We accept Paypal
In Business
Since 2001
Introduction
Audio
 
This text will be replaced by the flash music player.
Owned by Bill Platt (405) 385-7038
Home for Writers for Publishers Article Directory Article Search
Buy Our Services
Article Distribution
Article Ghost Writing
Article Marketing Ebook
Site Navigation
Home
+ Contact Us

   Email Us

   or Call Us at:
   (405) 385-7038

+ Ebooks
+ Blogs
+ Social Media
+ About Us
+ Extra Pages
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
thePhantomWriters Blog
Get RSS Feed

Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
How To Use Disinformation To Foul Up Your Competition In The SEO Game
Tips For Writing Your Own Articles
2009 Has Been A Rough Ride
Out of Office 11-17 to 11-19 for Funeral and Meeting with Attorneys
Larry Platt of Ponca City, Oklahoma Passed Away This Morning (11-13-09) After A Long Illness
Out of Office 11-02 to 11-11
What Kinds Of Backlinks Will Best Help Me Rank In Google?
Site Overhaul Coming In Next Couple Weeks
If You Fail To Believe In Article Marketing, You Will Fail To Succeed...
Other Sites We Own
Reputation Management SEO

Karma SEO Blog

Article Marketing Radio

Backlinks Magnet Wordpress Plugin

Free Twitter Stats Banner

Jobs and Paychecks

 

Turn A One-Night-Stand With Google Into A Long-Term Relationship

Copyright (c) 2006-2010 All rights reserved under U.S. and international law.
Written by: Diane Metz

 
Google is like a girlfriend who won't talk. You're dying to woo her, but when you ask her what she likes, she bats her eyelashes and keeps quiet.

Now of course, Google isn't going to talk anytime soon about what goes into (and comes out of) its notorious algorithm -- its proprietary secret formula for calculating which pages will get listed when someone types in a search phrase.

Ah, but we SEO specialists and experts have our ways of figuring out what that seemingly fickle gal named Google likes and what she could care less about.

And, ahem, things have changed since 2001.

Google seems to be a lot more subtle and isn't charmed by obvious overtures like:

  • Keyword stuffing -- Yes, an alarming number of webmasters still do this and think they're getting away with something. If you haven't been penalized yet, it's because you've moved onto other tactics that your competitors are also employing. But it's only a matter of time before what separates you from the competition will come down to keyword stuffing"¦and guess who ain't gonna get asked to dance anymore? Hint: It's spelled Y-O-U.

  • Reciprocal linking campaigns -- If you're still relying on this, trash it right now. You're wasting time, money and server space. And you're spamming. You've probably got hundreds of worthless inbound links from PR0 sites. And Google will (if it hasn't already) recognize the "˜footprint' or template left behind by your link exchange software. Maybe you think you're being creative by naming your link pages something like "Cool Stuff I Really Like." But once the clothes come off and Google inspects the actual page, that savvy gal's gonna know she's seen this one-trick pony before.

  • Article exchange programs -- Strip it down and what you've got is a ramped up link exchange program, with a bunch of extra words around the links. Keep chasing this one and you'll end up right back where you started when mass link exchanges started to crumble. Yeah, Google's been around the block before on this one. Think you can fool Google by doing 3-way linking, 4-way or even 5-way linking -- if you can manage it? Don't take this the wrong way, but Google is smarter than you. By a landslide.

  • Article and content spinning programs -- If you think software that spins articles into "˜unique content' will fool Google, keep dreaming. But please, keep your fantasies to yourself. The idea of writing just one article, popping it into a software program that will generate new phrases and shuffle around paragraphs, then spit out 100 versions of the same article"¦well, that's a brilliant idea. But Google is even more brilliant. Check out anything written on the shingle theory and you'll know that Google is no dumb blonde. Shoot. There's nothing more deadly than a desirable female with brains, is there?

    So what's left? Well, in today's competition to seduce Google, the web sites that radiate natural charm and staying power will win in the end.

    Natural charm means that you appeal to both visitors and spiders. This isn't a new idea, but it's more important than ever. Because while the search engines get savvier and savvier, so do Internet users and shoppers. And there are plenty of sites out there who deliver the best user experience while attaining high search engine rankings.

    You can -- and should -- do the same. Instead of spending 3 hours trying to adjust your title tag just so"¦why not write one so that people who are looking at a search engine results page will actually click on your link. That is the first of many obvious goals, isn't it?

    There's also a lot to be said about staying power. After all, you are in this for long haul, aren't you? If you're looking for a short-term relationship with Google, there are plenty of tricks to get ranked fast and then drop like yesterday's drawers.

    But staying power"¦ahhh, that's what Google is really into these days. Register your domain for more than a year or two. After all, if you're planning to be around for a while, you're going to want your domain for a long time.

    Of course, we now know that Google likes combing through domain registration information. And we really think that certain subtleties like age of domain are becoming not-so-subtle factors anymore in the race for first-page rankings.

    Finally, think about all that time you're investing -- I mean, wasting -- on tactics like article exchanges and linking programs. Instead, spend that time hunting down sites that will actually want to do one-way links to you. They do exist, but you have to find them yourself, not with a program.

    Yes, this will take a little bit of work, and you may actually have to pick up the phone to negotiate with a real person. But a one-way link from even a lowly PR2 site or page will carry more weight than 5 dozen 2-way or 3-way links from PR-whatever pages. Trust me, those pages that are involved in mass linking programs -- I mean, schemes -- will eventually drop to PR0 if they haven't already.

    So that's it. Be honest, charming, hard working and stick around for a while. You'll win the girl -- er, Google -- every time.


    About The Author:
    Author and SEO specialist Diane Metz writes about website marketing and development. Her sites include Crown CD Duplication (http://www.crowncd.com/), which also offers CD replication for online and offline marketers.

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.


    Top-Level Category: Business Online Articles

    10 Most Recent Articles Written by Diane Metz

    All of Author's Articles on this site: Diane Metz Articles

    Most Recent "Business Online" Articles

    Free Fax Trial - Is This A Rip-Off Or Not?
    Written by: Titus Hoskins | Distributed: 2010-02-09 | Word Count: 584 | Page Views: 33
    Free Fax Trial - Many people are very wary of anything offered for free on the web, but this is one case where trying a free fax trial could prove very beneficial for everyone concerned. Find out why by reading this informative article...

    The End Of Dumb Affiliate Marketing
    Written by: Willie Crawford | Distributed: 2010-02-09 | Word Count: 921 | Page Views: 70
    One of the saddest things that I witness day after day is affiliate marketers who really struggle to make sales. They send out email after email, promotion after promotion, yet often make very few sales. This is not only sad, it's also needless "practice bleeding." Making affiliate sales is easy when you know the secret. It's even very scientific and does have fairly predictable results.

    Does Your Web Site Pass the Title Tag Test?
    Written by: Stone Reuning | Distributed: 2010-02-09 | Word Count: 694 | Page Views: 42
    When you call up your web site, what do you see in the top of your browser? If your title tag simply reads "company name" or "welcome", you're missing a big opportunity to entice more visitors to your site from the search engines.

    Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
    Written by: Marcia Yudkin | Distributed: 2010-02-09 | Word Count: 726 | Page Views: 44 | Votes: 1 | Rating: 2.00
    Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure you're branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name.

    The Road To Online Marketing Success Requires Commitment
    Written by: Bill Platt | Distributed: 2010-02-09 | Word Count: 1552 | Page Views: 58
    Unsuccessful online marketers are notorious opportunity seekers - giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a legitimate business. Those who are successful online, are the kind of people who make a solid commitment to a particular business model and make a long-term commitment to a realistic marketing plan.

    Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
    Written by: Titus Hoskins | Distributed: 2010-02-04 | Word Count: 1193 | Page Views: 59 | Votes: 1 | Rating: 4.00
    The coming year 2010, may just be one of the most challenging times for web marketers, mainly because of new FTC (Federal Trade Commission) Guidelines and "ALL" the recent changes within Google. Read to discover what all these new changes could mean for your own online marketing...

    Razor Blades And The Marketing Slippery Slide
    Written by: Scott Bywater | Distributed: 2010-02-04 | Word Count: 558 | Page Views: 29 | Votes: 1 | Rating: 5.00
    On Friday, I made a mistake which probably cost me a thousand dollars or more. That's right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).

    The Art of Working A Room -- Networking Skills for Small Business
    Written by: K. MacKillop | Distributed: 2010-02-04 | Word Count: 1115 | Page Views: 60 | Votes: 2 | Rating: 3.00
    Mastering the art of effective networking marks the difference between merely successful entrepreneurs and captains of industry - the better you are at networking, the more power you wield. There are a few simple rules to follow to be successful working the room, and anyone with a little willingness can learn to be a master of networking.

    Your New Business Name: Three Problems That Could Spell Trouble
    Written by: Marcia Yudkin | Distributed: 2010-02-04 | Word Count: 596 | Page Views: 57 | Votes: 1 | Rating: 3.00
    If customers, referral sources and media people can't correctly translate the spoken version of your business name into writing, or if they can't make sense of it when they hear the name, word of mouth publicity hits a major snag. Avoid these serious problems when deciding on your new company name.

    Online Fax And The Small Business Start-Up
    Written by: Titus Hoskins | Distributed: 2010-02-03 | Word Count: 483 | Page Views: 27
    Many business start-ups are turning to the Internet to handle all their faxing and phone needs. Online fax and virtual PBX services are becoming extremely popular - discover why by reading this informative article.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 41438 | Votes: 9 | Rating: 2.11
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 33717 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 26106 | Votes: 23 | Rating: 3.65
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 22722 | Votes: 8 | Rating: 2.13
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 12979 | Votes: 9 | Rating: 2.00
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 3416 | Votes: 32 | Rating: 3.72
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    A New Home Business
    Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 3218 | Votes: 7 | Rating: 2.57
    When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

    Credit Card Growth
    Written by: Scott Burke | Distributed: 2006-07-05 | Word Count: 384 | Page Views: 3011 | Votes: 9 | Rating: 2.44
    Industries that expand at such a rapid rate often are vulnerable to fraud schemes devised by those seeking to capitalize on newfound criminal opportunities, dated security measures, and outdated laws. The credit card sector is no exception.

    Click Fraud: Defining the Context of a Problem (Part 1)
    Written by: Jim Hedger | Distributed: 2006-10-12 | Word Count: 1426 | Page Views: 3010 | Votes: 11 | Rating: 2.55
    Everyone involved in search marketing considers Click Fraud a problem issue though to what degree problems exist depends on who is looking at the issues. Pay-Per-Click (PPC) search advertising is the golden goose that makes the major engines financially viable but the success of the PPC model, mixed with the nature of the 'net can make PPC advertising a double-edged sword for advertisers.

    Who Else Wants to Know How-To Write an Effective Advertisement?
    Written by: Bill Platt | Distributed: 2007-11-09 | Word Count: 1431 | Page Views: 2990 | Votes: 20 | Rating: 2.40
    Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

    Highest Ranked "Business Online" Articles

    Making Money with High Paying Adsense Keywords
    Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 358 | Votes: 5 | Rating: 4.20
    Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 1161 | Votes: 17 | Rating: 4.18
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 602 | Votes: 6 | Rating: 4.17
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 1229 | Votes: 17 | Rating: 4.06
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 1528 | Votes: 40 | Rating: 4.05
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Secrets of Domain Parking - An Innovative and Easier Way to Make Money
    Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 294 | Votes: 7 | Rating: 4.00
    Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

    Expired Domain Gains - Simple Ideas to Create an Income Base
    Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 2188 | Votes: 14 | Rating: 4.00
    You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 465 | Votes: 13 | Rating: 3.92
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How To Build A Website That Will Rank Well In The Search Engines?
    Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 1179 | Votes: 9 | Rating: 3.89
    Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

    How to Prosper Beyond Virtual Real Estate
    Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 851 | Votes: 7 | Rating: 3.86
    We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.





  • Article Statistics
    Find This Article Title In The Search Engines:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2007-07-10 11:12:00

    Word Count: 882

    Total Views: 1085
    Views This Month: 5
    Views Last Month: 14

    Article Rating: 3.33 of 5
    Votes Cast: 6


    Author Overall Stats:

    Times Viewed Overall: 1085
    Author Overall Rating:
    3.33 of 5
    Votes Cast Overall: 6


    More Articles By This Author:

    Articles On This Website

    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #4034

    Education For Careers




    All Articles are Copyright © 2001-2010 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2010, ThePhantomWriters.com