In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search Contact
Directory of Ezines  
Products & Services
Article Distribution
Ghost Writing Services

Multiple Traffic Streams Report
Redneck Product Creation

Article Marketing Ebooks now available at: WritingPuzzle.com

Site Navigation
Home
+ FAQ

FAQ

+ Contact Us
+ Article Software

Use one of our Software Plugins to receive Articles from our site:

WordPress Content Plugin

Article Dashboard Content Plugin

+ About Us
+ Ebooks
+ Blogs
+ Social Media
+ Extra Pages
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
thePhantomWriters Blog
Get RSS Feed

Did Google Finally Kill Article Marketing Forever?
Early Indications Are That Google Farmer Update Loves Quality Syndicated Content
Detailed Insight into the Cooks Source Magazine PR Debacle
Increase Your Profits From Google Page One
Understanding How To Be Successful With Article Marketing
Temporary Issue with Article Distributions
Computer Upgrade
New Service Upgrades in Place
Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
How To Use Disinformation To Foul Up Your Competition In The SEO Game
Recommended Sites
Live Marketing Chat (Free) Saturday 8pm EST
Register for Notifications

 

 



Growing Demand For Loose Leaf Tea And Tea Rooms

Copyright (c) 2007-2012

The new American tea culture places high value on stress reduction (perhaps partially attributable to the relaxing properties of L-Theanine-a natural amino compound occurring in tea), blends that respond to the demands of the market, product purity (Fair Trade and certified organic tea is thriving in the U.S.) and exotic brewing accessories (the after-market for tea accoutrements is substantial compared to espresso-based drinks).

Until the boom in RTD (Ready to Drink) teas (circa 1990-95) made tea drinking simultaneously easy (nothing to steep or prepare), hip (colorful packaging, zany copy and chic packaging) and healthy (a no/low calorie, antioxidant-rich alternative to soda pop), tea sales in America were sleepy at best.

As compared to the rest of the world, the American market is unique with 80% of tea consumption based on iced tea products and the remainder 20% primarily tea in bags. Revenues for loose leaf teas are increasing rapidly in both the iced and hot segment of the market however.

How do loose leaf tea and tea bags compare?

Most experts compare loose leaf tea and tea in bags in four ways:

  • Most of the tea that goes into bags in not high quality. Tea bags usually contain broken grades so infusion takes place quickly

  • Whole leaf loose leaf teas come in a larger number of varieties than bagged tea and some higher quality teas are only found in loose offerings

  • Bags are semi-nonbiodegradable additions to biodegradable tea leaves with implications for the environment

  • Generally speaking, tea bags offer greater convenience although e-commerce now offers loose leaf tea drinkers the convenience of on line ordering and home delivery

    Is loose leaf tea more costly than tea bags?

    Many advocates of bagged tea in believe that loose leaf tea costs more than tea in bags. Actually, most good tea is not very expensive and can be very cost effective. When you buy tea in bags, most of what you pay for is the process of putting the teas in the bags, and the brand name advertising. High quality tea is generally sold loose, and the price per cup is often lower than for commercial bagged tea.

    Some truly fine teas retail in the United States retail for less than US$20 per pound, which means less than 10 cents per cup. When one considers that most loose leaf teas support multiple tea infusions the prices drop dramatically. High quality loose leaf tea is typically not available in supermarkets; but a good mail order web site will accept and process orders rapidly and offer the convenience of home delivery.

    The rise in American consumption of loose leaf tea from 1990-2004 represents more than the evolution of a new beverage segment, but rather the birth of a loyal tea-consuming community (demographic consumer segment), thriving on a complex fusion of diverse global cultures and flavor preferences.

    Loose Tea Sales are Increasing

    Annual retail sales had not reached $1 billion prior to 1990 and tea producers were simply uninspired. Snapple, Arizona Iced Tea and a handful of other specialty RTD teas catapulted the entire loose leaf tea category into double-digit growth while whetting appetites on Wall Street. Increasing interest from America's 76 million baby boomers just beginning to embrace tea as a health-promoting product for the entire family is laying a solid base for loose leaf tea.

    Health Aspects of Loose Leaf Tea

    This exceptionally health-conscious demographic is starting to explore loose leaf tea culture through brewed tea beverages, tea-based skincare products and neighborhood cafés offering exotic teas. The consumer product dollars available for loose leaf tea purchases within the U.S. over the next decade will be significant.

    This stellar consumer interest in tea is being driven by scientific findings linking tea consumption and improved health and a seemingly endless wave of favorable media coverage.

    Novel flavors and convenient packaging may be securing American consumers attracted to loose leaf tea, but news of the health promoting benefits afforded by regular tea consumption is the number one market driver.

    Researchers at The Natural Marketing Institute (NMI), Harleysville, PA, have released survey data indicating heavy frequency consumers of herbal and hot teas spend more on healthy and natural products than the general population or coffee drinkers. This is yet another indication of the emerging demographic pursuing loose leaf tea within the nation's hottest spot for loose leaf tea sales-natural foods retail outlets.

    Effect on Tea Rooms

    Finally, as the demand for loose lea tea grows, customers will also demand pleasant and wholesome surroundings to better enjoy the tea experience. The tea room business, as a result, has a very strong growth path and a bright future.


    About The Author:
    Jon M. Stout is Chairman of the Board of Golden Moon Tea a division of Element H2O. Golden Moon Tea is a supplier of high quality loose leaf tea and high quality tea ware. Golden Moon Tea's website is found at http://www.Goldenmoontea.com Try Golden Moon Tea's collection of fine tea. You can e-mail Jon at jon.stout@GoldenMoonTea.com

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.


    Top-Level Category: Shopping Articles || Related Categories: Health and Wellness Articles

    10 Most Recent Articles Written by Jon M. Stout

    Is the Plucking Time Important When Choosing White Licorice Tea?
    Written by: Jon M. Stout | Distributed: 2008-05-27 | Word Count: 863 | Page Views: 1299 | Votes: 3 | Rating: 2.67
    White tea is the rarest tea in the world. Long praised in Asia, it is just beginning to gain popularity in the Western world. People everywhere are clamoring to get their hands on this rare treat. White tea is used in many blends, and none is more refreshing than White Licorice Tea. White Licorice tea is a delicious blend of fine white tea and star anise to provide the licorice flavor.

    What is a Good White Licorice Blend?
    Written by: Jon M. Stout | Distributed: 2008-05-27 | Word Count: 863 | Page Views: 2012 | Votes: 4 | Rating: 1.50
    There are many white teas and white tea blends to choose from. But, you won't find any more delicious than white licorice tea. However, just as with other blends of white tea, to get the best flavor from your white licorice tea, it's important to choose a good quality blend. The difference between teas that have been made using the best ingredients and those created using inferior ingredients is significant, so it pays to know what you’re buying when you purchase any white tea blend.

    What is a Good White Persian Melon Blend?
    Written by: Jon M. Stout | Distributed: 2008-05-23 | Word Count: 847 | Page Views: 1248 | Votes: 8 | Rating: 2.63
    White teas are the rarest and most expensive of all teas. So, it's important to buy good quality white tea so that you're truly getting your money's worth. When you're purchasing a white tea blend, like White Persian Melon tea, it's also important that you choose a quality blend; so that the flavor of the white tea is not compromised by the way it's been blended.

    Tea, Sugar and Slavery
    Written by: Jon M. Stout | Distributed: 2008-05-23 | Word Count: 566 | Page Views: 1350 | Votes: 5 | Rating: 2.20
    Of all the evils that have affected mankind, slavery or human bondage ranks among the worst. Slavery, in all its various forms from ancient empires like Rome to the ante bellum American South to the slave labor of Hitler's Third Reich and the Soviet Gulags has ruined millions of lives and degraded many cultures throughout history.

    Tea and Alcoholism: A Long History
    Written by: Jon M. Stout | Distributed: 2008-05-22 | Word Count: 585 | Page Views: 1269 | Votes: 7 | Rating: 2.71
    Anyone who suffers from alcoholism knows that it is an incurable disease that is as insidious as it is devastating. But with total abstinence from drink and the use of support groups like Alcoholics Anonymous recovery can be life long.

    Recession Relief - Quality Loose Leaf Tea for Independent Coffee Shops
    Written by: Jon M. Stout | Distributed: 2008-05-22 | Word Count: 556 | Page Views: 1266 | Votes: 11 | Rating: 1.91
    Make no doubt about it - the country is in a recession and consumer spending is being cut back, High priced coffee is affected and even Starbucks is suffering and cutting back.

    Taxing Tea - A British Tradition
    Written by: Jon M. Stout | Distributed: 2008-05-21 | Word Count: 947 | Page Views: 1374 | Votes: 10 | Rating: 3.20
    While British citizens likely saw the first importations of tea from the Orient in the 1500 to 1600s as a sensation that added a little spark to their traditional coffee houses, the government saw something else - money. As this beverage quickly became the favored choice of the lower classes, British nobility saw a way to line the coffers of government.

    Oolong Tea Is A Proven Fat Fighter
    Written by: Jon M. Stout | Distributed: 2008-05-21 | Word Count: 909 | Page Views: 1266 | Votes: 9 | Rating: 2.56
    As the detrimental health impacts of obesity become even clearer, more people are searching for ways to gain an edge in the battle of the bulge. With obesity in America an ever-present concern, the fad, gadget and specialty food market is booming. Dropping pounds for the sake of appearances and for the sake of health is a very big trend indeed. Although some items simply do not work, one very basic drink stands out as a powerful weapon to add to an arsenal for fat fighting.

    Impacts On China - Green Tea And The Global Trade
    Written by: Jon M. Stout | Distributed: 2008-05-20 | Word Count: 880 | Page Views: 1414 | Votes: 7 | Rating: 2.71
    5/19/2008 9:48PM China's love affair with green tea is believed to have begun thousands of years ago. It took centuries for the Chinese to share this secret with their neighbors in Japan and even longer for the country to begin exporting this bountiful crop to destinations all over the world.

    History Of Green Tea
    Written by: Jon M. Stout | Distributed: 2008-05-20 | Word Count: 988 | Page Views: 1570 | Votes: 4 | Rating: 3.00
    Green tea has a history that dates back thousands of years. Although this particular type of tea is only now gaining major notoriety in the West, it has been known to the Chinese and Japanese for centuries. This type of tea is less heavily processed than its counterpart made from the same leaves, but despite this fact, it has not been a heavy export from Asia until the past few years.

    All of Author's Articles on this site:

    Most Recent "Shopping" Articles

    Choosing Rainwear
    Written by: Rathi Niyogi | Distributed: 2010-11-04 | Word Count: 741 | Page Views: 937
    Rainwear does more than simply keep out rain or snow, it protects from wind, cold, and chemical splashes. Your choice of rainwear depends on the expected weather, the expected temperatures, your planned activities, and your budget. Rainwear materials and designs greatly affect the performance you can expect. There are three major types of rainwear:

    Celebrity Perfume Gift Sets Are Always Welcome
    Written by: Robert Moore | Distributed: 2010-08-05 | Word Count: 736 | Page Views: 843
    Perfume is one of the best gifts for your loved ones on almost every occasion, whether it is Valentine's Day, Birthday, Wedding Anniversary, or even Christmas Day.

    Best Cologne Gift Sets Are A Great Idea For Men
    Written by: Robert Moore | Distributed: 2010-07-29 | Word Count: 770 | Page Views: 1276 | Votes: 6 | Rating: 2.50
    Hair, clothing and looks are important, but the right cologne transforms a man. Giving him the confidence to know he smells good when approaching beautiful women in a club or giving a presentation for work. When it comes to fragrances for men companies now understand that men want to smell good while attending parties, formal events, the office, on a date or simply while relaxing at home.

    Must-See 2010 Summer Music Festivals
    Written by: Ryan Hogan | Distributed: 2010-04-28 | Word Count: 885 | Page Views: 1105
    One of the best things about summer, at least for music fans, is the plethora of music festivals held all across the country and all though out the season. These festivals bring together dozens of great bands usually for more than one day and usually on more than one stage.

    How Does A Blu-ray Disc Work?
    Written by: Titus Hoskins | Distributed: 2010-04-27 | Word Count: 444 | Page Views: 1274 | Votes: 2 | Rating: 0.50
    Blu-ray Players are all the rage in home entertainment, but how exactly does a Blu-ray disc work and why is it so much better than a regular DVD disc or system? Read this informative article to discover how a Blu-ray disc works.

    Understanding Personal Injury Law and Knowing When You Need a Personal Injury Lawyer
    Written by: Keith Stachowiak | Distributed: 2010-03-10 | Word Count: 497 | Page Views: 967
    When in an accident caused by someone else's carelessness or deliberate actions, one of the first thoughts that goes through most people's minds after the panic and relief subsides, is whether they should seek out a personal injury lawyer. Before you make this decision, you should know what personal injury law is, whether you even need a personal injury lawyer, and when you should choose one.

    Tattoos Have Transformed From Mom To Artwork Of The 21st Century
    Written by: Bree Levine | Distributed: 2010-02-25 | Word Count: 554 | Page Views: 1197
    You could call it a 21st century art form: people use their bodies as living displays of what they care about in the form of pictorial art. Over time, tattoo artists have become more and more sophisticated, able to create complex and well-executed designs.

    The Best Traditions And Advice For The Tattooing Experience
    Written by: Eileen Howerton | Distributed: 2010-02-24 | Word Count: 566 | Page Views: 848
    The ritual of tattooing and adorning the body with ink and color has been a tradition for centuries. Tattooing is definitely not a fad, or a practice reserved to any particular element of society. It is a tradition that has been found in all parts of the world, in different sects of society.

    Shopping Online to Save Time and Money
    Written by: Janet Davis | Distributed: 2009-12-31 | Word Count: 880 | Page Views: 859 | Votes: 2 | Rating: 2.50
    There is a certain convenience in shopping from the comfort of one's own home, a convenience that has been met in the past through mail-order catalogs, shopping television channels, and home-delivered grocery services. With the advent of the Internet and the World Wide Web, this trend has reached its culmination and most elegant expression yet.

    Vacation Rental Advertising - The Good, The Bad and the Outright Scams
    Written by: Scott Norris | Distributed: 2009-12-22 | Word Count: 553 | Page Views: 930 | Votes: 3 | Rating: 4.67
    Advertising vacation rentals across the nation has changed to the property owner's advantage. Five years ago, property owners depended on their local newspaper to advertise their vacation rentals. Compare that to today's global reach and on-demand access to rental listings on the World Wide Web. Travelers from around the world now have the ability to view listings on thousands of advertising sites with relative ease. There are risks, though: RENTER BEWARE!

    Most Viewed "Shopping" Articles

    Pearl Necklace Clasps
    Written by: Norma Jones | Distributed: 2006-08-04 | Word Count: 1546 | Page Views: 15168 | Votes: 42 | Rating: 3.10
    The clasp on a strand of pearls is both the frosting and sugar sprinkles on a cake. In addition to keeping the necklace fastened, the clasp should also complement you and your pearls. As your necklace and bracelet are regularly restrung, you can also update the clasps to meet your changing needs.

    Be Prepared - The Pros And Cons of Non-Lethal Self-Defense Weapons
    Written by: Brodie Abbot | Distributed: 2006-11-14 | Word Count: 938 | Page Views: 11823 | Votes: 31 | Rating: 2.55
    In today's world, there are many means by which people can protect themselves. When thinking about self-defense, many people only consider martial arts or firearms. In truth, these are only two options from an array of self-defense mechanisms available. Through increased use in recent years, the advantages and disadvantages of stun guns, tasers, and pepper spray have become clear. All three items offer non-lethal means of protection, but one of them may be more appropriate than the others in a given situation.

    Real and Imitation Pearls
    Written by: Norma Jones | Distributed: 2006-06-22 | Word Count: 773 | Page Views: 8183 | Votes: 28 | Rating: 2.89
    We are often asked how to tell if pearls are real or imitation. To start, we'll need to look at pearl growth and different types of imitation pearls. Then, we'll look at different pearl tests.

    Emma Watson Is A Real Sweet Pea
    Written by: Wesley Berry, AAF | Distributed: 2008-02-06 | Word Count: 424 | Page Views: 5830 | Votes: 18 | Rating: 2.11
    Harry Potter co-star Emma Watson, who plays super-smart Hermione Granger, turned sweet sixteen on April 15, 2006. From all accounts, she's as sweet as any sixteen-year-old can be. So sweet, in fact, that her birth flower is the sweet pea!

    Alberta Angling Tournaments: Spectacular Scenery, Big Purses
    Written by: Travel Alberta | Distributed: 2006-10-30 | Word Count: 963 | Page Views: 4967 | Votes: 6 | Rating: 2.83
    Alberta's fishing tournaments pit angler against angler in a quest for the biggest shimmering walleye and a slice of the $60,600 (Cdn) in prize money.

    Interior Window Shutters Can Be Affordable
    Written by: Brian Wright | Distributed: 2008-07-21 | Word Count: 757 | Page Views: 4552 | Votes: 14 | Rating: 3.14
    Avoid spending high dollar for custom-made interior window shutters. You can obtain affordable interior shutter panels, finish, and install them yourself. Find tips on measuring, selecting, and ordering quality stock-size interior shutters.

    Tea, High Tea And Afternoon Tea – What's The Difference?
    Written by: Jon M. Stout | Distributed: 2007-04-16 | Word Count: 791 | Page Views: 3305 | Votes: 8 | Rating: 1.88
    There are two forms of tea that often cause confusion in the tea world: tea the drink and tea the meal. Tea the drink is made from the Camellia Sinensis plant and from the processing of the plant white, green, oolong, and black teas are produced. The basic teas are also often blended with other plants like vanilla, mint and melon as well as flavors like Oil of Bergamot to make Earl Grey Tea.

    Florist From Jessica Simpson's Home State Designs Ford's Funeral Flowers
    Written by: Wesley Berry, AAF | Distributed: 2008-02-12 | Word Count: 367 | Page Views: 3239 | Votes: 10 | Rating: 3.10
    Pop star Jessica Simpson isn't the only talent to come out of the state of Texas. One Texas florist is considered so talented that she was tapped to provide flowers for President Gerald Ford's California and Michigan funerals.

    Finding The Best New York Plastic Surgeons
    Written by: Arthur Melnik | Distributed: 2006-07-17 | Word Count: 365 | Page Views: 3207 | Votes: 8 | Rating: 3.13
    Finding a plastic surgeon in New York, NY might seem easy. But with over 50 plastic surgeons In New York how do you choose the right one for you?

    Solutions for Thinning Lashes
    Written by: Kamau Austin | Distributed: 2006-08-08 | Word Count: 898 | Page Views: 3016 | Votes: 9 | Rating: 2.89
    A beautiful pair of eyes is a rare boon and all of us yearn to possess them. Women especially spend fortunes to make their eyes look good and youthful. Sometimes, you might be forced to face certain eye problems due to aging.

    Highest Ranked "Shopping" Articles

    How To Tell If Your Clothes Are Dirty
    Written by: Theresa Bane | Distributed: 2008-05-28 | Word Count: 1984 | Page Views: 2303 | Votes: 13 | Rating: 4.08
    If you are the type of person who wears clothes, like, t-shirts for example, than this is an article for you. You may not be aware of it, but your favorite t-shirt that has a clever or funny saying emblazoned across it's width can actually reach a level of funk that requires it to be laundered.

    Private Label Bottled Water And School Fund Raising
    Written by: Marcus Stout | Distributed: 2007-04-24 | Word Count: 1130 | Page Views: 2124 | Votes: 9 | Rating: 3.89
    Like most organizations, schools in the United States are subject to constant budget stress. Important athletic and scholastic programs are subject to budget cuts as demographics change and taxpayers become increasingly budget aware. As a result, schools include fund raising resources in their planning for programs.

    Get Peace Of Mind With These 10 Questions For Your Jeweler
    Written by: Marc Choyt | Distributed: 2007-09-06 | Word Count: 1039 | Page Views: 1144 | Votes: 7 | Rating: 3.86
    Many consumers want to purchase ethically sourced jewelry yet they do not know enough about this emerging product category to even begin to talk to their jewelry. This article provides knowledge and the right questions to empower the consumer interested in purchasing social responsible jewelry.

    The Thrill of Motorcycling - 5 Ways to Get into Riding
    Written by: Jay Gaulard | Distributed: 2008-06-10 | Word Count: 942 | Page Views: 1256 | Votes: 7 | Rating: 3.86
    Motorcycling is cool. Motorcycling is fast. Motorcycling gives you a rush. There is no doubt about it. I don't think anyone can dispute the fact that there is a certain breed of person out there that just loves the feeling of being out in the fresh air, cruising down the highway. I suspect there are a lot more people who would like to ride than we know about. The question is, how do they get going?

    Paris Hilton's Family Understands The Relaxation Of Flowers
    Written by: Wesley Berry, AAF | Distributed: 2008-04-23 | Word Count: 389 | Page Views: 1465 | Votes: 6 | Rating: 3.83
    Ask Paris Hilton what she thinks of flowers and she's likely to give her trademark response, "They're hot!" And, I'm certain that if you walk into any hotel in the Hilton line and you're very likely to see some beautiful flowers adorning the lobby and other public areas. That's because people in the decorating and design industry, such as those responsible for the interior design of Hilton hotels, understand that flowers are an excellent way to make people feel welcome and relaxed.

    Tea: Ordering Green Tea Online
    Written by: Jon M. Stout | Distributed: 2007-06-05 | Word Count: 890 | Page Views: 2332 | Votes: 6 | Rating: 3.83
    If you've started to become a green tea enthusiast, no doubt you've realized that there are an overwhelming number of green teas from which to choose. Just the number of green teas varieties in China are too many to list. You may have an interest in trying them all – but that will take you quite a while!

    Lindsay Lohan's Color Sense
    Written by: Wesley Berry, AAF | Distributed: 2008-03-27 | Word Count: 400 | Page Views: 1764 | Votes: 8 | Rating: 3.75
    Young movie starlet Lindsay Lohan has recently begun to be noticed for her fashion sense, including her oft-changing hair color. The use of color is certainly important in the fashion industry, but there's another industry where it's perhaps even more important-the floral industry.

    Bosses Day: 25 Wallet-Friendly Gift Ideas
    Written by: Darlene Arechederra | Distributed: 2006-08-23 | Word Count: 799 | Page Views: 1981 | Votes: 6 | Rating: 3.67
    Bosses Day is right around the corner again -- but no need to panic! You still have plenty of time to find a great gift. The good news is that finding the perfect gift for your boss doesn't need to drain your wallet. Read on for some practical and low-cost gift ideas, including gifts for bosses with special circumstances.

    Eco Friendly Home Accents Are in Demand
    Written by: Kris Bond | Distributed: 2009-03-03 | Word Count: 632 | Page Views: 1292 | Votes: 6 | Rating: 3.67
    The Eco Friendly trend continues to grow.... not falling short of entering the home. For the past several years manufacturers of all the different industries and local retail stores have been in search of ways to save the environment - or at least preserve what can be.

    Do It Yourself Mold Testing Kits
    Written by: Daryl Watters | Distributed: 2007-05-29 | Word Count: 729 | Page Views: 2445 | Votes: 8 | Rating: 3.63
    If you feel that you have a mold problem, you can save money on a mold inspection by buying a mold testing kit from your local South Florida building supply store.







  • Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #4577
    Article Statistics
    Word Count: 767

    Total Views: 1267
    Views This Month: 9
    Views Last Month: 15

    Article Rating: 2.43 of 5
    Votes Cast: 7

    Author Overall Stats:

    Times Viewed Overall: 220962
    Author Rating: 2.47 of 5
    Votes Cast Overall: 1372

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2007-03-20 18:47:00






    All Articles are Copyright © 2001-2012 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2012, ThePhantomWriters.com

    Local Marketing Consultant