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Cutting Through The Information Overload: Grab Your Readers' Attention With a Great Title
Copyright (c) 2011-2023 Bill Platt
(See This Article in its Original Format.)
As avid readers, we have trained our brains to scan the headlines looking for something that might suit our desires... This article will give you a solid understanding of how to grab your readers by the eyeballs and get them to open and read your articles...
You Have Only a Split-Second To Make A Good First Impression
Think about how you browse the Internet, and you will know this to be true. We scan the titles / headlines, looking for something to pop off the page...
When something reaches up and grabs us by the eyeballs, we take a closer look...
We look at the title with a greater attention to detail, and if a description is available, we will look at the description to see if it agrees with the title enough to merit our continued interest.
The decision to look at a title with more attention is usually made within a split-second. The decision to open the article is usually made in ten seconds or less.
Keywords in a Title Help
There are certain keywords that when seen in a title will be the trigger someone to look closer at the article title.
Contrary to what you may have heard elsewhere, it is not always necessary for your target keywords to be in the front part of the title.
Your keywords only need to be "in the title" somewhere, in order to attract the readers' eyeballs to your title.
The title should be constructed to build curiosity in the article and to lead the reader to make a decision to open and read the article.
Let me reiterate this point, because it is that important. The purpose of the title is to get the article opened, and the inclusion of keywords in the title is to attract eyeballs to the title.
Let The Article Description Build On The Progress Made With The Title
In some cases, your article title will be accompanied by an article description, but not always.
Your article description should be constructed to create even more interest in the article by giving some additional details about what can be expected to be found within the article itself.
Often times, the first paragraph of the article is used as the article description.
If both are the same, that is fine. But if both the article description and the first paragraph of the article are different, then both should be constructed with the same goal in mind. Both should be constructed to build more interest in the article, to ensure that the reader makes a decision to keep reading.
The Goal Is To Get Someone To Your Resource Box To Take An Action
As article writers, our goal is always to get the reader to our articles' Resource Box to get them to take the actions we want them to take.
But there are many hurdles that we must overcome, before the reader can take the action we want them to take.
We must get our articles into a location where people are likely to find them.
An article that never gets opened, never gets read.
An article that does not hold the readers' attention until the end of the article will fail to deliver on its intended goal of getting the reader to the resource box.
A closing paragraph or resource box that tells the reader that they have come to the end of the article, before the reader has been presented with a call-to-action is also an article that fails to achieve its real potential.
And a resource box that does not get read is a resource box that missed the mark.
After all that could have gone wrong in the process of the article, the writer faces one more challenge that is often more difficult than all other challenges to overcome...
Writers Must Be Able To Overcome Writers' Block and Get The Article Written
I'd be lying if I said that I never experienced writers' block, even after having written thousands of articles in the last decade.
2009 was a turning point for me as a writer.
That was when I discovered an awesome method of increasing my writing speed reliably and consistently.
To be honest, when I had my revelation, I was able to cut my average writing time from around two hours to just under 20 minutes.
My new article writing strategy begins with good research. If you get my 20-Minute Article report, I will teach you how to do your research and organize that research in such a way that you will be able to write most of your articles in less than 20 minutes as well, without having to sacrifice the good quality content that you need to attract readers and keep them on your article until they have seen your call-to-action.
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles and Writing and Speaking Articles
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In article marketing, there are many factors that will
affect your articles' ability to promote your website in
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a website and customers will magically appear on their
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| Votes: 10 |
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Page Views: 8086
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
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Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6244
| Votes: 10 |
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The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
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Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8671
| Votes: 14 |
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| Votes: 22 |
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People must encounter a marketing message multiple times before
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Word Count: 648 |
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| Votes: 19 |
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common threads.
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Word Count: 445 |
Page Views: 5586
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
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Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5995
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
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raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6864
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
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Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3555
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
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Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 6045
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5567
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
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Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2746
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
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Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7454
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2711
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30473
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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