The Intensely Detailed Plan

Flabby Marketing Thinking
Written by: Robert Middleton | Distributed: 2007-06-22 | Word Count: 572 | Page Views: 958 | Votes: 6 | Rating: 2.83
In marketing, there's an equivalent to exercising and pumping iron and that's the topic of this article on marketing for professional service businesses.

Making The Cut
Written by: Robert Middleton | Distributed: 2007-06-20 | Word Count: 552 | Page Views: 1125 | Votes: 8 | Rating: 3.75
One of the hardest working groups of Independent Professionals out there are professional golfers. It may look like they have an easy job just hitting a ball around while enjoying the outdoors, but as Paul Harvey says, 'Here's the rest of the story...'

The Master Marketing Skill
Written by: Robert Middleton | Distributed: 2007-06-14 | Word Count: 741 | Page Views: 865 | Votes: 8 | Rating: 2.88
Make learning how to give presentations and talks a priority in your development as a professional. It's a skill that will pay for itself thousands of times over in the course of your career.

Web Site Leverage
Written by: Robert Middleton | Distributed: 2007-06-12 | Word Count: 747 | Page Views: 912 | Votes: 8 | Rating: 3.38
Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! This is an important one because if you can't get people to stick around your site and eventually contact you, your web site is just taking up cyberspace.

Fire, Ready, Aim Marketing
Written by: Robert Middleton | Distributed: 2007-06-07 | Word Count: 937 | Page Views: 1424 | Votes: 7 | Rating: 3.29
One of the dumbest marketing mistakes is failing implementing what you already know. You may read a lot, buy online programs, attend seminars and yet still implement a fraction of what you've learned.

Risking By Not Risking
Written by: Robert Middleton | Distributed: 2007-06-05 | Word Count: 684 | Page Views: 1268 | Votes: 6 | Rating: 3.67
I've often been asked, 'What is the biggest mistake you've made in your business?' And the first one that comes to mind was not creating and selling products much sooner. I was in business for years and years before I created my first product. Up to that point I only offered consulting and workshops. And why didn't I create and sell products sooner? Simple. I was afraid of doing it wrong. I didn't want to risk making a mistake.

The Questions Behind The Questions
Written by: Robert Middleton | Distributed: 2007-05-31 | Word Count: 716 | Page Views: 1489 | Votes: 6 | Rating: 3.33
One of the greatest confusions in talking about, and marketing, professional services is that we tend to answer the questions about our services at face value.

Dumping Powerpoint
Written by: Robert Middleton | Distributed: 2007-05-30 | Word Count: 575 | Page Views: 1264 | Votes: 7 | Rating: 1.71
The purpose of presentations is to persuade. To make your case you need to be both prepared and passionate. Dump your PowerPoint slides and get your ideas across as if your future depended on it.

Getting Excited About Marketing
Written by: Robert Middleton | Distributed: 2007-05-22 | Word Count: 798 | Page Views: 1089 | Votes: 5 | Rating: 2.80
Are you excited about marketing your business? I've learned over the years, working with thousands of Independent Professionals, that the word EXCITING is about the last one most would use to describe marketing their business.

Beyond The Marketing Message
Written by: Robert Middleton | Distributed: 2007-05-17 | Word Count: 1173 | Page Views: 1209 | Votes: 6 | Rating: 1.83
This week someone asked me the question: 'How does an Audio Logo differ from a meme, from a sizzler, from a tagline?' Here's my definition of these terms.

All of Author's Articles on this site: Robert Middleton Articles

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2331 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Work From Home - Make Money Online With EBay Store
Written by: David Miller | Distributed: 2011-12-12 | Word Count: 2105 | Page Views: 155
Find out how to present your items, as well as other key factors to profit from your eBay Store.

Bring Your Photography To Life With Stunning Video
Written by: Adam Harding | Distributed: 2011-12-12 | Word Count: 684 | Page Views: 194
I want to let you in on my little secret. It is about how I bring photographs to life by creating professional video slideshows that look like they cost hundreds of dollars.

Leveraging the Social in Social Media
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 216 | Votes: 1 | Rating: 1.00
Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 373
There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

That First Impression: Title Considerations
Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 202
While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

5 Tips For Writing Great Content For Your Blog
Written by: Lee Dobbins | Distributed: 2011-09-16 | Word Count: 987 | Page Views: 214
If you want people to come back to your blog over and over again, then you need to provide great web content. This may seem like an impossible task if you aren’t a natural born writer. Here are 5 tips that will help even the least experienced writer create blog content that will entice even first time visitors to become frequent readers.

Understanding Cloud Computing for SMBs
Written by: Audre Hill | Distributed: 2011-09-16 | Word Count: 449 | Page Views: 316 | Votes: 2 | Rating: 5.00
The buzz about cloud migration, or taking your business to the cloud, is all over the internet. But the geek speak and sales hype make understanding the cloud difficult for small and mid-sized business owners. Read this to clear up your cloud confusion.

Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 254
The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 205
Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 42404 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 34679 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 27056 | Votes: 25 | Rating: 3.76
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 23606 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2008-10-29 | Word Count: 816 | Page Views: 18676 | Votes: 23 | Rating: 3.26
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 14026 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 6342 | Votes: 11 | Rating: 2.18
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 4217 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2011-08-25 | Word Count: 1431 | Page Views: 4137 | Votes: 22 | Rating: 2.59
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

A New Home Business
Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 4033 | Votes: 7 | Rating: 2.57
When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2009-11-09 | Word Count: 439 | Page Views: 1640 | Votes: 5 | Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Making Money with High Paying Adsense Keywords
Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 1419 | Votes: 5 | Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

Why Is The Wellness Industry So Popular?
Written by: Michelle Penfold | Distributed: 2009-03-12 | Word Count: 407 | Page Views: 3209 | Votes: 5 | Rating: 4.20
There is a lot of money to be made in the wellness industry. The field is large but there are many niche markets within it. The health supplement industry is one of the most popular niches. Health supplement juices and products abound. What is the reason that people are so interested in this niche?

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 2009 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 2061 | Votes: 19 | Rating: 4.16
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 2420 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 1220 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 3082 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2331 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 1286 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees