|
Training for Book Authors
|
|
|
Other Resources for Book Authors & Publishers
|
|
|
Please Support Our Advertisers
|
|
|
|
|
|
Cracking the Adsense Code
Copyright (c) 2006-2023 Kim Roach, All Rights Reserved
(See This Article in its Original Format.)
Google Adsense has empowered web publishers of all shapes and sizes to make money from their web sites. Whether you own a hobby site that gets 100 visitors per day or a popular finance portal that is flooded with millions of visitors per month, you can benefit from the Google Adsense program.
Simply sign up for a free account, grab your Adsense code and paste it up on your website. Well, it sounds good anyway. In reality, that's not the whole story. Maximizing your adsense earnings requires a little more care.
Fortunately, you can quickly increase your earnings by reading every word of this article. I will cover the basic necessities and also reveal advanced tips that you won't find on every digital corner. So, if you're looking to put more money in your pocket with a few tweaks of code, I urge you to read on.
As you are reading, keep in mind that Google is actually one of the best resources for finding information on Adsense optimization. Think it's hard to believe that Google would give good advice? Well, it makes sense when you think about it. The more you make as a publisher, the more they will make. Google has a big incentive to help you perform well. Not to mention, they have tons of data to research what works best.
So, for much of my research, I took quite a few tips from Google. But don't worry, there are also some advanced tips here that Google will probably never reveal to you.
Most Effective Ad Formats
In general, wider ad formats tend to outperform the taller ads. This is because the wider ads are much easier on the eye.
According to Google, the following ad formats result in the highest number of click-throughs:
336×280
300×250
160×600
Tim Carter of AskTheBuilder.com increased his revenues by 20 percent after placing the large rectangle (336×280) in the upper left corner, positioned within his articles.
Text links are another ad format that often work well. Using text link ads, you can create Adsense ads that blend in seamlessly with your navigation.
For an example of this, go to http://www.dealofday.com.
Tim Carter saw an 18 percent increase in his revenues after placing link units in the upper left corner under his site search bar.
Number of Ads
Multiple ad units can sometimes help optimize your performance. This is especially true for pages with lots of text, forums, and message boards.
However, it could possibly lower your revenues as well. When you show more ads, the ads that are placed lower on the page often have lower bid prices than the ones on top. Therefore, you must test the number of ads on a page to see what works best for you.
When using multiple ad units, make sure that the ad unit with the highest click-through rate appears first within your HTML code. This will ensure that your prime real estate is occupied by the highest paying ads. You can use CSS positioning to get your highest paying ads placed in the location with the highest CTR.
Colors
Ads that blend in with the colors of your site generate the highest click-through rates. In most cases, it is best to use the exact same color scheme for your ads that you use on your web site. To see some good examples of this, check out:
http://www.lockergnome.com
http://www.worldvillage.com
By using ads without background color or borders, your ads seamlessly integrate with your content.
Keep in mind that blue text links seem to perform best for Google Adsense. Blue is the assumed color of links on the Internet. Therefore, our pyschie expects links to be in blue.
However, you may want to rotate your colors every once in a while to spice things up. This way, your visitors don't get used to your ads, which can cause banner-blindness.
Ad Placement
Just like in real estate, location is the key to success with Adsense. Fortunately, Google provides us with a heat map, showing the best spots for ads.
One of the best places for your Adsense ads are at the top-left of the page. Because people are used to seeing navigation on the left side of the page, the eye naturally gravitates to this section of your web site.
Many studies have been performed to see how the eye travels across a web page. You can see a demonstration at poynterextra.org/eyetrack2004/main.htm . Knowing how people view your web site will help immensely when optimizing the placement of your ads.
In addition, you should also place your Adsense ads next to rich content and navigation elements. These ads often do well because users are focused on those areas of a page. You can see examples of this at Ezinearticles.com and Lockergnome.com.
As you can see, these sites have placed their adsense ads next to search boxes and navigation links.
Keep in mind that you shouldn't change the layout of your site to fit the ads, but rather use the ad formats that best fit with your site layout.
Images
Many publishers have started using images around their ads. As a result, many of them have doubled their revenues.
One of the most successful implementations of this techniques is to use the 728×90 leaderboard with 4 thumbnail-sized images above each ad. You can see some good examples at:
http://www.drawapig.desktopcreatures.com/
http://www.sg-god.com/heaven/
Of course, you can't use images of blinking arrows because this would be enticing visitors to click. However, it is perfectly acceptable to place related pictures beside your ads.
For example, if you have a page about laptops, you could place a leaderboard with 4 laptop images above each ad. In this way, you are using images to complete the story.
In fact, Google is currently testing an ad format that would blend images together with related text ads. It seems that even Google thinks that images are a good idea to bring attention to ads. To see an example of the Google ads in beta, go to http://www.searchenginejournal.com/?p=3576
Forums
If you have a forum, I hope you are monetizing it with Adsense. Many people include Adsense within their web site, but when it comes to their forum, they simply let the ball drop. Forums can definitely be an extra source of income when optimized properly.
To find out about the best placement for Adsense within forums, I went to Google for some advice. To my surprise, they also have a heat map for forums.
One of the best ways to monetize your forum is to place Adsense directly within the threads. To see an example of this, go to http://forums.digitalpoint.com/showthread.php?t=106170. Google advises that you place a skyscraper above the fold on the left side of your forum and they also suggest placing a leaderboard directly below the top navigation and below the first post.
If you are looking for additional ad space, you can place a horizontal link unit near the top of the forum, just below the header.
The next Adsense tactic is one that isn't talked about much. However, when used appropriately, it can be extremely powerful.
Newsletters
If you own an newsletter list, then you could easily leverage that list in order to earn more Adsense revenue. Whenever you send out your newsletter, simply link to an article on your site within the email. By doing this, you can draw people to your Adsense pages and easily increase your Adsense revenue.
This is one of the best things about building your own list. You are able to direct traffic to any place at any time.
In the end, the key to increased revenues is testing. Not all sites are the same. You have to experiment to find out what works best for your particular site. What works for one site may not work for another. Only by testing can you find out which styles encourage your visitors to respond.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Kim Roach
Google Gets Personalized
Written by: Kim Roach |
Distributed: 2006-12-08 |
Word Count: 942 |
Page Views: 3814
| Votes: 13 |
Rating: 1.77
Traditional algorithmic search engines have reached their peak.
Personalized search is a natural and necessary progression for
Google and other search engines as well.
7 Online Marketing Tools for the Smart Webmaster
Written by: Kim Roach |
Distributed: 2006-12-06 |
Word Count: 1144 |
Page Views: 4510
| Votes: 14 |
Rating: 2.36
As an online marketer, it's hard to wade through all of the
misleading information that is running rampant on the Internet.
Who do you trust? Where do you go for the very best information
in online marketing? Well, this article was written to answer
those very questions.
Going Broke on Google Adwords?
Written by: Kim Roach |
Distributed: 2006-12-05 |
Word Count: 1229 |
Page Views: 8198
| Votes: 12 |
Rating: 2.08
You've heard the stories. Click fraud has run rampant on Google,
Yahoo, and MSN. This is evidenced by the numerous law suits that
have been filed.
Creating Your Own Online Radio Station
Written by: Kim Roach |
Distributed: 2006-11-27 |
Word Count: 1138 |
Page Views: 6700
| Votes: 23 |
Rating: 1.91
Podcasting has leveled the playing field for people around the
world. With just a few tools, you can quickly and easily set up
your own talk show on the topic of your choice. All you need is a
computer, a microphone, and a passion to share your knowledge
with others.
Smart Webmasters are Wasting Online Real Estate
Written by: Kim Roach |
Distributed: 2006-11-24 |
Word Count: 1307 |
Page Views: 4125
| Votes: 14 |
Rating: 1.93
Many webmasters are not using their websites' traffic to full
potential. The Web is full of wasted advertising space. Chances
are that even your website has some virtual wasteland. These are
areas that often go unnoticed by even the most experienced
marketers, resulting in the loss of thousands of dollars of
potential revenue.
Hidden Market Research on Ebay, Amazon, and Others
Written by: Kim Roach |
Distributed: 2006-10-12 |
Word Count: 1489 |
Page Views: 8814
| Votes: 28 |
Rating: 1.93
Are you looking to provide interesting content to your visitors?
How about popular in-demand products? Do you know what your
target customer is really searching for online? No worries. You
are about to discover that there are literally thousands of
untapped markets just waiting at your fingertips. To get started,
let's go on a little virtual journey.
Unique Marketing Strategies
Written by: Kim Roach |
Distributed: 2006-10-11 |
Word Count: 1629 |
Page Views: 7459
| Votes: 22 |
Rating: 1.77
As an online marketer I have learned a variety of techniques for
attracting traffic. However, sometimes I stumble upon marketing
strategies that are truly unique. I urge you to read on.
Web Marketing 2.0
Written by: Kim Roach |
Distributed: 2006-10-10 |
Word Count: 1645 |
Page Views: 6975
| Votes: 16 |
Rating: 2.50
If you're like me, then you are probably tired of hearing the
word Web 2.0 passed around the net like a buzz word on steroids.
Google alone currently shows 126,000,000 results for the search
term "web 2.0" at the time of this writing. However, although
this term may be overblown, it does have significant influence on
the current changes taking place on the Internet. Most
importantly, it has many implications for the online marketer.
Franchising Your Online Business
Written by: Kim Roach |
Distributed: 2006-09-29 |
Word Count: 1833 |
Page Views: 4382
| Votes: 22 |
Rating: 2.41
Franchises have proven to be much more successful than the
traditional small business. Almost 80% of new business start-ups
fail each year. Franchising, on the other hand, allows an
entrepreneur to open up a new business based upon a proven brand
and business model.
Essential Programs For Your Virtual Toolbox
Written by: Kim Roach |
Distributed: 2006-09-28 |
Word Count: 947 |
Page Views: 5347
| Votes: 18 |
Rating: 2.28
As an online marketer and webmaster, there are a number of tools
that you will want in your virtual toolbox. To get you started, I
have scoured the net to find some of the best programs to help
webmasters improve their sites, their rankings, and their
productivity. Best of all, each one of these tools is free.
All of Author's Articles on this site: Kim Roach Articles
Most Recent "Business Online" Articles
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8290
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 9151
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10213
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6795
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 8088
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6245
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8671
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 6148
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6176
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.
Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5875
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
reason, and that is to write your articles on the basis of
what problem people will be able to solve, as a result of
reading your articles.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46682
| Votes: 17 |
Rating: 2.06
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38965
| Votes: 21 |
Rating: 2.19
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30473
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28518
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26285
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19531
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14488
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.
Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14177
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to
reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.
Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 13379
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 13110
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
Highest Ranked "Business Online" Articles
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5586
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5995
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6865
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3555
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 6046
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5567
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2747
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7454
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2711
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30473
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
|
|
|
|
|
|
|
Article Reprint Rights
|
This work is
licensed under a
Creative Commons
License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 1319
Total Views: 3229
Article Rating: 1.83 of 5
Votes Cast: 18
More Articles By Author:
Articles On This Website
Last Distribution Date:
2006-07-26 10:36:00
Internal ID: #3214
|
|
|
Home