In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Sites Owned by Bill Platt

 


7 Online Marketing Tools for the Smart Webmaster

Copyright (c) 2006-2019 , All Rights Reserved
(See This Article in its Original Format.)

As an online marketer, it's hard to wade through all of the misleading information that is running rampant on the Internet. Who do you trust? Where do you go for the very best information in online marketing? Well, this article was written to answer those very questions. Below I have outlined 7 tools that can be used to increase your marketing knowledge, improve your website, increase your website's traffic, and even save time. Hope you enjoy!

1. Make Your Site Sell

The first of these tools comes from Ken Envoy, who has released his bestselling internet marketing book to the public for free. With 100,000+ copies sold, Make Your Site Sell! 2002 can now be downloaded free of charge.

This internet marketing bible has timeless information to improve your online business and increase your traffic. Because it was created in 2002, some of the information is a bit dated, but if you skip the search engine info, Envoy's book is a gem from front to back.

This is the book that got me started in internet marketing and I am forever thankful to Ken Envoy. Inside Make Your Site Sell, you'll find the three cornerstones of building a successful online business - developing a great product, building a site that sells, and attracting targeted traffic to your site.

Check it out at http://myss.sitesell.com

2. Dotcomology (http://www.dotcomology.com)

Another great resource for learning about online marketing is Dotcomology by Stone Evans. This one is a bit more up-to-date.

Inside you'll learn:

  • How to increase your traffic using expired domains
  • How to build and maintain your credibility online
  • How to increase your profits using back-end and cross-selling techniques
  • How to optimize your site for high rankings in the search engines
  • How to profit with Google Adwords
  • How to build a massive opt-in mailing list
  • How to set up joint ventures to expand your marketing reach for free
  • How to use press releases for free publicity and....
  • How to launch a viral marketing campaign

    In addition, you'll also get a number of free tools for all of your webmaster needs.

    Download this book for free at http://www.dotcomology.com

    3. Website Translation

    Do you know how you can multiply your content by 9 times by expending just a few minutes of your time? Simply translate your website into 9 other languages. There are tools out there that make the process quick and easy.

    You don't have to worry about duplicate content issues either. It's all unique content that the search engines love. More content equals more traffic. 64.8% of the world is surfing the Internet in a language other than English. By translating your website into other languages, you immediately open up a stream of new markets and increased traffic from foreign search engines.

    If you are a seasoned SEO, you'll be happy to hear that the competition in foreign language search engines is much less than in the English search engines.

    There are a number of tools available that will enable you to translate your website.

    The first one is a Wordpress plugin called Simple Thoughts. This plugin uses automatic machine translation to translate your blog into eight languages - Spanish, French, German, Portuguese, Italian, Japanese, Korean, and Chinese.

    You can download this plugin at

    http://blog.taragana.com/index.php/archive/angsumans-translator- plugin-pro-for-wordpress-blogs-released/

    If you're looking for a higher-end solution, I would suggest you take a look at http://www.translationgold.com. Translation Gold can be used on blogs as well as traditional websites to translate your site into 9 different languages.

    4. OnlyWire

    Social bookmarking is a great way to increase the exposure to your articles. However, it can also be quite time consuming.

    Fortunately, there is a tool that will automate much of your social bookmarking for you. It is called OnlyWire (http://www.onlywire.com) and it allows you to submit links to 17 social bookmarking sites all at one time. Simply create an account, give your bookmark a title, type in the URL, add tags, and send it off.

    When using this tool, you must keep in mind that it is not meant to be abused. This tool is simply a time-saving device to help you in your social bookmarking efforts.

    You must always submit quality content. In addition, you should also share and submit other sites that you feel would provide a great resource to these communities.

    Social bookmarking is all about community. If you are not actively involved in the community and submitting links besides your own, then you are simply wasting your time.

    However, if you spend a little bit of time to do things right, you can reap some enormous benefits.

    To find out more about OnlyWire, go to http://www.onlywire.com

    5. ROR Sitemaps

    Sitemaps are an important tool for making sure your site can be completely spidered and indexed by the search engines. Unfortunately, many of today's sitemaps are specific to one search engine or another. Because of this, there have been a number of Google and Yahoo sitemap generators produced in recent years.

    However, there is an alternative that presents many benefits over today's Google and Yahoo sitemaps. In addition, these new and improved sitemaps are readable by all search engines.

    They are called ROR sitemaps (http://www.rorweb.com). They use XML feeds to describe your web content. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.

    You can create your own ROR sitemap at http://www.xml-sitemaps.com/

    6. Web Templates

    If you are a webmaster, then you know the importance of quality web design. Good web design can mean the difference between a paying customer and a confused visitor.

    Fortunately, there are a few websites that are providing free, quality templates. One of these can be found at http://www.oswd.org, where they offer over 1,600 web designs.

    Open Source Web Design is making the web a prettier place, one template at a time. To find a professional template for your own site, you can check out some of their favorite designs at http://www.oswd.org/designs/favorites/ .

    If you are looking for a nice blog design, you can go to http://themes.wordpress.net, where you'll find over 800 themes, free to download.

    7. Viral Marketing - PDF Generator

    To start your own viral marketing campaign, I suggest that you look at Viral Publisher (http://www.viralpublisher.com). This free software allows you to create your own brandable PDF ebooks and optimize them for the web. Creating your own ebook and giving it away for free is a great way to increase your online exposure.

    You can offer your ebook to your affiliates, website visitors, and your customers.

    Because it's brandable, the user can customize the ebook with their own affiliate links, encouraging them to pass it along even further.

    Start your own viral frenzy at http://www.viralpublisher.com


    About The Author: Shop Amazon - Top Gift Ideas
    Kim Roach is a staff writer and editor for the SiteProNews and SEO-News newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the SiteProNews blog (http://blog.sitepronews.com/). Kim's email is: kim @ seo-news.com

    This article may be freely distributed without modification and provided that the copyright notice and author information remain intact.

    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles

    10 Most Recent Articles Written by Kim Roach

    Google Gets Personalized
    Written by: Kim Roach | Distributed: 2006-12-08 | Word Count: 942 | Page Views: 2693 | Votes: 6 | Rating: 1.17
    Traditional algorithmic search engines have reached their peak. Personalized search is a natural and necessary progression for Google and other search engines as well.

    Going Broke on Google Adwords?
    Written by: Kim Roach | Distributed: 2006-12-05 | Word Count: 1229 | Page Views: 7020 | Votes: 5 | Rating: 1.80
    You've heard the stories. Click fraud has run rampant on Google, Yahoo, and MSN. This is evidenced by the numerous law suits that have been filed.

    Creating Your Own Online Radio Station
    Written by: Kim Roach | Distributed: 2006-11-27 | Word Count: 1138 | Page Views: 5260 | Votes: 16 | Rating: 1.75
    Podcasting has leveled the playing field for people around the world. With just a few tools, you can quickly and easily set up your own talk show on the topic of your choice. All you need is a computer, a microphone, and a passion to share your knowledge with others.

    Smart Webmasters are Wasting Online Real Estate
    Written by: Kim Roach | Distributed: 2006-11-24 | Word Count: 1307 | Page Views: 3094 | Votes: 7 | Rating: 1.71
    Many webmasters are not using their websites' traffic to full potential. The Web is full of wasted advertising space. Chances are that even your website has some virtual wasteland. These are areas that often go unnoticed by even the most experienced marketers, resulting in the loss of thousands of dollars of potential revenue.

    Hidden Market Research on Ebay, Amazon, and Others
    Written by: Kim Roach | Distributed: 2006-10-12 | Word Count: 1489 | Page Views: 7703 | Votes: 21 | Rating: 1.86
    Are you looking to provide interesting content to your visitors? How about popular in-demand products? Do you know what your target customer is really searching for online? No worries. You are about to discover that there are literally thousands of untapped markets just waiting at your fingertips. To get started, let's go on a little virtual journey.

    Unique Marketing Strategies
    Written by: Kim Roach | Distributed: 2006-10-11 | Word Count: 1629 | Page Views: 6277 | Votes: 15 | Rating: 1.60
    As an online marketer I have learned a variety of techniques for attracting traffic. However, sometimes I stumble upon marketing strategies that are truly unique. I urge you to read on.

    Web Marketing 2.0
    Written by: Kim Roach | Distributed: 2006-10-10 | Word Count: 1645 | Page Views: 4968 | Votes: 9 | Rating: 2.67
    If you're like me, then you are probably tired of hearing the word Web 2.0 passed around the net like a buzz word on steroids. Google alone currently shows 126,000,000 results for the search term "web 2.0" at the time of this writing. However, although this term may be overblown, it does have significant influence on the current changes taking place on the Internet. Most importantly, it has many implications for the online marketer.

    Franchising Your Online Business
    Written by: Kim Roach | Distributed: 2006-09-29 | Word Count: 1833 | Page Views: 3301 | Votes: 16 | Rating: 2.44
    Franchises have proven to be much more successful than the traditional small business. Almost 80% of new business start-ups fail each year. Franchising, on the other hand, allows an entrepreneur to open up a new business based upon a proven brand and business model.

    Essential Programs For Your Virtual Toolbox
    Written by: Kim Roach | Distributed: 2006-09-28 | Word Count: 947 | Page Views: 4216 | Votes: 11 | Rating: 2.36
    As an online marketer and webmaster, there are a number of tools that you will want in your virtual toolbox. To get you started, I have scoured the net to find some of the best programs to help webmasters improve their sites, their rankings, and their productivity. Best of all, each one of these tools is free.

    See Your Website Through Your Visitors Eyes
    Written by: Kim Roach | Distributed: 2006-09-26 | Word Count: 1325 | Page Views: 6056 | Votes: 15 | Rating: 2.27
    Every time a visitor comes to your site, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don't know how your visitors are traveling, your conversion rates will suffer dramatically. Fortunately, there is a company who has performed in-depth testing for you, revealing the common behaviors of people viewing web pages.

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 5018 | Votes: 9 | Rating: 2.11
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 5696 | Votes: 7 | Rating: 1.57
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 6928 | Votes: 10 | Rating: 3.20
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 3624 | Votes: 4 | Rating: 1.00
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 4755 | Votes: 7 | Rating: 2.29
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 3123 | Votes: 4 | Rating: 0.50
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 5451 | Votes: 8 | Rating: 2.25
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 3119 | Votes: 4 | Rating: 0.25
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 3217 | Votes: 4 | Rating: 0.25
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 2906 | Votes: 4 | Rating: 1.50
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 45383 | Votes: 10 | Rating: 1.90
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37726 | Votes: 14 | Rating: 2.21
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29203 | Votes: 26 | Rating: 3.62
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 26725 | Votes: 9 | Rating: 1.89
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 23244 | Votes: 27 | Rating: 2.93
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18483 | Votes: 11 | Rating: 2.09
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 13129 | Votes: 11 | Rating: 2.91
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12891 | Votes: 9 | Rating: 2.89
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 10124 | Votes: 12 | Rating: 2.00
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Ten Tips For User Friendly Online Registration Forms
    Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 9815 | Votes: 14 | Rating: 0.93
    Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

    Highest Ranked "Business Online" Articles

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 4298 | Votes: 20 | Rating: 3.95
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4783 | Votes: 41 | Rating: 3.95
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 4254 | Votes: 18 | Rating: 3.94
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4948 | Votes: 25 | Rating: 3.68
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 4449 | Votes: 14 | Rating: 3.64
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29203 | Votes: 26 | Rating: 3.62
    Does your website show your customers lack of respect? Review the following checklist to find out.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 5781 | Votes: 33 | Rating: 3.61
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    15 fixes for a failing website
    Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 2368 | Votes: 24 | Rating: 3.58
    Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

    Is Your Web Content Self-Centered?
    Written by: Rick Sloboda | Distributed: 2007-07-30 | Word Count: 354 | Page Views: 2765 | Votes: 26 | Rating: 3.54
    Too many businesses turn people off with self-absorbed websites. The following guidelines will help you avoid this common pitfall.

    3 Amazing but little known Secrets to make your Website Blast to the top of Search Engines!
    Written by: Jim Corkern | Distributed: 2006-10-25 | Word Count: 646 | Page Views: 2617 | Votes: 15 | Rating: 3.53
    I know you hear all of the squabble about links being the number 1 factor in getting your website top search engine positions. I have had many clients come to me and say, I have hundreds more links than the top 10 sites for the keywords I am targeting, and all of my links are from related sites, Why is my site not in the top 10?











    Download an eBook today
  •  
    Directory Navigation
    Locate By Category:

    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Statistics
    Word Count: 1144

    Total Views: 3439

    Article Rating: 2.57 of 5
    Votes Cast: 7

    More Articles By Author:



    Last Distribution Date:
    2006-12-06 10:24:00

    Internal ID: #4007





    All Articles are Copyright © 2001-2019 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2019, ThePhantomWriters.com