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Twitter Marketing Explored
Copyright (c) 2009-2023 Trey Pennewell
Twitter is growing by leaps and bounds as people begin to appreciate its clean and easy-to-use interface. Twitter, at this point, does not look like one of the many flash-in-the-pan Internet applications that we have seen in times' past.
Twitter's 140 character micro-blogging platform has gained a lot of traction, as individuals and business people have learned to bring together their friends, family and customers under a communications platform that all users find useful.
Mom and dad find it easier to keep up with the lives of their grown children through Twitter. The fact that Twitter allows people to link to other web pages makes Twitter a simple platform to share thoughts, ideas, and links to stories and pictures. Grandma and granddad find it easy to check in on the kids' Twitter account and to maintain daily contact with those across town and around the world.
Friends can make plans and share common interests through the Twitter world. One can reply to a message publicly, or if the message is a bit more private, one can send a Direct Message (known as a DM) to anyone who has agreed to follow you also. Through the DM system, lovers can share flirts that no one else can see, but the persons intended to receive the message.
If you let your kids use Twitter, it may be best to set up their Twitter Account Settings to "Protect The Tweets". In the description of this feature, Twitter says, "Only let people whom I approve follow my tweets. If this is checked, you WILL NOT be on the public timeline."
The Public Timeline is the messages/tweets that everyone can see. Anything not on the Public Timeline is private, with restricted access.
Business People Are Working To Tap Into Twitter Marketplace
Twitter was born in March of 2006. But most of us never really heard of it or even understood it, until this last year (2008-2009). A few of the Internet gurus started talking about Twitter in 2008, and as 2009 got underway, more online marketers started talking about the Twitter community on a nearly daily basis.
We have accounts in Twitter that are a couple of years old, but we never got involved with Twitter really until about April of 2009. In April of 2009, we had 12 Twitter Followers.
In May 2009, there was not a single online business in the Top 100 of Twitter, but those numbers are starting to change. Through May of 2009, the Top 100 accounts on Twitter were dominated by TV and Movie celebrities, a few media companies such as @cnnbrk, politicians and sports figures.
Most online marketers had never given Twitter much thought until "The Great Ashton Kutcher vs CNN Twitter Race" that ended on April 17, 2009 with Ashton (@aplusk) getting the privilege to declare victory. (http://bit.ly/8Nx55) Even now, three months after the end of the race, Ashton is still the champion - #1 in the Twitter Follower counts with 2,975,032 Followers. Ashton is followed by @TheEllenShow - 2,610,357; @britneyspears - 2,553,668; @cnnbrk - 2,431,783; and @twitter - 1,930,821.
When the Great Twitter Race was concluded, I did a backlink check on Ashton's @aplusk account. Literally, Ashton had bought a ton of advertising on websites, blogs, forums, etc. Ashton was also getting tons of free press in print and online in the Great Twitter Race.
Of course, we marketers should not feel bad if we are getting on this bandwagon a little late in the game, because @google has only had their account since Jan 09. Google is currently the 23rd biggest Twitter account with 1,244,976 Followers.
A surprise for me was seeing @WholeFoods, an Austin Texas based grocery store, sitting at #38 with 1,094,093 Followers. According to TwitterCounter (http://twittercounter.com/WholeFoods/all), Whole Foods had only 322,820 Followers on April 4, 2009. A quick look at the Whole Foods profile (http://twitter.com/WholeFoods) indicates that they are using the account to share with their customers: company news, customer support, and available specials.
An honorable mention goes to @kevinrose, celebrity and founder of http://Digg.com. Kevin Rose is the 40th most popular person on Twitter, with 1,092,920 Followers.
Once you get into the Top 100 List below #40, you finally start to see a few online businesses in the mix. @zappos CEO is #45. @woot is #46. @TechCrunch is a web media site at #55. @dooce is at #60. To see the full Top 100 List, go here: http://twittercounter.com/pages/100
Who Is In Your Target Market and What Do They Want To Know?
As you look around at those people who are successful building their own little communities on Twitter, you will notice that each one gives people what their Followers want.
For example, @cussy is an online marketer, and he has nearly 10,000 Followers. His secret to growth: quotes. He gives his followers some of the best quotes about business and reaching goals of anyone on Twitter. I follow him and Retweet him often.
@dave_carpenter advertises himself as a Success Partner For High Achievers. Dave shares quotes and tips, and he retweets others who give good advice also. More importantly, Dave encourages the people he follows. He has nearly 9,000 Followers at this time.
@MattLevenhagen is a professional marketer. His 13,000 Followers follow because he runs a mix of marketing tips, links to great articles, and retweets for great advice. He even uses his Twitter account to give his customer's support.
@SocialMedia411 is a Social Media expert who offers social media tips, links to social media articles and news. With more than 56,000 Followers, you can bet that the advice given here is worthwhile to its audience.
When you learn to talk to the people most likely to buy from you, you have completed the first and most important step to enable you to develop strong Twitter Marketing habits.
Learn How Others Are Successful With Twitter
As always, when you want to learn to be successful, you should look to those who are already successful and try to reverse-engineer the steps that they used to become successful. Once you have taken the time to study many who have been successful in the way that you want to be successful, you may note that success comes from giving people what they want and doing it in such a way that you offer good value to your customers.
Those who have been successful with Twitter have done so, because they put the needs of their Followers ahead of a personal desire to be boring or silly.
The good news is that other business people have started to find success on Twitter and you can too. When you learn to provide the people in your target market with the information that they need and want, you will have started down the path to building a Twitter Follower list to envy.
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Subscribe to the Traffic Tips mailing list and get a 25-page PDF that teaches how to get more traffic from Google. Then, go to http://WritingPuzzle.com/ to find training guides for writers and article marketers. Trey Pennewell has been creating content for the Internet since 2005.
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Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles
10 Most Recent Articles Written by Trey Pennewell
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Written by: Trey Pennewell |
Distributed: 2012-12-18 |
Word Count: 1094 |
Page Views: 6482
| Votes: 15 |
Rating: 2.07
Today, for those seeking to discover riches, or at least a decent
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Distributed: 2012-12-11 |
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I read a message on a forum the a while back where a new
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Written by: Trey Pennewell |
Distributed: 2012-11-26 |
Word Count: 1133 |
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Everything online requires content, and articles are just
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Distributed: 2012-11-20 |
Word Count: 993 |
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One of the most difficult aspects of article writing and
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Distributed: 2009-12-14 |
Word Count: 990 |
Page Views: 4536
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Distributed: 2009-03-31 |
Word Count: 1305 |
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Written by: Trey Pennewell |
Distributed: 2009-01-22 |
Word Count: 1202 |
Page Views: 5818
| Votes: 24 |
Rating: 2.50
If you are an experienced webmaster then you probably know that
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Gordon Ramsey's Success Secret: Put Yourself In The Mind Of Your Customers
Written by: Trey Pennewell |
Distributed: 2009-01-21 |
Word Count: 1729 |
Page Views: 4501
| Votes: 12 |
Rating: 1.67
Restaurant owners - many of whom are chefs - contact Ramsey and
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Keep Your Search Engine Options Open To Find Better Information
Written by: Trey Pennewell |
Distributed: 2009-01-20 |
Word Count: 968 |
Page Views: 5875
| Votes: 14 |
Rating: 2.00
Gone are the days when all research was done in the library and
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Word Count: 1669 |
Page Views: 8139
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
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Word Count: 1149 |
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Some people still believe that all they have to do is build
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I was in the Warrior Forum, and someone asked what kinds of
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Distributed: 2013-08-01 |
Word Count: 1399 |
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Visit several marketing blogs or marketing forums, and you
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Top 10 Reasons Why Online Marketers Fail With Article Marketing
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Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7928
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
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Article Marketing Tip: Stop Trying To Sell From Within Your Articles
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Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6106
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
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The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8533
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
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Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 6019
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
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Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6041
| Votes: 11 |
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Freelance writers fill a very important role in today's
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Word Count: 677 |
Page Views: 5745
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
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Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46611
| Votes: 17 |
Rating: 2.06
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Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38907
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Treat Online 'Guests' With Respect
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Word Count: 472 |
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Does your website show your customers lack of respect? Review the
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Word Count: 1545 |
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Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26143
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
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Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19471
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
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The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14416
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
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time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.
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Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14109
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
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and how they affect you as a web master. We'll start with the
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Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 12738
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 12479
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
Highest Ranked "Business Online" Articles
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5516
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5916
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6771
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3489
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5962
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5502
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2659
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7364
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2646
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30406
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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