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New and Improved Or Is It?Copyright © 2000-2008 Bill PlattI have come across articles where he author is celebrating "A New, More Effective Way to Promote Your Business on the Web." Exuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed. Both articles offered nothing new... just the same ol' hash, rehashed. I guess the wisest man around, knew about the Internet well before it was created. Solomon spoke well when he said, "There is nothing new under the sun." To some people new to the Internet, or new to promotion on the Internet, these people come across as Internet geniuses who have discovered a great new technique for promotion. Granted, for the reader who has never seen these techniques, they are in fact seeing a new technique. For the newbie to the world of Internet promotion and marketing, they have discovered a new marketing guru to pay attention to. But, what happens when down the road, this same newbie sees the same author claim "New and Improved" once again --- but this time the newbie isn't a newbie and recognizes the "New and Improved" technique is only a rehash of the same ol' hash? Don't you think that this person might feel cheated? I expect that they will, if they ever discover that they were misled in the first place. Most will never make the connection, but those who do will definitely look at this marketing guru from that day forward with distrust in his eyes. If you have ever been known to use the words "New" and "Improved" to sugar your headlines, ad body or articles, take notice and be aware. Your reputation is far more valuable to your long-term success than the profits that can reaped through using the words "New" and "Improved" dishonestly to get someone's attention. "There is nothing new under the sun." About The Author:
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