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Top Ten Ways to Use Twitter for Marketing
Copyright (c) 2009-2023 Jason OConnor
Twitter is a micro-blogging site that asks you a basic question, "What are you doing?" It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are "following" you. When people follow you, they see what you've recently contributed when they login. They see your "tweets", which are the messages you leave.
And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.
Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.
It's important that you don't abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you'll be perceived as a spammer, and no one wants that tag.
Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promotion. It acts sort of like an opt-in mass emailing blast to your house email list, but it's a heck of a lot easier and faster. This is the power of Twitter.
One thing that I've noticed with Twitter is that it can seem overwhelming at times. The sheer information on Twitter, the 'how-to's', tutorials and all the other ubiquitous advice on how to use and take advantage of it can seem hard to understand and implement. So here's an easy-to-understand list of the top ten ways in which you can use Twitter to market yourself, your business and your website.
The Top 10 Ways To Use Twitter for Marketing:
1. Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)
2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you'll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.
3. Use it to get new customers. Use Twitter's search to find people who may be interested in your product or service. There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?
You'll notice a lot of the results will be of others selling red widgets. These ones will all obviously have links in them to direct people to the site they're selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets?
Since every link has 'http' in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.
4. Use it to build your email list. Use Twitter's search to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.
5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.
6. Use it to build buzz about an upcoming product or website launch.
7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.
8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you're at a conference or trade show, you could tweet what you're doing and invite people to visit you in person.
9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.
10. Use it as an instant messaging system to keep your and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.
You should note that this top 10 list is not in order of importance or in any particular order. I suggest that you give Twitter a try if you haven't already. See if you can apply a few of these techniques and tactics to help you take advantage of Twitter as a marketing tool.
And one more important thing to remember is that there is no silver bullet in marketing. You should always be trying and implementing numerous tactics when marketing your business. Don't only rely on Twitter or any other one thing. Instead, use Twitter (or any other Web 2.0 site) as simply one more tool in your entire social media and marketing toolbox.
Copyright 2009 TheNetGazette.net
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Jason OConnor
How to Plan and Make a Website's Navigation Bar
Written by: Jason OConnor |
Distributed: 2009-12-30 |
Word Count: 841 |
Page Views: 4232
| Votes: 4 |
Rating: 1.50
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Distributed: 2009-12-30 |
Word Count: 1715 |
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If you want to get online and are wondering, "How can I get
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Distributed: 2009-10-22 |
Word Count: 1213 |
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If you're a sadistic kind of webmaster or website owner and have
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Distributed: 2008-09-08 |
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If you own or run a website and are not following these six
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Distributed: 2008-09-02 |
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Distributed: 2007-05-10 |
Word Count: 1392 |
Page Views: 5200
| Votes: 8 |
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Imagine you're a master at making money online, that you're
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Distributed: 2007-05-09 |
Word Count: 930 |
Page Views: 4725
| Votes: 6 |
Rating: 3.33
What happens when you step off the edge of a thirty story
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drops you like a rock. It's an immutable law. This law will
never be broken. Here's another one. Energy can't be created or
destroyed; it may be transformed from one form to another, but
the total amount of energy can never change. You may be wondering
what this has to do with becoming an expert at something. Read
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Great Things To Do In Las Vegas Besides Gambling
Written by: Jason OConnor |
Distributed: 2007-04-24 |
Word Count: 981 |
Page Views: 24933
| Votes: 74 |
Rating: 2.61
If you want to visit Las Vegas but you are not really into the
gambling scene, that isn't a problem. There are many things that
the non-gambler can do in Las Vegas. Of course, the big shows are
always available. Some of the most popular shows in Las Vegas are
Cirque Du Soleil, Elton John and Celine Dion and of course, the
fantastic magic of David Copperfield and Lance Burton. But Las
Vegas has so much more to offer and there is something for
everyone.
All of Author's Articles on this site: Jason OConnor Articles
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Word Count: 1669 |
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| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
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Some people still believe that all they have to do is build
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What Kind Of Backlinks Are Best At Helping Your Website In Google?
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Visit several marketing blogs or marketing forums, and you
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Word Count: 1025 |
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Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6003
| Votes: 10 |
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The basic premise of article marketing is to present people
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| Votes: 14 |
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The theory behind the Six Degrees of Separation is that all
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Written by: Bruce Lansing |
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Word Count: 1373 |
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Distributed: 2013-07-29 |
Word Count: 1191 |
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Freelance writers fill a very important role in today's
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| Votes: 11 |
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Google currently indexes over 8 billion web pages. However,
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| Votes: 26 |
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At a recent Internet marketing seminar, I was sitting around the
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Word Count: 593 |
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Employ these 15 tactics to improve your search engine rankings,
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Written by: Rick Sloboda |
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Word Count: 472 |
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| Votes: 33 |
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Does your website show your customers lack of respect? Review the
following checklist to find out.
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