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Marketing Coaching: Understanding the Basics of Page Rank
Copyright (c) 2010-2023 Paul Marshall
You've just built your website and you want to show up on the search engines. You start reading about SEO and one of the first things that jumps out at you is something called "Google PageRank." You know about the big dog of the search engines, but what is PageRank and why is it important in what you're trying to do?
Any good marketing coach can explain that easily. If your site is placing high in free (organic) search results, you're getting free advertising. Notice the word "free." That's always a good thing. Building a strong PageRank (PR) by getting good quality links coming in to your site takes time, but it isn't going to eat a hole in your pocketbook.
You want to work on raising your site's PR to get "authority" with the search engines. A site with "authority" gets better visibility in search results. Really understanding the algorithm behind your site's PR will likely have you reaching for a bottle of aspirin. In the beginning, just concentrate on understanding the basics and how they relate to your efforts to promote your site.
How Is PR Defined?
Google says PR is all about the "uniquely democratic nature of the web" and "using its vast link structure as an indicator of an individual page's value." Basically, a link from one page to another is a vote for that page. However, not all votes in this democracy are equal. Some votes come from higher-quality pages and are weighed more heavily. (Other factors in determining PR include the relevance of search phrases on a page and actual traffic to the page.)
How Is PageRank Expressed?
PR values are expressed on a scale of 0 to 10. Sites from 0 to 2 are probably pretty new to the Web and have few incoming links. Sites that have made it to PR3 to PR5 are fairly well established; PR6 and above are really popular and have a lot of high-quality links. There are very few sites that make it to the PR7 to PR10 range.
The ones that are ranked that high are usually owned by big corporations or major media outlets like the Wall Street Journal (PR8). Improving your site's PR by getting relevant, high-quality, incoming links is one of the most affordable SEO methods at your disposal. Rather than trying to get to a specific number, just concentrate on improving your number.
Is My Site's Index The Only Page With PR?
No, each page in your site will be assigned a PR, something that is emphasized in marketing coaching as a valuable tool. You can use relevant interlinking to distribute PR throughout all your pages.
Huh? Well, just hang on to that thought for a minute. For right now, just understand the concept that some pages in your site may earn a higher PR than others, and that you can use that to your advantage.
PageRank Passes From One Page To Another
Here's how it works. A page with a high PR passes some of its value to a low PR page over a link. You can use this to promote your site in a couple of ways. When your site's pages are interlinked in a relevant way, PR gets distributed more evenly throughout the site. Also, you can "court" relevant sites that belong to other people through your link-building campaign. This is really how your site starts to gain "authority."
Start By Building Your Index Page's PR
Generally, marketing coaches will tell you to begin by working on your home page's PR. This can be time-consuming, and not just because you'll be building relationships with other site owners. You have to do your time in what's popularly called the Google "sandbox." This just means that new sites like yours probably won't get any PR at all for the first few months you're on the Web.
How Do I Check My PR?
There are a number of free, online tools for checking PR including PRChecker and SearchStatus. At PRChecker you type in a page's URL to see its PR. SearchStatus is a FireFox extension that show a site's PR at the bottom of your browser. (It also shows your site's Alexa rating, another method to measure online "importance.") You an also install the Google Toolbar for Firefox or Internet Explorer and enable the PageRank function.
Is Building My PR All I Need To Do?
A marketing coach will tell you that having a strong PR is only one part of your SEO campaign. For instance, say you're looking around for a site to link to yours. You find one with a high PR, but it's a site that sells links. Move on. Their high PR number doesn't do you any good because a link from that site to yours will have a lower quality and will pass less authority to you.
Understanding the basics of PageRank is essential in putting together a high-quality link-building campaign for your site, but don't get fixated on the PR number and ignore other important facts. Just gain a basic understanding of what PR is and how it functions and use that to your advantage in building a reputation of authority for your site.
Marketing online since 2004, Paul Marshall can help you market on a realistic budget. He's a Marketing Coach offering professional marketing services (and d-i-y Coaching). He also offers Affordable SEO services. Get to know Paul, just visit Strategic Web Marketing.net today!
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Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles and Internet Articles
10 Most Recent Articles Written by Paul Marshall
Online Marketing: Can You Achieve SEO with a WordPress Site?
Written by: Paul Marshall |
Distributed: 2010-04-19 |
Word Count: 810 |
Page Views: 8456
| Votes: 5 |
Rating: 0.80
Online marketing consulting wisdom now recognizes that sites
built with content management or "blog" software like
WordPress are indistinguishable from any other website.
Additionally, the software can provide unique and powerful
SEO tools.
Online Marketing Consultants Say Content is King
Written by: Paul Marshall |
Distributed: 2010-02-11 |
Word Count: 818 |
Page Views: 4449
| Votes: 4 |
Rating: 1.00
Online marketing consultants emphasize the importance of
fresh, relevant content for better search engine placement.
People read differently online, creating a whole new set of
composition and formatting rules for Web copy. Learning to
write good text is the most affordable SEO tool at your
disposal.
Learn to Avoid Basic SEO and Internet Marketing Mistakes
Written by: Paul Marshall |
Distributed: 2010-02-09 |
Word Count: 819 |
Page Views: 4286
| Votes: 4 |
Rating: 0.50
Many new website owners fail to consider the basics of SEO
from the planning stages of their site. The biggest mistakes
are generally the easiest ones to avoid. You don't
necessarily need a marketing coach to recognize and to
overcome common SEO pitfalls.
Link Building in Online Marketing: Tougher Than It Sounds
Written by: Paul Marshall |
Distributed: 2010-02-02 |
Word Count: 871 |
Page Views: 4523
| Votes: 3 |
Rating: 1.00
You probably don't need to read the latest professional
advice...Without links, your site won't develop authority.
Without authority, it won't move up on the search engines.
But even the most savvy online marketing consultant would
have to admit that doing that is just not as easy as it
sounds.
Beware of the Online Marketing Minefield
Written by: Paul Marshall |
Distributed: 2010-01-15 |
Word Count: 1067 |
Page Views: 4341
| Votes: 11 |
Rating: 2.36
Many people have used the Internet to become
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and what to avoid.
ABCs of Article Marketing for Newbies
Written by: Paul Marshall |
Distributed: 2009-12-31 |
Word Count: 928 |
Page Views: 4085
| Votes: 11 |
Rating: 2.55
If you're new to Internet marketing, you probably have a
couple of questions. One, how do you get high rankings in
Google for your chosen keyword search phrases? Two, how do
you do this with as little cost and time as possible?
Do You Really Want Your Site on Page One of Google?
Written by: Paul Marshall |
Distributed: 2009-12-01 |
Word Count: 872 |
Page Views: 4032
| Votes: 4 |
Rating: 2.50
For many online marketers using SEO, first page results in
Google are the only goal. Are other factors important, maybe
even more important? Can you succeed online without first
page Google results?
Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
Written by: Paul Marshall |
Distributed: 2009-11-10 |
Word Count: 828 |
Page Views: 5008
| Votes: 10 |
Rating: 2.40
Guard your wallet when Internet marketing scammers tell you
how easy online wealth is. All you need is to download their
secrets for $100s to $1,000s. Internet marketing isn't
really that hard when performed effectively, but it also
isn't as easy as the scammers try to convince you.
How Online Marketing Consultants Can Supercharge Your Sales
Written by: Paul Marshall |
Distributed: 2009-11-06 |
Word Count: 891 |
Page Views: 4205
| Votes: 11 |
Rating: 2.00
Starting an online business, we all need to spend our money
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successfully explain that to our website visitors in
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lingo related to our industry?
Don't Destroy Your Online Marketing Results with Bad Website Design
Written by: Paul Marshall |
Distributed: 2009-11-03 |
Word Count: 1111 |
Page Views: 4315
| Votes: 11 |
Rating: 2.55
Many online marketing consulting firms look at SEO and
search engine advertising in a vacuum. They don't consider
the big picture. The idea behind all search engine marketing
is increased revenue. That requires conversions, not just
more traffic. And certain website design problems can kill
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Distributed: 2011-11-10 |
Word Count: 987 |
Page Views: 6717
| Votes: 6 |
Rating: 0.83
During a recession, most business owners pull the reins on
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Those who remain fearful have forgotten what made them the
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Written by: Trey McMartin |
Distributed: 2011-11-09 |
Word Count: 945 |
Page Views: 6799
| Votes: 5 |
Rating: 0.40
More than once in the six years that I have been providing
SEO services for websites, I have had the opportunity to
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Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
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Word Count: 706 |
Page Views: 537
Medical device manufacturers are always interested in knowing
what FDA's next area of focus will be. Well, if you're an In
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Online Fax - 10 Reasons To Get An Online Fax Service
Written by: Titus Hoskins |
Distributed: 2011-09-12 |
Word Count: 560 |
Page Views: 542
Online faxing is the new more modern way to fax. If you or your
company is not using an online fax service, here are 10 good
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Best Effort Essential for the Job Interview
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-30 |
Word Count: 676 |
Page Views: 632
Interviewing will determine if you are the right person for the
job. These tips will help you make the job interview a success.
Go Green With Your Career Search
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-28 |
Word Count: 636 |
Page Views: 5575
| Votes: 4 |
Rating: 0.50
Many of the qualities of green living, like recycling and
sustainability, can apply to a career search, even if the
career is not directly associated with green industries.
ReCareer in the Second-half of Life
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-26 |
Word Count: 525 |
Page Views: 5566
| Votes: 5 |
Rating: 1.20
Many of us worked the first half of our life to "fit" the
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intentional about how you spend your time.
Up in the Air
Written by: Barbara Wulf MS, ACC, CPCC |
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Word Count: 678 |
Page Views: 598
When looking for work or changing careers, go beyond researching
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Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok |
Distributed: 2011-07-05 |
Word Count: 477 |
Page Views: 6365
| Votes: 7 |
Rating: 1.00
Too many salon and spa owners are carrying around a lot
hurts, regrets, guilt, past failures and fears about the
future. But no one is forcing you to carry these emotional
rocks, so put that sack down!
The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok |
Distributed: 2011-06-30 |
Word Count: 470 |
Page Views: 6682
| Votes: 5 |
Rating: 0.20
Salon and spa owners need to combine their marketing plan
with marketing systems. A marketing calendar plans out
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Word Count: 821 |
Page Views: 40174
| Votes: 8 |
Rating: 1.38
There's a lot of hoopla about becoming an author of your very
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The Best Marketing Book I've Ever Read (You'll Be Surprised)
Written by: Judy Murdoch |
Distributed: 2007-05-09 |
Word Count: 1522 |
Page Views: 37316
| Votes: 17 |
Rating: 3.18
From time to time someone asks me to recommend marketing books.
Here's one of my favorite marketing books that always surprises
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The Bizarre History Of The HOLLYWOOD Sign
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Word Count: 1211 |
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What Does It Take To Be A Successful Salesman?
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Word Count: 930 |
Page Views: 27514
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Rating: 3.17
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Word Count: 635 |
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Since Xerox first invented and sold the first commercial
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Word Count: 971 |
Page Views: 14948
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Rating: 2.09
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Distributed: 2007-10-11 |
Word Count: 333 |
Page Views: 14620
| Votes: 22 |
Rating: 2.27
Newly released IRS regulations impose several new requirements
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Distributed: 2010-03-10 |
Word Count: 690 |
Page Views: 13644
| Votes: 12 |
Rating: 1.33
Enhance your talent management and development programs
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Word Count: 427 |
Page Views: 13356
| Votes: 12 |
Rating: 2.08
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Word Count: 413 |
Page Views: 11860
| Votes: 27 |
Rating: 1.74
Want to send a gift to the baseball fan in your life that's sure
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Word Count: 629 |
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Word Count: 1826 |
Page Views: 4463
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Distributed: 2009-01-28 |
Word Count: 638 |
Page Views: 4008
| Votes: 15 |
Rating: 3.33
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Distributed: 2007-05-08 |
Word Count: 366 |
Page Views: 3719
| Votes: 24 |
Rating: 3.29
To achieve business growth, you need to focus on your strengths
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Word Count: 640 |
Page Views: 5101
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Distributed: 2007-08-08 |
Word Count: 866 |
Page Views: 7481
| Votes: 7 |
Rating: 3.29
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Word Count: 707 |
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| Votes: 7 |
Rating: 3.29
If you have ever stayed at a nice hotel, then you have probably
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What would happen if you took the idea of the Concierge and
applied it to the way you service your agency clients?
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Word Count: 423 |
Page Views: 5209
| Votes: 7 |
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Word Count: 480 |
Page Views: 5198
| Votes: 7 |
Rating: 3.29
This is what people miss when they try to simply "swipe"
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Written by: Scott Bywater |
Distributed: 2006-08-29 |
Word Count: 553 |
Page Views: 6420
| Votes: 31 |
Rating: 3.26
If you ever thought that 'closing' was the single most
important key to sales success, then pay close attention, because
what I'm about to share may surprise you. Let me explain:
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