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How to Jumpstart Your Business With Joint Ventures

Copyright (c) 2007-2023

Joint ventures are an old but profitable way of doing marketing. With all the changing ways of promoting your business, this is an old classic method that still works well. Joint ventures can be used online or offline and are very cost effective and in some cases entirely free. It is simply two businesses partnering together, so that both will profit.

Joint ventures can be adapted for offline. When you swap flyers with neighboring related businesses you are in effect doing a joint venture with them. Or if you partner with a related business, for example a wedding planning service with a catering business, this is another sort of joint venture.

Here is how a simple joint venture works: One business has a product but needs help with marketing. The other business has marketing channels but no product. This can be a newsletter or ezine owner with a large responsive list partnering with a business with a hot new product. The trick to make this venture highly successful is to be sure that both parties are specializing in the same market.

As you can see this would work very well for a broad general market and would work equally well for a niche market. This type of joint venture can be used by online businesses.

How to set one up if you are the business with a product:

1. Set up your own affiliate system with reliable real time tracking and payment system. You can either use software or a third party service. You can also use Click Bank.

2. Find joint venture partners, by either joining a membership site for joint ventures or seeking out publishers who have fairly large responsive lists, or searching on Google. The trick here is to check the ezines very carefully. You can do this by running an advertising campaign and seeing which ones are responsive. This will help to test your sales copy and response to your product.

3. When you have found some good publishers you are now ready to create your proposal letter. Here are some things to keep in mind:

  • Always be polite

  • Make them an offer they cannot refuse. Do not just ask them to offer your product to their list, give them an incentive for doing this. Offer them a good bonus, which will be useful for them and their subscribers, and a good commission, like 60%.

  • Do not hype up your product, just show them the link to your sales page and let them judge for themselves.

    4. Follow up with another proposal letter if you do not hear from them within 3-4 days. Sometimes publishers get busy.

    5. When they reply be ready to answer all questions and be sure that you have a reliable affiliate program in place.

    Joint ventures can be very lucrative to all concerned. You will have a way to jumpstart your new product and the publisher will be able to earn commissions on every sale he makes. In this way everybody wins. The great part of joint ventures is that they really do not cost you anything, except maybe the cost of your bonus incentive and they will keep on selling and bringing in the profits for a long time to come. You may spend a little money to begin with, but it will be well worth it in the long run.


    About The Author: Shop Amazon - Top Gift Ideas
    Cheryl Miller is an entrepreneur specializing in niche markets. For more information about magnetic badges and how they can help you promote your business, please visit http://www.badgemags.com. Cheryl is also the publisher of the Magnetic Marketer Newsletter: http://www.badgemags.com/magnetic_marketer_subscribe.htm

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