In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Sites Owned by Bill Platt

 


Do You Pay Per Click Fraud?

Copyright (c) 2006-2019 , All Rights Reserved

The world of pay-per-click marketing started in 1997 with GoTo.com. Today they are known as Yahoo Search Marketing. What started in 1997 as a way to quickly get listed in the top of the search engines has turned into a 5.6 billion dollar industry in 2005. In fact, about 99% of Google's revenue comes from advertising.

However, this multi-billion dollar search industry is under attack and has been for quite a while. Click fraud has become the greatest threat to the rapid growth of the paid search marketing sector. The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent.

Who's to blame? Click fraud can come from a variety of sources, including competitors, bots that simulate the human behavior of clicking on ads in web pages, or even friends of the publisher who want to "help" the publisher gain some additional click revenue.

However, the major search engines have received the majority of the blame, even though they are not necessarily responsible.

Yahoo has recently settled a class-action click fraud settlement. Under the settlement, Yahoo advertisers will be allowed to submit click fraud claims dating back to January 2004. Yahoo will reimburse any confirmed fraudulent clicks in cash, with no set limit on the amount of claims it will cover.

This year, Google has been burdened with its own click fraud case to the tune of 90 million dollars. Currently, the court is deciding whether to accept the search giant's proposed $90 million settlement while roughly 50 plaintiffs are voicing their dissatisfaction with it.

Click fraud is certainly no small matter. It has become larger than the total magnitude of credit card fraud in the U.S.

So far, these law suits have spawned more questions than answers for the ultimate solution to click fraud. Click fraud threatens an entire business model; one that is generating billions of dollars every year.

At this point, it's hard to tell whether pay-per-click advertising will stand the test of time, or line up for the chopping block.

Many of the search engines are already looking for solutions.


Pay-Per Percentage

Microsoft is currently engaging in research to develop new, click fraud resistant advertising models. Joshua Goodman, a Principal Researcher at Microsoft has published a white paper on pay-per-percentage as a solution to click-fraud.

Pay-per-percentage is an advanced form of pay-per-impression. Within this system, someone can bid for a percentage of all impressions for certain keywords or keyword phrases over a specified period of time. In the pay-per-percentage model, click fraud is avoided because the advertiser is not charged any additional amount for clicks. The business model is based upon a percentage of ad impressions.

Microsoft research describes it as:

"A simple method for selling advertising, pay-per-percentage of impressions, that is immune to both click fraud and impression fraud... ads must be shown in a truly random way, across the percentage of impressions purchased..Pre-fix match: a system that is similar to broad-match, but more compatible with pay-per-percentage... auction pay-per-percentage matches, including prefix matches in a revenue maximizing way...make it easier to sell to advertisers."

The Google Adwords system itself was initially based on a cost-per-view model. Unfortunately, there was a lack of enthusiasm for the cost-per-impression services and they switched over to the pay-per-click model.

For the pay-per-percentage model to succeed, Microsoft will certainly have to do some things different. Their solution is outlined in the paper, "Pay-Per Percentage of Impressions: An Advertising Method that is Highly Robust to Fraud" (http://research.microsoft.com/~joshuago/percentageworkshop- final.pdf)

Another possible solution being explored is Pay Per Action.

Under this model, advertisers do not pay every time a user clicks on an ad. Instead, payment is only made when a click through leads to a desired action. This could be a purchase, filling out a form, downloading trial software, or even making a call.

This model takes much of the risk out of advertising.

In fact, Google Adsense is currently beta testing a compensation system based on CPA. If you are an adsense pubisher, this would mean that instead of getting paid for clicks or impressions, you would get paid a commission for a sale or other desired action. These ads won't compete with the regular pay-per-click ads and will be on a separate network. However, they may be beneficial for advertisers looking to avoid click fraud.


Paid Inclusion

Another possible solution to pay-per-click is known as paid-inclusion. Although many of the paid inclusion companies have come and gone over the years, there is a new organization that is offering a very optimistic solution to the many pay-per-click problems we are facing today.

This organization is giving smaller search engines and directories the ability to compete with the big guns (Google, Yahoo, and MSN.) The smaller search players can attain this status by becoming part of a mass community that delivers quality advertising at a fraction of PPC costs.

The paid inclusion program offered by this community of search providers, known as the ISEDN (http://www.isedn.com), is a cross between the older paid inclusion models and the reigning PPC model. Purchased ads are displayed in a similar manner to the PPC ads shown by Google, but advertisers are charged on a flat fee basis, not on a per click basis.

The ISEDN program makes click fraud irrelevant because ads are displayed for a certain period of time, regardless of the number of clicks or impressions received.

Through the power of the collective community (the ISEDN currently has more than 230+ members), ISEDN paid inclusion ads are displayed over 150 million times per month. This equates to 150 million potential advertising opportunities.

Within this model, you can buy top 10 exposure across a rapidly growing network of search providers for $3 to $4 per month. If you choose to buy in volume, you can expect some significant discounts.

The ISEDN advertising model limits the sale of the same keywords or phrases to 30 advertisers. If a keyword term is sold more than 10 times, then those paid listings begin to rotate between the SERPs. So, for the worst case scenario, a listing would appear on the first page of results approximately once out of every 3 searches on most engines in the network.

This program gives advertisers the benefit of advertising with smaller search engines on a massive scale without the fear of click fraud. For more information on this advertising model visit ISEDN founding member ExactSeek.com (http://new.exactseek.com/featured_listings.html).

As for Google, Yahoo, and MSN, you can definitely expect to see some changes being made with their paid search programs in the near future. The pay-per-click model is inherently flawed and must be altered to survive. Google and the other major search engines know that their business will be crippled if they do not adapt. In the meantime, there are a number of alternatives for advertisers looking for a safer solution to advertising.


About The Author: Shop Amazon - Top Gift Ideas
Kim Roach is a staff writer and editor for the SiteProNews (http://www.sitepronews.com) and SEO-News (http://www.seo-news.com) newsletters. You can contact Kim at: kim@seo-news.com

This article may be freely distributed without modification and provided that the copyright notice and author information remain intact.

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Business Online Articles

10 Most Recent Articles Written by Kim Roach

Google Gets Personalized
Written by: Kim Roach | Distributed: 2006-12-08 | Word Count: 942 | Page Views: 2693 | Votes: 6 | Rating: 1.17
Traditional algorithmic search engines have reached their peak. Personalized search is a natural and necessary progression for Google and other search engines as well.

7 Online Marketing Tools for the Smart Webmaster
Written by: Kim Roach | Distributed: 2006-12-06 | Word Count: 1144 | Page Views: 3439 | Votes: 7 | Rating: 2.57
As an online marketer, it's hard to wade through all of the misleading information that is running rampant on the Internet. Who do you trust? Where do you go for the very best information in online marketing? Well, this article was written to answer those very questions.

Going Broke on Google Adwords?
Written by: Kim Roach | Distributed: 2006-12-05 | Word Count: 1229 | Page Views: 7020 | Votes: 5 | Rating: 1.80
You've heard the stories. Click fraud has run rampant on Google, Yahoo, and MSN. This is evidenced by the numerous law suits that have been filed.

Creating Your Own Online Radio Station
Written by: Kim Roach | Distributed: 2006-11-27 | Word Count: 1138 | Page Views: 5260 | Votes: 16 | Rating: 1.75
Podcasting has leveled the playing field for people around the world. With just a few tools, you can quickly and easily set up your own talk show on the topic of your choice. All you need is a computer, a microphone, and a passion to share your knowledge with others.

Smart Webmasters are Wasting Online Real Estate
Written by: Kim Roach | Distributed: 2006-11-24 | Word Count: 1307 | Page Views: 3094 | Votes: 7 | Rating: 1.71
Many webmasters are not using their websites' traffic to full potential. The Web is full of wasted advertising space. Chances are that even your website has some virtual wasteland. These are areas that often go unnoticed by even the most experienced marketers, resulting in the loss of thousands of dollars of potential revenue.

Hidden Market Research on Ebay, Amazon, and Others
Written by: Kim Roach | Distributed: 2006-10-12 | Word Count: 1489 | Page Views: 7704 | Votes: 21 | Rating: 1.86
Are you looking to provide interesting content to your visitors? How about popular in-demand products? Do you know what your target customer is really searching for online? No worries. You are about to discover that there are literally thousands of untapped markets just waiting at your fingertips. To get started, let's go on a little virtual journey.

Unique Marketing Strategies
Written by: Kim Roach | Distributed: 2006-10-11 | Word Count: 1629 | Page Views: 6277 | Votes: 15 | Rating: 1.60
As an online marketer I have learned a variety of techniques for attracting traffic. However, sometimes I stumble upon marketing strategies that are truly unique. I urge you to read on.

Web Marketing 2.0
Written by: Kim Roach | Distributed: 2006-10-10 | Word Count: 1645 | Page Views: 4968 | Votes: 9 | Rating: 2.67
If you're like me, then you are probably tired of hearing the word Web 2.0 passed around the net like a buzz word on steroids. Google alone currently shows 126,000,000 results for the search term "web 2.0" at the time of this writing. However, although this term may be overblown, it does have significant influence on the current changes taking place on the Internet. Most importantly, it has many implications for the online marketer.

Franchising Your Online Business
Written by: Kim Roach | Distributed: 2006-09-29 | Word Count: 1833 | Page Views: 3301 | Votes: 16 | Rating: 2.44
Franchises have proven to be much more successful than the traditional small business. Almost 80% of new business start-ups fail each year. Franchising, on the other hand, allows an entrepreneur to open up a new business based upon a proven brand and business model.

Essential Programs For Your Virtual Toolbox
Written by: Kim Roach | Distributed: 2006-09-28 | Word Count: 947 | Page Views: 4216 | Votes: 11 | Rating: 2.36
As an online marketer and webmaster, there are a number of tools that you will want in your virtual toolbox. To get you started, I have scoured the net to find some of the best programs to help webmasters improve their sites, their rankings, and their productivity. Best of all, each one of these tools is free.

All of Author's Articles on this site:

Most Recent "Business Online" Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 5018 | Votes: 9 | Rating: 2.11
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 5696 | Votes: 7 | Rating: 1.57
Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 6928 | Votes: 10 | Rating: 3.20
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 3624 | Votes: 4 | Rating: 1.00
Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 4755 | Votes: 7 | Rating: 2.29
If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 3123 | Votes: 4 | Rating: 0.50
The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 5451 | Votes: 8 | Rating: 2.25
The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 3119 | Votes: 4 | Rating: 0.25
Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 3217 | Votes: 4 | Rating: 0.25
Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 2906 | Votes: 4 | Rating: 1.50
Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 45383 | Votes: 10 | Rating: 1.90
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37726 | Votes: 14 | Rating: 2.21
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29203 | Votes: 26 | Rating: 3.62
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 26725 | Votes: 9 | Rating: 1.89
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 23244 | Votes: 27 | Rating: 2.93
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18483 | Votes: 11 | Rating: 2.09
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 13129 | Votes: 11 | Rating: 2.91
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12891 | Votes: 9 | Rating: 2.89
Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 10124 | Votes: 12 | Rating: 2.00
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 9815 | Votes: 14 | Rating: 0.93
Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

Highest Ranked "Business Online" Articles

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 4298 | Votes: 20 | Rating: 3.95
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4783 | Votes: 41 | Rating: 3.95
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 4254 | Votes: 18 | Rating: 3.94
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4948 | Votes: 25 | Rating: 3.68
At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 4449 | Votes: 14 | Rating: 3.64
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29203 | Votes: 26 | Rating: 3.62
Does your website show your customers lack of respect? Review the following checklist to find out.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 5781 | Votes: 33 | Rating: 3.61
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

15 fixes for a failing website
Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 2368 | Votes: 24 | Rating: 3.58
Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

Is Your Web Content Self-Centered?
Written by: Rick Sloboda | Distributed: 2007-07-30 | Word Count: 354 | Page Views: 2765 | Votes: 26 | Rating: 3.54
Too many businesses turn people off with self-absorbed websites. The following guidelines will help you avoid this common pitfall.

3 Amazing but little known Secrets to make your Website Blast to the top of Search Engines!
Written by: Jim Corkern | Distributed: 2006-10-25 | Word Count: 646 | Page Views: 2617 | Votes: 15 | Rating: 3.53
I know you hear all of the squabble about links being the number 1 factor in getting your website top search engine positions. I have had many clients come to me and say, I have hundreds more links than the top 10 sites for the keywords I am targeting, and all of my links are from related sites, Why is my site not in the top 10?











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 1142

Total Views: 2626

Article Rating: 2.25 of 5
Votes Cast: 12

More Articles By Author:



Last Distribution Date:
2006-08-03 15:00:00

Internal ID: #3267





All Articles are Copyright © 2001-2019 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2019, ThePhantomWriters.com