We accept Paypal
In Business
Since 2001
Introduction
Audio
 
This text will be replaced by the flash music player.
Owned by Bill Platt (405) 385-7038
Home for Writers for Publishers Article Directory Article Search
Buy Our Services
Article Distribution
Article Ghost Writing
Article Marketing Ebook
Site Navigation
Home
+ Contact Us

   Email Us

   or Call Us at:
   (405) 385-7038

+ Ebooks
+ Blogs
+ Social Media
+ About Us
+ Extra Pages
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
thePhantomWriters Blog
Get RSS Feed

Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
How To Use Disinformation To Foul Up Your Competition In The SEO Game
Tips For Writing Your Own Articles
2009 Has Been A Rough Ride
Out of Office 11-17 to 11-19 for Funeral and Meeting with Attorneys
Larry Platt of Ponca City, Oklahoma Passed Away This Morning (11-13-09) After A Long Illness
Out of Office 11-02 to 11-11
What Kinds Of Backlinks Will Best Help Me Rank In Google?
Site Overhaul Coming In Next Couple Weeks
If You Fail To Believe In Article Marketing, You Will Fail To Succeed...
Other Sites We Own
Reputation Management SEO

Karma SEO Blog

Article Marketing Radio

Backlinks Magnet Wordpress Plugin

Free Twitter Stats Banner

Jobs and Paychecks

 

Bringing Your Offline Business Online

Copyright (c) 2006-2010 Cheryl Miller

 
A few years ago offline businesses would never have dreamt of bringing their businesses into the Internet arena but now marketing has changed so rapidly that businesses cannot afford to ignore the Internet. So if you haven't brought your business onto the Internet my question to you is ...Why not?

There may be a few reasons holding you back but you may be very sure that your competition will have no problems picking up the Internet gold and your potential customers. If you do not have a website presence for your offline business you are leaving 1000s of dollars on the table. There is a huge and growing market online just waiting for you. Everyday new people come on the Internet and they could be your customers. So what are the reasons that offline businesses are not tapping into this market? Here are a few common excuses:

1. My business is local and the Internet is global 2. I have a wholesale business I cannot sell hard goods on the Internet 3. Websites are expensive and what do I do with one anyway? 4. Internet "surfers" are not interested in my offline goods

My business is local and the Internet is global: A few years ago this may have been true but now there are ways to search for local businesses with just a click of your customers mouse. They simply put in the keyword of the item they are looking for + their local state/province, city and country and all the local businesses' websites come up. Then there is Froogle, the search engine for shoppers. Searchers just put their keyword for products in here and a whole list of products come up. If you do not list your website and just put in your store location this will come up with a handy little map to guide potential customers to your exact location. So there are ways to get your local customers into your offline business. Google search engine and Froogle are free to submit to.

I have a wholesale business I cannot sell hard goods on the Internet: Hard goods can easily be sold on the Internet by using drop shippers. Instead of using wholesalers that you actually go to or deliver to your business you can make use of drop shippers and fulfillment houses that can be contacted online. We will go into this in more detail in a later issue. Drop shippers can deliver directly to your customer and give you the wholesale prices. Fulfillment houses can take care of your inventory and shipping to your customers.

Websites are expensive and what do I do with one anyway? Websites can be designed and built for a very reasonable price by using freelance web designers. They are sometimes from all over the world but you can narrow it down to your own country if you wish, by specifying a certain country in your project description. Two of the largest contractors are http://elance.com and http://guru.com

Your website will have several purposes.

  • To establish your business online and brand your business
  • To attract warm ready to buy visitors to your business. Website promotion is the most cost effective marketing you will ever do and will save you 1000s in advertising costs.
  • There is a growing trend of savvy shoppers who do not want to fight their way through the malls and are looking for choices online.

    Internet "surfers" are not interested in my offline goods: Internet surfers are actually your own customers but in a different place. Let me explain. A few years ago your customers would have been on foot and coming to your business but now the times have changed. People are realizing the tremendous convenience of shopping online and are letting their mouse "do the walking." Internet surfers are not just people drifting about on the Internet. They are serious shoppers and expect the high standards they have been used to offline. Your website will provide them with all this and more.

    This is just a small introduction to how you can establish your business presence online. In the coming issues we will look into all the ways you can use the power of the Internet to rake in the profits for your offline business.


    About The Author:
    Cheryl Miller is an entrepreneur specializing in niche markets. For more information about magnetic badges and how they can help you promote your business, please visit http://www.badgemags.com. Cheryl is also the publisher of the Magnetic Marketer Newsletter: http://www.badgemags.com/magnetic_marketer_subscribe.htm

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.


    Top-Level Category: Business Online Articles

    10 Most Recent Articles Written by Cheryl Miller

    How to Jumpstart Your Business With Joint Ventures
    Written by: Cheryl Miller | Distributed: 2007-04-20 | Word Count: 560 | Page Views: 706 | Votes: 9 | Rating: 3.78
    Joint ventures are an old but profitable way of doing marketing. With all the changing ways of promoting your business, this is an old classic method that still works well. Joint ventures can be used online or offline and are very cost effective and in some cases entirely free. It is simply two businesses partnering together, so that both will profit.

    Driving Traffic To A New Website
    Written by: Cheryl Miller | Distributed: 2007-04-19 | Word Count: 647 | Page Views: 1107 | Votes: 15 | Rating: 2.60
    You have just put up your new website and it looks great! It has good optimized content, projects your business image and above all has a killer sales page. Now comes the dilemma. You are just like an oasis in a huge desert (the Internet). How do you let people know you are here and ready to serve them? In short how do you drive traffic to your new website?

    Back End Selling-making the real money
    Written by: Cheryl Miller | Distributed: 2007-04-18 | Word Count: 687 | Page Views: 662 | Votes: 5 | Rating: 3.60
    Anyone who has been in marketing, and has their own product, will tell you that the vast majority of your profits will be in back end products. Surprisingly enough many people seem to forget this and after the initial sales seem to fizzle out like a brightly glowing meteor or firework.

    How To Cut Through The Hype-Finding Information
    Written by: Cheryl Miller | Distributed: 2007-03-06 | Word Count: 903 | Page Views: 663 | Votes: 8 | Rating: 1.50
    Education is very important in business. It is an ongoing thing and you cannot afford to be in the dark. Many people do not understand the importance of doing this and easily get knocked down by the dreaded competition. Without informing yourself you are effectively putting your business at a standstill, and giving your competition a head start on you.

    6 Mistakes To Avoid When Starting Your Business
    Written by: Cheryl Miller | Distributed: 2007-02-28 | Word Count: 738 | Page Views: 687 | Votes: 7 | Rating: 1.86
    When you first think about starting your business there is a lot of excitement and hope. However after the first rush of adrenalin, you realize that you are not as confident as you thought you were. Nagging doubts about your ability to achieve success start to creep in and you find yourself getting overwhelmed.

    Customer Relationship Marketing
    Written by: Cheryl Miller | Distributed: 2006-12-22 | Word Count: 606 | Page Views: 778 | Votes: 11 | Rating: 2.18
    What is CRM? Customer relationship marketing is all about building relationships with your prospects and customers. It is a proven way of increasing your sales and the customer conversion rate of your prospects and leads. It is also used to increase backend sales. One of the most important keys to developing a successful business is practicing good customer relationship marketing.

    Fine Tune Your Sales Copy And Increase Your Sales
    Written by: Cheryl Miller | Distributed: 2006-12-22 | Word Count: 587 | Page Views: 830 | Votes: 11 | Rating: 3.00
    Your sales copy is your most important part of your business. It does not matter how hot your product is, if you do not have good sales copy you are not going to sell anything. Now that we are in the midst of the busy season for selling many products online, it is time to take a second look at your sales copy. Always remember, no sales copy is ever set in stone.

    The Pros And Cons Of Postcard Marketing-direct marketing offline
    Written by: Cheryl Miller | Distributed: 2006-11-29 | Word Count: 675 | Page Views: 2414 | Votes: 5 | Rating: 2.60
    Postcard marketing is one of the oldest methods of marketing. Its concept is simple but can be quite effective. It is just sending out your message to your mailing list on a postcard. Postcard marketing is a powerful and cost effective way to advertise and will keep building in momentum when done correctly.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 33717 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    The Google Factor Part 4-the Google Toolbar
    Written by: Cheryl Miller | Distributed: 2006-10-06 | Word Count: 527 | Page Views: 962 | Votes: 6 | Rating: 2.50
    Another way to partner with Google is to download their free toolbar. This is a very useful little bar that sits at the top of your browser page. It is fully loaded with all sorts of tools to save you time. It is helpful for Google as well because by means of the toolbar they can check on what people are searching for the most and fine tune their search engine accordingly.

    All of Author's Articles on this site: Cheryl Miller Articles

    Most Recent "Business Online" Articles

    Free Fax Trial - Is This A Rip-Off Or Not?
    Written by: Titus Hoskins | Distributed: 2010-02-09 | Word Count: 584 | Page Views: 36
    Free Fax Trial - Many people are very wary of anything offered for free on the web, but this is one case where trying a free fax trial could prove very beneficial for everyone concerned. Find out why by reading this informative article...

    The End Of Dumb Affiliate Marketing
    Written by: Willie Crawford | Distributed: 2010-02-09 | Word Count: 921 | Page Views: 73
    One of the saddest things that I witness day after day is affiliate marketers who really struggle to make sales. They send out email after email, promotion after promotion, yet often make very few sales. This is not only sad, it's also needless "practice bleeding." Making affiliate sales is easy when you know the secret. It's even very scientific and does have fairly predictable results.

    Does Your Web Site Pass the Title Tag Test?
    Written by: Stone Reuning | Distributed: 2010-02-09 | Word Count: 694 | Page Views: 42
    When you call up your web site, what do you see in the top of your browser? If your title tag simply reads "company name" or "welcome", you're missing a big opportunity to entice more visitors to your site from the search engines.

    Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
    Written by: Marcia Yudkin | Distributed: 2010-02-09 | Word Count: 726 | Page Views: 44 | Votes: 1 | Rating: 2.00
    Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names - created by misapplying spelling patterns found in foreign languages. Use my four-point checklist to make sure you're branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name.

    The Road To Online Marketing Success Requires Commitment
    Written by: Bill Platt | Distributed: 2010-02-09 | Word Count: 1552 | Page Views: 58
    Unsuccessful online marketers are notorious opportunity seekers - giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a legitimate business. Those who are successful online, are the kind of people who make a solid commitment to a particular business model and make a long-term commitment to a realistic marketing plan.

    Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
    Written by: Titus Hoskins | Distributed: 2010-02-04 | Word Count: 1193 | Page Views: 60 | Votes: 1 | Rating: 4.00
    The coming year 2010, may just be one of the most challenging times for web marketers, mainly because of new FTC (Federal Trade Commission) Guidelines and "ALL" the recent changes within Google. Read to discover what all these new changes could mean for your own online marketing...

    Razor Blades And The Marketing Slippery Slide
    Written by: Scott Bywater | Distributed: 2010-02-04 | Word Count: 558 | Page Views: 29 | Votes: 1 | Rating: 5.00
    On Friday, I made a mistake which probably cost me a thousand dollars or more. That's right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).

    The Art of Working A Room -- Networking Skills for Small Business
    Written by: K. MacKillop | Distributed: 2010-02-04 | Word Count: 1115 | Page Views: 61 | Votes: 2 | Rating: 3.00
    Mastering the art of effective networking marks the difference between merely successful entrepreneurs and captains of industry - the better you are at networking, the more power you wield. There are a few simple rules to follow to be successful working the room, and anyone with a little willingness can learn to be a master of networking.

    Your New Business Name: Three Problems That Could Spell Trouble
    Written by: Marcia Yudkin | Distributed: 2010-02-04 | Word Count: 596 | Page Views: 58 | Votes: 1 | Rating: 3.00
    If customers, referral sources and media people can't correctly translate the spoken version of your business name into writing, or if they can't make sense of it when they hear the name, word of mouth publicity hits a major snag. Avoid these serious problems when deciding on your new company name.

    Online Fax And The Small Business Start-Up
    Written by: Titus Hoskins | Distributed: 2010-02-03 | Word Count: 483 | Page Views: 28
    Many business start-ups are turning to the Internet to handle all their faxing and phone needs. Online fax and virtual PBX services are becoming extremely popular - discover why by reading this informative article.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 41438 | Votes: 9 | Rating: 2.11
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 33717 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 26106 | Votes: 23 | Rating: 3.65
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 22722 | Votes: 8 | Rating: 2.13
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 12979 | Votes: 9 | Rating: 2.00
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 3416 | Votes: 32 | Rating: 3.72
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    A New Home Business
    Written by: Angela Recchia | Distributed: 2006-09-08 | Word Count: 319 | Page Views: 3218 | Votes: 7 | Rating: 2.57
    When joining a new affiliate program, many people do not know where to go next. They join thinking that's all that is needed without a plan of action. What is needed is promotion of your program and getting others to join you. If you are motivated and have the drive and knowledge to get you started. Then you are on your way.

    Credit Card Growth
    Written by: Scott Burke | Distributed: 2006-07-05 | Word Count: 384 | Page Views: 3013 | Votes: 9 | Rating: 2.44
    Industries that expand at such a rapid rate often are vulnerable to fraud schemes devised by those seeking to capitalize on newfound criminal opportunities, dated security measures, and outdated laws. The credit card sector is no exception.

    Click Fraud: Defining the Context of a Problem (Part 1)
    Written by: Jim Hedger | Distributed: 2006-10-12 | Word Count: 1426 | Page Views: 3010 | Votes: 11 | Rating: 2.55
    Everyone involved in search marketing considers Click Fraud a problem issue though to what degree problems exist depends on who is looking at the issues. Pay-Per-Click (PPC) search advertising is the golden goose that makes the major engines financially viable but the success of the PPC model, mixed with the nature of the 'net can make PPC advertising a double-edged sword for advertisers.

    Who Else Wants to Know How-To Write an Effective Advertisement?
    Written by: Bill Platt | Distributed: 2007-11-09 | Word Count: 1431 | Page Views: 2990 | Votes: 20 | Rating: 2.40
    Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

    Highest Ranked "Business Online" Articles

    Making Money with High Paying Adsense Keywords
    Written by: Blake Evans | Distributed: 2008-12-18 | Word Count: 536 | Page Views: 358 | Votes: 5 | Rating: 4.20
    Google was ingenious when they came up with Adsense. Not only do they get an opportunity to make additional money from their search engines, but they also allow Internet marketers a chance to make money in an easier manner. Why is this so? Well, with traditional affiliate marketing, you must make a sale before you receive commission. But with Adsense, all you have to do is create content that will produce ads that readers will click on.

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 1161 | Votes: 17 | Rating: 4.18
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 602 | Votes: 6 | Rating: 4.17
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 1229 | Votes: 17 | Rating: 4.06
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 1528 | Votes: 40 | Rating: 4.05
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Secrets of Domain Parking - An Innovative and Easier Way to Make Money
    Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 294 | Votes: 7 | Rating: 4.00
    Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

    Expired Domain Gains - Simple Ideas to Create an Income Base
    Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 2189 | Votes: 14 | Rating: 4.00
    You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 465 | Votes: 13 | Rating: 3.92
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How To Build A Website That Will Rank Well In The Search Engines?
    Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 1179 | Votes: 9 | Rating: 3.89
    Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

    How to Prosper Beyond Virtual Real Estate
    Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 851 | Votes: 7 | Rating: 3.86
    We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.





  • Article Statistics
    Find This Article Title In The Search Engines:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2006-11-27 15:12:00

    Word Count: 708

    Total Views: 2195
    Views This Month: 22
    Views Last Month: 82

    Article Rating: 3.00 of 5
    Votes Cast: 15


    Author Overall Stats:

    Times Viewed Overall: 49189
    Author Overall Rating:
    2.51 of 5
    Votes Cast Overall: 211


    More Articles By This Author:

    Articles On This Website

    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #3968

    Education For Careers




    All Articles are Copyright © 2001-2010 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2010, ThePhantomWriters.com