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How to Make Your Website Sticky
Copyright (c) 2008-2012 Jason OConnor
Getting people to visit the first time is less than half the battle. You’ll need them to remain on the site long enough to take an action that benefits your business for the site to be effective. A site that gets people to stay there once they’ve arrived is called “sticky.”
There are myriad ways a website can fail at stickiness. If the site fails to establish trust, people will probably leave. If the site seems shoddy, messy or unorganized, people will also leave. If the site asks too much of the user, like asking them to fill out a long form without offering any free teaser content before they can view valuable content, people are going to leave. If a site is confusing, people will leave. If a site has many broken links or “Page Not Found” errors, people are going to leave. This list goes on and on.
On the other hand, if a website offers quality content that is original, you greatly increase your chances that a visitor will stay. If your copywriting is compelling, succinct and easy to consume, people will want to continue reading. You want people to stay so you can capitalize on their presence. For example, if your call to action is to get visitors to sign up for your newsletter, they’ll need to be there long enough to accomplish the following:
1. Learn that there is a newsletter to sign up for in the first place 2. Begin to trust you as an authority in your industry 3. Get their interest piqued enough to want to learn more from you 4. Be compelled enough to actually sign up for your newsletter 5. Learn to trust you enough to feel comfortable with giving you their e-mail address
This works for selling online as well. As a matter of fact, it is even more important to establish interest, trust and authority to make a sale online because you are lacking the power of one-on- one in-person communication.
Another factor that makes a site sticky is its ease of use. People like to get maximum benefit for minimum effort. Have you ever considered the design of Google’s website? It is one of the simplest and cleanest home pages in existence. We can all learn from this. You and your Web vendor ought to be chanting this mantra through the entire planning and building phase of a new website: Clean Simple Easy, Clean Simple Easy, Clean Simple Easy. Say it over and over again.
People hate complicated websites that make them think too much. They hate feeling confused. They hate feeling stupid. They hate wasting their time. Many competing websites are a literal click away. And people have itchy back button fingers.
So to make your website as sticky as possible, create original and compelling content on a regular basis, establish trust and above all else, be sure to design it in a way that appears clean, and is simple and easy to use and to find information.
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Jason O'Connor is the owner of Oak Web Works, LLC (http://www.oakwebworks.com), an Internet strategy firm that specializes in helping businesses make money with their business websites. From Web design and development to strategic e-marketing and providing free Web resources for Web professionals, Oak Web Works, LLC specializes in all-things-Web.
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Jason OConnor
How to Plan and Make a Website's Navigation Bar
Written by: Jason OConnor |
Distributed: 2009-12-30 |
Word Count: 841 |
Page Views: 872
| Votes: 2 |
Rating: 2.50
The Web is interactive. As a visitor, you get to determine
where you go and what you see. One of the most important
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Everything You Need To Know To Get Your Idea On The Web
Written by: Jason OConnor |
Distributed: 2009-12-30 |
Word Count: 1715 |
Page Views: 680
| Votes: 2 |
Rating: 1.50
If you want to get online and are wondering, "How can I get
my idea live on the Web in the form of a website?" you have
three choices: hire a Web vendor such as a Web designer to
make it for you, use an online template-based turnkey
service or make it yourself from scratch. This article is
specifically for the Web novice that simply needs a place to
begin.
Top Ten Ways to Use Twitter for Marketing
Written by: Jason OConnor |
Distributed: 2009-10-27 |
Word Count: 1052 |
Page Views: 682
| Votes: 2 |
Rating: 4.50
Like anything, and this is especially true of working with
social media, the more you give, the more you get. In other
words, the more often you tweet the more activity you'll
generate. Some suggest that you tweet a few times a day,
every day. Not every tweet needs to be profound. But they
should all be useful.
How A Blog Can Seriously Help Your Business
Written by: Jason OConnor |
Distributed: 2009-10-22 |
Word Count: 1213 |
Page Views: 756
| Votes: 1 |
Rating: 5.00
If your business website doesn't have a blog, get one. A
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Written by: Jason OConnor |
Distributed: 2009-02-24 |
Word Count: 1018 |
Page Views: 842
| Votes: 8 |
Rating: 3.63
If you're a sadistic kind of webmaster or website owner and have
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rules, read on.
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Written by: Jason OConnor |
Distributed: 2008-09-08 |
Word Count: 1387 |
Page Views: 909
| Votes: 5 |
Rating: 2.20
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Top Six Internal Linking Tactics To Get Top Google Rankings
Written by: Jason OConnor |
Distributed: 2008-09-04 |
Word Count: 1386 |
Page Views: 955
| Votes: 4 |
Rating: 2.50
If you own or run a website and are not following these six
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How To Become A Web Expert Without Spending A Dime
Written by: Jason OConnor |
Distributed: 2007-05-10 |
Word Count: 1392 |
Page Views: 1631
| Votes: 6 |
Rating: 3.00
Imagine you're a master at making money online, that you're
passionate, and excited during almost every hour you spend
working. Visualize people coming to YOU for answers to their most
important Web-related questions. Envision emails and phone calls
flooding in every day with eager, prospective customers. Read on
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Learn The Secret To Becoming An Expert At Anything
Written by: Jason OConnor |
Distributed: 2007-05-09 |
Word Count: 930 |
Page Views: 1584
| Votes: 4 |
Rating: 4.75
What happens when you step off the edge of a thirty story
building's rooftop with nothing to keep you in the air? Gravity
drops you like a rock. It's an immutable law. This law will
never be broken. Here's another one. Energy can't be created or
destroyed; it may be transformed from one form to another, but
the total amount of energy can never change. You may be wondering
what this has to do with becoming an expert at something. Read
on, you'll begin to see what I'm getting at here.
Great Things To Do In Las Vegas Besides Gambling
Written by: Jason OConnor |
Distributed: 2007-04-24 |
Word Count: 981 |
Page Views: 19489
| Votes: 66 |
Rating: 2.68
If you want to visit Las Vegas but you are not really into the
gambling scene, that isn't a problem. There are many things that
the non-gambler can do in Las Vegas. Of course, the big shows are
always available. Some of the most popular shows in Las Vegas are
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fantastic magic of David Copperfield and Lance Burton. But Las
Vegas has so much more to offer and there is something for
everyone.
All of Author's Articles on this site: Jason OConnor Articles
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Word Count: 989 |
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Word Count: 2105 |
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Word Count: 907 |
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| Votes: 1 |
Rating: 1.00
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Word Count: 884 |
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Word Count: 860 |
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Word Count: 987 |
Page Views: 405
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Word Count: 449 |
Page Views: 513
| Votes: 2 |
Rating: 5.00
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Word Count: 472 |
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Word Count: 1545 |
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Written by: Bill Platt |
Distributed: 2008-10-29 |
Word Count: 816 |
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Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 6635
| Votes: 11 |
Rating: 2.18
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Word Count: 1407 |
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Word Count: 1431 |
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A Recent Issue Of Playboy Revealed...
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Word Count: 1658 |
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Word Count: 439 |
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Word Count: 699 |
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Word Count: 445 |
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Word Count: 1407 |
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Word Count: 989 |
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Word Count: 502
Total Views: 1062
Views This Month: 21
Views Last Month: 26
Article Rating: 1.67 of 5
Votes Cast: 3
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Author Rating: 2.67 of 5
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