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How To Sell Your Products Online And Cash In On What May Be The Only Recession Proof Industry
Copyright (c) 2010-2012 Ryan Parenti
(See This Article in its Original Format.)
Tens of thousands of people all over the globe are quietly cashing in on what may be the only recession proof industry -- at the very least it's one of few industries maintaining consistent and enormous growth!
These people... well, these are just regular folks who have decided they want some extra income and have turned to information publishing for profit (staggering profit).
What does this mean to you?
It means with little effort and minimal investment you could be online selling information products with no overhead and nearly 100% cash profits - FAST!
Here are the 5 steps to cashing in with information publishing.
1. Sell what people want to buy.
What kind of stuff is the market buying now? What kind of stuff are other people spending money to advertise? What kind of stuff has been selling a really long time?
The answers to these questions are keys to selling online. You only want to sell things that are proven to sell.
If not your are wasting your time and you can't sell something if there are no buyers.
The core of making money online is to genuinely identify what type of life styles your target prospects want to live. You need to know what their REAL desired outcome is and know what life they REALLY want.
For example some people say they want to make money online. The truth is they want to make enough money to quit their job and have the freedom to do what they want without having to worry about money.
So you need to start with the end in mind (customer's end goal). You need to answer the question "What is my customer's end goal? What does he/she want?"
After that you need to define the main steps to getting your customers to where they want to go and then take them to their end goal step by step through your sales process.
2. The first step of the sales process is a squeeze page. You need a way to follow up with your customers if they don't buy or even if they do.
The money is not in the initial sale but in the follow up.
Capture the name and email of your prospect by giving them a free report. You want to get them to sign up to your mailing list so you can follow up with them and deepen their trust in you.
Most people are not ready to buy initially so having a system set up to follow up with your leads will help you dramatically.
3. Then you need a high ROI (return on investment) irresistible offer. A front end product is used simply to get people in your sales flow (also called a sales funnel).
You want your first offer, also called a front end offer, to be low barrier, low risk, and high value.
The goal is to get as many people as possible to see the quality of your work and then turn them into life time customers.
A good example would be a $1 trial to a continuity program for 14 days. You will give them a chance to see if it is right for them and you will get more people to take you up on this offer as opposed to a $197 offer.
The goal is to over deliver, then have a life time customer. Here are some quick tips on getting that first sale.
Try to position your product in a unique way. If your the only place they can get something you are instantly a premium product or service.
Use social proof in the form of testimonials and endorsements.
If your product is limited in some way it will help to increase sales. But it's got to be real. If you just say that it is limited and it is not you will destroy any goodwill and goodwill is the number one factor for good customer relationships.
4. Develop a solid back-end and increase profits. If someone buys your products do you have related products or services to sell them?
If you don't you are leaving 70% of the cash on the table. So develop high end premium products that go into more detail and sell them to your growing customer base.
How do you do this? Start right after they buy giving your customer a chance to buy your platinum version of the product at a reduced price.
This is similar to saying "Would you like fries with that?"
Give them a one time offer to buy your Mega Cash Buster coaching for half price. This creates urgency and gives them a reason to act.
If they don't buy your upsell downsell it. Give them another 20% off! Maybe the price was too much. And if you are selling digital goods there is no reason NOT to allow them to buy your products since it is 100% profit.
5. Increase lifetime customer value with follow up sales. You want to have products that are natural adds on to the first product or products.
Go in more detail or give them tools to accomplish their end result quicker. A simple way to do this is to make a power point of your front end and go into more detail.
First a word of caution. Don't be intimidated by selling high end products.
Different people spend different amounts of money on different solutions. There is always a market for premium quality. Just make every offer a no brainer.
Over deliver and provide tons of value.
Here are some ideas for backend offers:
coaching programs
email coaching "email me once a day from mon - thur for $500 a month"
structured webinars with a step-by-step instruction on getting to an end result
access to members forum
recipe of the month type continuity
cds and dvd (recordings of webinars will work)
workshops
It may seem hard to sell products online but selling what you know is simple. The only question is are you ready to start increasing your bottom line?
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If you are serious about increasing sales, traffic and affiliates on autopilot without spending a small fortune setting it all up go ahead and download this free audio and learn the exact steps you need for increased internet profits: http://BuildOnlineWealth.com/crazyfreeoffer/ Written by: Ryan Parenti
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