|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
How to Integrate RSS Into Your Marketing Mix
Copyright (c) 2006-2012 Kim Roach, All Rights Reserved
RSS is changing the way we consume information online. Instead of being overloaded with mounds of information in our inbox, we can pick and choose exactly which content providers we want to hear from.
On the other side of the story are the publishers. Not only is RSS changing the way visitors view information, but it is also opening up vast opportunities for publishers wanting to syndicate their content across the Internet.
RSS is turning into one of the most popular distribution channels for webmasters, publishers, article writers and news syndicators. With RSS, you have the opportunity to have a continual digital conversation with your readers. You can use RSS to syndicate a wide variety of media formats including text, video, and audio.
No longer is the Web all about text. You can use RSS to syndicate your very own talk show, weekly podcast, or a collection of video tutorials.
With over 100 RSS and blog search engines available online, it's time that you started integrating RSS into your marketing mix. This article will outline how you can combine the power of RSS with your current marketing activities.
To begin, let's start with email marketing. Some people have predicted that RSS will one day overtake email as the top communication model. However, this is not likely to happen considering the differences between these two technologies. Instead, the two should be combined to form a powerful marketing duo.
Email Marketing and RSS Intertwine
You can complement your email marketing campaigns with one or more RSS feeds. By providing your readers with alternatives, you will reach a much larger number of subscribers.
There are a number of ways that you can integrate RSS into your current email marketing campaign.
1. Use RSS to announce each new issue of your ezine. Announce your e-zine in your RSS feed as a single RSS content item. When your subscribers click-through, they can access your newsletter in full on your website, drawing additional visitors to your content.
2. If you are currently using email autoresponders, provide those very same autoresponders as RSS feeds. You can do this at http://www.zookoda.com/ .
Using RSS, you can syndicate a wide variety of content. One of the most obvious uses of RSS is to deliver content updates to your users. RSS is an excellent communication medium for delivering daily updates of your web site content. You can't expect your visitors to come back to your site every day to check for updates, but with an RSS feed they can quickly pick up any changes that interest them.
However, this is just the beginning of what is possible with RSS.
Deliver Content Updates, News, and So Much More...
You can also use RSS feeds to deliver news announcements, forum discussion updates, new product releases, quick tips, quotes, new coupons, job listings, classifieds, and real estate listings.
RSS can even be used to deliver content that is not available on your site. Let's face it, you cannot possibly publish all of the great information that is available on your site's particular topic.
However, you can supply your users with a content aggregation service that directs them to the best content within your industry.
With all of the digital junk that is currently being delivered online, you would be delivering an extremely valuable service simply by syndicating the most important and relevant information within a particular niche.
Keep in mind that relevant information goes beyond whether or not the content relates to your visitors' interests. Relevant information can also speak to each individual user. Just like email marketing, you can use personalization within your RSS feeds to increase your response rate.
Speak Directly to Your Visitors with Personalized RSS Feeds
One of my favorite examples of personalization can be found at Babycenter.com. As soon as you enter the site, you are asked for two pieces of information:
Your due date or your child's birthday and... Your email address
After you submit your information you start receiving a weekly e-zine that is relevant to your pregnancy stage or the age of your child. If you have a 2-year old, you'll be receiving articles, tips and product recommendations for that age.
Do you see the power in this? By using profiling, webmasters are able to send information that is highly relevant to their readers on a case-by-case basis.
You could use this same idea with your RSS feeds.
Basic personalization might include elements such as the reader's first name, while more advanced personalization might deliver personalized content, product recommendations and so on.
Once you have decided on what type of content you would like to syndicate, you must then start organizing content for your feed. If you want to use RSS to its full potential, then I would highly advise you to create multiple RSS feeds for your users.
Use Multiple RSS Feeds to Increase Your Exposure
You can do this by creating RSS feeds for each category of content you cover. This extends your reach and marketing capability. Do not pack all of your content under one generic RSS feed. This is not beneficial for you or your visitors. By breaking your RSS feeds into categories, your visitors will be able to tap into the exact information that they are looking for.
For example, visitors who only want to keep up with forum updates shouldn't have to sift through articles, news, and other content.
When you begin marketing your RSS feeds, keep in mind that this is still a fairly new technology.
RSS Isn't Quite Mainstream, So Educate Your Visitors
Take your visitors step-by-step through the process of locating, subscribing and reading an RSS feed. By doing this, you are informing your website visitors and helping to promote the use of your own RSS feed.
To see a really good example of this, go to http://news.bbc.co.uk/2/hi/help/3223484.stm
There is one last step to integrating RSS into your overall marketing strategy. This one is often overlooked, but can be extremely powerful when executed properly.
Take Your RSS Marketing to the Next Level with Your Affiliates
Provide your affiliates with an RSS feed of your product catalog. They can then use your feed to syndicate your latest product releases on their own websites. Whenever someone clicks on a headline, they would be directed to your web store. If they decide to make a purchase, the referring affiliate would make a commission on the sale.
Of course, this type of RSS would most likely need to be customizable, allowing the affiliate to carry only the products updates they feel would be a good match for their website.
Amazon.com has implemented this very same technique and it's time that the rest of us do so as well.
RSS is one of many ways to communicate with your customer base. RSS should not be your only communication mechanism, but rather simply a piece of the marketing puzzle. When RSS is combined with other communication models, including email and postcard marketing, your message will finally receive its true potential. When any of these techniques are used alone, they lose much of their marketing power.
Start combining your communication models to see much higher response rates.
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Online Articles || Related Categories: Internet Articles
10 Most Recent Articles Written by Kim Roach
Google Gets Personalized
Written by: Kim Roach |
Distributed: 2006-12-08 |
Word Count: 942 |
Page Views: 1253
| Votes: 5 |
Rating: 1.40
Traditional algorithmic search engines have reached their peak.
Personalized search is a natural and necessary progression for
Google and other search engines as well.
7 Online Marketing Tools for the Smart Webmaster
Written by: Kim Roach |
Distributed: 2006-12-06 |
Word Count: 1144 |
Page Views: 1907
| Votes: 6 |
Rating: 3.00
As an online marketer, it's hard to wade through all of the
misleading information that is running rampant on the Internet.
Who do you trust? Where do you go for the very best information
in online marketing? Well, this article was written to answer
those very questions.
Going Broke on Google Adwords?
Written by: Kim Roach |
Distributed: 2006-12-05 |
Word Count: 1229 |
Page Views: 2071
| Votes: 4 |
Rating: 2.25
You've heard the stories. Click fraud has run rampant on Google,
Yahoo, and MSN. This is evidenced by the numerous law suits that
have been filed.
Creating Your Own Online Radio Station
Written by: Kim Roach |
Distributed: 2006-11-27 |
Word Count: 1138 |
Page Views: 2043
| Votes: 12 |
Rating: 2.25
Podcasting has leveled the playing field for people around the
world. With just a few tools, you can quickly and easily set up
your own talk show on the topic of your choice. All you need is a
computer, a microphone, and a passion to share your knowledge
with others.
Smart Webmasters are Wasting Online Real Estate
Written by: Kim Roach |
Distributed: 2006-11-24 |
Word Count: 1307 |
Page Views: 1263
| Votes: 6 |
Rating: 2.00
Many webmasters are not using their websites' traffic to full
potential. The Web is full of wasted advertising space. Chances
are that even your website has some virtual wasteland. These are
areas that often go unnoticed by even the most experienced
marketers, resulting in the loss of thousands of dollars of
potential revenue.
Hidden Market Research on Ebay, Amazon, and Others
Written by: Kim Roach |
Distributed: 2006-10-12 |
Word Count: 1489 |
Page Views: 1547
| Votes: 17 |
Rating: 2.00
Are you looking to provide interesting content to your visitors?
How about popular in-demand products? Do you know what your
target customer is really searching for online? No worries. You
are about to discover that there are literally thousands of
untapped markets just waiting at your fingertips. To get started,
let's go on a little virtual journey.
Unique Marketing Strategies
Written by: Kim Roach |
Distributed: 2006-10-11 |
Word Count: 1629 |
Page Views: 2617
| Votes: 14 |
Rating: 1.71
As an online marketer I have learned a variety of techniques for
attracting traffic. However, sometimes I stumble upon marketing
strategies that are truly unique. I urge you to read on.
Web Marketing 2.0
Written by: Kim Roach |
Distributed: 2006-10-10 |
Word Count: 1645 |
Page Views: 2153
| Votes: 8 |
Rating: 3.00
If you're like me, then you are probably tired of hearing the
word Web 2.0 passed around the net like a buzz word on steroids.
Google alone currently shows 126,000,000 results for the search
term "web 2.0" at the time of this writing. However, although
this term may be overblown, it does have significant influence on
the current changes taking place on the Internet. Most
importantly, it has many implications for the online marketer.
Franchising Your Online Business
Written by: Kim Roach |
Distributed: 2006-09-29 |
Word Count: 1833 |
Page Views: 1598
| Votes: 15 |
Rating: 2.60
Franchises have proven to be much more successful than the
traditional small business. Almost 80% of new business start-ups
fail each year. Franchising, on the other hand, allows an
entrepreneur to open up a new business based upon a proven brand
and business model.
Essential Programs For Your Virtual Toolbox
Written by: Kim Roach |
Distributed: 2006-09-28 |
Word Count: 947 |
Page Views: 1583
| Votes: 10 |
Rating: 2.60
As an online marketer and webmaster, there are a number of tools
that you will want in your virtual toolbox. To get you started, I
have scoured the net to find some of the best programs to help
webmasters improve their sites, their rankings, and their
productivity. Best of all, each one of these tools is free.
All of Author's Articles on this site: Kim Roach Articles
Most Recent "Business Online" Articles
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2012-01-02 |
Word Count: 989 |
Page Views: 2754
| Votes: 5 |
Rating: 4.00
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Work From Home - Make Money Online With EBay Store
Written by: David Miller |
Distributed: 2011-12-12 |
Word Count: 2105 |
Page Views: 353
| Votes: 1 |
Rating: 2.00
Find out how to present your items, as well as other key factors
to profit from your eBay Store.
Bring Your Photography To Life With Stunning Video
Written by: Adam Harding |
Distributed: 2011-12-12 |
Word Count: 684 |
Page Views: 458
I want to let you in on my little secret. It is about how I bring
photographs to life by creating professional video slideshows
that look like they cost hundreds of dollars.
Leveraging the Social in Social Media
Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 907 |
Page Views: 394
| Votes: 1 |
Rating: 1.00
Social media marketing is about the conversation, not the
pitch. Having conversations with people is nice, but the
goal of a brand is ultimately to get people interested in
spending their time or money on the brand, after all. What
does having this conversation accomplish, and just how does
a brand use that conversation to get the critical conversion
from conversation to customers?
Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario |
Distributed: 2011-09-21 |
Word Count: 884 |
Page Views: 630
There are a host of articles and sites covering advice on
how to address various topics, but one area that doesn't
get a lot of attention is what "person" to write the blog
in. Each linguistic person has its own strengths and
weaknesses, depending on the message that needs to be
covered. Ultimately, most will simply write in whatever
person is most natural to them, but there is some merit in
taking a bit of time to think about the implications,
advantages and disadvantages of each.
That First Impression: Title Considerations
Written by: Enzo F. Cesario |
Distributed: 2011-09-19 |
Word Count: 860 |
Page Views: 355
While it certainly isn't as much work as crafting the body
of a superior article, selecting a title for a piece is
definitely an important element of the entire process of
content creation. Here are some thoughts on crafting a
perfect title.
5 Tips For Writing Great Content For Your Blog
Written by: Lee Dobbins |
Distributed: 2011-09-16 |
Word Count: 987 |
Page Views: 405
If you want people to come back to your blog over and over
again, then you need to provide great web content. This may
seem like an impossible task if you aren’t a natural born
writer. Here are 5 tips that will help even the least
experienced writer create blog content that will entice even
first time visitors to become frequent readers.
Understanding Cloud Computing for SMBs
Written by: Audre Hill |
Distributed: 2011-09-16 |
Word Count: 449 |
Page Views: 513
| Votes: 2 |
Rating: 5.00
The buzz about cloud migration, or taking your business to the
cloud, is all over the internet. But the geek speak and sales
hype make understanding the cloud difficult for small and
mid-sized business owners. Read this to clear up your cloud
confusion.
Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario |
Distributed: 2011-09-16 |
Word Count: 873 |
Page Views: 425
The role of web analytics in setting useful metrics for a
site has been discussed in-depth in any number of places,
but this is far from the only useful function that web
analytic practices can offer. As in any field, a little
thinking outside the box can offer extensive rewards to the
creative researcher. Perhaps most usefully, creative
cultivation of web analytics can help conquer blogger's
block and help a good writer come up with some unique angles
for content they thought they had peaked out on.
Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario |
Distributed: 2011-09-14 |
Word Count: 856 |
Page Views: 343
Social media marketing is the home of successful brand
promotion, and finding the right mix of tools to take
advantage of it has become the defining issue of the modern
brand. Knowing the focus of each of these tools and the best
way to use them is the key to bringing all this power under
control and using it to help promote a brand to its full
potential.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 42520
| Votes: 9 |
Rating: 2.11
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 34815
| Votes: 13 |
Rating: 2.38
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 27199
| Votes: 25 |
Rating: 3.76
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 23763
| Votes: 8 |
Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2008-10-29 |
Word Count: 816 |
Page Views: 18814
| Votes: 23 |
Rating: 3.26
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 14635
| Votes: 9 |
Rating: 2.00
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 6635
| Votes: 11 |
Rating: 2.18
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 4327
| Votes: 32 |
Rating: 3.72
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt |
Distributed: 2011-08-25 |
Word Count: 1431 |
Page Views: 4296
| Votes: 22 |
Rating: 2.59
Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.
A Recent Issue Of Playboy Revealed...
Written by: Bill Platt |
Distributed: 2010-01-19 |
Word Count: 1658 |
Page Views: 4217
| Votes: 1 |
Rating: 4.00
If you have ever spent money trying to use article
marketing, and you failed to generate any measurable success
with your articles, then this article will show you why you
most likely failed to see your articles generate a solid
return-on-investment for your online business...
Highest Ranked "Business Online" Articles
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2009-11-09 |
Word Count: 439 |
Page Views: 1820
| Votes: 5 |
Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 2155
| Votes: 17 |
Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 2200
| Votes: 19 |
Rating: 4.16
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 2573
| Votes: 40 |
Rating: 4.05
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu |
Distributed: 2009-02-27 |
Word Count: 484 |
Page Views: 1392
| Votes: 7 |
Rating: 4.00
Using a good domain parking services to monetize expired domain
names seems to be a neglected aspect with a number of domain
names traders. Domain parking is also an unfamiliar concept to
many inexperienced domain name traders. Read this article to
better understand domain parking and how it can be of benefit to
you.
Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu |
Distributed: 2009-07-31 |
Word Count: 549 |
Page Views: 3232
| Votes: 14 |
Rating: 4.00
You can use a number of simple methods and plans to create a
solid income base that earns a monthly ongoing income base.
For many expired domain entrepreneurs (both full-time and
part time), expired domains offer an opportunity to
supplement their current income with money earned out of
dealing with expired domains.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2012-01-02 |
Word Count: 989 |
Page Views: 2754
| Votes: 5 |
Rating: 4.00
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 1429
| Votes: 13 |
Rating: 3.92
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta |
Distributed: 2007-04-23 |
Word Count: 1064 |
Page Views: 2132
| Votes: 9 |
Rating: 3.89
Redeveloping your website can be a real challenge when you assume
your web designers and developers understand search engine
marketing. Unfortunately this is not usually the case. Most
designers are great at making pretty pictures and developers are
great at making great technology. But pretty pictures and great
technology don't necessarily give you great search engine
results.
How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin |
Distributed: 2006-10-17 |
Word Count: 1263 |
Page Views: 1593
| Votes: 7 |
Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily
embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN)
ads.
|
|
|
Article Reprint Rights
|
This work is
licensed under a
Creative Commons
License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 1193
Total Views: 1243
Views This Month: 18
Views Last Month: 25
Article Rating: 2.00 of 5
Votes Cast: 5
Author Overall Stats:
Times Viewed Overall: 59053
Author Rating: 2.27 of 5
Votes Cast Overall: 287
More Articles By Author:
Articles On This Website
Article Title Search:
Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil
Last Distribution Date:
2006-08-04 10:12:00
|
|
|
Home
for Writers
for Publishers
Article Directory
Article Search
Contact
Get RSS Feed
