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Your Restaurant Staff Are Your Greatest Asset
Copyright (c) 2006-2023 Ian Macdonald
Your staff are many things:
they are your front line PR organisation
they are your sales force
they are your restaurant critic
...and many other things too.
Always hire employees who like people. You want people that are enthusiastic and fun. Restaurant people need to be 'people people'. You do not hire people that are just looking for a job and after the money that goes with it. That will be a recipe for disaster for any restaurant. You want people that want that job because it's what they enjoy.
As a restaurant owner you will always want to make sure that there are some things that cannot be taught. You cannot teach someone to smile or to make people feel comfortable. You cannot teach people to be genuine. These are skills that are innate...they come from a persons personality, not from training. Experience may be important, but good interpersonal skills are paramount.
Here are a few things to think about when it comes to staff:
Always hire an incredible host or hostess. They should seem thrilled to see the customer.
Your waiters should always understand that it is in their best interest to have great rapport with customers. Their tip average will go up accordingly.
Your waiters are your primary sales force.
Your staff needs support and encouragement.
Include tasting sessions for you staff
Do not allow your staff to use formatted 'parrot fashion' script.
Train all staff in selecting, opening and serving wine
Keep your staff informed of your plans and also any changes
Give business cards to staff members... if not their own give them some of yours
Encourage staff to take initiative
Allow chefs to take risks
Allow time for managers to mingle with guests
Make sure they say goodbye to all your customers and make them look forward to returning
Pay attention to staff perceptions
You must understand the difference that training can make to the success of any restaurant or café. It produces higher levels of efficiency and also achieves greater staff loyalty and commitment.
You are all a team and reliant on each other. So why not make it fun at the same time.
Ian Macdonald as founder and owner of Macdonald's Gourmet Burgers combines his passion and knowledge of food, wine and nutrition with savvy business tactics. He is also the MD of a corporate consulting firm that advises on strategic negotiation, dispute resolution and workplace change. Clients are mainly from top 100 corporations. For lots of free resources from their extensive website go to: http://www.MacdonaldsGourmetBurgers.com
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Top-Level Category: Business Offline Articles
10 Most Recent Articles Written by Ian Macdonald
6 Great School Friendly Ideas for Your Restaurant Marketing
Written by: Ian Macdonald |
Distributed: 2007-01-19 |
Word Count: 419 |
Page Views: 3611
| Votes: 20 |
Rating: 2.35
This is very beneficial for the entire community and is also lots
of fun. It not only makes the children aware of your restaurant,
but also every parent and teacher. By promoting to and assisting
a school close to your restaurant, it shows that you are a
responsible corporate and caring member of your community. You
are getting the restaurant's name and credibility out to areas
of your community that might not otherwise be aware of you.
10 Ways to Stay Ahead of Your Restaurant Competition - Part 2
Written by: Ian Macdonald |
Distributed: 2007-01-17 |
Word Count: 1324 |
Page Views: 3089
| Votes: 12 |
Rating: 2.75
Every restaurant owner should constantly be taking an objective
look at how well your restaurant is doing. Staying ahead of the
competition will keep you on your toes. Here in part 2 of this
article, we look at more ways you can get a good report card.
10 Ways to Stay Ahead of Your Restaurant Competition - Part 1
Written by: Ian Macdonald |
Distributed: 2007-01-15 |
Word Count: 536 |
Page Views: 3788
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Every restaurant owner should constantly be taking an objective
look at how well your restaurant is doing. Staying ahead of the
competition will keep you on your toes. Here are some ways you
can get a good report card.
20 Great Restaurant Ideas To Promote Customer Loyalty – Part 2
Written by: Ian Macdonald |
Distributed: 2006-12-28 |
Word Count: 526 |
Page Views: 4809
| Votes: 22 |
Rating: 2.50
It does not matter how well your restaurant is doing or what
marketing you have planned, there are always lots of little
things you can do that cost virtually no money. Here are some
great ideas that we find are very effective in building customer
loyalty...
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It does not matter how well your restaurant is doing or what
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Word Count: 595 |
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Someone once told that that what we achieve for ourselves dies
with us, but what we achieve for humanity lives on forever. There
is nothing like the freedom of being able to become so successful
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maybe to assist in the research to eliminate a disease or to
simply improve our community in a way that will have lasting
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Word Count: 569 |
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As owner of a winery and also a restaurant, I often get asked a
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Do Your Restaurant Marketing Before You Need It.
Written by: Ian Macdonald |
Distributed: 2006-12-21 |
Word Count: 575 |
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| Votes: 11 |
Rating: 2.27
You know I have been involved in many businesses and I continue
to advise many more, from large corporates to small business. We
own Macdonald's Gourmet Burgers and a winery. Very diversified
interests! However it never ceases to amaze me that I see so many
businesses leave their marketing efforts until they urgently need
them...or often until well after they that all important
marketing boost. And at that stage it is often too late!!
Can Fast-Food really be Part of a Healthy Lifestyle?
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Word Count: 823 |
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We all enjoy the opportunity to take it a bit easy and "grab" a
quick meal from time to time. Or sometimes we just don't get a
choice. We are in the middle of getting from one place to another
for appointments, or family commitments.
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Internal ID: #4137
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