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Recent Changes at Google, Yahoo, and MSN
Copyright (c) 2006-2023 Kim Roach, All Rights Reserved
(See This Article in its Original Format.)
There are many changes taking place in the top search engines. Google, Yahoo, and MSN are all adapting to the many transformations occuring within the search industry. Because of these changes, I thought I would take the time to give you an overview of what's taking place within the market and how it affects you as a webmaster. To begin, let's start with Google.
Back in 2003, Google would index and crawl the web about once a month and everything would change all in one shot. WebMasterWorld would actually name these updates with names like Brandy, Florida, and Bourbon.
Google has moved away from these monthly updates to an ever- changing process. You can now see daily changes within the SERPS with the biggest changes occuring during algorithm updates.
Late June and July of this year saw some major changes within the Google algorithm. If your site was hurt from this algorithm change, you should re-examine your site and be sure to follow the guidelines below:
1. Pursue a continuous linking campaign with other quality sites. This can be achieved through article syndication, exchanging RSS feeds, submitting to directories or syndicating a press release.
2. Create a Google sitemap to increase the coverage of your webpages.
3. Make sure your site has a clear navigation system. Every page should be reachable from at least one static link.
4. Avoid all deceptive or manipulative behavior. Don't get involved in linking schemes. Avoid all forms of cloaking and avoid hidden text or hidden links.
Besides the changes taking place within organic search results, there have also been recent changes within Google Adwords. In July of 2006, Google updated their landing page algorithm. These changes have harmed a number of online marketers. Many advertisers who had been paying five or ten cents a click are now required to bid at least 50 cents to a dolloar or more. There are also other advertisers who kept their bid prices, but those bids are now buying only 3rd or 4th page positions when they used to buy first page positions.
Some advertisers have even been effectively shutdown.
However, keep in mind that not all advertisers have been affected. There are four main types of sites that have been hit the hardest. These include:
one page sales letter websites
squeeze pages
adsense sites (particularly those involved in Adsense arbitrage)
affiliate sites
The new landing page algorithm gives a quality score to every landing page. Fortunately for us, Google has left some clues as to how they are ranking these pages.
Below are 3 general guidelines that will help those who have been hurt by the recent updates.
1. Provide relevant and substantial content.
2. Link to the page on your site that provides the most useful and accurate information related to the product or service in your ad.
3. Distinguish sponsored links from the rest of your site's content.
To stay in accordance with the new quality score guidelines, you may want to remove all Adsense ads from your landing pages, create or find more original content for your sites, ensure that your landing page has at least 500 words, and check to make sure that your ad relates perfectly with the content of your landing page.
Google is getting smarter everyday. Our job is not to trick the search engines but to deliver truly valuable information to our visitors. By doing this along with some basic on-page and off-page optimization techniques, you should perform very well in the search engines over the long-haul.
There have also been some recent changes at MSN.
They have changed the name of their search engine spiders. Before the changes, they were all called "msnbot,". Fortunately, they are now starting to group their spiders into separate categories.
The MSN Shopping bot is msnbot-products.
The MSN News bot is msnbot-news.
The MSN Image Search bot is msnbot-media.
The MSN search bot is still called msnbot.
It should now be much easier for webmasters to decipher what's really going on in their web logs. In addition, webmasters can also block specific bots if they need to, without blocking MSN Search.
Last, but not least, there is Yahoo. This company has experienced some very exciting changes within the past few months.
One of these is the launch of a new Yahoo Search Crawler. The new crawler is faster and more efficient at visiting websites. As a result, website owners should notice as much as a 25% reduction in the number of requests and bandwidth consumed by the Yahoo crawler.
Yahoo also released an index update in mid-July. You can read all about it at http://www.ysearchblog.com/archives/000327.html .
In addition, there are a number of other, smaller-based search engines who are leading the way in the future of search engine technology. One of the best examples I have seen is Eurekster.com.
They have developed a social search engine powered by the wisdom of crowds.
Eurekster makes use of its own SearchMemory technology, which remembers the sites a user finds useful and presents them higher in the results the next time they search. Then, Eurekster lets a user share their searches and sites with friends. For example, if you do a search on "internet marketing", you'll see sites related to "internet marketing" that your friends also found useful. These results are marked with an icon.
This personalization helps to increase relevancy in a way that no algorithm can match.
I expect to see many changes within Google, Yahoo, and MSN in upcoming years as they merge search engine technology with social search in order to make search results more relevant as well as personalized. One thing is clear, the future evolution of search is sure to be exciting to watch.
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Kim Roach
Google Gets Personalized
Written by: Kim Roach |
Distributed: 2006-12-08 |
Word Count: 942 |
Page Views: 3815
| Votes: 13 |
Rating: 1.77
Traditional algorithmic search engines have reached their peak.
Personalized search is a natural and necessary progression for
Google and other search engines as well.
7 Online Marketing Tools for the Smart Webmaster
Written by: Kim Roach |
Distributed: 2006-12-06 |
Word Count: 1144 |
Page Views: 4512
| Votes: 14 |
Rating: 2.36
As an online marketer, it's hard to wade through all of the
misleading information that is running rampant on the Internet.
Who do you trust? Where do you go for the very best information
in online marketing? Well, this article was written to answer
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Written by: Kim Roach |
Distributed: 2006-12-05 |
Word Count: 1229 |
Page Views: 8200
| Votes: 12 |
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Distributed: 2006-11-27 |
Word Count: 1138 |
Page Views: 6700
| Votes: 23 |
Rating: 1.91
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Written by: Kim Roach |
Distributed: 2006-11-24 |
Word Count: 1307 |
Page Views: 4126
| Votes: 14 |
Rating: 1.93
Many webmasters are not using their websites' traffic to full
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Distributed: 2006-10-12 |
Word Count: 1489 |
Page Views: 8815
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Written by: Kim Roach |
Distributed: 2006-10-11 |
Word Count: 1629 |
Page Views: 7460
| Votes: 22 |
Rating: 1.77
As an online marketer I have learned a variety of techniques for
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Written by: Kim Roach |
Distributed: 2006-10-10 |
Word Count: 1645 |
Page Views: 6975
| Votes: 16 |
Rating: 2.50
If you're like me, then you are probably tired of hearing the
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Google alone currently shows 126,000,000 results for the search
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Written by: Kim Roach |
Distributed: 2006-09-29 |
Word Count: 1833 |
Page Views: 4385
| Votes: 22 |
Rating: 2.41
Franchises have proven to be much more successful than the
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Essential Programs For Your Virtual Toolbox
Written by: Kim Roach |
Distributed: 2006-09-28 |
Word Count: 947 |
Page Views: 5348
| Votes: 18 |
Rating: 2.28
As an online marketer and webmaster, there are a number of tools
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Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8295
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
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create an effective Authors' Resource Box, also known as
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Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 9153
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
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What Kind Of Backlinks Are Best At Helping Your Website In Google?
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Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10216
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
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Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6797
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
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Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 8090
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
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Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6248
| Votes: 10 |
Rating: 1.40
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The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8674
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
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article...
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Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 6151
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
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How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6179
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
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Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5878
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
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reading your articles.
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Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46682
| Votes: 17 |
Rating: 2.06
One of the common and obvious ways to market a self-published
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How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38966
| Votes: 21 |
Rating: 2.19
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
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about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30474
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
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Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28520
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
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of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26287
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19532
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
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journey.
The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14489
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
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People must encounter a marketing message multiple times before
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Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14177
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
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reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.
Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 13381
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
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Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 13112
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
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Highest Ranked "Business Online" Articles
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5589
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
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Find out what a web site can do for you.
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Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5996
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
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raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6866
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3558
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 6047
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5568
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2749
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7457
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2714
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30474
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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