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A Recent Issue Of Playboy Revealed...
Copyright (c) 2010-2023 Bill Platt
A Recent Issue Of Playboy Revealed... If you put the right title on your article, your article will get opened and read by its intended audience...
Article marketers must serve two masters: Publishers who reach your target audience, and the Readers in your target audience.
Since 2005, online marketers have been living under an illusion that the article's content does not matter, because there are many publishers who will accept anything that meets a minimum word count.
The underlying theory is that if publishers will publish anything, then one should not need to worry about the quality of the content, especially if the goal of the marketer is to gain inbound links for the purpose of impressing Google and its search listings...
Many people poo-poo my opinion on how to write articles, because they think of me as an Old-School Article Marketing Purist...
Alert! I am not the "purist" that many people suggest I am...
And there is nothing wrong with "old school", because it worked just fine in 1995, 2000, 2005 and even now in 2010. People have profitably used "old school article marketing" since the early days of the Internet to generate substantial sales and profits for their online businesses. We "old school article marketers" also do pretty well in the search engine ranking game, by using "old school article marketing" to influence our rankings in Google and the other search engines.
In this article, I am going to tackle some of the problems inherent in the "article marketing for SEO" techniques that so many online marketers want to trust as gospel...
Content Does Not Matter... Or Does It?
Yes, it is true that there are many online publishers that will accept anything and everything submitted to them, provided the content meets a minimum word count...
But this is what you have never been told about this article marketing strategy... If you think about what I am going to tell you here, you will have no doubt that what I am getting ready to tell you is true...
How many junk sites do you find that you spend any amount of time reading? Websites that do not have an editorial policy will not be able to attract and retain repeat visitors...
Websites that cannot attract and keep visitors, will not make a reliable profit and will soon go out of business... How long will you keep flushing your money on a website that is not creating profits for you? If you wouldn't keep throwing money at a dud website, why would anyone else?
Many new webmasters purchase domain registration for two years. Some will also prepay domain hosting for the same two years. This is the primary reason why most new websites disappear within two years of launch...
If you only post content that those who have no editorial policies will publish, then you can comfortably rely on your inbound links disappearing, nearly as quickly as you can create them...
Is Anyone Home?
I have developed a list on one of my websites, of 1200+ article directories that are available online, at: http://www.techcentralpublishing.com/more-article-directories.php
On the surface, it would seem like you should be able to acquire thousands of links to your website, by submitting your articles to article directories...
But here is what you don't know about article directories...
All article directory software has been designed in such a way that the directory owner will need to manually verify all content submitted to the article directory...
And most new article directory owners quit approving articles within just a few weeks, because they never imagined how much work an article directory would actually entail...
As an example, I took one of the directories from the beginning of the above list: abunchofarticles.com
On the front page of the website, they have the Most Recent articles listed on the front page. I clicked through to the first article on the list, and it shows that the article was submitted on 2009-08-26, and today is 2010-01-17!! That means that this website has not approved any new articles in 4-1/2 months.
Another sample from the list is: allbpi.net. The last article approved on this website was submitted on 2009-09-19!!
You can submit your articles to these websites ALL DAY LONG, but when done, there are probably fewer than 40 article directories that approve articles regularly...
It should be clear to you at this point that if you ignore the quality of your content:
The people who will continue to publish your junk articles will soon be out of business, voiding any links you were able to get for your website; and
Many of the people to whom you are currently submitting your articles, aren't even available to approve your submissions...
Publishers Who Have Editorial Policies Have Specific Expectations
Publishers who have editorial policies do so, because they understand their visitors and work hard to keep the loyalty of their readers...
They work hard to ensure the loyalty of their visitors, because it is cheaper to retain loyal readers than it is to acquire new visitors.
By ensuring visitor loyalty, these webmasters are ensuring that they are able to retain their current income and grow the revenue opportunities for their website.
As a webmaster, you have the free will to choose the content that you place on your own website. And the publishers whose audience we should want to reach with article marketing also have the free will to decide what they will publish on their sites...
Link Popularity In The Search Engine Marketing Game
Those guaranteed links through article directories are not as guaranteed as you once thought, are they? Even if you can get those cherished links in the article directories, will those links ever gain any search engine link popularity to share with your website?
For your articles to be able to share link popularity with your website, they must develop their own link popularity, where ever they sit on the Internet.
If you write and submit junk articles, who in their right mind will link to those articles that you have made available to the world?
Alert: People only link to articles that they believe that their audience will appreciate. If they link to junk, then their audience will lose confidence in their recommendations...
Serving Your Real Masters...
Your real masters in the article marketing game are the publishers who are going to choose to share your articles with their readers, and the people who read your articles...
As should be obvious to you by now, the publishers who have a real audience with whom to share your articles will only publish quality content...
Some publishers have audiences in the hundreds of thousands. When your article gets posted on many of the big publisher websites, it is not uncommon for the readers of that publication to either post a copy of your article also on their website or to link to your article on the publisher's website.
Winning the approval of large publishers can result in your article being published on additional websites, and more for the benefit of the search engine optimization game, people will link to your articles on the big publishers' website...
How does this benefit your website? More copies of your article on more websites, and link popularity being funneled into your articles on third-party websites, which in turn will pass link popularity back to your own website...
Publishers, who are committed to earning a profit, want to publish articles that its readers will want to read...
So your first master is always the publisher, and your second master is always the reader who will be thrilled to have had the opportunity to read your article...
If you serve your first and second masters well, then your articles will develop real value that the search engines will recognize and credit you for having...
A Recent Issue Of Playboy Revealed...
As I wrap up this article, we have finally come full circle to the point made in the title of this article...
The title that you select for your article will determine in large degree how successful your article will be....
David Jackson, a fellow writer, recently pointed out that "On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of your copy..." (http://reviews-by-customers.com/showthread.php?t=253)
His point was the same as mine is today in this article: Your article title must stand out among the thousands of other articles on the Internet... Your article title must attract attention to the article and get the article opened and read... Even the best article on the planet is worthless, unless someone is actually reading it...
Just today, someone commented on one of my videos on YouTube. He said, "It's funny... this (video) is gold but nobody is watching here on YouTube!!"
He was right of course. The video was posted to YouTube on October 18th, 2009, but only 120 people have watched it... http://bit.ly/5WEWqO
The video carries a factual title, but not necessarily a title that will pull people into it by the droves...
But this article here... Be honest with yourself now... Did you start reading this article because the title absolutely caught your attention and appealed to your curiosity?
I am confident in telling you that you would not be reading this article right now if the publisher did not have an overwhelming desire to see what my article was about, based on its title... And because the content delivered more than the publisher expected, the publisher felt that YOU needed to read what I have written here today...
If I have done my job well, then you will be glad you took a few minutes out of your day to read what I have written... And, you will reward me by reading my Author's Resource Box shown below, to see how I could further help you achieve your goals...
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles and Writing and Speaking Articles
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Every week, I have the opportunity to speak with people about the
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In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
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Word Count: 1149 |
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If you've been marketing products online for any length of
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campaigns...
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Distributed: 2013-07-30 |
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| Votes: 10 |
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The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
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Distributed: 2013-07-30 |
Word Count: 991 |
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| Votes: 14 |
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people on earth can be connected together in as little as
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| Votes: 22 |
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Marketing experts say that following up with clients is crucial
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People must encounter a marketing message multiple times before
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| Votes: 16 |
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Distributed: 2009-02-24 |
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| Votes: 15 |
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Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
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Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 13109
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
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common threads.
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Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5586
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
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Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5995
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
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raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6864
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
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Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3553
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 6044
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5566
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2745
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7453
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2711
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30471
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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Total Views: 10450
Article Rating: 1.33 of 5
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