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Supercharge Your Internet Marketing Using the Improved Google Keyword Tool
Copyright (c) 2009-2023 Paul Marshall
As an Internet Marketing Consultant, I know that whether using pay-per-click (PPC) or organic search engine optimization (SEO), the process begins with our research keyword.
This is true whether you're doing your work yourself or working with an SEO Consultant.
The search engine ranking for our chosen keywords consumes us, causing ecstasy when we succeed and sleepless nights when we fail.
But increased sales happen only IF:
the keywords bring enough traffic to meet our sales goals;
the competition in SEO is obtainable (and)
the keywords will actually convert -- they will actually result in increased sales.
Otherwise, it's really wasted time.
And now that Google shows an estimated number of average monthly impressions (instead of just the old green bar), the Google tool can really help with your keyword research.
And it's Free!
If you don't have an AdWords account, you can access the tool independently (just Google: Google Keyword Research Tool).
Grabbing the Best Keywords for your Website Using Google's Keyword Research Tool
Step 1 -- Put your keyword phrase or root keyword into the tool. I suggest one phrase at a time, 1-4 words in length. Click: Get Keyword ideas and wait for the results.
Another option is to click Website Content and let Google pull suggestions from your website content.
Step 2 -- IMPORTANT, change the Match Type to Phrase, which adds quotes to the keyword results. This makes the tool's impressions more closely match organic search, ignoring the "loosey-goosey" broad match phrases for AdWords.
And under the Show/Hide Columns make sure your settings display Approx Avg Search Volume. (If you're marketing a seasonal product or service you might change to a different setting.)
Step 3 -- Analyze the results. What we're all trying to find is the low hanging fruit: the best balance of traffic volume, ease to perform SEO and traffic that will likely convert.
I suggest targeting phrases that are at least 5,000 to 10,000 monthly average impressions. Conversely, keyword phrases with very high monthly impressions may prove too competitive in organic search. Find the best balance for your organic optimization skills and for your industry.
If your sales goals require 200,000 monthly organic impressions and you choose keyword search phrases with between 5,000 and 10,000 monthly impressions each, then you'll need between 20 to 40 keyword phrases to deliver you that 200,000 monthly impressions.
Of course, as you discover opportune phrases that are offer greater monthly impressions and that you're comfortable optimizing for, that will lower the number of phrases needed to reach your monthly goal.
Make your keyword list from this criteria. I like to copy and paste into my email program.
And to determine the number of monthly impressions needed, you'll need:
(1) good organic listing click-through rate data -- what percentage of searchers will click on your listing? (and)
(2) conversion rate data either from your own website or for your industry -- what percentage of your site visitors will BUY?
You will find an experienced Internet Marketing Consultant | Coach who specializes in Keyword Research can help you formulate a keyword list that will deliver BOTH the traffic and sales conversions that you need.
Step 4 -- Evaluate the competing number of pages in organic search from Google. Is this a number you're comfortable optimizing for?
While you're on the SERPs looking over the search results, look at the AdWords ads and the organic results.
Does your service or product sound like it belongs on this page, for this keyword? Or, does it sound out of place?
And for a search phrase to be good, normally you'll want to see several AdWords ads appearing for the search phrase.
Make your list from this criteria, setting aside any keyword phrases from the previous step (at least for right now) where the competition is too steep. Phrases that look good but with too much competition, save for the future.
This brings up a good point: Keep good notes! Otherwise, you'll come back for the next round of research and have to re-do things. :-(
Step 5 -- Evaluate the phrases still on your list for their likely commercial intention using the Microsoft Online Commercial Intention Tool (Google it).
If you're using an SEO Consultant, make sure they use this tool and evaluate commercial intent for the keywords you are considering.
Now, this is a Microsoft tool...I use it and am glad for the data, but I don't make decisions about any keyword phrase off data from just one tool or from just one step in my process.
Having said that, I wouldn't select 15 phrases for optimization where each of them shows there's not commercial intent.
Keep your list of phrases that still meet your criteria and move onto the next step.
Step 6 -- Evaluate your remaining list in Google's Traffic Estimator. What I look for is the relationship of average monthly impressions to estimated daily click throughs in AdWords. Do they make sense and suggest commercial intention?
If one phrase has twice the monthly impressions, but only 1/2 the daily AdWords clicks, something may be wrong. You may want to look closer.
The goal isn't just traffic, it's traffic that converts -- buys, sign up to your email list, calls or emails your company and becomes a sales lead, etc.
When you complete these steps, you should have whittled your initial keyword list down to the "lowest hanging fruit", the most opportune phrases (easiest to rank well in) COMBINED with the largest amount of quality traffic, COMBINED with traffic that should convert.
The Windows Into Your Website
Keywords are the windows into your website. If you target the wrong ones for your business, you won't have the traffic, Internet sales or sales leads that you need.
If you're using an SEO Consultant to perform your work, make sure they do it the correct way -- not the lazy way -- and oversee their work. Your site, your responsibility!
If you're doing d-i-y Keyword Research, be really educated about what you're doing OR your d-i-y effort could cost you more than hiring a qualified company.
NOTE: Another option available from some Internet Marketing Consultants today for those watching their budget is to offering Coaching services. This is sort of a hybrid between the retail price, full-service option and the go-it-alone, time consuming do-it-yourself option.
Achieving the search engine ranking for your chosen keywords doesn't have to be difficult or expensive if you follow my formula. And if performed correctly, the end results will be keywords that work for your business.
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Paul Marshall
Online Marketing: Can You Achieve SEO with a WordPress Site?
Written by: Paul Marshall |
Distributed: 2010-04-19 |
Word Count: 810 |
Page Views: 8368
| Votes: 5 |
Rating: 0.80
Online marketing consulting wisdom now recognizes that sites
built with content management or "blog" software like
WordPress are indistinguishable from any other website.
Additionally, the software can provide unique and powerful
SEO tools.
Online Marketing Consultants Say Content is King
Written by: Paul Marshall |
Distributed: 2010-02-11 |
Word Count: 818 |
Page Views: 4369
| Votes: 4 |
Rating: 1.00
Online marketing consultants emphasize the importance of
fresh, relevant content for better search engine placement.
People read differently online, creating a whole new set of
composition and formatting rules for Web copy. Learning to
write good text is the most affordable SEO tool at your
disposal.
Learn to Avoid Basic SEO and Internet Marketing Mistakes
Written by: Paul Marshall |
Distributed: 2010-02-09 |
Word Count: 819 |
Page Views: 4209
| Votes: 4 |
Rating: 0.50
Many new website owners fail to consider the basics of SEO
from the planning stages of their site. The biggest mistakes
are generally the easiest ones to avoid. You don't
necessarily need a marketing coach to recognize and to
overcome common SEO pitfalls.
Marketing Coaching: Understanding the Basics of Page Rank
Written by: Paul Marshall |
Distributed: 2010-02-04 |
Word Count: 868 |
Page Views: 4012
| Votes: 3 |
Rating: 0.67
PageRank (PR) is a numerical value Google assigns to a site
as a measure of "authority." A marketing coach will
emphasize that building PR is one of the most affordable SEO
methods. Understanding PR and using it to craft a
link-building campaign is a first step toward higher search
engine results.
Link Building in Online Marketing: Tougher Than It Sounds
Written by: Paul Marshall |
Distributed: 2010-02-02 |
Word Count: 871 |
Page Views: 4449
| Votes: 3 |
Rating: 1.00
You probably don't need to read the latest professional
advice...Without links, your site won't develop authority.
Without authority, it won't move up on the search engines.
But even the most savvy online marketing consultant would
have to admit that doing that is just not as easy as it
sounds.
Beware of the Online Marketing Minefield
Written by: Paul Marshall |
Distributed: 2010-01-15 |
Word Count: 1067 |
Page Views: 4266
| Votes: 11 |
Rating: 2.36
Many people have used the Internet to become
multi-millionaires. Others have used the Internet to
discover financial disaster. There is no one-size-fits-all
solution to online success. Anyone who wants to start an
online business can succeed, if only they know what to do
and what to avoid.
ABCs of Article Marketing for Newbies
Written by: Paul Marshall |
Distributed: 2009-12-31 |
Word Count: 928 |
Page Views: 4003
| Votes: 11 |
Rating: 2.55
If you're new to Internet marketing, you probably have a
couple of questions. One, how do you get high rankings in
Google for your chosen keyword search phrases? Two, how do
you do this with as little cost and time as possible?
Do You Really Want Your Site on Page One of Google?
Written by: Paul Marshall |
Distributed: 2009-12-01 |
Word Count: 872 |
Page Views: 3944
| Votes: 4 |
Rating: 2.50
For many online marketers using SEO, first page results in
Google are the only goal. Are other factors important, maybe
even more important? Can you succeed online without first
page Google results?
Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
Written by: Paul Marshall |
Distributed: 2009-11-10 |
Word Count: 828 |
Page Views: 4932
| Votes: 10 |
Rating: 2.40
Guard your wallet when Internet marketing scammers tell you
how easy online wealth is. All you need is to download their
secrets for $100s to $1,000s. Internet marketing isn't
really that hard when performed effectively, but it also
isn't as easy as the scammers try to convince you.
How Online Marketing Consultants Can Supercharge Your Sales
Written by: Paul Marshall |
Distributed: 2009-11-06 |
Word Count: 891 |
Page Views: 4113
| Votes: 11 |
Rating: 2.00
Starting an online business, we all need to spend our money
carefully, often doing the work ourselves. But getting the
help and advice of Online Marketing Consultants could
actually save us money, by avoiding costly mistakes and
becoming profitable much faster. We understand the reasons
people should buy what we are selling. But can we
successfully explain that to our website visitors in
convincing language they relate to, instead of jargon and
lingo related to our industry?
All of Author's Articles on this site: Paul Marshall Articles
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Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8139
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 9021
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 10080
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6661
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7930
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6107
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8533
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 6020
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 6042
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.
Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5745
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
reason, and that is to write your articles on the basis of
what problem people will be able to solve, as a result of
reading your articles.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46612
| Votes: 17 |
Rating: 2.06
One of the common and obvious ways to market a self-published
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How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38908
| Votes: 21 |
Rating: 2.19
When visitors bookmark your site it is a sign that you have built
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about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
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Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30406
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28415
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26145
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19471
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
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The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14416
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
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People must encounter a marketing message multiple times before
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Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14109
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
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Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 12746
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
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faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 12486
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
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that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
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Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5516
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5916
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6772
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3490
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
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Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5963
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
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Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5502
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2660
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
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Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7364
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
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"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2648
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30406
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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