In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: Everybody wants to hear and read their name. Personalization is a powerful tactic when used properly in direct mail or postcards that can significantly increase your sales by attracting more clients to come to your spa or salon.

Keep reading below...

Clients Want to Visit Spas and Salons Where People Know Their Name!

Copyright (c) 2011-2017

I may be aging myself by telling you this story. In the 1980s there was a 30 minute TV comedy called Cheers that was about a bar with a colorful cast of regulars. The main characters were Sam Malone, the owner of the bar and a retired baseball player; Dr. Frasier - the "resident psychiatrist" who frequents the bar and could often use a little analysis himself; Norm - a semi-professional beer drinker and Cliff - a thirty something mailman who still lives with his mother. To get away from their "hum-drum" lives, they all come to the bar where "Everybody Knows Your Name".

The theme song written by Gary Portnoy and Judy Hart Angelo is a great marketing lesson. Here are the lyrics:

Makin' your way in the world today takes everything you've got.
Takin' a break from all your worries, sure would help a lot.
Wouldn't you like to get away?

Sometimes you want to go, where everybody knows your name,
and they're always glad you came.
You wanna be where you can see, our troubles are all the same,
You wanna be where everybody knows your name.

You wanna go where people know, people are all the same,
You wanna go where everybody knows your name.

Everybody wants to hear and read their name. Personalization is a powerful tactic when used properly in direct mail or postcards that can significantly increase your sales by attracting more clients to come to your spa or salon.

I don't usually quote studies. I felt this was important enough to give you an overview on a study done by Frank Romano (http://print.rit.edu/people/profile.php?page=24) of the Rochester Institute of Technology. The study comprised of separate mailings to both business and consumer audiences - each testing the value added by colour, basic personalization and use of database information. All materials were professionally designed and produced using digital printing, and the static and personalized pieces were as similar as possible. There were two methods of response: a toll-free number, or postage-paid reply card, with a total of 36 mailings each of 4000 pieces.

The Results were AMAZING!

Using just black and white text and photos, the response rate was a little less than a half of one percent (.5%). The next mailing, using black and white and the recipients name raised the response rate by 44% over the first mailing. The third mailing was a static document in full colour, which came in slightly ahead of the second mailing at 45% increase in response rates. When the two options were combined, however, full colour and recipient information, the response rate jumped up to 135% over static black and white. In the final mailing, the piece was produced in full color using database information to customize the offer. Response rates topped 500% of the first offer. That translates into a 15-20% response on the total mailing.

Here is the bottom line: Personalization Works!

  • Using the Recipients name (personalization) in the actual copy of the mailing 45% more people responded to the mailing.

  • Adding Full color and using the recipient's name (personalization) 135% more people responded to the mailing.

  • With the above plus a customized offer using database information up to 500% more people have responded to some mailings.

  • If and when you are doing a mailing to your clients don't forget the power of personalization. It is well worth the extra investment in personalizing each mail piece. You will enjoy an extra windfall in profits as your cash register keeps ringing!




    About The Author: Shop Amazon - Top Gift Ideas
    DJ Richoux is an entrepreneur and marketing coach who has over 19 years of practical hands on "street-smart" marketing and customer service experience. For the last decade he has specialized in developing step-by-step systems that enable business owners to realize more profit, more freedom and more satisfaction from their businesses. Now as a salon marketing expert, DJ is revolutionizing the way salon owners do business delivering them more freedom, more profit and more fun. Visit DJ at: http://www.salonbusinessexpert.com/

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Offline Articles

    10 Most Recent Articles Written by DJ Richoux

    How Wealthy Salon/Spa Owners Develop The Wealth Mindset
    Written by: DJ Richoux | Distributed: 2011-06-21 | Word Count: 1058 | Page Views: 713
    To become a wealthy salon/spa owner you have free yourself from the guilt of making money and a healthy profit. Start thinking and acting like wealthy salon/spa owner who is comfortable and relaxed around money.

    All of Author's Articles on this site:

    Most Recent "Business Offline" Articles

    How To Build a Strong and Powerful Business During a Recession
    Written by: Trey McMartin | Distributed: 2011-11-10 | Word Count: 987 | Page Views: 3004 | Votes: 3 | Rating: 0.33
    During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring... Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

    SEO Lessons from Local Businesses
    Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 3647 | Votes: 3 | Rating: 0.33
    More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

    Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
    Written by: Norm Howe | Distributed: 2011-09-12 | Word Count: 706 | Page Views: 537
    Medical device manufacturers are always interested in knowing what FDA's next area of focus will be. Well, if you're an In Vitro Diagnostic manufacturer you might review your measurement systems.

    Online Fax - 10 Reasons To Get An Online Fax Service
    Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
    Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

    Best Effort Essential for the Job Interview
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-30 | Word Count: 676 | Page Views: 632
    Interviewing will determine if you are the right person for the job. These tips will help you make the job interview a success.

    Go Green With Your Career Search
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-28 | Word Count: 636 | Page Views: 2323 | Votes: 3 | Rating: 0.33
    Many of the qualities of green living, like recycling and sustainability, can apply to a career search, even if the career is not directly associated with green industries.

    ReCareer in the Second-half of Life
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-26 | Word Count: 525 | Page Views: 2561 | Votes: 4 | Rating: 1.50
    Many of us worked the first half of our life to "fit" the job description. ReCareering is about finding the right fit, being selective, being creative, being fulfilled and being intentional about how you spend your time.

    Up in the Air
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-24 | Word Count: 678 | Page Views: 598
    When looking for work or changing careers, go beyond researching on the internet and reading articles. Find out how you can learn from the art of listening and having a conversation.

    Salon and Spa Owners: Which Monk Are You?
    Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 2753 | Votes: 5 | Rating: 1.20
    Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

    The Single Most Profitable Day You Spend on Your Spa or Salon!
    Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 3274 | Votes: 3 | Rating: 0.33
    Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

    Most Viewed "Business Offline" Articles

    How To Write A 300 Page Book In Four Months
    Written by: Mark Silver | Distributed: 2008-07-15 | Word Count: 821 | Page Views: 38290 | Votes: 6 | Rating: 1.83
    There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Meanwhile your business has ground to a halt. Hmmm... might there be a better way to get a book written?

    The Best Marketing Book I've Ever Read (You'll Be Surprised)
    Written by: Judy Murdoch | Distributed: 2007-05-09 | Word Count: 1522 | Page Views: 35195 | Votes: 15 | Rating: 3.60
    From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on.

    The Bizarre History Of The HOLLYWOOD Sign
    Written by: Morris Timlen | Distributed: 2008-11-05 | Word Count: 1211 | Page Views: 32304 | Votes: 28 | Rating: 2.86
    The most famous sign in the history of mankind is the one that graces the side of the hill above Hollywood, California. As famous a landmark as the Christ the Redeemer statue in Rio De Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of Giza in Egypt, The Church of the Savior on Blood in Saint Petersburg Russia, and the Statue Of Liberty in New York City, the Hollywood sign is known around the world as the symbol of the American movie industry.

    What Does It Take To Be A Successful Salesman?
    Written by: Casey Moher | Distributed: 2008-08-05 | Word Count: 930 | Page Views: 24843 | Votes: 82 | Rating: 3.24
    In the course of my average workweek, I meet people who tell me that they have no sales experience, and very literally, many will tell me that they could not sell if their lives depended on it. Do you fit into this mold? Do you seriously believe that you can sell me on the idea that you cannot sell things?

    The Future of the Office Photocopier Industry
    Written by: Jennifer Robinson | Distributed: 2010-07-29 | Word Count: 635 | Page Views: 13047 | Votes: 37 | Rating: 2.08
    Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces of equipment that comes without a warranty from new. But photocopier expert Online Connect UK claim all that is about to change.

    Never Write A 'Thank You' Letter Again
    Written by: Perry Maisin | Distributed: 2008-08-12 | Word Count: 971 | Page Views: 12598 | Votes: 20 | Rating: 2.30
    When I was in graduate school, I had a friend who interviewed at fortune 500 companies and succeeded at landing a great job. One day, I saw him sitting in the student union with a stack of cards. The cards said 'thank you'. He opened each card and signed his name. The inside of the card was blank. I asked him what he was doing and he told me that it was important to send a 'thank you' to every person you interviewed with. He believed that that was the difference between getting the job and being passed over.

    Selecting Between a 401(k) And 403(b) For a Nonprofit
    Written by: Daniel Lamaute | Distributed: 2007-10-11 | Word Count: 333 | Page Views: 12498 | Votes: 20 | Rating: 2.50
    Newly released IRS regulations impose several new requirements and fiduciary responsibilities on employers with 403(b) plans. While the regulations generally don't take effect until January 1, 2009, there are some provisions that apply sooner.

    Top Ten Personal Habits
    Written by: Laurel Vespi | Distributed: 2009-09-08 | Word Count: 427 | Page Views: 10992 | Votes: 10 | Rating: 2.40
    Successful people have a regular routine of daily or weekly habits that reinforce the things that are most important to them. By practicing a set of personal success habits, they maintain a positive outlook, keep focused on their priorities, have more energy, and a greater sense of satisfaction with life.

    Conducting Effective Career Aspiration Discussions with Employees
    Written by: Andria L. Corso | Distributed: 2010-03-10 | Word Count: 690 | Page Views: 10489 | Votes: 10 | Rating: 1.50
    Enhance your talent management and development programs through conducting career aspiration discussions with your employees. Find out where they want to grow their career to determine if it matches your business needs. This will enable you to differentiate your employee development to grow the future leaders of your company.

    Pitch A No-Hitter With Baseball-Themed Flower Gifts
    Written by: Wesley Berry, AAF | Distributed: 2007-12-25 | Word Count: 413 | Page Views: 9627 | Votes: 19 | Rating: 1.68
    Want to send a gift to the baseball fan in your life that's sure to knock one out of the park? Send flowers with a baseball theme! Everyone loves flowers and when you personalize them to include the recipient's favorite hobbies, like baseball, they're sure to make an even greater impression.

    Highest Ranked "Business Offline" Articles

    Why Businesses Need Receivable Factoring In Cash Flow Management
    Written by: Toby Seibert | Distributed: 2007-08-08 | Word Count: 866 | Page Views: 3802 | Votes: 5 | Rating: 4.60
    In today's business environment, many businesses need to fine-tune the process of getting paid on invoices, in order to improve their cash on hand. Improving cash flow can be an ongoing challenge for businesses of all sizes, and it is an issue that must be addressed to ensure the long-term viability of the business.

    Whose Restaurant Can You Find Online?
    Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 3206 | Votes: 5 | Rating: 4.40
    What is so significant about Pizza Hut's latest TV commercial?

    Business School for Non-Business Minds: Got a NAICS Number?
    Written by: Melissa Mashtonio | Distributed: 2008-04-15 | Word Count: 423 | Page Views: 3494 | Votes: 5 | Rating: 4.40
    I’m a journalist. I spent a lot of my career in the news business. As my career has progressed, I’ve spent time at small and large companies, and I have sat through dozens of business meetings wondering what the heck the “money” people are talking about. They used acronyms as if they were a foreign language.

    The Problem With Swiping Sales Copy
    Written by: Scott Bywater | Distributed: 2009-12-03 | Word Count: 480 | Page Views: 2794 | Votes: 5 | Rating: 4.40
    This is what people miss when they try to simply "swipe" sales copy from another advertisement.

    Equal Opportunity Pizza Ordering
    Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 3330 | Votes: 8 | Rating: 4.38
    With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

    The Secret To Making Successful Business Connections
    Written by: Kate Smalley | Distributed: 2006-10-11 | Word Count: 672 | Page Views: 3377 | Votes: 6 | Rating: 4.00
    If you have a hard time making successful business connections, don't despair. Anyone can be good at meeting people-if they use the right technique. The whole secret to making a positive connection is knowing how to attract people and inspire them to want to give you a chance.

    How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
    Written by: Chet Holmes | Distributed: 2007-01-15 | Word Count: 1523 | Page Views: 3628 | Votes: 7 | Rating: 4.00
    Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?

    Online Copywriting Makes Content as the King
    Written by: Steven Gerber | Distributed: 2006-12-11 | Word Count: 560 | Page Views: 3816 | Votes: 7 | Rating: 3.86
    The inverted pyramid is basically the placing of 4 W's in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W's consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary.

    Interview Coaching: A Home-Based Business on the Cutting Edge
    Written by: Carole Martin | Distributed: 2007-08-24 | Word Count: 1400 | Page Views: 3481 | Votes: 7 | Rating: 3.86
    You name it - Blackberry, Skype Connection, Cell Phone, iPhone - these are the tools of this trade. Who would believe that someone with a home-based business could reach out to someone in a far away country and work with a client via a Blackberry and a cell phone?

    Do You Know Where The Real Profit Pools Are?
    Written by: V Rory Jones | Distributed: 2006-11-07 | Word Count: 6028 | Page Views: 7419 | Votes: 6 | Rating: 3.83
    Ever had that feeling you've got a great business, but that its' not delivering the results it really deserves? More likely than not, you do have a great business - it is simply that its strengths are not being directed towards the right opportunities, or that those opportunities are not being well exploited. This discussion outlines a new approach to market strategy - an orientation around 'cash-based' Profit Pools. In it, we outline what the right opportunities are, how to find them, and how to exploit them.












    Download an eBook today
     
    Directory Navigation
    Locate By Author

    Locate By Category:
    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #7673
    Article Statistics
    Word Count: 585

    Total Views: 2260

    Article Rating: 0.67 of 5
    Votes Cast: 3

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2011-06-17 10:00:00






    All Articles are Copyright © 2001-2017 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2017, ThePhantomWriters.com