In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Sites Owned by Bill Platt

 


Supercharge Your Internet Marketing Using the Improved Google Keyword Tool

Copyright (c) 2009-2019

As an Internet Marketing Consultant, I know that whether using pay-per-click (PPC) or organic search engine optimization (SEO), the process begins with our research keyword.

This is true whether you're doing your work yourself or working with an SEO Consultant.

The search engine ranking for our chosen keywords consumes us, causing ecstasy when we succeed and sleepless nights when we fail.

But increased sales happen only IF:

  • the keywords bring enough traffic to meet our sales goals;

  • the competition in SEO is obtainable (and)

  • the keywords will actually convert -- they will actually result in increased sales.

  • Otherwise, it's really wasted time.

    And now that Google shows an estimated number of average monthly impressions (instead of just the old green bar), the Google tool can really help with your keyword research.

    And it's Free!

    If you don't have an AdWords account, you can access the tool independently (just Google: Google Keyword Research Tool).

    Grabbing the Best Keywords for your Website Using Google's Keyword Research Tool

    Step 1 -- Put your keyword phrase or root keyword into the tool. I suggest one phrase at a time, 1-4 words in length. Click: Get Keyword ideas and wait for the results.

    Another option is to click Website Content and let Google pull suggestions from your website content.

    Step 2 -- IMPORTANT, change the Match Type to Phrase, which adds quotes to the keyword results. This makes the tool's impressions more closely match organic search, ignoring the "loosey-goosey" broad match phrases for AdWords.

    And under the Show/Hide Columns make sure your settings display Approx Avg Search Volume. (If you're marketing a seasonal product or service you might change to a different setting.)

    Step 3 -- Analyze the results. What we're all trying to find is the low hanging fruit: the best balance of traffic volume, ease to perform SEO and traffic that will likely convert.

    I suggest targeting phrases that are at least 5,000 to 10,000 monthly average impressions. Conversely, keyword phrases with very high monthly impressions may prove too competitive in organic search. Find the best balance for your organic optimization skills and for your industry.

    If your sales goals require 200,000 monthly organic impressions and you choose keyword search phrases with between 5,000 and 10,000 monthly impressions each, then you'll need between 20 to 40 keyword phrases to deliver you that 200,000 monthly impressions.

    Of course, as you discover opportune phrases that are offer greater monthly impressions and that you're comfortable optimizing for, that will lower the number of phrases needed to reach your monthly goal.

    Make your keyword list from this criteria. I like to copy and paste into my email program.

    And to determine the number of monthly impressions needed, you'll need:

    (1) good organic listing click-through rate data -- what percentage of searchers will click on your listing? (and)

    (2) conversion rate data either from your own website or for your industry -- what percentage of your site visitors will BUY?

    You will find an experienced Internet Marketing Consultant | Coach who specializes in Keyword Research can help you formulate a keyword list that will deliver BOTH the traffic and sales conversions that you need.

    Step 4 -- Evaluate the competing number of pages in organic search from Google. Is this a number you're comfortable optimizing for?

    While you're on the SERPs looking over the search results, look at the AdWords ads and the organic results.

    Does your service or product sound like it belongs on this page, for this keyword? Or, does it sound out of place?

    And for a search phrase to be good, normally you'll want to see several AdWords ads appearing for the search phrase.

    Make your list from this criteria, setting aside any keyword phrases from the previous step (at least for right now) where the competition is too steep. Phrases that look good but with too much competition, save for the future.

    This brings up a good point: Keep good notes! Otherwise, you'll come back for the next round of research and have to re-do things. :-(

    Step 5 -- Evaluate the phrases still on your list for their likely commercial intention using the Microsoft Online Commercial Intention Tool (Google it).

    If you're using an SEO Consultant, make sure they use this tool and evaluate commercial intent for the keywords you are considering.

    Now, this is a Microsoft tool...I use it and am glad for the data, but I don't make decisions about any keyword phrase off data from just one tool or from just one step in my process.

    Having said that, I wouldn't select 15 phrases for optimization where each of them shows there's not commercial intent.

    Keep your list of phrases that still meet your criteria and move onto the next step.

    Step 6 -- Evaluate your remaining list in Google's Traffic Estimator. What I look for is the relationship of average monthly impressions to estimated daily click throughs in AdWords. Do they make sense and suggest commercial intention?

    If one phrase has twice the monthly impressions, but only 1/2 the daily AdWords clicks, something may be wrong. You may want to look closer.

    The goal isn't just traffic, it's traffic that converts -- buys, sign up to your email list, calls or emails your company and becomes a sales lead, etc.

    When you complete these steps, you should have whittled your initial keyword list down to the "lowest hanging fruit", the most opportune phrases (easiest to rank well in) COMBINED with the largest amount of quality traffic, COMBINED with traffic that should convert.

    The Windows Into Your Website

    Keywords are the windows into your website. If you target the wrong ones for your business, you won't have the traffic, Internet sales or sales leads that you need.

    If you're using an SEO Consultant to perform your work, make sure they do it the correct way -- not the lazy way -- and oversee their work. Your site, your responsibility!

    If you're doing d-i-y Keyword Research, be really educated about what you're doing OR your d-i-y effort could cost you more than hiring a qualified company.

    NOTE: Another option available from some Internet Marketing Consultants today for those watching their budget is to offering Coaching services. This is sort of a hybrid between the retail price, full-service option and the go-it-alone, time consuming do-it-yourself option.

    Achieving the search engine ranking for your chosen keywords doesn't have to be difficult or expensive if you follow my formula. And if performed correctly, the end results will be keywords that work for your business.




    About The Author: Shop Amazon - Top Gift Ideas
    Marketing online since 2004, Paul Marshall can help you market on a budget. He's an Internet Marketing Consultant and an SEO Consultant offering affordable marketing services (and d-i-y Coaching). Receive your Free Introductory Consultation, just visit http://strategicwebmarketing.net/ today!

    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles

    10 Most Recent Articles Written by Paul Marshall

    Online Marketing: Can You Achieve SEO with a WordPress Site?
    Written by: Paul Marshall | Distributed: 2010-04-19 | Word Count: 810 | Page Views: 6746 | Votes: 4 | Rating: 0.75
    Online marketing consulting wisdom now recognizes that sites built with content management or "blog" software like WordPress are indistinguishable from any other website. Additionally, the software can provide unique and powerful SEO tools.

    Online Marketing Consultants Say Content is King
    Written by: Paul Marshall | Distributed: 2010-02-11 | Word Count: 818 | Page Views: 2807 | Votes: 3 | Rating: 1.00
    Online marketing consultants emphasize the importance of fresh, relevant content for better search engine placement. People read differently online, creating a whole new set of composition and formatting rules for Web copy. Learning to write good text is the most affordable SEO tool at your disposal.

    Learn to Avoid Basic SEO and Internet Marketing Mistakes
    Written by: Paul Marshall | Distributed: 2010-02-09 | Word Count: 819 | Page Views: 2707 | Votes: 3 | Rating: 0.33
    Many new website owners fail to consider the basics of SEO from the planning stages of their site. The biggest mistakes are generally the easiest ones to avoid. You don't necessarily need a marketing coach to recognize and to overcome common SEO pitfalls.

    Marketing Coaching: Understanding the Basics of Page Rank
    Written by: Paul Marshall | Distributed: 2010-02-04 | Word Count: 868 | Page Views: 2603 | Votes: 2 | Rating: 0.50
    PageRank (PR) is a numerical value Google assigns to a site as a measure of "authority." A marketing coach will emphasize that building PR is one of the most affordable SEO methods. Understanding PR and using it to craft a link-building campaign is a first step toward higher search engine results.

    Link Building in Online Marketing: Tougher Than It Sounds
    Written by: Paul Marshall | Distributed: 2010-02-02 | Word Count: 871 | Page Views: 3021 | Votes: 2 | Rating: 1.00
    You probably don't need to read the latest professional advice...Without links, your site won't develop authority. Without authority, it won't move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that is just not as easy as it sounds.

    Beware of the Online Marketing Minefield
    Written by: Paul Marshall | Distributed: 2010-01-15 | Word Count: 1067 | Page Views: 2848 | Votes: 4 | Rating: 2.50
    Many people have used the Internet to become multi-millionaires. Others have used the Internet to discover financial disaster. There is no one-size-fits-all solution to online success. Anyone who wants to start an online business can succeed, if only they know what to do and what to avoid.

    ABCs of Article Marketing for Newbies
    Written by: Paul Marshall | Distributed: 2009-12-31 | Word Count: 928 | Page Views: 2558 | Votes: 4 | Rating: 3.00
    If you're new to Internet marketing, you probably have a couple of questions. One, how do you get high rankings in Google for your chosen keyword search phrases? Two, how do you do this with as little cost and time as possible?

    Do You Really Want Your Site on Page One of Google?
    Written by: Paul Marshall | Distributed: 2009-12-01 | Word Count: 872 | Page Views: 2555 | Votes: 3 | Rating: 3.00
    For many online marketers using SEO, first page results in Google are the only goal. Are other factors important, maybe even more important? Can you succeed online without first page Google results?

    Santa Claus is Dead -- But Internet Marketing Get Rich Scams Aren't
    Written by: Paul Marshall | Distributed: 2009-11-10 | Word Count: 828 | Page Views: 3448 | Votes: 3 | Rating: 2.67
    Guard your wallet when Internet marketing scammers tell you how easy online wealth is. All you need is to download their secrets for $100s to $1,000s. Internet marketing isn't really that hard when performed effectively, but it also isn't as easy as the scammers try to convince you.

    How Online Marketing Consultants Can Supercharge Your Sales
    Written by: Paul Marshall | Distributed: 2009-11-06 | Word Count: 891 | Page Views: 2671 | Votes: 4 | Rating: 1.50
    Starting an online business, we all need to spend our money carefully, often doing the work ourselves. But getting the help and advice of Online Marketing Consultants could actually save us money, by avoiding costly mistakes and becoming profitable much faster. We understand the reasons people should buy what we are selling. But can we successfully explain that to our website visitors in convincing language they relate to, instead of jargon and lingo related to our industry?

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 5018 | Votes: 9 | Rating: 2.11
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 5696 | Votes: 7 | Rating: 1.57
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 6928 | Votes: 10 | Rating: 3.20
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 3624 | Votes: 4 | Rating: 1.00
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 4755 | Votes: 7 | Rating: 2.29
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 3123 | Votes: 4 | Rating: 0.50
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 5451 | Votes: 8 | Rating: 2.25
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 3119 | Votes: 4 | Rating: 0.25
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 3217 | Votes: 4 | Rating: 0.25
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 2906 | Votes: 4 | Rating: 1.50
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 45383 | Votes: 10 | Rating: 1.90
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37726 | Votes: 14 | Rating: 2.21
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29203 | Votes: 26 | Rating: 3.62
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 26725 | Votes: 9 | Rating: 1.89
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 23244 | Votes: 27 | Rating: 2.93
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18483 | Votes: 11 | Rating: 2.09
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 13129 | Votes: 11 | Rating: 2.91
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12891 | Votes: 9 | Rating: 2.89
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 10124 | Votes: 12 | Rating: 2.00
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Ten Tips For User Friendly Online Registration Forms
    Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 9815 | Votes: 14 | Rating: 0.93
    Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

    Highest Ranked "Business Online" Articles

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 4298 | Votes: 20 | Rating: 3.95
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4783 | Votes: 41 | Rating: 3.95
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 4254 | Votes: 18 | Rating: 3.94
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4948 | Votes: 25 | Rating: 3.68
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 4449 | Votes: 14 | Rating: 3.64
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 29203 | Votes: 26 | Rating: 3.62
    Does your website show your customers lack of respect? Review the following checklist to find out.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 5781 | Votes: 33 | Rating: 3.61
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    15 fixes for a failing website
    Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 2368 | Votes: 24 | Rating: 3.58
    Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

    Is Your Web Content Self-Centered?
    Written by: Rick Sloboda | Distributed: 2007-07-30 | Word Count: 354 | Page Views: 2765 | Votes: 26 | Rating: 3.54
    Too many businesses turn people off with self-absorbed websites. The following guidelines will help you avoid this common pitfall.

    3 Amazing but little known Secrets to make your Website Blast to the top of Search Engines!
    Written by: Jim Corkern | Distributed: 2006-10-25 | Word Count: 646 | Page Views: 2617 | Votes: 15 | Rating: 3.53
    I know you hear all of the squabble about links being the number 1 factor in getting your website top search engine positions. I have had many clients come to me and say, I have hundreds more links than the top 10 sites for the keywords I am targeting, and all of my links are from related sites, Why is my site not in the top 10?











    Download an eBook today
     
    Directory Navigation
    Locate By Category:

    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Statistics
    Word Count: 1091

    Total Views: 2335

    Article Rating: 1.82 of 5
    Votes Cast: 11

    More Articles By Author:



    Last Distribution Date:
    2009-07-08 12:00:00

    Internal ID: #6737





    All Articles are Copyright © 2001-2019 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2019, ThePhantomWriters.com