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Building Relationships Through Your Sales Copy.
Copyright (c) 2006-2012 Cathy Qazalbash
Whenever you try to sell anything you need to build a
relationship with your reader. Few people will buy without
this vital connection between you and those reading your
sales copy. It doesn't matter what sort of sales copy you
are using. It can be a small classified ad or a full-blown
Sales page. Unless you can build up this vital relationship
with your reader you will make little or no sales.
How do you define a relationship built on merely reading
your sales copy? It is the feeling a reader will have about
you when reading your ad or sales letter. Your aim with any
of your sales copy is to build a good rapport with your
reader.
What sort of feelings do you want to create in your reader?
Empathy
Your product/service can help them resolve their problem
Trust
Need to buy
A feeling of empathy: Your reader wants to feel that you
understand their needs and wants. When you sympathize with
your readers' needs they will be able to form a bond, they
will be able to say, "yes this person understands what I
want and understands the problems I am facing."
Creating a feeling that you can and will help them resolve
their problem. Do not just reel off facts and figures. Show
your reader positive and strong reasons why your product
will help them. In this way they will feel that you are
genuinely interested in solving their problems and really
have a product /service that will do this.
Trust is the main ingredient in building a relationship
with your potential customer. Sales can be made or lost on
this all-important feeling. When people build trust in you
and your product/service they will buy.
How do you achieve this?
Personalize
Empathize
Persuade
Prove your trustworthiness
Create the need to buy your product
State the problem your reader has and emphasize their
need to resolve it. Declare your USPS (unique selling
position) State what your product/service can do and
how it will greatly help your reader solve a problem or
satisfy a desire.
More techniques that will help you build a relationship.
Use of "trigger words"
Presenting your sales copy (this reflects on you as a professional)
"Trigger words" are words that touch your reader's
emotions. They make them feel good and be more inclined to
buy. for example: Do not just "build your business"
"skyrocket your business." You can see one trigger word can
make your reader feel elated and optimistic that this can
happen. With this feeling in mind a sale is very much more
likely, and you have achieved this with one word. When you
use these trigger words you will build a good rapport with
your prospective buyer, and increase your chances of a
sale.
Presentation is critical to the overall impression your
visitor will get about you. When your ads and sales pages
look good your reader will be impressed and perceive you as
a true professional. First impressions are indeed lasting
and if your visitor sees you as a professional they will
build a good relationship with you as they read your copy.
So next time you send out an ad however small remember that
everything your reader sees in your copy will build a
relationship and can make or break your sale. Strive to
impress your reader, build a relationship and then close the sale with your stunning ad copy.
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Total Views: 1092
Views This Month: 24
Views Last Month: 27
Article Rating: 1.33 of 5
Votes Cast: 6
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Author Rating: 2.39 of 5
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