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Critical Steps to Successful Sales Lead Generation in Google
Copyright (c) 2009-2023 Paul Marshall
Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google.
Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn't need to be that hard.
In fact, in time you may find it easier to perform SEO for Google than for other search engines.
Remember That Google Is Much Smarter Than The Other Search Engines
Since Google is more intelligent, you have to treat them differently.
If you're trying to spam them, their intelligence is going to be a problem for you. If you're playing by the rules and providing valuable content for searchers, then you should have no problem.
What Google wants is valuable content that satisfies their users' search queries. They want searchers to find what they're looking for, not clicking the back button quickly, but who stay on the sites they visit.
There are some in the SEO community who believe time your visitors spent on your site is one of the calculations Google uses right now in their algorithm to assign organic rankings.
Whether this is the case or not is really irrelevant: we should all want to deliver quality content that meets our searchers query, keeps them on our sites and that leads to a conversion, a sale or sales lead generation.
Are You Optimizing For Yahoo! Search And Bing, Too?
With Yahoo! Search and Bing (formerly Live Search and previously MSN) you need to have the keyword phrase you optimize for on the page. There may be some exceptions, but this is a solid rule to follow.
The order of the keywords makes a difference with them, too.
As an example, with Google, Blue Widget and Widget Blue are treated the same way. Not so with Yahoo! and Live, they are treated as completely different search phrases.
Given the very high market share that Google has, you may want to just optimize for Google and not Yahoo! or Live. After all, depending on whose numbers you're looking at, Google's market share is basically 60% to 70% of all U.S. searches!
(And there are hundreds of other much smaller search engines, with such small market shares that they aren't normally worth worrying about.)
But if you decide to also optimize for Yahoo! Search and for Live Search, then you will likely have to create more pages, to cover all your keyword phrases.
So, as you create more pages for your keywords, you clutter up the Internet, unless those pages are really unique, valuable content.
And then there is that duplicate content filter that Google has...you don't want to run afoul of that.
If you do optimize for the other engines, unless the additional content is very unique, you might be advised to keep Google out of those pages (using your robots.txt file).
Knowing That Google Is More Intelligent, How Do We Optimize Differently For Google?
With Google's use of LSI (Latent Semantic Indexing), your pages do NOT actually have to contain the keyword phrase(s) you're optimizing for. But your pages had better contain words strongly related to your chosen keyword phrases.
In fact, it is common to see high ranking pages where the keyword phrase isn't in any of the HTML tags and where it also isn't in the page text, either. Common keyword density numbers for top ranking pages in Google range from 30% all the way down to 0% keyword density.
Why is this and how do we benefit performing Google optimization?
Google is smart enough to understand similar words and phrases (now is when we get to use that word Synonym from English class). Thus, the actual keyword phrase doesn't have to be on the page. But words related to the same theme as your keyword phrases need to be on the page.
But if our keywords don't actually have to be on the page for Google to understand the page is about our subject (our keyword phrases), how does Google make that determination?
Off-Page SEO Is The Key To Your Google Optimization And To Your Sales Lead Generation
The links from other websites to your Web pages and what these links say about your pages is the KEY to optimizing for Google. Remember, links need to be pointed towards your interior pages, not just to your home page.
And those links need anchor text.
Anchor text is the wording that people click on to go to your Web page, when the actual link doesn't show your website url (and file name, if going to an interior page).
Anchor text tells Google (and to a lesser degree, other search engines) what your Web page is about.
Even if the actual keyword phrases aren't used on your page, the theme of the page text should match the anchor text pointed to that page. You want the wording to be compatible and complimentary.
You don't want to confuse Google as to your pages' themes. That can cause real problems.
Quantity Versus Quality
When considering links to your Web pages, quantity is important. You will have to research your competition to give you an idea as to the number of links you may need.
Two tools you can look into are SEO Elite and OptiLink. You can Google both.
But MUCH more important is the quality of your links. The better quality your links, the fewer you will need versus your competition.
Part of how you can evaluate quality of potential links to your site is that site's home page Google Page Rank.
Now, Google Page Rank is on a page-basis, not a site-wide basis. But the home page Page Rank can tell you if Google considers that site to be an "authority site".
You can install the free Google toolbar if you haven't already and activate the Page Rank feature. While the information is literally months old, it's the easiest way to view a page's Page Rank.
You want some links to your site from websites with a home page Google Page Rank of at least 5.
One thing you do want to watch: Don't have to high a percentage of your links containing the same anchor text. Aim for no more than 50% of your anchor text to any page being the same exact anchor text.
Wrapping It Up
For effective Google optimization, start by pointing enough quality links to your Web pages. One-way links are much more effective than reciprocal links, where you link back to the site that has linked to you.
Stay away from triangulated or 3-way links schemes. This is where site A links to site B which in turn links to site C. This is a "no-no" which Google can catch and will penalize for.
Use your keywords as anchor text for your links. Hold down the percentage...don't have 70% of your links to one page using the same exact anchor text!
Even if you don't have the keyword phrases on your page, you can still have top rankings, as long as your links' theme matches your Web page content those links are aimed at.
Following this strategy, you can also optimize your pages for more than one keyword phrase. And without creating dozens and dozens of junk pages, just to cover all your keywords.
You'll be able to increase your online sales and your sales lead generation, more easily.
Marketing online since 2004, Paul Marshall can help you market on a
budget. He's a Sales Lead Generation expert and an Affordable SEO Services specialist offering affordable marketing services (and d-i-y Coaching). Receive your Free Introductory Consultation, just visit Strategic Web Marketing.net today!
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10 Most Recent Articles Written by Paul Marshall
Online Marketing: Can You Achieve SEO with a WordPress Site?
Written by: Paul Marshall |
Distributed: 2010-04-19 |
Word Count: 810 |
Page Views: 8453
| Votes: 5 |
Rating: 0.80
Online marketing consulting wisdom now recognizes that sites
built with content management or "blog" software like
WordPress are indistinguishable from any other website.
Additionally, the software can provide unique and powerful
SEO tools.
Online Marketing Consultants Say Content is King
Written by: Paul Marshall |
Distributed: 2010-02-11 |
Word Count: 818 |
Page Views: 4445
| Votes: 4 |
Rating: 1.00
Online marketing consultants emphasize the importance of
fresh, relevant content for better search engine placement.
People read differently online, creating a whole new set of
composition and formatting rules for Web copy. Learning to
write good text is the most affordable SEO tool at your
disposal.
Learn to Avoid Basic SEO and Internet Marketing Mistakes
Written by: Paul Marshall |
Distributed: 2010-02-09 |
Word Count: 819 |
Page Views: 4283
| Votes: 4 |
Rating: 0.50
Many new website owners fail to consider the basics of SEO
from the planning stages of their site. The biggest mistakes
are generally the easiest ones to avoid. You don't
necessarily need a marketing coach to recognize and to
overcome common SEO pitfalls.
Marketing Coaching: Understanding the Basics of Page Rank
Written by: Paul Marshall |
Distributed: 2010-02-04 |
Word Count: 868 |
Page Views: 4083
| Votes: 3 |
Rating: 0.67
PageRank (PR) is a numerical value Google assigns to a site
as a measure of "authority." A marketing coach will
emphasize that building PR is one of the most affordable SEO
methods. Understanding PR and using it to craft a
link-building campaign is a first step toward higher search
engine results.
Link Building in Online Marketing: Tougher Than It Sounds
Written by: Paul Marshall |
Distributed: 2010-02-02 |
Word Count: 871 |
Page Views: 4519
| Votes: 3 |
Rating: 1.00
You probably don't need to read the latest professional
advice...Without links, your site won't develop authority.
Without authority, it won't move up on the search engines.
But even the most savvy online marketing consultant would
have to admit that doing that is just not as easy as it
sounds.
Beware of the Online Marketing Minefield
Written by: Paul Marshall |
Distributed: 2010-01-15 |
Word Count: 1067 |
Page Views: 4338
| Votes: 11 |
Rating: 2.36
Many people have used the Internet to become
multi-millionaires. Others have used the Internet to
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solution to online success. Anyone who wants to start an
online business can succeed, if only they know what to do
and what to avoid.
ABCs of Article Marketing for Newbies
Written by: Paul Marshall |
Distributed: 2009-12-31 |
Word Count: 928 |
Page Views: 4081
| Votes: 11 |
Rating: 2.55
If you're new to Internet marketing, you probably have a
couple of questions. One, how do you get high rankings in
Google for your chosen keyword search phrases? Two, how do
you do this with as little cost and time as possible?
Do You Really Want Your Site on Page One of Google?
Written by: Paul Marshall |
Distributed: 2009-12-01 |
Word Count: 872 |
Page Views: 4027
| Votes: 4 |
Rating: 2.50
For many online marketers using SEO, first page results in
Google are the only goal. Are other factors important, maybe
even more important? Can you succeed online without first
page Google results?
Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
Written by: Paul Marshall |
Distributed: 2009-11-10 |
Word Count: 828 |
Page Views: 5005
| Votes: 10 |
Rating: 2.40
Guard your wallet when Internet marketing scammers tell you
how easy online wealth is. All you need is to download their
secrets for $100s to $1,000s. Internet marketing isn't
really that hard when performed effectively, but it also
isn't as easy as the scammers try to convince you.
How Online Marketing Consultants Can Supercharge Your Sales
Written by: Paul Marshall |
Distributed: 2009-11-06 |
Word Count: 891 |
Page Views: 4197
| Votes: 11 |
Rating: 2.00
Starting an online business, we all need to spend our money
carefully, often doing the work ourselves. But getting the
help and advice of Online Marketing Consultants could
actually save us money, by avoiding costly mistakes and
becoming profitable much faster. We understand the reasons
people should buy what we are selling. But can we
successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and
lingo related to our industry?
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Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8277
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 9138
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
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What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10203
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
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Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6779
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 8073
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6235
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8660
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 6139
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6164
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.
Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5863
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
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what problem people will be able to solve, as a result of
reading your articles.
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Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46675
| Votes: 17 |
Rating: 2.06
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How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
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Word Count: 536 |
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| Votes: 21 |
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When visitors bookmark your site it is a sign that you have built
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about it. You are not only increasing traffic from your existing
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Treat Online 'Guests' With Respect
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Distributed: 2007-07-27 |
Word Count: 472 |
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| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
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How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28512
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
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of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26270
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
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Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19527
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
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Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14485
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
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People must encounter a marketing message multiple times before
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Word Count: 1061 |
Page Views: 14172
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
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Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 13369
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
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Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 13105
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
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Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5579
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
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Find out what a web site can do for you.
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Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5992
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
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raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6861
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
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Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3551
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
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Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 6040
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
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Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5562
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2743
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
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Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7451
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
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"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2708
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30469
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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