What to Do When Your Customers Don't Hear Your Call to Action

How to Persuade Without Really Trying
Written by: Judy Murdoch | Distributed: 2010-01-19 | Word Count: 1170 | Page Views: 56 | Votes: 1 | Rating: 2.00
Recently, the owner of a consulting practice contacted me. In the email, she said that she needed an easier, more predictable way to find ideal prospects. She had already tried a lot of different things but nothing worked. So we set up a meeting so I could learn more about her situation and whether I could help. In this article, I will share with you what "I" learned...

How Numbers Matter in Marketing
Written by: Judy Murdoch | Distributed: 2010-01-14 | Word Count: 1388 | Page Views: 43 | Votes: 2 | Rating: 2.50
I typically write a lot more about the "human side of marketing," because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for half the results. But that doesn't mean you can ignore the numbers side of marketing. In this article I talk about why numbers are important and how to make them work in your marketing.

Why Marketing for Services Stinks (and How to Make Sure Yours Doesn't)
Written by: Judy Murdoch | Distributed: 2010-01-12 | Word Count: 1386 | Page Views: 42 | Votes: 1 | Rating: 1.00
One of the greatest challenges of doing business in a "knowledge economy" is selling what is intangible. If you are a coach, a consultant, an alternative health practitioner, or any other business owner who is selling a service, you know how difficult it is to come up with an effective message that gets across why someone should hire you...

Using The Moment of Truth to Get Prospects Attention
Written by: Judy Murdoch | Distributed: 2009-12-30 | Word Count: 940 | Page Views: 60 | Votes: 2 | Rating: 1.50
The best message in the world will fail if prospects read it out of context. If prospects see your message at a time when they aren't concerned with the problem your product solves, they will ignore it. Your message might as well be invisible. Context is about making sure prospects see your message at the "moment of truth": the time when they are most aware of their problem and looking for solutions.

How to Be in Charge (without Being a Jerk)
Written by: Judy Murdoch | Distributed: 2009-10-29 | Word Count: 1068 | Page Views: 139 | Votes: 1 | Rating: 2.00
Earlier this year, I was working at a sales training seminar and we were on the topic of handling customer objections. A participant who owns a massage therapy practice was asking how to best address a prospective client who didn't want to follow his recommended course of treatment.

Sincerity: the 'Secret Sauce' for Effective Marketing
Written by: Judy Murdoch | Distributed: 2009-10-27 | Word Count: 1026 | Page Views: 149 | Votes: 1 | Rating: 2.00
A couple years ago, I was talking with someone who was, for me, a very challenging client. I'm all about cultivating relationships that result in opportunities to sell. This particular client seemed allergic to cultivating relationships for reasons I never really understood. My client was blocking me at every turn with reasons why relationship development would not work for their business. It was maddening.

How to Turn Casual Customers into Raving Fans
Written by: Judy Murdoch | Distributed: 2009-10-20 | Word Count: 1441 | Page Views: 175 | Votes: 1 | Rating: 3.00
To create more raving fans it's important to understand what makes your products and services uniquely satisfying to current customers.

Creating an Info Product That (Practically) Sells Itself
Written by: Judy Murdoch | Distributed: 2009-10-15 | Word Count: 1148 | Page Views: 145 | Votes: 1 | Rating: 5.00
It's a common issue: you love your work and the clients you work with love your work too. But you wonder whether what you do will translate well if you're not doing it in person.

The Heart-Centered Product That Created a Billion Dollar Industry
Written by: Judy Murdoch | Distributed: 2009-09-30 | Word Count: 1490 | Page Views: 160 | Votes: 1 | Rating: 0.00
Mastering the Art of French Cooking and the following it inspired made it possible for the hundreds of Italian, Mexican, and Asian foods now common in American grocery stores. It opened up possibilities for the extraordinary range of cuisines we can find in restaurants, not to mention the billion dollar business in cookbooks, cooking shows, and other media.

4 Keys to a Free Product That Grows Your Mailing List
Written by: Judy Murdoch | Distributed: 2009-09-03 | Word Count: 1088 | Page Views: 164 | Votes: 1 | Rating: 4.00
I cannot over-emphasize the importance of creating trust-based relationships in business. This is what periodic emails to your list allow you to do. If your business is relatively new to online marketing, building a subscription list can feel pretty daunting. I've had many conversations with small business owners who are love the idea of email marketing and inevitably the question, "How do you get all these subscribers anyway?" And that is the question I'm going to answer in this article.

All of Author's Articles on this site: Judy Murdoch Articles

Free Fax Trial - Is This A Rip-Off Or Not?
Written by: Titus Hoskins | Distributed: 2010-02-09 | Word Count: 584 | Page Views: 35
Free Fax Trial - Many people are very wary of anything offered for free on the web, but this is one case where trying a free fax trial could prove very beneficial for everyone concerned. Find out why by reading this informative article...

The End Of Dumb Affiliate Marketing
Written by: Willie Crawford | Distributed: 2010-02-09 | Word Count: 921 | Page Views: 72
One of the saddest things that I witness day after day is affiliate marketers who really struggle to make sales. They send out email after email, promotion after promotion, yet often make very few sales. This is not only sad, it's also needless "practice bleeding." Making affiliate sales is easy when you know the secret. It's even very scientific and does have fairly predictable results.

Does Your Web Site Pass the Title Tag Test?
Written by: Stone Reuning | Distributed: 2010-02-09 | Word Count: 694 | Page Views: 42
When you call up your web site, what do you see in the top of your browser? If your title tag simply reads "company name" or "welcome", you're missing a big opportunity to entice more visitors to your site from the search engines.

Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
Written by: Marcia Yudkin | Distributed: 2010-02-09 | Word Count: 726 | Page Views: 44 | Votes: 1 | Rating: 2.00
Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure you're branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name.

The Road To Online Marketing Success Requires Commitment
Written by: Bill Platt | Distributed: 2010-02-09 | Word Count: 1552 | Page Views: 58
Unsuccessful online marketers are notorious opportunity seekers - giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a legitimate business. Those who are successful online, are the kind of people who make a solid commitment to a particular business model and make a long-term commitment to a realistic marketing plan.

Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
Written by: Titus Hoskins | Distributed: 2010-02-04 | Word Count: 1193 | Page Views: 60 | Votes: 1 | Rating: 4.00
The coming year 2010, may just be one of the most challenging times for web marketers, mainly because of new FTC (Federal Trade Commission) Guidelines and "ALL" the recent changes within Google. Read to discover what all these new changes could mean for your own online marketing...

Razor Blades And The Marketing Slippery Slide
Written by: Scott Bywater | Distributed: 2010-02-04 | Word Count: 558 | Page Views: 29 | Votes: 1 | Rating: 5.00
On Friday, I made a mistake which probably cost me a thousand dollars or more. That's right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).

The Art of Working A Room -- Networking Skills for Small Business
Written by: K. MacKillop | Distributed: 2010-02-04 | Word Count: 1115 | Page Views: 61 | Votes: 2 | Rating: 3.00
Mastering the art of effective networking marks the difference between merely successful entrepreneurs and captains of industry - the better you are at networking, the more power you wield. There are a few simple rules to follow to be successful working the room, and anyone with a little willingness can learn to be a master of networking.

Your New Business Name: Three Problems That Could Spell Trouble
Written by: Marcia Yudkin | Distributed: 2010-02-04 | Word Count: 596 | Page Views: 58 | Votes: 1 | Rating: 3.00
If customers, referral sources and media people can't correctly translate the spoken version of your business name into writing, or if they can't make sense of it when they hear the name, word of mouth publicity hits a major snag. Avoid these serious problems when deciding on your new company name.

Online Fax And The Small Business Start-Up
Written by: Titus Hoskins | Distributed: 2010-02-03 | Word Count: 483 | Page Views: 28
Many business start-ups are turning to the Internet to handle all their faxing and phone needs. Online fax and virtual PBX services are becoming extremely popular - discover why by reading this informative article.

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 41438 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 33717 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 26106 | Votes: 23 | Rating: 3.65
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 22722 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 12979 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 3416 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

A New Home Business
Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 3218 | Votes: 7 | Rating: 2.57
When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

Credit Card Growth
Written by: Scott Burke | Distributed: 2006-07-05 | Word Count: 384 | Page Views: 3011 | Votes: 9 | Rating: 2.44
Industries that expand at such a rapid rate often are vulnerable to fraud schemes devised by those seeking to capitalize on newfound criminal opportunities, dated security measures, and outdated laws. The credit card sector is no exception.

Click Fraud: Defining the Context of a Problem (Part 1)
Written by: Jim Hedger | Distributed: 2006-10-12 | Word Count: 1426 | Page Views: 3010 | Votes: 11 | Rating: 2.55
Everyone involved in search marketing considers Click Fraud a problem issue though to what degree problems exist depends on who is looking at the issues. Pay-Per-Click (PPC) search advertising is the golden goose that makes the major engines financially viable but the success of the PPC model, mixed with the nature of the 'net can make PPC advertising a double-edged sword for advertisers.

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2007-11-09 | Word Count: 1431 | Page Views: 2990 | Votes: 20 | Rating: 2.40
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

Making Money with High Paying Adsense Keywords
Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 358 | Votes: 5 | Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 1161 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 602 | Votes: 6 | Rating: 4.17
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 1229 | Votes: 17 | Rating: 4.06
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 1528 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 294 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 2188 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 465 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 1179 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 851 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.