Using The Moment of Truth to Get Prospects Attention

Blog Posts Versus Email - Which is Better for Marketing?
Written by: Judy Murdoch | Distributed: 2010-11-04 | Word Count: 932 | Page Views: 3217 | Votes: 3 | Rating: 1.00
Up until fairly recently, when you wanted to keep in touch with customers and prospects, you used email to send periodic messages to people who opted-in to receive your mailings. People are suggesting that with the rise of blogging, that the death knell of email is upon us. This article will consider the demise of opt-in email as the best way to communicate with your customers.

Is This Such A Thing As An Info Product in a Day?
Written by: Judy Murdoch | Distributed: 2010-11-02 | Word Count: 1028 | Page Views: 3569 | Votes: 3 | Rating: 0.67
There are lots of books and programs promising you that you can "create a product in a day." You can create a product that you can sell to customers in the time it takes to, say, get your car washed, go to the post office, get through your email, and fix dinner. How totally cool would that be?

Why Ker-chunk Needs to Proceed Ker-ching
Written by: Judy Murdoch | Distributed: 2010-08-03 | Word Count: 1010 | Page Views: 2870 | Votes: 3 | Rating: 0.67
This morning I was working with a client who was feeling some frustration around defining the niche for their business: "Why is picking a niche so hard?" my client wanted to know.

Guerrilla Marketing: About Love Not War
Written by: Judy Murdoch | Distributed: 2010-07-29 | Word Count: 1061 | Page Views: 3752 | Votes: 5 | Rating: 1.40
"Guerrilla Marketing" is a term coined by Jay Conrad Levinson in his 1984 book: Guerrilla Marketing: Secrets for Making Big Profits for Your Small Business. The term is a spin on "Guerrilla Warfare," war tactics used by small, often indigenous armies fighting larger, better equipped invaders.

Dealing with Uncertainty in Marketing
Written by: Judy Murdoch | Distributed: 2010-07-27 | Word Count: 929 | Page Views: 3055 | Votes: 3 | Rating: 0.33
So often a business owner will say to me that they "hate" marketing. If you are a small business owner who "hates" marketing or even feels a sense of uneasiness when you contemplate marketing for your business, this article is dedicated to you.

What Marketing Do You REALLY Need Right Now?
Written by: Judy Murdoch | Distributed: 2010-04-22 | Word Count: 1224 | Page Views: 2999 | Votes: 3 | Rating: 1.00
Many small business owners I talk to always seem to be playing catch up when it comes to their marketing. Last week when I told a small business owner that she was doing a good job with her marketing, she replied "Oh, but I have so much to do!" in an apologetic tone. Listening to her I felt sad. I mean who the heck laid down these requirements that a small business has to have so much in place so fast?

Keys to Attracting Win-Win Strategic Alliances
Written by: Judy Murdoch | Distributed: 2010-04-20 | Word Count: 908 | Page Views: 3208 | Votes: 3 | Rating: 0.33
The most potent marketing strategy for any small business owner is not a great website, or lots of Facebook friends, or a killer networking plan. The marketing strategy that will get you faster and farther than anything else put together is developing strategic alliances with other businesses so you can promote each others products and services.

How to Persuade Without Really Trying
Written by: Judy Murdoch | Distributed: 2010-01-19 | Word Count: 1170 | Page Views: 2782 | Votes: 1 | Rating: 2.00
Recently, the owner of a consulting practice contacted me. In the email, she said that she needed an easier, more predictable way to find ideal prospects. She had already tried a lot of different things but nothing worked. So we set up a meeting so I could learn more about her situation and whether I could help. In this article, I will share with you what "I" learned...

How Numbers Matter in Marketing
Written by: Judy Murdoch | Distributed: 2010-01-14 | Word Count: 1388 | Page Views: 2109 | Votes: 2 | Rating: 2.50
I typically write a lot more about the "human side of marketing," because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for half the results. But that doesn't mean you can ignore the numbers side of marketing. In this article I talk about why numbers are important and how to make them work in your marketing.

Why Marketing for Services Stinks (and How to Make Sure Yours Doesn't)
Written by: Judy Murdoch | Distributed: 2010-01-12 | Word Count: 1386 | Page Views: 2236 | Votes: 1 | Rating: 1.00
One of the greatest challenges of doing business in a "knowledge economy" is selling what is intangible. If you are a coach, a consultant, an alternative health practitioner, or any other business owner who is selling a service, you know how difficult it is to come up with an effective message that gets across why someone should hire you...

All of Author's Articles on this site: Judy Murdoch Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 4945 | Votes: 8 | Rating: 2.38
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 5611 | Votes: 6 | Rating: 1.83
Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 6847 | Votes: 9 | Rating: 3.56
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 3534 | Votes: 3 | Rating: 1.33
Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 4689 | Votes: 6 | Rating: 2.67
If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 3065 | Votes: 3 | Rating: 0.67
The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 5364 | Votes: 6 | Rating: 2.33
The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 3040 | Votes: 3 | Rating: 0.33
Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 3151 | Votes: 3 | Rating: 0.33
Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 2835 | Votes: 3 | Rating: 2.00
Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 45340 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37675 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29167 | Votes: 25 | Rating: 3.76
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 26669 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 23159 | Votes: 26 | Rating: 3.04
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18436 | Votes: 10 | Rating: 2.30
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 13075 | Votes: 10 | Rating: 3.20
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12846 | Votes: 8 | Rating: 3.25
Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 10076 | Votes: 11 | Rating: 2.18
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 9750 | Votes: 13 | Rating: 1.00
Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 4217 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 4240 | Votes: 19 | Rating: 4.16
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4753 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 4251 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 4404 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 7376 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 5094 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.

Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4877 | Votes: 24 | Rating: 3.83
At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

The Role of Hunger in Your Business
Written by: Mark Silver | Distributed: 2009-01-21 | Word Count: 1016 | Page Views: 2322 | Votes: 5 | Rating: 3.80
Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That's too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I'm one of them. I wish inspiration and love were big enough motivators for action. But for us humans who aren't yet enlightened, they don't seem to work so well.

The Importance Of Creating Resistance In Your Copy
Written by: Bill Platt | Distributed: 2009-09-10 | Word Count: 2009 | Page Views: 3086 | Votes: 5 | Rating: 3.80
"Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.