related Categories: Food and Drink Articles
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