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Countdown To Google Page One and Search Engine Optimization Company Nightmares
Copyright (c) 2009-2023 Trey Pennewell
In August, Google announced the upcoming roll out of the Google Caffeine infrastructure. Google was quick to point out that they would not launch the new infrastructure until after the Christmas holiday shopping season -- giving many online retail stores confidence for the upcoming Christmas shopping season.
In the August announcement, Google described Caffeine this way:
"For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences..."
After Thanksgiving, Google said that they had taken Caffeine out of its "sandbox" phase, and that it launched Caffeine on only one of its Data Centers. Search Engine Land was able to confirm that Google had launched Caffeine on the IP address 209.85.225.103, and it was running on this IP address for at least half of its searches. However, the full roll out of Caffeine continues to remain in holding pattern, until after the Christmas season.
Analyzing Google's Search Engine Result Pages...
Several online publishers and SEO companies jumped into testing the Google Caffeine search results in August, when the original announcement was made public.
The results of testing were somewhat mixed...
Everyone pretty much agreed that the Caffeine infrastructure was faster than the original Google infrastructure, except for results that included Advanced Search queries, such as when you are using subtraction signs, quotes in query, etc. Mashable suggested that Google Caffeine actually doubled the speed of a Google search.
Google Caffeine tends to show a larger data set for the number of search results for a particular search.
The weighting of Video and Universal Search is scaled back in Caffeine.
A slight value increase to exact match domain names.
Google seems to be putting a little bit more emphasis on the age of a website.
An increased weight for domain authority and tag pages on authority websites.
A substantial increase in weight for social media websites. Currently FriendFeed seems to carry more weight than Twitter or FaceBook.
Google Caffeine has shown a tendency to put more weight on keyword phrases or keyword strings, as opposed to singular keywords.
Another major change, which is a reflection of how Google deals with breaking news stories, is that Google is willing to show the title and a description of a page, before it even caches the page in its index.
An interesting change in the Google Search Engine Results that I noted while doing the research for this article is that about half-way down the page, Google has added a real-time element to news items...
What they have done is to load a self-updating Iframe to the search results that shows updated news items on a topic as they become available. The image results are located just under this real-time news block. You can see it now, by doing a quick Google search for Barack Obama.
Also of interest about this real-time news window is that it is actually capturing some of its results from Twitter and other social media websites.
What This Means To Webmasters and SEO Providers...
If you have been relying upon video to push you to the top of Google's search results, this is no longer a sure-fire method of achieving top search placement quickly.
If you thought that Twitter and other social media websites were worthless to you in Google, then you might start taking a second look.
If you are not getting listings or mentions on authority websites, then you may be missing out on some SEO opportunities.
If you have a keyword-heavy domain name, then your investment may start to help you more going forward.
If you have focused on single keywords and bypassed keyword strings for optimization, you may begin paying heavily for that decision going forward.
Domain age will become more important after Caffeine is fully rolled out, so it is in our best interests to seek links from older websites and to put more emphasis on older sites in our domain portfolios.
Old Google vs New Google Comparisons
Some SEO Providers have noted major changes between the two search engines, although in my own experience, the placement for my target keywords has not suffered, but I have not made major gains either.
In the Old Google, I could put a search result on page one of Google in as little as 15 minutes. I hope that remains unchanged moving forward into the future. Of course my stuff isn't news, so I will be holding my breath that I can put a web page on page one of Google in only a few minutes -- going forward.
The main difference we are going to see going forward is the emphasis on keyword strings as opposed to keywords in the new Google Caffeine roll-out.
If you have been targeting single keywords for your website or the website's of your clients, be prepared to scramble to overcome your losses in Google's search rankings... But if you have been targeting those long-tail keywords for any length of time, then you will probably be dancing on the ceiling once Google Caffeine is live across all of its data centers.
In Conclusion...
We have seen a lot of testimony that Google will not change its appearance that much after the Google Caffeine roll-out...
But we have seen enough testimony to expect that some people will be crying rivers of tears, while others will be dancing the jig, after the Google Caffeine launch...
The only thing we can know for sure at this point, is that we really won't know the impact of Caffeine until after the roll-out as 2010 gets underway.
Subscribe to the Traffic Tips mailing list and get a 25-page PDF that teaches how to get more traffic from Google. Then, go to http://WritingPuzzle.com/ to find training guides for writers and article marketers. Trey Pennewell has been creating content for the Internet since 2005.
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Trey Pennewell
Getting Better Research Materials By Using Better Search Tools
Written by: Trey Pennewell |
Distributed: 2012-12-18 |
Word Count: 1094 |
Page Views: 6482
| Votes: 15 |
Rating: 2.07
Today, for those seeking to discover riches, or at least a decent
living, there is still gold lying around for those who can find
it - but most of it exists as information accessible over the
internet - and the tools you need to find it are web browsers and
search engines.
Why You Should Strive to Create More Than Just Back Links
Written by: Trey Pennewell |
Distributed: 2012-12-11 |
Word Count: 990 |
Page Views: 8591
| Votes: 19 |
Rating: 2.37
I read a message on a forum the a while back where a new
webmaster was asking for suggestions regarding article
submissions to create back links. The person asked how long the
articles should be, how many hyperlinks to include, and other
questions about article submissions. I was quite surprised by
some of the responses that this poster received.
Why You Should Archive Your Ezines and Newsletters Online
Written by: Trey Pennewell |
Distributed: 2012-12-04 |
Word Count: 892 |
Page Views: 6840
| Votes: 21 |
Rating: 2.14
As a publisher of ezines and newsletters, you know that customers
always want more from your services. One way to provide customers
a good service while increasing your search engine rankings is to
place your ezine archives online.
14 Tips to Improve Your Article Writing and Article Marketing
Written by: Trey Pennewell |
Distributed: 2012-11-26 |
Word Count: 1133 |
Page Views: 6549
| Votes: 5 |
Rating: 0.40
Everything online requires content, and articles are just
one form of content. Learning how to write articles and
create content should be a focal point for anyone looking to
start a business or even a hobby online, after all like the
saying goes, content is king. In this article, we provide 14
tips to help you improve your article content.
21 Tips for Defeating Writer's Block
Written by: Trey Pennewell |
Distributed: 2012-11-20 |
Word Count: 993 |
Page Views: 6824
| Votes: 6 |
Rating: 1.00
One of the most difficult aspects of article writing and
marketing, is how to come up with fresh topics to write
about. It is even more difficult to put your finger on ideas
that are hot and related to your topic. Here are some
suggestions to help you get those creative juices flowing
again...
Twitter Marketing Explored
Written by: Trey Pennewell |
Distributed: 2009-07-29 |
Word Count: 1140 |
Page Views: 4501
| Votes: 11 |
Rating: 1.64
What is Twitter, and how can I use it to promote my online
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Coop Advertising Enables Advertisers To Get More Promotion With Fewer Dollars
Written by: Trey Pennewell |
Distributed: 2009-03-31 |
Word Count: 1305 |
Page Views: 6188
| Votes: 15 |
Rating: 1.80
Co-op advertising has been around for as long as there has been
print advertising, and it continues strong even in today's
digital world of television and online advertising. Read this
article to learn more about cooperative advertising and how you
can use it to accelerate the growth of your offline or online
business.
The Importance Of Deep Linking In Your Search Engine Marketing
Written by: Trey Pennewell |
Distributed: 2009-01-22 |
Word Count: 1202 |
Page Views: 5817
| Votes: 24 |
Rating: 2.50
If you are an experienced webmaster then you probably know that
creating back links to your website is one of the best things
that you can do to improve your Search Engine Ranking Placement
(SERP). Google openly discusses the importance that their
algorithms place on back links and even recommend that webmasters
who want to increase their traffic use back links.
Gordon Ramsey's Success Secret: Put Yourself In The Mind Of Your Customers
Written by: Trey Pennewell |
Distributed: 2009-01-21 |
Word Count: 1729 |
Page Views: 4499
| Votes: 12 |
Rating: 1.67
Restaurant owners - many of whom are chefs - contact Ramsey and
ask him to visit their restaurant, in essence to help them to
save their restaurant from economic failure. The most amazing
thing about the process is that many of the chefs have personally
asked Ramsey to come, yet when he arrives, they fight with Ramsey
every step of the way - determined that Ramsey will not force
them to change their ways.
Keep Your Search Engine Options Open To Find Better Information
Written by: Trey Pennewell |
Distributed: 2009-01-20 |
Word Count: 968 |
Page Views: 5875
| Votes: 14 |
Rating: 2.00
Gone are the days when all research was done in the library and
with encyclopedias. These days, students can almost avoid the
library altogether throughout their education. The Internet is
the main reason for this - online libraries, databases, and the
World Wide Web have made nearly unlimited information available
to its users. Of course, along with any type of good searching
and researching practices, users must be cautious with the
information they obtain.
All of Author's Articles on this site: Trey Pennewell Articles
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Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8138
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
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discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 9018
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
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What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10077
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
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Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6656
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
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agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7925
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6104
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
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The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8529
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 6017
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6039
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
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Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5743
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
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Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46609
| Votes: 17 |
Rating: 2.06
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
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How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38905
| Votes: 21 |
Rating: 2.19
When visitors bookmark your site it is a sign that you have built
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about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30403
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28414
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
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of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26141
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19469
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
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The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14412
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.
Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14105
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
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reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.
Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 12735
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 12478
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
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One of the most popular means of linking people up online of so
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where people of all levels of business and expertise post in
common threads.
Highest Ranked "Business Online" Articles
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5514
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5914
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6770
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3486
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5962
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5499
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2657
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7360
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2646
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30403
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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