In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring... Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

Keep reading below...

How To Build a Strong and Powerful Business During a Recession

Copyright (c) 2011-2017

If you are watching the news, you are seeing daily stories about how another government institution is in financial trouble.

And while I despise the phrase "too big to fail", it is true that governments are actually, "too important to fail".

At home and in business, we don't have the luxury to be "too big" or "too important" to fail, so we must be more responsible and either reduce spending or increase revenue. Unfortunately, most politicians feel like they are exempt from having to reduce spending, so they are inclined to always seek methods to increase revenue, which makes our jobs harder when managing our personal or business budgets.

While politicians tend to put too much focus on increasing revenue, small business owners tend to put too much focus on reducing spending.

Bring Balance To The Force, Young Skywalker

During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring...

Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

Some of the largest companies formed in the history of man owe their success to HOW they adapted to the economy during a recession. They reduced unnecessary expenses and focused completely on those things that made them the most money!

Examples of large, successful companies that launched during a recession include:

  • Burger King - Started during a recession in 1954.

  • FedEx (Federal Express) - Started during the 1973 recession, a recession that resulted from the 1973-1974 oil embargo.

  • GE (General Electric) - Started in 1876, by Thomas Edison during the Panic of 1873.

  • HP (Hewlett-Packard) - Founded in 1939 at the end of the Great Depression.

  • CNN - Started during the recession of 1980, at the tail-end of the Carter administration, when the economy had been struggling for nearly a decade.

  • Hyatt Corporation - Opened its first hotel in 1957, during the Eisenhower recession (1957-1958).

  • IHOP - Also started during the Eisenhower recession.

  • LexisNexis - Launched as a computerized legal research service in 1973, during the 1973-74 oil embargo.

  • Microsoft - Started in 1975, during the recession created by the 1973 oil crisis.

  • MTV Networks - Launched during the economic slump of 1981.

  • Sports Illustrated - Was launched at the tail-end of the 1953-1954 recession.

  • These companies illustrate that a bad economy will not prevent success, but rather offer opportunities to grow fast and strong.

    Studies have shown that rather than to reduce advertising during a recession, the wisest business persons will increase the advertising budget during the recession.

    It Seems Counter-Intuitive, Doesn't It?

    The truth of the matter is that recessions bring consumer volatility, which means people are primed to change their spending habits.

    Most consumers buy goods and services based on habitual behavior. This is the reason that Bing is having such a difficult time taking market share away from Google...

    If you have used both, most people agree that Bing consistently delivers more relevant results. But consumers are habituated to using Google, because they believe that "Google provides the best search results..."

    Since the summer of 2009, Bing has been the clear winner in the quality contest... In fact, the quality was so good when Bing was launched that Google raced to upgrade its own search algorithms... In a record time, about six months, Google completely rebuilt its search engine from the ground up...

    Lucky for Google, its users never noticed how much better Bing was, because they had been drinking the Google Kool-Aid, forever believing that Google was "the best".

    During the fall of 2009, Google released the Beta-version of its new search engine, and then in Jan 2010, Google took its new search engine public with the Google Caffeine Update.

    Once Google's new search engine had been released, I imagine that its owners and managers sighed a collective sigh of relief... They had managed to return from the quality-underdog to an almost equal search engine, without losing any market share!!

    Your Competition Wants You To Drink The Recession Kool-Aid

    During a recession, your competitors are weakened, because its customer base is also looking for cheaper or better alternatives.

    If you tightened the noose on your marketing department, then you will have given your competitors the breathing room they needed to retain their market share, the same as Bing seemed to have done with Google.

    Lessons From Failures and Successes...

    Bing did not tighten the purse strings on its new search engine, but opened the flood gates of spending. And in the end, Bing's campaign floundered, because they did not clearly define for the global audience what made them better than Google.

    Bing had the best opportunity in the history of Google to steal market share from Google. And they blew their opportunity to win market share!!

    Let Bing's experience be a lesson to you... Open the taps for your marketing and advertising budget, but also be aware of the message you are trying to send to consumers...

    Don't leave consumers wondering why they should test their money at your company.

    Be clear, concise and forceful that your product or service is better... And tell consumers how they can find you.

    When the recession finally ends, consumers will fall back into the habits they had before the recession began, unless they have adopted new habits in the meantime.

    You have absolutely got to convince consumers to give you a chance, and while they are taking their chance on you, convince them that you should be their new, favorite habit to keep!!

    Burger King did it; CNN did it; IHOP did it, and Microsoft did it!!

    And if you are clever, you can do it too!!

    Recessions are an opportunity for the business-savvy to win new customers and market share... Are you going to accept the challenge before you, or let this opportunity pass you by?


    About The Author: Shop Amazon - Top Gift Ideas
    If you are not competing for new customers on the Internet, you are making it easy for your competitors to crush you!! Your future customers are on the Internet NOW, looking for new merchants in your local area to serve their needs. Will those people find and choose your competitors or YOU? If you need help with your Local SEO and Local Marketing, then make it a point to find us at: http://MysticMountainMedia.com/ Author: Trey McMartin.

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles and Internet Articles

    10 Most Recent Articles Written by Trey McMartin

    SEO Lessons from Local Businesses
    Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 3604 | Votes: 3 | Rating: 0.33
    More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

    All of Author's Articles on this site:

    Most Recent "Business Offline" Articles

    SEO Lessons from Local Businesses
    Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 3604 | Votes: 3 | Rating: 0.33
    More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

    Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
    Written by: Norm Howe | Distributed: 2011-09-12 | Word Count: 706 | Page Views: 537
    Medical device manufacturers are always interested in knowing what FDA's next area of focus will be. Well, if you're an In Vitro Diagnostic manufacturer you might review your measurement systems.

    Online Fax - 10 Reasons To Get An Online Fax Service
    Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
    Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

    Best Effort Essential for the Job Interview
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-30 | Word Count: 676 | Page Views: 632
    Interviewing will determine if you are the right person for the job. These tips will help you make the job interview a success.

    Go Green With Your Career Search
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-28 | Word Count: 636 | Page Views: 2287 | Votes: 3 | Rating: 0.33
    Many of the qualities of green living, like recycling and sustainability, can apply to a career search, even if the career is not directly associated with green industries.

    ReCareer in the Second-half of Life
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-26 | Word Count: 525 | Page Views: 2523 | Votes: 4 | Rating: 1.50
    Many of us worked the first half of our life to "fit" the job description. ReCareering is about finding the right fit, being selective, being creative, being fulfilled and being intentional about how you spend your time.

    Up in the Air
    Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-24 | Word Count: 678 | Page Views: 598
    When looking for work or changing careers, go beyond researching on the internet and reading articles. Find out how you can learn from the art of listening and having a conversation.

    Salon and Spa Owners: Which Monk Are You?
    Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 2714 | Votes: 5 | Rating: 1.20
    Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

    The Single Most Profitable Day You Spend on Your Spa or Salon!
    Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 3242 | Votes: 3 | Rating: 0.33
    Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

    Corporate Business Gifts - Why Business Laptops Are The Perfect Corporate Gifts
    Written by: Titus Hoskins | Distributed: 2011-06-29 | Word Count: 505 | Page Views: 723 | Votes: 1 | Rating: 1.00
    Finding a good practical corporate business gift can be difficult, especially with so many choices out there. This article looks at some of the reasons why business laptops can be the perfect corporate gifts and why you should consider giving them.

    Most Viewed "Business Offline" Articles

    How To Write A 300 Page Book In Four Months
    Written by: Mark Silver | Distributed: 2008-07-15 | Word Count: 821 | Page Views: 38278 | Votes: 6 | Rating: 1.83
    There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Meanwhile your business has ground to a halt. Hmmm... might there be a better way to get a book written?

    The Best Marketing Book I've Ever Read (You'll Be Surprised)
    Written by: Judy Murdoch | Distributed: 2007-05-09 | Word Count: 1522 | Page Views: 35179 | Votes: 15 | Rating: 3.60
    From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on.

    The Bizarre History Of The HOLLYWOOD Sign
    Written by: Morris Timlen | Distributed: 2008-11-05 | Word Count: 1211 | Page Views: 32278 | Votes: 28 | Rating: 2.86
    The most famous sign in the history of mankind is the one that graces the side of the hill above Hollywood, California. As famous a landmark as the Christ the Redeemer statue in Rio De Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of Giza in Egypt, The Church of the Savior on Blood in Saint Petersburg Russia, and the Statue Of Liberty in New York City, the Hollywood sign is known around the world as the symbol of the American movie industry.

    What Does It Take To Be A Successful Salesman?
    Written by: Casey Moher | Distributed: 2008-08-05 | Word Count: 930 | Page Views: 24787 | Votes: 82 | Rating: 3.24
    In the course of my average workweek, I meet people who tell me that they have no sales experience, and very literally, many will tell me that they could not sell if their lives depended on it. Do you fit into this mold? Do you seriously believe that you can sell me on the idea that you cannot sell things?

    The Future of the Office Photocopier Industry
    Written by: Jennifer Robinson | Distributed: 2010-07-29 | Word Count: 635 | Page Views: 12944 | Votes: 36 | Rating: 2.11
    Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces of equipment that comes without a warranty from new. But photocopier expert Online Connect UK claim all that is about to change.

    Never Write A 'Thank You' Letter Again
    Written by: Perry Maisin | Distributed: 2008-08-12 | Word Count: 971 | Page Views: 12541 | Votes: 20 | Rating: 2.30
    When I was in graduate school, I had a friend who interviewed at fortune 500 companies and succeeded at landing a great job. One day, I saw him sitting in the student union with a stack of cards. The cards said 'thank you'. He opened each card and signed his name. The inside of the card was blank. I asked him what he was doing and he told me that it was important to send a 'thank you' to every person you interviewed with. He believed that that was the difference between getting the job and being passed over.

    Selecting Between a 401(k) And 403(b) For a Nonprofit
    Written by: Daniel Lamaute | Distributed: 2007-10-11 | Word Count: 333 | Page Views: 12433 | Votes: 20 | Rating: 2.50
    Newly released IRS regulations impose several new requirements and fiduciary responsibilities on employers with 403(b) plans. While the regulations generally don't take effect until January 1, 2009, there are some provisions that apply sooner.

    Top Ten Personal Habits
    Written by: Laurel Vespi | Distributed: 2009-09-08 | Word Count: 427 | Page Views: 10943 | Votes: 10 | Rating: 2.40
    Successful people have a regular routine of daily or weekly habits that reinforce the things that are most important to them. By practicing a set of personal success habits, they maintain a positive outlook, keep focused on their priorities, have more energy, and a greater sense of satisfaction with life.

    Conducting Effective Career Aspiration Discussions with Employees
    Written by: Andria L. Corso | Distributed: 2010-03-10 | Word Count: 690 | Page Views: 10446 | Votes: 10 | Rating: 1.50
    Enhance your talent management and development programs through conducting career aspiration discussions with your employees. Find out where they want to grow their career to determine if it matches your business needs. This will enable you to differentiate your employee development to grow the future leaders of your company.

    Pitch A No-Hitter With Baseball-Themed Flower Gifts
    Written by: Wesley Berry, AAF | Distributed: 2007-12-25 | Word Count: 413 | Page Views: 9593 | Votes: 19 | Rating: 1.68
    Want to send a gift to the baseball fan in your life that's sure to knock one out of the park? Send flowers with a baseball theme! Everyone loves flowers and when you personalize them to include the recipient's favorite hobbies, like baseball, they're sure to make an even greater impression.

    Highest Ranked "Business Offline" Articles

    Why Businesses Need Receivable Factoring In Cash Flow Management
    Written by: Toby Seibert | Distributed: 2007-08-08 | Word Count: 866 | Page Views: 3766 | Votes: 5 | Rating: 4.60
    In today's business environment, many businesses need to fine-tune the process of getting paid on invoices, in order to improve their cash on hand. Improving cash flow can be an ongoing challenge for businesses of all sizes, and it is an issue that must be addressed to ensure the long-term viability of the business.

    Whose Restaurant Can You Find Online?
    Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 3187 | Votes: 5 | Rating: 4.40
    What is so significant about Pizza Hut's latest TV commercial?

    Business School for Non-Business Minds: Got a NAICS Number?
    Written by: Melissa Mashtonio | Distributed: 2008-04-15 | Word Count: 423 | Page Views: 3480 | Votes: 5 | Rating: 4.40
    I’m a journalist. I spent a lot of my career in the news business. As my career has progressed, I’ve spent time at small and large companies, and I have sat through dozens of business meetings wondering what the heck the “money” people are talking about. They used acronyms as if they were a foreign language.

    The Problem With Swiping Sales Copy
    Written by: Scott Bywater | Distributed: 2009-12-03 | Word Count: 480 | Page Views: 2776 | Votes: 5 | Rating: 4.40
    This is what people miss when they try to simply "swipe" sales copy from another advertisement.

    Equal Opportunity Pizza Ordering
    Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 3299 | Votes: 8 | Rating: 4.38
    With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

    The Secret To Making Successful Business Connections
    Written by: Kate Smalley | Distributed: 2006-10-11 | Word Count: 672 | Page Views: 3360 | Votes: 6 | Rating: 4.00
    If you have a hard time making successful business connections, don't despair. Anyone can be good at meeting people-if they use the right technique. The whole secret to making a positive connection is knowing how to attract people and inspire them to want to give you a chance.

    How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
    Written by: Chet Holmes | Distributed: 2007-01-15 | Word Count: 1523 | Page Views: 3599 | Votes: 7 | Rating: 4.00
    Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?

    Online Copywriting Makes Content as the King
    Written by: Steven Gerber | Distributed: 2006-12-11 | Word Count: 560 | Page Views: 3796 | Votes: 7 | Rating: 3.86
    The inverted pyramid is basically the placing of 4 W's in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W's consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary.

    Interview Coaching: A Home-Based Business on the Cutting Edge
    Written by: Carole Martin | Distributed: 2007-08-24 | Word Count: 1400 | Page Views: 3461 | Votes: 7 | Rating: 3.86
    You name it - Blackberry, Skype Connection, Cell Phone, iPhone - these are the tools of this trade. Who would believe that someone with a home-based business could reach out to someone in a far away country and work with a client via a Blackberry and a cell phone?

    Do You Know Where The Real Profit Pools Are?
    Written by: V Rory Jones | Distributed: 2006-11-07 | Word Count: 6028 | Page Views: 7394 | Votes: 6 | Rating: 3.83
    Ever had that feeling you've got a great business, but that its' not delivering the results it really deserves? More likely than not, you do have a great business - it is simply that its strengths are not being directed towards the right opportunities, or that those opportunities are not being well exploited. This discussion outlines a new approach to market strategy - an orientation around 'cash-based' Profit Pools. In it, we outline what the right opportunities are, how to find them, and how to exploit them.












    Download an eBook today
     
    Directory Navigation
    Locate By Author

    Locate By Category:
    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #7746
    Article Statistics
    Word Count: 987

    Total Views: 2966

    Article Rating: 0.33 of 5
    Votes Cast: 3

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2011-11-10 13:15:00






    All Articles are Copyright © 2001-2017 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2017, ThePhantomWriters.com