In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Sites Owned by Bill Platt

 
D9 Hosting


Back End Selling-making the real money

Copyright (c) 2007-2019

Anyone who has been in marketing, and has their own product, will tell you that the vast majority of your profits will be in back end products. Surprisingly enough many people seem to forget this and after the initial sales seem to fizzle out like a brightly glowing meteor or firework.

Firstly what is a back end product? This is a product or service that is offered to a customer after his first purchase. For example you buy a nice set of golf balls, from a company, and a little while after you purchase, you receive a note from the company about a great discount on a manual containing the latest tips for improving your game. Now as a golfer you might very likely be interested in this. Added to this is the fact that you have already bought good quality product (golf balls) from the company and have confidence that you can expect the manual to be of the same high standards.

Encouraging the backend sale: As you can see there are a couple of elements here that would encourage a customer to make a second purchase. One is the primary product must be of the highest quality. This will give them confidence in your company that they will receive good products and services. Customer service and support are another key factor; always make sure you give extra attention to this and over deliver. Another important element is of course making sure that it is a related product that the customer would find useful. The discount is the icing on the cake.

How to do this?

1. Mailers are the best way to offer back end products. This is a sequence of messages set up on your autoresponder. They will start with the immediate thank you letter on purchase. A couple of days later a message with an offer to help with any questions your customer might have. Include a discount coupon for a related product or service, as a thank you for purchasing a product from your company. You can make some variables on this sequence but remember to try not to bombard your customer with too many messages, as this will deter purchase.

2. A discounted offer for a related product on the actual purchase page. It can be presented as a one time offer, bundled in with the customer's purchase.

3. Announcement of a new related product that you have developed, with a nice discount for established customers. You can even form a special announcement list for interested customers.

4. Free newsletter: This is always a nice place to offer back end products.

Where to get back end products? Resale rights products, make good back end offers and will also save your time, so that you do not have to immediately develop new products.

Develop new related products and services. If you like developing new products or have a special line of products lined up to sell, then you will have the advantage of brand new original products and services to use as back end offers.

Affiliate for related products and services. This is an easy way to get hassle free, back end products. Be sure these are related to your primary offer.

Examples of what you might use for back end products: If your primary product is a service you can add related e-books as backend products, or discounts on tools and related services. There are a wide variety of back end offers associated with products as well. This will largely depend on what your primary product or service is. A wise idea is to have a line of about 5 additional products associated with your initial product or service. You can then make 5 additional sales from the same customer. When you announce a brand new product the sequence begins again.

The 20/80 rule: consider that your primary product will give you 20% of your profits, but back end sales can bring you in as much as 80% of your overall business profits. So do not pass up on back end selling. It could cost you some serious money in lost profits.


About The Author: Shop Amazon - Top Gift Ideas
Cheryl Miller is an entrepreneur specializing in niche markets. For more information about magnetic badges and how they can help you promote your business, please visit http://www.badgemags.com. Cheryl is also the publisher of the Magnetic Marketer Newsletter: http://www.badgemags.com/magnetic_marketer_subscribe.htm

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles

10 Most Recent Articles Written by Cheryl Miller

How to Jumpstart Your Business With Joint Ventures
Written by: Cheryl Miller | Distributed: 2007-04-20 | Word Count: 560 | Page Views: 3222 | Votes: 10 | Rating: 3.40
Joint ventures are an old but profitable way of doing marketing. With all the changing ways of promoting your business, this is an old classic method that still works well. Joint ventures can be used online or offline and are very cost effective and in some cases entirely free. It is simply two businesses partnering together, so that both will profit.

Driving Traffic To A New Website
Written by: Cheryl Miller | Distributed: 2007-04-19 | Word Count: 647 | Page Views: 3180 | Votes: 16 | Rating: 2.44
You have just put up your new website and it looks great! It has good optimized content, projects your business image and above all has a killer sales page. Now comes the dilemma. You are just like an oasis in a huge desert (the Internet). How do you let people know you are here and ready to serve them? In short how do you drive traffic to your new website?

How To Cut Through The Hype-Finding Information
Written by: Cheryl Miller | Distributed: 2007-03-06 | Word Count: 903 | Page Views: 2488 | Votes: 9 | Rating: 1.33
Education is very important in business. It is an ongoing thing and you cannot afford to be in the dark. Many people do not understand the importance of doing this and easily get knocked down by the dreaded competition. Without informing yourself you are effectively putting your business at a standstill, and giving your competition a head start on you.

6 Mistakes To Avoid When Starting Your Business
Written by: Cheryl Miller | Distributed: 2007-02-28 | Word Count: 738 | Page Views: 2521 | Votes: 8 | Rating: 1.63
When you first think about starting your business there is a lot of excitement and hope. However after the first rush of adrenalin, you realize that you are not as confident as you thought you were. Nagging doubts about your ability to achieve success start to creep in and you find yourself getting overwhelmed.

Customer Relationship Marketing
Written by: Cheryl Miller | Distributed: 2006-12-22 | Word Count: 606 | Page Views: 4167 | Votes: 15 | Rating: 1.73
What is CRM? Customer relationship marketing is all about building relationships with your prospects and customers. It is a proven way of increasing your sales and the customer conversion rate of your prospects and leads. It is also used to increase backend sales. One of the most important keys to developing a successful business is practicing good customer relationship marketing.

Fine Tune Your Sales Copy And Increase Your Sales
Written by: Cheryl Miller | Distributed: 2006-12-22 | Word Count: 587 | Page Views: 3180 | Votes: 12 | Rating: 2.75
Your sales copy is your most important part of your business. It does not matter how hot your product is, if you do not have good sales copy you are not going to sell anything. Now that we are in the midst of the busy season for selling many products online, it is time to take a second look at your sales copy. Always remember, no sales copy is ever set in stone.

The Pros And Cons Of Postcard Marketing-direct marketing offline
Written by: Cheryl Miller | Distributed: 2006-11-29 | Word Count: 675 | Page Views: 6306 | Votes: 6 | Rating: 2.17
Postcard marketing is one of the oldest methods of marketing. Its concept is simple but can be quite effective. It is just sending out your message to your mailing list on a postcard. Postcard marketing is a powerful and cost effective way to advertise and will keep building in momentum when done correctly.

Bringing Your Offline Business Online
Written by: Cheryl Miller | Distributed: 2006-11-27 | Word Count: 708 | Page Views: 6330 | Votes: 16 | Rating: 2.81
A few years ago offline businesses would never have dreamt of bringing their businesses into the Internet arena but now marketing has changed so rapidly that businesses cannot afford to ignore the Internet. So if you haven't brought your business onto the Internet my question to you is ...Why not?

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37854 | Votes: 14 | Rating: 2.21
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

The Google Factor Part 4-the Google Toolbar
Written by: Cheryl Miller | Distributed: 2006-10-06 | Word Count: 527 | Page Views: 3783 | Votes: 7 | Rating: 2.14
Another way to partner with Google is to download their free toolbar. This is a very useful little bar that sits at the top of your browser page. It is fully loaded with all sorts of tools to save you time. It is helpful for Google as well because by means of the toolbar they can check on what people are searching for the most and fine tune their search engine accordingly.

All of Author's Articles on this site:

Most Recent "Business Offline" Articles

How To Build a Strong and Powerful Business During a Recession
Written by: Trey McMartin | Distributed: 2011-11-10 | Word Count: 987 | Page Views: 4450 | Votes: 5 | Rating: 1.00
During a recession, most business owners pull the reins on advertising budgets, fearful of what tomorrow might bring... Those who remain fearful have forgotten what made them the success they are today... They have forgotten that they have a God-given talent to overcome the incredible obstacles in their paths.

SEO Lessons from Local Businesses
Written by: Trey McMartin | Distributed: 2011-11-09 | Word Count: 945 | Page Views: 4615 | Votes: 4 | Rating: 0.25
More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share.

Where Will FDA Target Next? What IVD Manufacturers Should Know Before Their Next FDA Audit
Written by: Norm Howe | Distributed: 2011-09-12 | Word Count: 706 | Page Views: 537
Medical device manufacturers are always interested in knowing what FDA's next area of focus will be. Well, if you're an In Vitro Diagnostic manufacturer you might review your measurement systems.

Online Fax - 10 Reasons To Get An Online Fax Service
Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

Best Effort Essential for the Job Interview
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-30 | Word Count: 676 | Page Views: 632
Interviewing will determine if you are the right person for the job. These tips will help you make the job interview a success.

Go Green With Your Career Search
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-28 | Word Count: 636 | Page Views: 3257 | Votes: 3 | Rating: 0.33
Many of the qualities of green living, like recycling and sustainability, can apply to a career search, even if the career is not directly associated with green industries.

ReCareer in the Second-half of Life
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-26 | Word Count: 525 | Page Views: 3424 | Votes: 4 | Rating: 1.50
Many of us worked the first half of our life to "fit" the job description. ReCareering is about finding the right fit, being selective, being creative, being fulfilled and being intentional about how you spend your time.

Up in the Air
Written by: Barbara Wulf MS, ACC, CPCC | Distributed: 2011-07-24 | Word Count: 678 | Page Views: 598
When looking for work or changing careers, go beyond researching on the internet and reading articles. Find out how you can learn from the art of listening and having a conversation.

Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 3925 | Votes: 6 | Rating: 1.00
Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 4305 | Votes: 4 | Rating: 0.25
Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

Most Viewed "Business Offline" Articles

How To Write A 300 Page Book In Four Months
Written by: Mark Silver | Distributed: 2008-07-15 | Word Count: 821 | Page Views: 38905 | Votes: 7 | Rating: 1.57
There's a lot of hoopla about becoming an author of your very own business book. The promise of fame and fortune is very alluring. Yet your book remains perpetually 'about to be' written. Meanwhile your business has ground to a halt. Hmmm... might there be a better way to get a book written?

The Best Marketing Book I've Ever Read (You'll Be Surprised)
Written by: Judy Murdoch | Distributed: 2007-05-09 | Word Count: 1522 | Page Views: 35920 | Votes: 16 | Rating: 3.38
From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on.

The Bizarre History Of The HOLLYWOOD Sign
Written by: Morris Timlen | Distributed: 2008-11-05 | Word Count: 1211 | Page Views: 33356 | Votes: 29 | Rating: 2.76
The most famous sign in the history of mankind is the one that graces the side of the hill above Hollywood, California. As famous a landmark as the Christ the Redeemer statue in Rio De Janeiro, the Eiffel Tower in Paris France, the Great Pyramid of Giza in Egypt, The Church of the Savior on Blood in Saint Petersburg Russia, and the Statue Of Liberty in New York City, the Hollywood sign is known around the world as the symbol of the American movie industry.

What Does It Take To Be A Successful Salesman?
Written by: Casey Moher | Distributed: 2008-08-05 | Word Count: 930 | Page Views: 25901 | Votes: 83 | Rating: 3.20
In the course of my average workweek, I meet people who tell me that they have no sales experience, and very literally, many will tell me that they could not sell if their lives depended on it. Do you fit into this mold? Do you seriously believe that you can sell me on the idea that you cannot sell things?

The Future of the Office Photocopier Industry
Written by: Jennifer Robinson | Distributed: 2010-07-29 | Word Count: 635 | Page Views: 14381 | Votes: 38 | Rating: 2.03
Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces of equipment that comes without a warranty from new. But photocopier expert Online Connect UK claim all that is about to change.

Never Write A 'Thank You' Letter Again
Written by: Perry Maisin | Distributed: 2008-08-12 | Word Count: 971 | Page Views: 13588 | Votes: 21 | Rating: 2.19
When I was in graduate school, I had a friend who interviewed at fortune 500 companies and succeeded at landing a great job. One day, I saw him sitting in the student union with a stack of cards. The cards said 'thank you'. He opened each card and signed his name. The inside of the card was blank. I asked him what he was doing and he told me that it was important to send a 'thank you' to every person you interviewed with. He believed that that was the difference between getting the job and being passed over.

Selecting Between a 401(k) And 403(b) For a Nonprofit
Written by: Daniel Lamaute | Distributed: 2007-10-11 | Word Count: 333 | Page Views: 13239 | Votes: 21 | Rating: 2.38
Newly released IRS regulations impose several new requirements and fiduciary responsibilities on employers with 403(b) plans. While the regulations generally don't take effect until January 1, 2009, there are some provisions that apply sooner.

Conducting Effective Career Aspiration Discussions with Employees
Written by: Andria L. Corso | Distributed: 2010-03-10 | Word Count: 690 | Page Views: 11954 | Votes: 11 | Rating: 1.36
Enhance your talent management and development programs through conducting career aspiration discussions with your employees. Find out where they want to grow their career to determine if it matches your business needs. This will enable you to differentiate your employee development to grow the future leaders of your company.

Top Ten Personal Habits
Written by: Laurel Vespi | Distributed: 2009-09-08 | Word Count: 427 | Page Views: 11829 | Votes: 11 | Rating: 2.18
Successful people have a regular routine of daily or weekly habits that reinforce the things that are most important to them. By practicing a set of personal success habits, they maintain a positive outlook, keep focused on their priorities, have more energy, and a greater sense of satisfaction with life.

Pitch A No-Hitter With Baseball-Themed Flower Gifts
Written by: Wesley Berry, AAF | Distributed: 2007-12-25 | Word Count: 413 | Page Views: 10435 | Votes: 20 | Rating: 1.60
Want to send a gift to the baseball fan in your life that's sure to knock one out of the park? Send flowers with a baseball theme! Everyone loves flowers and when you personalize them to include the recipient's favorite hobbies, like baseball, they're sure to make an even greater impression.

Highest Ranked "Business Offline" Articles

Equal Opportunity Pizza Ordering
Written by: Rudy Vener | Distributed: 2007-10-19 | Word Count: 629 | Page Views: 4152 | Votes: 9 | Rating: 3.89
With online ordering, your menu and restaurant suddenly become accessible to both the deaf and blind customers in your community.

Why Businesses Need Receivable Factoring In Cash Flow Management
Written by: Toby Seibert | Distributed: 2007-08-08 | Word Count: 866 | Page Views: 4839 | Votes: 6 | Rating: 3.83
In today's business environment, many businesses need to fine-tune the process of getting paid on invoices, in order to improve their cash on hand. Improving cash flow can be an ongoing challenge for businesses of all sizes, and it is an issue that must be addressed to ensure the long-term viability of the business.

Whose Restaurant Can You Find Online?
Written by: Rudy Vener | Distributed: 2007-07-09 | Word Count: 640 | Page Views: 3850 | Votes: 6 | Rating: 3.67
What is so significant about Pizza Hut's latest TV commercial?

Business School for Non-Business Minds: Got a NAICS Number?
Written by: Melissa Mashtonio | Distributed: 2008-04-15 | Word Count: 423 | Page Views: 4101 | Votes: 6 | Rating: 3.67
I’m a journalist. I spent a lot of my career in the news business. As my career has progressed, I’ve spent time at small and large companies, and I have sat through dozens of business meetings wondering what the heck the “money” people are talking about. They used acronyms as if they were a foreign language.

The Problem With Swiping Sales Copy
Written by: Scott Bywater | Distributed: 2009-12-03 | Word Count: 480 | Page Views: 3643 | Votes: 6 | Rating: 3.67
This is what people miss when they try to simply "swipe" sales copy from another advertisement.

Lone Wolf --- Lead Wolf: The Evolution of Leadership
Written by: Rick Johnson | Distributed: 2006-07-20 | Word Count: 1826 | Page Views: 3324 | Votes: 18 | Rating: 3.61
Family owned organizations, both small and large, with succession issues, family preparation and second and third generation leadership issues have been subjected to the evolution of leadership. These organizations are often founded by an aggressive, highly talented entrepreneur. Many of the principles of leadership that helped build the success that the organization enjoyed in the past is not the type of leadership that will maintain that success through generations of ownership.

Eliminate Business Cash Flow Shortages Once And For All
Written by: Toby Seibert | Distributed: 2007-08-10 | Word Count: 636 | Page Views: 2816 | Votes: 5 | Rating: 3.60
When someone owns a small business, there are a million things to take care of, and one can't afford to worry about attaining capital for financing the growth of the business. When a company is facing the problem of not having a credit rating that will support bank loans, the company should look into learning more about accounts receivable financing.

Why 'Closing' Is Not The Most Important Part Of Making A Sale
Written by: Scott Bywater | Distributed: 2006-08-29 | Word Count: 553 | Page Views: 4651 | Votes: 24 | Rating: 3.54
If you ever thought that 'closing' was the single most important key to sales success, then pay close attention, because what I'm about to share may surprise you. Let me explain:

What Makes You So Great?
Written by: Judy Murdoch | Distributed: 2006-10-04 | Word Count: 640 | Page Views: 2790 | Votes: 15 | Rating: 3.53
The other day I was discussing marketing options with a client and she said something that shocked me. I was shocked because this client founded and runs an extremely successful consulting practice and works with an elite roster of Fortune 100 companies.

How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
Written by: Chet Holmes | Distributed: 2007-01-15 | Word Count: 1523 | Page Views: 4289 | Votes: 8 | Rating: 3.50
Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 687

Total Views: 2388

Article Rating: 3.14 of 5
Votes Cast: 7

More Articles By Author:



Last Distribution Date:
2007-04-18 12:36:00

Internal ID: #4725





All Articles are Copyright © 2001-2019 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2019, ThePhantomWriters.com