In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


Turn A One-Night-Stand With Google Into A Long-Term Relationship

Copyright (c) 2006-2023 All rights reserved under U.S. and international law.
Written by:

Google is like a girlfriend who won't talk. You're dying to woo her, but when you ask her what she likes, she bats her eyelashes and keeps quiet.

Now of course, Google isn't going to talk anytime soon about what goes into (and comes out of) its notorious algorithm -- its proprietary secret formula for calculating which pages will get listed when someone types in a search phrase.

Ah, but we SEO specialists and experts have our ways of figuring out what that seemingly fickle gal named Google likes and what she could care less about.

And, ahem, things have changed since 2001.

Google seems to be a lot more subtle and isn't charmed by obvious overtures like:

  • Keyword stuffing -- Yes, an alarming number of webmasters still do this and think they're getting away with something. If you haven't been penalized yet, it's because you've moved onto other tactics that your competitors are also employing. But it's only a matter of time before what separates you from the competition will come down to keyword stuffing"¦and guess who ain't gonna get asked to dance anymore? Hint: It's spelled Y-O-U.

  • Reciprocal linking campaigns -- If you're still relying on this, trash it right now. You're wasting time, money and server space. And you're spamming. You've probably got hundreds of worthless inbound links from PR0 sites. And Google will (if it hasn't already) recognize the "˜footprint' or template left behind by your link exchange software. Maybe you think you're being creative by naming your link pages something like "Cool Stuff I Really Like." But once the clothes come off and Google inspects the actual page, that savvy gal's gonna know she's seen this one-trick pony before.

  • Article exchange programs -- Strip it down and what you've got is a ramped up link exchange program, with a bunch of extra words around the links. Keep chasing this one and you'll end up right back where you started when mass link exchanges started to crumble. Yeah, Google's been around the block before on this one. Think you can fool Google by doing 3-way linking, 4-way or even 5-way linking -- if you can manage it? Don't take this the wrong way, but Google is smarter than you. By a landslide.

  • Article and content spinning programs -- If you think software that spins articles into "˜unique content' will fool Google, keep dreaming. But please, keep your fantasies to yourself. The idea of writing just one article, popping it into a software program that will generate new phrases and shuffle around paragraphs, then spit out 100 versions of the same article"¦well, that's a brilliant idea. But Google is even more brilliant. Check out anything written on the shingle theory and you'll know that Google is no dumb blonde. Shoot. There's nothing more deadly than a desirable female with brains, is there?

    So what's left? Well, in today's competition to seduce Google, the web sites that radiate natural charm and staying power will win in the end.

    Natural charm means that you appeal to both visitors and spiders. This isn't a new idea, but it's more important than ever. Because while the search engines get savvier and savvier, so do Internet users and shoppers. And there are plenty of sites out there who deliver the best user experience while attaining high search engine rankings.

    You can -- and should -- do the same. Instead of spending 3 hours trying to adjust your title tag just so"¦why not write one so that people who are looking at a search engine results page will actually click on your link. That is the first of many obvious goals, isn't it?

    There's also a lot to be said about staying power. After all, you are in this for long haul, aren't you? If you're looking for a short-term relationship with Google, there are plenty of tricks to get ranked fast and then drop like yesterday's drawers.

    But staying power"¦ahhh, that's what Google is really into these days. Register your domain for more than a year or two. After all, if you're planning to be around for a while, you're going to want your domain for a long time.

    Of course, we now know that Google likes combing through domain registration information. And we really think that certain subtleties like age of domain are becoming not-so-subtle factors anymore in the race for first-page rankings.

    Finally, think about all that time you're investing -- I mean, wasting -- on tactics like article exchanges and linking programs. Instead, spend that time hunting down sites that will actually want to do one-way links to you. They do exist, but you have to find them yourself, not with a program.

    Yes, this will take a little bit of work, and you may actually have to pick up the phone to negotiate with a real person. But a one-way link from even a lowly PR2 site or page will carry more weight than 5 dozen 2-way or 3-way links from PR-whatever pages. Trust me, those pages that are involved in mass linking programs -- I mean, schemes -- will eventually drop to PR0 if they haven't already.

    So that's it. Be honest, charming, hard working and stick around for a while. You'll win the girl -- er, Google -- every time.


    About The Author: Shop Amazon - Top Gift Ideas
    Author and SEO specialist Diane Metz writes about website marketing and development. Her sites include Crown CD Duplication (http://www.crowncd.com/), which also offers CD replication for online and offline marketers.

    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles

    10 Most Recent Articles Written by Diane Metz

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 8034 | Votes: 18 | Rating: 2.50
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 8916 | Votes: 14 | Rating: 1.86
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 9974 | Votes: 23 | Rating: 2.74
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 6557 | Votes: 10 | Rating: 1.80
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 7823 | Votes: 13 | Rating: 2.08
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 6007 | Votes: 10 | Rating: 1.40
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 8428 | Votes: 14 | Rating: 2.43
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 5921 | Votes: 11 | Rating: 1.45
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 5944 | Votes: 11 | Rating: 1.55
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 5647 | Votes: 11 | Rating: 2.00
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 46571 | Votes: 17 | Rating: 2.06
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 38869 | Votes: 21 | Rating: 2.19
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30350 | Votes: 33 | Rating: 3.33
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 28357 | Votes: 10 | Rating: 1.70
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 26038 | Votes: 34 | Rating: 2.79
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 19435 | Votes: 18 | Rating: 2.11
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 14371 | Votes: 22 | Rating: 2.55
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 14068 | Votes: 16 | Rating: 2.63
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Ten Tips For User Friendly Online Registration Forms
    Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 12010 | Votes: 15 | Rating: 0.93
    Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 11766 | Votes: 19 | Rating: 2.11
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Highest Ranked "Business Online" Articles

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 5472 | Votes: 21 | Rating: 3.76
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 5870 | Votes: 48 | Rating: 3.71
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 6696 | Votes: 26 | Rating: 3.58
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    15 fixes for a failing website
    Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 3448 | Votes: 25 | Rating: 3.48
    Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 5908 | Votes: 15 | Rating: 3.47
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 5456 | Votes: 25 | Rating: 3.44
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    How To Build A Profitable Twitter Profile
    Written by: Harold Hemmings | Distributed: 2009-08-06 | Word Count: 1357 | Page Views: 2611 | Votes: 8 | Rating: 3.38
    Online marketers everywhere are finally starting to tap into the Twitter Marketplace. Marketers are getting involved in Twitter at awesome rates, but all seem to have one unanswered question: How do we actually monetize this marketplace? It is my goal that by the time you have read this article, you will have a clear idea of exactly how to monetize your activities in Twitter.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 7299 | Votes: 40 | Rating: 3.35
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30350 | Votes: 33 | Rating: 3.33
    Does your website show your customers lack of respect? Review the following checklist to find out.

    Expired Domain Gains - Simple Ideas to Create an Income Base
    Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 6929 | Votes: 17 | Rating: 3.29
    You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.











    Download an eBook today
  •  
    Directory Navigation
    Locate By Category:

    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Statistics
    Word Count: 882

    Total Views: 2613

    Article Rating: 3.33 of 5
    Votes Cast: 6

    More Articles By Author:



    Last Distribution Date:
    2007-07-10 11:12:00

    Internal ID: #4034





    All Articles are Copyright © 2001-2023 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2023, ThePhantomWriters.com