In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Sites Owned by Bill Platt

 


E-Commerce And Drinking Water - Safety, Convenience and Customer Service Combine for Customer Satisfaction

Copyright (c) 2007-2018

E-Commerce is coming of age with millions of new customers from internet sales for a wide variety of products. Advances in web site design, payment mechanisms and delivery systems have met the increased demand for online ordering.

With the advent of on-line ordering firms like Amazon and E-Bay, what started out as a small business has morphed into a multi-billion dollar industry. The key to success in the field of E-Commerce is the offering of high quality products coupled with state of the art technology to ensure ease of ordering and secure payment mechanisms.

The bottled water industry is an ideal beneficiary of e-commerce technology because of the large number of customers served and the frequency of transactions and purchases.

E-commerce Defined

E-commerce is similar to other forms of commerce except that it involves the buying and selling of goods over the Internet. E-commerce sites range from a simple web page highlighting a single item to dynamic fully developed on-line catalogs featuring thousands of products. The common theme and benefit in e-commerce sites is instant purchase, instant payment (if desired) and instant gratification for the customer.

Over the years, the e-commerce web has blossomed into a multi-billion dollar industry yearly, with significant growth projected over the next 5 years. A defining characteristic is that all ecommerce web sites accept a type of online payment, whether through a third party or directly with a merchant account.

E-commerce: The Wave of the Future

The internet is changing world view of shoppers. Instant gratification is a reality Utilizing e-commerce allows customers the ability to quickly take delivery of the goods they require and desire. In addition, the Internet is perhaps the best sales tool ever invented as it allows customers to browse endlessly in privacy. They can return and order again and again without ever leaving their home.

Most experts agree that it is only a matter of time before all sales-oriented companies will have some sort of e-commerce presence in order to remain competitive and the development of software and tools to improve the productivity of e-commerce sites remains strong. As more and better technology is developed, e-commerce will greatly expand.

Secure Payment and SSL(Secure Socket Layer): The Heart of the System

SSL(Secure Socket Layer) has been the de facto standard and heart of the system for e-commerce transaction security, and it's likely to remain so well into the future.

SSL is based on encryption. SSL encrypts data, like credit cards numbers (as well other personally identifiable information), which prevents unauthorized use. An SSL protected page is identified when the address begins with "https" and there is a padlock icon at the bottom of the page.

SSL Certificates

The SSL certificate resides on a secure server and is used to encrypt the data and to identify the Web site. The SSL certificate also helps to prove the site belongs to who it says it belongs to and contains information about the certificate holder, the domain that the certificate was issued to, the name of the Certificate Authority who issued the certificate, the root and the country it was issued in.

In general, e-commerce users are urged to avoid sites that fail to use and display proof of SSL Certificates.

The Bottled Water Industry and E-commerce

The bottled water business is actually two lines of business: Local delivery water and private labeled water and each is an important subset of the total business.

Local delivery water is defined geographically and usually comprises rental or sales of coolers and delivery of 5-gallon and small package (12, 16.5 and 20 oz.) bottles to customers located within a limited distance from the water source. This business includes a customer base of consumers and businesses in the defined geographic area who take periodic delivery of water. The key to success in this line of business is the production and efficient delivery of the highest quality pure water.

Private labeled water involves the development and production of high quality custom labels with a clear branding message. This line of business is national in scope and includes a strong element of branding and advertising. The key to success in this line of business is the design and production of a label of the highest quality with a clear branding message.

Each line of business has different requirements for e-commerce. For the local delivery business, establishing and meeting delivery schedules is critical with the most advanced sites offering delivery programs that offer the customer choice of delivery schedules and the ability to modify deliveries as conditions warrant.

For the private labeled line of business design flexibility in the form of interactive tools for the development, proofing and production of labels is critical. Another critical aspect of the private labeled line of business is fast and cost effective delivery through national carriers.

A Culture of Customer Service

The best e-commerce site will not produce results without support of an effective customer service organization. E-commerce tools and capabilities must be complemented by a customer service culture that includes rapid customer feed back, human (as opposed to voice mail and e-mail) interaction and clear communication. It is presently impossible to totally remove the human element from e-commerce and the human element is a critical part of the customer satisfaction process.

Best and Powerful Features

There are many varieties of e-commerce sites ranging from the simplest static site that offers very limited features to full featured dynamic sites based upon the latest database technology and access. No matter what the level of technology however, the site should combine ease of use with the most powerful features available. An effective bottled water e-commerce site should include the following minimum features.

General Features

  • Multiple-Recipient Ordering (allows multiple user shipments in a single transaction)

  • No Shopping Cart "Shoving" (gives the user maximum flexibility before check-out)

  • Login Systems for Wholesale and Retail Customers (with remembered billing and recipient party data)

  • Code Maturity (provides for reliability and stability of the site)

  • Future Arrival Date Provisions (mandatory for scheduling deliveries and shipments)

  • Order History and Fast Loading of Orders

  • Automatic Shipping for Retail and Wholesale Accounts

    Private Label Features

  • Interactive and Customer Friendly Label Configurator (allows for user development of labels and artwork)

  • Proofing Capability (allows the user to repeatedly review label design before purchase)

  • Multi Layered Design ( allows for choice of color, shading and label features)

    E-commerce lends itself to rapid fulfillment of orders and increased customer satisfaction when the site utilizes powerful state of the art tools and features coupled with a culture of customer satisfaction. On a user friendly powerful site, water orders for both local delivery and private labeled business are safe, convenient and fast. E-commerce vendors that maintain a culture of customer service will guarantee customer satisfaction.


    About The Author: Shop Amazon - Top Gift Ideas
    Jon M. Stout is Chairman of the Board of Element H2O. For more information about bottled water, private label bottled water and bottled water delivery go to http://www.elementh2o.com

    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles

    10 Most Recent Articles Written by Jon M. Stout

    Is the Plucking Time Important When Choosing White Licorice Tea?
    Written by: Jon M. Stout | Distributed: 2008-05-27 | Word Count: 863 | Page Views: 2982 | Votes: 3 | Rating: 2.67
    White tea is the rarest tea in the world. Long praised in Asia, it is just beginning to gain popularity in the Western world. People everywhere are clamoring to get their hands on this rare treat. White tea is used in many blends, and none is more refreshing than White Licorice Tea. White Licorice tea is a delicious blend of fine white tea and star anise to provide the licorice flavor.

    What is a Good White Licorice Blend?
    Written by: Jon M. Stout | Distributed: 2008-05-27 | Word Count: 863 | Page Views: 3738 | Votes: 4 | Rating: 1.50
    There are many white teas and white tea blends to choose from. But, you won't find any more delicious than white licorice tea. However, just as with other blends of white tea, to get the best flavor from your white licorice tea, it's important to choose a good quality blend. The difference between teas that have been made using the best ingredients and those created using inferior ingredients is significant, so it pays to know what you’re buying when you purchase any white tea blend.

    What is a Good White Persian Melon Blend?
    Written by: Jon M. Stout | Distributed: 2008-05-23 | Word Count: 847 | Page Views: 3061 | Votes: 8 | Rating: 2.63
    White teas are the rarest and most expensive of all teas. So, it's important to buy good quality white tea so that you're truly getting your money's worth. When you're purchasing a white tea blend, like White Persian Melon tea, it's also important that you choose a quality blend; so that the flavor of the white tea is not compromised by the way it's been blended.

    Tea, Sugar and Slavery
    Written by: Jon M. Stout | Distributed: 2008-05-23 | Word Count: 566 | Page Views: 3711 | Votes: 5 | Rating: 2.20
    Of all the evils that have affected mankind, slavery or human bondage ranks among the worst. Slavery, in all its various forms from ancient empires like Rome to the ante bellum American South to the slave labor of Hitler's Third Reich and the Soviet Gulags has ruined millions of lives and degraded many cultures throughout history.

    Tea and Alcoholism: A Long History
    Written by: Jon M. Stout | Distributed: 2008-05-22 | Word Count: 585 | Page Views: 3602 | Votes: 7 | Rating: 2.71
    Anyone who suffers from alcoholism knows that it is an incurable disease that is as insidious as it is devastating. But with total abstinence from drink and the use of support groups like Alcoholics Anonymous recovery can be life long.

    Recession Relief - Quality Loose Leaf Tea for Independent Coffee Shops
    Written by: Jon M. Stout | Distributed: 2008-05-22 | Word Count: 556 | Page Views: 3248 | Votes: 11 | Rating: 1.91
    Make no doubt about it - the country is in a recession and consumer spending is being cut back, High priced coffee is affected and even Starbucks is suffering and cutting back.

    Taxing Tea - A British Tradition
    Written by: Jon M. Stout | Distributed: 2008-05-21 | Word Count: 947 | Page Views: 3565 | Votes: 13 | Rating: 2.62
    While British citizens likely saw the first importations of tea from the Orient in the 1500 to 1600s as a sensation that added a little spark to their traditional coffee houses, the government saw something else - money. As this beverage quickly became the favored choice of the lower classes, British nobility saw a way to line the coffers of government.

    Oolong Tea Is A Proven Fat Fighter
    Written by: Jon M. Stout | Distributed: 2008-05-21 | Word Count: 909 | Page Views: 2667 | Votes: 9 | Rating: 2.56
    As the detrimental health impacts of obesity become even clearer, more people are searching for ways to gain an edge in the battle of the bulge. With obesity in America an ever-present concern, the fad, gadget and specialty food market is booming. Dropping pounds for the sake of appearances and for the sake of health is a very big trend indeed. Although some items simply do not work, one very basic drink stands out as a powerful weapon to add to an arsenal for fat fighting.

    Impacts On China - Green Tea And The Global Trade
    Written by: Jon M. Stout | Distributed: 2008-05-20 | Word Count: 880 | Page Views: 3630 | Votes: 7 | Rating: 2.71
    5/19/2008 9:48PM China's love affair with green tea is believed to have begun thousands of years ago. It took centuries for the Chinese to share this secret with their neighbors in Japan and even longer for the country to begin exporting this bountiful crop to destinations all over the world.

    History Of Green Tea
    Written by: Jon M. Stout | Distributed: 2008-05-20 | Word Count: 988 | Page Views: 3627 | Votes: 8 | Rating: 2.00
    Green tea has a history that dates back thousands of years. Although this particular type of tea is only now gaining major notoriety in the West, it has been known to the Chinese and Japanese for centuries. This type of tea is less heavily processed than its counterpart made from the same leaves, but despite this fact, it has not been a heavy export from Asia until the past few years.

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 4823 | Votes: 8 | Rating: 2.38
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 5467 | Votes: 6 | Rating: 1.83
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 6703 | Votes: 9 | Rating: 3.56
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 3404 | Votes: 3 | Rating: 1.33
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 4581 | Votes: 6 | Rating: 2.67
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 2970 | Votes: 3 | Rating: 0.67
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 5224 | Votes: 6 | Rating: 2.33
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 2962 | Votes: 3 | Rating: 0.33
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 3056 | Votes: 3 | Rating: 0.33
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 2752 | Votes: 3 | Rating: 2.00
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 45282 | Votes: 9 | Rating: 2.11
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37611 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29124 | Votes: 25 | Rating: 3.76
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 26589 | Votes: 8 | Rating: 2.13
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 23049 | Votes: 26 | Rating: 3.04
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18406 | Votes: 10 | Rating: 2.30
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 13025 | Votes: 10 | Rating: 3.20
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12801 | Votes: 8 | Rating: 3.25
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 10021 | Votes: 11 | Rating: 2.18
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Ten Tips For User Friendly Online Registration Forms
    Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 9691 | Votes: 13 | Rating: 1.00
    Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

    Highest Ranked "Business Online" Articles

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 4176 | Votes: 17 | Rating: 4.18
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 4192 | Votes: 19 | Rating: 4.16
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4722 | Votes: 40 | Rating: 4.05
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Secrets of Domain Parking - An Innovative and Easier Way to Make Money
    Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 4209 | Votes: 7 | Rating: 4.00
    Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 4358 | Votes: 13 | Rating: 3.92
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How To Build A Website That Will Rank Well In The Search Engines?
    Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 7337 | Votes: 9 | Rating: 3.89
    Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

    How to Prosper Beyond Virtual Real Estate
    Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 5049 | Votes: 7 | Rating: 3.86
    We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4803 | Votes: 24 | Rating: 3.83
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    The Role of Hunger in Your Business
    Written by: Mark Silver | Distributed: 2009-01-21 | Word Count: 1016 | Page Views: 2278 | Votes: 5 | Rating: 3.80
    Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That's too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I'm one of them. I wish inspiration and love were big enough motivators for action. But for us humans who aren't yet enlightened, they don't seem to work so well.

    The Importance Of Creating Resistance In Your Copy
    Written by: Bill Platt | Distributed: 2009-09-10 | Word Count: 2009 | Page Views: 3024 | Votes: 5 | Rating: 3.80
    "Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.











    Download an eBook today
  •  
    Directory Navigation
    Locate By Category:

    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Statistics
    Word Count: 1123

    Total Views: 2352

    Article Rating: 1.17 of 5
    Votes Cast: 6

    More Articles By Author:



    Last Distribution Date:
    2007-04-26 14:54:00

    Internal ID: #4761





    All Articles are Copyright © 2001-2018 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2018, ThePhantomWriters.com