|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
Why Aren't You Using LinkBait?
Copyright (c) 2006-2012 Kim Roach, All Rights Reserved
(See This Article in its Original Format.)
You've heard of the olden days when people would hunt for potential link partners. Well, those days are long gone and smart web masters are moving on to greater things, while decreasing their effort to build incoming links.
If you are wondering what this new technique could be, it's actually quite simple... in theory. It is known as linkbaiting. This is a strategy that brings links to a website simply because of the unique and popular content on a website.
With the rise of the blogosphere and social bookmarking sites, all it takes is one person to notice an interesting page and link to a site. Once a link is passed around once, it becomes easier for it to spread further.
Bloggers around the net constanly use linkbait to encourage other bloggers to mention them or to get their content passed around the blogosphere. However, many traditional web masters have not quite latched on to this powerful technique.
The benefits of creating quality, unique, or even controversial content go way beyond what one might first imagine. When a web site offers true value to the visitor, they can create hundreds and even thousands of backlinks without even asking.
Unfortunately, simply having good, quality content on your site doesn't always work. To gain the full potential of linkbaiting, you need a good hook. Some of the most popular ones include:
News
Controversy
Resources and...
Humor
News Hook: Everyone loves to read about industry news. However, the key to attracting some real traffic is to add a twist to the latest news. Find out exactly how it affects your web site visitors. If you just give a rehashing of what everyone else has already said, no one will care.
However, if you inject your own twist or personality into your news story, then you are prepared to catch someones eye.
Look at CNN.com as an example. What do they offer? They provide the latest news every day of the week. In the world of information that we live in, news is a commodity. Because CNN offers such appealing content, thousands of sites are linking to them. Do you think CNN sent these sites a little email asking if they would be interested in a reciprical link? Of course not.
Instead, they employ linkbaiting. Their fresh and interesting content automatically encourages other people to link to it. Luckily for us, we can use this same technique on our own web sites.
News is one of the best ways to attract incoming links, especially if the news is controversial.
Controversy Hook: Before we move on, I must warn you that this hook can be very powerful and also very dangerous. It involves contradicting what someone says, preferably someone very prominent in the industry.
When used correctly, controversy can be very effective in bringing traffic to your site, but always be careful.
To begin, look for articles and stories in your industry. Some of the best places to find this type of content is on blogs, news sites, and social bookmarking sites. Once you have found a good story, take an opposing viewpoint or give it some sort of twist. This will make your content stand out from the hum drum of what everyone else is publishing.
The next hook is actually one of my favorites. It is known as the resource hook.
Resource Hook: Information is powerful online. If you have information that is not available anywhere else, you become an authoritative resource. Many of these resources come in the form of a list.
You would be surprised at the power of a list. You can organize:
a list of helpful tools that would be beneficial to your readers
a list of the best blogs in your niche
a list of popular news stories within your industry (When you are doing this kind of list, be sure to sprinkle in some of your own commentary)
One of my favorite lists is located at http://www.seocompany.ca/tool/seo-tools.html, where they offer over 150 SEO tools. Simply by linking out to their favorite SEO tools they get tons of traffic each and every day.
Robin Good of MasterNewMedia is a webmaster who uses lists especially well. One of his most popular resource pages is a list of rss and blog directories that web masters can submit to. You can take a look at it at: http://www.masternewmedia.org/rss/top55/ .
However, not only does he show you over a hundred places where you can submit your blog and rss feed, he also gives you an overview of each service, some commentary on which of these directories are the most influential, and exactly how to submit to each one.
This one page alone has thousands of incoming links to it because it is an invaluable resource.
Another popular resource hook is to create a useful online tool that your visitors can download for free. Once they have downloaded your free tool, let them rebrand it and give it away on their own sites.
Humor Hook: Have you ever received a joke or some other sort of humor in your inbox? If you are like most people, then you probably have. Jokes, funny stories, and wierd pictures are some of the most viral hooks on the Internet.
Within your own web site, you can add your own touch of humor. However, you must make sure that it fits with your personality. People on the internet want to see your true self.
Many companies have made their web sites an impersonal void. This is not the way the web works. The Web is an engaging and interactive community of people. When you start giving your web site some personality, people will start taking notice. The ordinary is simply too easy to pass over.
Another key to remember when employing linkbaiting is that your article or news story should almost always link out to leading industry web sites or influential bloggers. There are so many web sites who are afraid to link out to other sites. However, by mentioning other web sites and bloggers, you would be surprised at the number of people who start linking to you.
Bloggers are a group of web masters who realize the power of linking to others. Within the blogoshpere, links are spread willingly to those who provide great content. As a result, they all receive more traffic than they would alone.
Final Verdict
The term linkbaiting itself may sound a little fishy, but it's not. If you are a good web master, you should always strive for your content to be linkbait. This simply means that your content is of such quality that others simply can't help but link to it.
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Kim Roach
Google Gets Personalized
Written by: Kim Roach |
Distributed: 2006-12-08 |
Word Count: 942 |
Page Views: 1253
| Votes: 5 |
Rating: 1.40
Traditional algorithmic search engines have reached their peak.
Personalized search is a natural and necessary progression for
Google and other search engines as well.
7 Online Marketing Tools for the Smart Webmaster
Written by: Kim Roach |
Distributed: 2006-12-06 |
Word Count: 1144 |
Page Views: 1909
| Votes: 6 |
Rating: 3.00
As an online marketer, it's hard to wade through all of the
misleading information that is running rampant on the Internet.
Who do you trust? Where do you go for the very best information
in online marketing? Well, this article was written to answer
those very questions.
Going Broke on Google Adwords?
Written by: Kim Roach |
Distributed: 2006-12-05 |
Word Count: 1229 |
Page Views: 2072
| Votes: 4 |
Rating: 2.25
You've heard the stories. Click fraud has run rampant on Google,
Yahoo, and MSN. This is evidenced by the numerous law suits that
have been filed.
Creating Your Own Online Radio Station
Written by: Kim Roach |
Distributed: 2006-11-27 |
Word Count: 1138 |
Page Views: 2045
| Votes: 12 |
Rating: 2.25
Podcasting has leveled the playing field for people around the
world. With just a few tools, you can quickly and easily set up
your own talk show on the topic of your choice. All you need is a
computer, a microphone, and a passion to share your knowledge
with others.
Smart Webmasters are Wasting Online Real Estate
Written by: Kim Roach |
Distributed: 2006-11-24 |
Word Count: 1307 |
Page Views: 1264
| Votes: 6 |
Rating: 2.00
Many webmasters are not using their websites' traffic to full
potential. The Web is full of wasted advertising space. Chances
are that even your website has some virtual wasteland. These are
areas that often go unnoticed by even the most experienced
marketers, resulting in the loss of thousands of dollars of
potential revenue.
Hidden Market Research on Ebay, Amazon, and Others
Written by: Kim Roach |
Distributed: 2006-10-12 |
Word Count: 1489 |
Page Views: 1548
| Votes: 17 |
Rating: 2.00
Are you looking to provide interesting content to your visitors?
How about popular in-demand products? Do you know what your
target customer is really searching for online? No worries. You
are about to discover that there are literally thousands of
untapped markets just waiting at your fingertips. To get started,
let's go on a little virtual journey.
Unique Marketing Strategies
Written by: Kim Roach |
Distributed: 2006-10-11 |
Word Count: 1629 |
Page Views: 2622
| Votes: 14 |
Rating: 1.71
As an online marketer I have learned a variety of techniques for
attracting traffic. However, sometimes I stumble upon marketing
strategies that are truly unique. I urge you to read on.
Web Marketing 2.0
Written by: Kim Roach |
Distributed: 2006-10-10 |
Word Count: 1645 |
Page Views: 2154
| Votes: 8 |
Rating: 3.00
If you're like me, then you are probably tired of hearing the
word Web 2.0 passed around the net like a buzz word on steroids.
Google alone currently shows 126,000,000 results for the search
term "web 2.0" at the time of this writing. However, although
this term may be overblown, it does have significant influence on
the current changes taking place on the Internet. Most
importantly, it has many implications for the online marketer.
Franchising Your Online Business
Written by: Kim Roach |
Distributed: 2006-09-29 |
Word Count: 1833 |
Page Views: 1599
| Votes: 15 |
Rating: 2.60
Franchises have proven to be much more successful than the
traditional small business. Almost 80% of new business start-ups
fail each year. Franchising, on the other hand, allows an
entrepreneur to open up a new business based upon a proven brand
and business model.
Essential Programs For Your Virtual Toolbox
Written by: Kim Roach |
Distributed: 2006-09-28 |
Word Count: 947 |
Page Views: 1585
| Votes: 10 |
Rating: 2.60
As an online marketer and webmaster, there are a number of tools
that you will want in your virtual toolbox. To get you started, I
have scoured the net to find some of the best programs to help
webmasters improve their sites, their rankings, and their
productivity. Best of all, each one of these tools is free.
All of Author's Articles on this site: Kim Roach Articles
Most Recent "Business Online" Articles
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2012-01-02 |
Word Count: 989 |
Page Views: 2757
| Votes: 5 |
Rating: 4.00
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Work From Home - Make Money Online With EBay Store
Written by: David Miller |
Distributed: 2011-12-12 |
Word Count: 2105 |
Page Views: 355
| Votes: 1 |
Rating: 2.00
Find out how to present your items, as well as other key factors
to profit from your eBay Store.
Bring Your Photography To Life With Stunning Video
Written by: Adam Harding |
Distributed: 2011-12-12 |
Word Count: 684 |
Page Views: 460
I want to let you in on my little secret. It is about how I bring
photographs to life by creating professional video slideshows
that look like they cost hundreds of dollars.
Leveraging the Social in Social Media
Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 907 |
Page Views: 396
| Votes: 1 |
Rating: 1.00
Social media marketing is about the conversation, not the
pitch. Having conversations with people is nice, but the
goal of a brand is ultimately to get people interested in
spending their time or money on the brand, after all. What
does having this conversation accomplish, and just how does
a brand use that conversation to get the critical conversion
from conversation to customers?
Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 884 |
Page Views: 631
There are a host of articles and sites covering advice on
how to address various topics, but one area that doesn't
get a lot of attention is what "person" to write the blog
in. Each linguistic person has its own strengths and
weaknesses, depending on the message that needs to be
covered. Ultimately, most will simply write in whatever
person is most natural to them, but there is some merit in
taking a bit of time to think about the implications,
advantages and disadvantages of each.
That First Impression: Title Considerations
Written by: Enzo F. Cesario |
Distributed: 2011-09-19 |
Word Count: 860 |
Page Views: 355
While it certainly isn't as much work as crafting the body
of a superior article, selecting a title for a piece is
definitely an important element of the entire process of
content creation. Here are some thoughts on crafting a
perfect title.
5 Tips For Writing Great Content For Your Blog
Written by: Lee Dobbins |
Distributed: 2011-09-16 |
Word Count: 987 |
Page Views: 406
If you want people to come back to your blog over and over
again, then you need to provide great web content. This may
seem like an impossible task if you aren’t a natural born
writer. Here are 5 tips that will help even the least
experienced writer create blog content that will entice even
first time visitors to become frequent readers.
Understanding Cloud Computing for SMBs
Written by: Audre Hill |
Distributed: 2011-09-16 |
Word Count: 449 |
Page Views: 515
| Votes: 2 |
Rating: 5.00
The buzz about cloud migration, or taking your business to the
cloud, is all over the internet. But the geek speak and sales
hype make understanding the cloud difficult for small and
mid-sized business owners. Read this to clear up your cloud
confusion.
Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario |
Distributed: 2011-09-16 |
Word Count: 873 |
Page Views: 426
The role of web analytics in setting useful metrics for a
site has been discussed in-depth in any number of places,
but this is far from the only useful function that web
analytic practices can offer. As in any field, a little
thinking outside the box can offer extensive rewards to the
creative researcher. Perhaps most usefully, creative
cultivation of web analytics can help conquer blogger's
block and help a good writer come up with some unique angles
for content they thought they had peaked out on.
Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario |
Distributed: 2011-09-14 |
Word Count: 856 |
Page Views: 343
Social media marketing is the home of successful brand
promotion, and finding the right mix of tools to take
advantage of it has become the defining issue of the modern
brand. Knowing the focus of each of these tools and the best
way to use them is the key to bringing all this power under
control and using it to help promote a brand to its full
potential.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 42521
| Votes: 9 |
Rating: 2.11
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 34816
| Votes: 13 |
Rating: 2.38
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 27199
| Votes: 25 |
Rating: 3.76
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 23763
| Votes: 8 |
Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2008-10-29 |
Word Count: 816 |
Page Views: 18815
| Votes: 23 |
Rating: 3.26
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 14637
| Votes: 9 |
Rating: 2.00
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 6635
| Votes: 11 |
Rating: 2.18
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 4328
| Votes: 32 |
Rating: 3.72
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt |
Distributed: 2011-08-25 |
Word Count: 1431 |
Page Views: 4298
| Votes: 22 |
Rating: 2.59
Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.
A Recent Issue Of Playboy Revealed...
Written by: Bill Platt |
Distributed: 2010-01-19 |
Word Count: 1658 |
Page Views: 4267
| Votes: 1 |
Rating: 4.00
If you have ever spent money trying to use article
marketing, and you failed to generate any measurable success
with your articles, then this article will show you why you
most likely failed to see your articles generate a solid
return-on-investment for your online business...
Highest Ranked "Business Online" Articles
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2009-11-09 |
Word Count: 439 |
Page Views: 1823
| Votes: 5 |
Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 2157
| Votes: 17 |
Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 2201
| Votes: 19 |
Rating: 4.16
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 2575
| Votes: 40 |
Rating: 4.05
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu |
Distributed: 2009-02-27 |
Word Count: 484 |
Page Views: 1395
| Votes: 7 |
Rating: 4.00
Using a good domain parking services to monetize expired domain
names seems to be a neglected aspect with a number of domain
names traders. Domain parking is also an unfamiliar concept to
many inexperienced domain name traders. Read this article to
better understand domain parking and how it can be of benefit to
you.
Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu |
Distributed: 2009-07-31 |
Word Count: 549 |
Page Views: 3232
| Votes: 14 |
Rating: 4.00
You can use a number of simple methods and plans to create a
solid income base that earns a monthly ongoing income base.
For many expired domain entrepreneurs (both full-time and
part time), expired domains offer an opportunity to
supplement their current income with money earned out of
dealing with expired domains.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2012-01-02 |
Word Count: 989 |
Page Views: 2757
| Votes: 5 |
Rating: 4.00
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 1429
| Votes: 13 |
Rating: 3.92
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta |
Distributed: 2007-04-23 |
Word Count: 1064 |
Page Views: 2133
| Votes: 9 |
Rating: 3.89
Redeveloping your website can be a real challenge when you assume
your web designers and developers understand search engine
marketing. Unfortunately this is not usually the case. Most
designers are great at making pretty pictures and developers are
great at making great technology. But pretty pictures and great
technology don't necessarily give you great search engine
results.
How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin |
Distributed: 2006-10-17 |
Word Count: 1263 |
Page Views: 1594
| Votes: 7 |
Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily
embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN)
ads.
|
|
|
Article Reprint Rights
|

This work is licensed under a
Creative Commons License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 1109
Total Views: 1983
Views This Month: 36
Views Last Month: 57
Article Rating: 2.71 of 5
Votes Cast: 7
Author Overall Stats:
Times Viewed Overall: 59105
Author Rating: 2.27 of 5
Votes Cast Overall: 287
More Articles By Author:
Articles On This Website
Article Title Search:
Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil
Last Distribution Date:
2006-07-13 11:00:00
|
|
|