In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: The most powerful skill you can have as a copywriter is getting inside your prospects head and talking to them in their language. When you do that, and do it well, they'll listen to you. When you're talking to them about their most pressing problems, their most dire needs, and deepest desires...in their language...magic happens.

Keep reading below...

The Greatest Copywriting Skill And How to Learn It

Copyright (c) 2007-2017

The most powerful skill you can have as a copywriter is getting inside your prospects head and talking to them in their language. When you do that, and do it well, they'll listen to you. When you're talking to them about their most pressing problems, their most dire needs, and deepest desires...in their language...magic happens.

I'll tell you exactly how to do that. But first...

You should know it's not something you read about and then do. If you want to be the best, you must learn how to get to know your markets. In short, you must learn about people.

You'll need to cultivate and develop a skill that many people lack. It's the bane of many wives and girlfriends around the world. I'll show you...

"Honey? Did you remember to make that phone call, today?"

"Honey. Did you make the call?"

"...huh?"

"I SAID...did you make the call?"

"...ummm, who was I suppose to call, again?"

That's right! Listening. Simply listening to what others say. It's not hard to do. Most people hear the things "they" want to hear very well, everyday. It's just a matter of consciously focusing...and perhaps having a bit more courtesy. So just...

Pay attention!

Developing this one skill will serve you very well from now on. But for now you'll be using it to become a better copywriter. And the more you listen, and less you talk, the more you'll learn about people. After all, people are your market.

What will you be listening for? Simple.

What they say! Not only what they say...but HOW they say it. Their language, speech patterns, figures of speech, and what's on their minds. You'll listen to what's bothering them, what their problems are, what they like and don't like.

Basically everything.

Doing this one simple thing, long enough, will teach you how regular Joe's and Mary's talk. Not only that...but you'll begin to understand their problems and concerns. Now I'll tell you some specific actions to take.

Yes, you may be thinking that all you need to do is talk to people and listen. And you'll be partly right. But lets take it a little further...

Power Copy Tip #1: Talk to people you know about things they buy. Don't interview them because it'll change the way they think. Millions of people do this every single day. I mean...talk to each other about things they buy, want to buy, or recently bought. So just engage them about it.

Pay very close attention to their emotions. Are there any specific benefits about a product that elicits strong emotions? Is there anything they hate about a product? Pay attention to "how" they say things. What words do they use?

Power Copy Tip #2: Talk to strangers. Just engage them in a friendly way and LISTEN to what they have to say. Ask them about something you're writing about. The product or product 'category'. Or be direct about it.

Tell them you're writing about a particular product and ask for their opinions and feelings about the product. Then say nothing. Most people LOVE talking about their feelings, opinions, attitudes, etc. You'll be surprised at how little you really need to say. Just touch a warm or hot button and stand back! You'll get an earful.

And then...LISTEN.

The words, the expressions, the feelings, etc. Hey, this is excellent research you'll be doing.

Power Copy Tip #3: Pop culture is your friend. So let it tell you as much as possible about people and your markets. If you're researching a particular market try to find some excellent places where they gather. Like...magazines, Google them and go to their web hubs...the places they go for news about their common interest.

Then dig in! Look for topics, themes, or stories that appear more than once. If it appears more than once then you know it's something important. Keep a sharp eye out for "their language". You know the drill...their problems, hopes, fears, desires, etc.

There you have it! This is something that's so very simple to do. And if you're serious about becoming the best you can be, you'll do it. You'll learn a lot and in time you'll kick your copy a few notches up, or more!


About The Author: Shop Amazon - Top Gift Ideas
A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html

Follow "The Phantom Writers" on Twitter (@phantomwriters)
to be notified when new articles are made available.


VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Writing and Speaking Articles

10 Most Recent Articles Written by Dan Lok

Wealthy Salon/Spa Owners View Problems As an Opportunity To Grow, Struggling Salon/Spa Owners Don't!
Written by: Dan Lok | Distributed: 2011-07-07 | Word Count: 485 | Page Views: 3022 | Votes: 2 | Rating: 0.00
Wealthy salon/spa owners focus their energies on growth and overcoming challenges, not on worrying about what others say or think.

Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 2706 | Votes: 5 | Rating: 1.20
Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 3233 | Votes: 3 | Rating: 0.33
Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

Wealthy Salon/Spa Owners Understand the Power of Their Words!
Written by: Dan Lok | Distributed: 2011-06-28 | Word Count: 480 | Page Views: 2632 | Votes: 3 | Rating: 2.00
When struggling salon/spa owners start practicing and using the language of wealthy salon/spa owners they begin to experience a freedom that goes beyond current circumstance and have the freedom to reinvent their reality.

Attention Salon and Spa Owners: Do You Wake Up Thinking Life Sucks and Then You Die?
Written by: Dan Lok | Distributed: 2011-06-23 | Word Count: 384 | Page Views: 2151 | Votes: 3 | Rating: 1.00
Struggling salon/spa owners need to realize and become aware that their contradictory thoughts are defeating them. Question: How often are you sending your mind contradictory thoughts instead of clear inspiring thoughts?

Wealthy Salon/Spa Owners Focus on What They Want!
Written by: Dan Lok | Distributed: 2011-06-16 | Word Count: 610 | Page Views: 2536 | Votes: 5 | Rating: 1.20
I have talked to a lot of successful salon/spa owners or well as other successful business owners. There is a common thread in all their stories. Success leaves clues.

What Can Salon/Spa Owners Learn From an Italian Deli?
Written by: Dan Lok | Distributed: 2011-06-15 | Word Count: 467 | Page Views: 2159 | Votes: 4 | Rating: 2.25
You are wondering what can I learn from an Italian deli on how to run my salon or spa? You can learn a lot from these three guys. See wealthy salon owners understand the same secret these three deli owners understand. That secret being they are not in deli business they are actually in the relationship business.

Wealthy Salon/Spa Owners Build Their Yes Muscle!
Written by: Dan Lok | Distributed: 2011-06-14 | Word Count: 841 | Page Views: 2464 | Votes: 2 | Rating: 0.00
Struggling salon/spa owners are like a garden hose. They seem to be in chaos all the time with a hundred things going on all at once. They have no direction therefore no discipline. They spray their thoughts everywhere like a garden hose with the nozzle turned to mist. Their thoughts and actions have no focus or power as they vaporize into thin air.

4 Amazingly Simple Ways To Double or Triple Your Internet Sales!
Written by: Dan Lok | Distributed: 2009-08-04 | Word Count: 682 | Page Views: 2291 | Votes: 13 | Rating: 2.38
The truth is, most internet marketers don't have a problem getting traffic. They have problems converting browsers into buyers, and more often than not, the problem lies with their web copy. It's brutal, but bad copy is bad copy, long and short.

Discover Secrets to Gain Fortunes Eliminating Writer's Block, Forever!
Written by: Dan Lok | Distributed: 2008-05-22 | Word Count: 606 | Page Views: 2448 | Votes: 13 | Rating: 2.38
Book publishing, information publishing, however it's called. It can create a wealth of fortune for you. However, what most people understand about publishing means they have to do something big. They have to be really knowledgeable about the subject they want to publish. They had to be real good with writing.

All of Author's Articles on this site:

Most Recent "Writing And Speaking" Articles

How To Inspire Yourself To Write Articles Others Will Want To Read
Written by: Bill Platt | Distributed: 2013-07-16 | Word Count: 937 | Page Views: 3418 | Votes: 18 | Rating: 1.83
Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of "What to write?" This article documents the methods this writer uses to find inspiration and processes this writer uses to create articles people love to read.

Book Authors: How To Sell More Books And Get Your Publisher Active
Written by: Bill Platt | Distributed: 2013-06-27 | Word Count: 1871 | Page Views: 53362 | Votes: 37 | Rating: 3.70
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

Eliminate This Word From Your Ads Now
Written by: Scott Bywater | Distributed: 2010-01-08 | Word Count: 244 | Page Views: 1965 | Votes: 3 | Rating: 2.67
I'm about to show you a way to make your copy flow better. And it's probably one of the easiest steps that you could ever take to improve your copy.

Taming the Monkey Mind
Written by: Rochelle Melander | Distributed: 2009-07-22 | Word Count: 630 | Page Views: 2611 | Votes: 11 | Rating: 2.27
What happens in your brain when you try to write? My clients report a number of distractions and doubts. Listen in....

Retirement Is the Perfect Time to Fulfill Your Cherished Dream of Writing
Written by: Charles Jacobs | Distributed: 2009-07-14 | Word Count: 1105 | Page Views: 2531 | Votes: 11 | Rating: 2.27
Retirees are particularly qualified to fulfill their dreams of writing. They can call on years of life and work experience. Don't succumb to the myth that only a chosen few can see their words in print. You can do it too, but it is essential to think your project through and complete the research necessary to create quality content, whether your choice is fiction or nonfiction.

Why Write? How Writing Heals
Written by: Rochelle Melander | Distributed: 2009-07-08 | Word Count: 820 | Page Views: 1968 | Votes: 9 | Rating: 2.89
Learn how you can heal your life through journaling.

Resume Writing - Can Software Make A Difference?
Written by: David Alan Carter | Distributed: 2008-12-18 | Word Count: 563 | Page Views: 3528 | Votes: 7 | Rating: 3.43
A resume builder (i.e., resume software) is simply an interactive tool to help you craft your own resume. If you can compose a straightforward sentence and follow step-by-step instructions, you can write a professional-looking resume yourself - with help from a good resume builder. But how do you find a good one?

How to Write Your Book in a Month
Written by: Rochelle Melander | Distributed: 2008-12-09 | Word Count: 1122 | Page Views: 2718 | Votes: 8 | Rating: 2.88
How to complete a writing project in a month.

Seven Simple Strategies for Overcoming Writer's Block RIGHT NOW!
Written by: Rochelle Melander | Distributed: 2008-11-17 | Word Count: 1453 | Page Views: 3279 | Votes: 9 | Rating: 3.00
I used to think that writer's block was just another word for procrastination. When someone whined about being blocked I assumed it was because they had ignored the cardinal rule of writing—in order to get anything done, you've got to put your butt in the chair and do the time.

Get Instant Credibility!
Written by: Rochelle Melander | Distributed: 2008-11-13 | Word Count: 723 | Page Views: 2279 | Votes: 6 | Rating: 2.33
Get instant credibility by reading and recommending the work of great thinkers and writers in your field.

Most Viewed "Writing And Speaking" Articles

Book Authors: How To Sell More Books And Get Your Publisher Active
Written by: Bill Platt | Distributed: 2013-06-27 | Word Count: 1871 | Page Views: 53362 | Votes: 37 | Rating: 3.70
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

John Carlton: The Most Respected Copywriter in the World Wide Web
Written by: Steven Gerber | Distributed: 2006-12-06 | Word Count: 582 | Page Views: 5402 | Votes: 7 | Rating: 2.71
If you have your own business, then the internet is one of the most useful tools that you can use today. It can literally increase your cash flow, and multiply your customer base if you know how to take advantage of the power of the internet.

Have You Tried Writing Your Own Biography?
Written by: Kent Jacobson a.k.a. Mr. Success | Distributed: 2006-09-29 | Word Count: 430 | Page Views: 5074 | Votes: 14 | Rating: 2.93
I had no idea how difficult it is to be articulate, concise and yet be informative about key facets of ones life.

Gary Albert: An Account of a Renowned Copywriter
Written by: Steven Gerber | Distributed: 2006-11-24 | Word Count: 559 | Page Views: 4575 | Votes: 10 | Rating: 1.70
In the line of copywriting industry, only a few can be considered to have effective hands. Not all can write as compelling as those who have mastered the art because of natural talent and through experience.

Web Copywriter: What It Takes To Be One
Written by: Steven Gerber | Distributed: 2006-11-17 | Word Count: 586 | Page Views: 4359 | Votes: 7 | Rating: 3.29
There are a lot of people who wants to make money in the internet by being a web copywriter. If you are one of these people who want to get in to the action of copywriting for profit, you should know how it's done and how you can be successful in the field.

Self-Promotion Writing Tips for Companies
Written by: Tammy M. Ratcliff | Distributed: 2008-01-08 | Word Count: 704 | Page Views: 3862 | Votes: 7 | Rating: 3.00
One of the best ways for companies to "get their name out there" is through self-promotion. This is a little different than straight up advertising and usually more effective.

Improve Your Writing Skills by Reading
Written by: Dindy Robinson | Distributed: 2006-11-28 | Word Count: 335 | Page Views: 3789 | Votes: 5 | Rating: 2.40
If you want to be a good writer, you need to READ. This may seem self-evident, but you would be amazed at how many writers I talk to who do not ever read.

Effective Business Writing Tips for Professionals
Written by: Sharif Khan | Distributed: 2007-11-07 | Word Count: 974 | Page Views: 3785 | Votes: 20 | Rating: 2.30
Learn the art of effective business writing to help increase sales, improve business communications, win business proposals, generate new business leads, and develop better business letter writing and report writing skills.

Website Copywriter: How to Be Successful
Written by: Steven Gerber | Distributed: 2006-12-15 | Word Count: 556 | Page Views: 3674 | Votes: 7 | Rating: 3.14
There are a lot of people today who wants to be a copywriter. Besides, this profession is very rewarding and can definitely let you earn a lot of money. This profession is also a great way to help you make extra cash if you already have a regular job.

The Right Thumb Rules of an Effective Copywriter
Written by: Steven Gerber | Distributed: 2006-11-21 | Word Count: 552 | Page Views: 3662 | Votes: 6 | Rating: 1.83
A copywriter usually works on advertising agencies; they work hand in hand with the art editors. And because of the nature of their job, they must be effective enough to encourage their readers to become customers. This responsibility relies primarily on the efficiency of the copywriter as he works on the text content.

Highest Ranked "Writing And Speaking" Articles

Are Web Users Dense?
Written by: Rick Sloboda | Distributed: 2007-03-20 | Word Count: 313 | Page Views: 2496 | Votes: 24 | Rating: 3.75
Clients and students frequently question why website writing should hover around a grade eight level.

Principles to Follow in Copy Writing
Written by: Steven Gerber | Distributed: 2006-11-20 | Word Count: 561 | Page Views: 2780 | Votes: 7 | Rating: 3.71
Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well- experienced and dedicated persons can do, and this is called...

Book Authors: How To Sell More Books And Get Your Publisher Active
Written by: Bill Platt | Distributed: 2013-06-27 | Word Count: 1871 | Page Views: 53362 | Votes: 37 | Rating: 3.70
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

How to get read on the World Wide Web
Written by: Rick Sloboda | Distributed: 2007-03-01 | Word Count: 387 | Page Views: 2956 | Votes: 21 | Rating: 3.67
When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity. As a result, your web copy messages need to be clearly defined and concise.

Touch Your Prospect's Soul With Empathetic Copywriting
Written by: Dan Lok | Distributed: 2007-11-06 | Word Count: 557 | Page Views: 2586 | Votes: 9 | Rating: 3.44
It has often been said that copywriting is science and art. And the best copywriters will be the first to tell you it's an endeavor with a life-long education. You can set your copy apart, be unique, and find your own personal style by going within. Forget books for a while.

Resume Writing - Can Software Make A Difference?
Written by: David Alan Carter | Distributed: 2008-12-18 | Word Count: 563 | Page Views: 3528 | Votes: 7 | Rating: 3.43
A resume builder (i.e., resume software) is simply an interactive tool to help you craft your own resume. If you can compose a straightforward sentence and follow step-by-step instructions, you can write a professional-looking resume yourself - with help from a good resume builder. But how do you find a good one?

Writing for the Web:Nourish the Spider, Engage the Human
Written by: Rick Sloboda | Distributed: 2006-11-28 | Word Count: 421 | Page Views: 3277 | Votes: 30 | Rating: 3.37
When you're writing for the Web, you answer to two masters: humans and spiders. For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.

Stranger Than Fiction
Written by: Sharif Khan | Distributed: 2007-02-13 | Word Count: 854 | Page Views: 2504 | Votes: 13 | Rating: 3.31
Inspirational movie review exploring the film Stranger Than Fiction and the important questions it raises in how we live our lives.

Web Copywriter: What It Takes To Be One
Written by: Steven Gerber | Distributed: 2006-11-17 | Word Count: 586 | Page Views: 4359 | Votes: 7 | Rating: 3.29
There are a lot of people who wants to make money in the internet by being a web copywriter. If you are one of these people who want to get in to the action of copywriting for profit, you should know how it's done and how you can be successful in the field.

Do Your Readers Wish You Would Stop Writing Articles?
Written by: Jadyn Benjamin | Distributed: 2007-01-08 | Word Count: 386 | Page Views: 2494 | Votes: 18 | Rating: 3.17
For a lot of us, writing articles can be a chore. Even if you don't gnaw on your nails in the fear of breaking grammatical rules, the thought of churning out even one 700+ word article per week is probably daunting. But is there an alternative that is easier - and sometimes more effective - that you can use to gain free exposure from writing without having to write long articles?












Download an eBook today
 
Directory Navigation
Locate By Author

Locate By Category:
ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Publishing Tools
Print Article
Email-to-Blog
HTML Source Code
Text Newsletter Format
Link Back HTML

Blog Publishing Tools

Internal ID: #5415
Article Statistics
Word Count: 705

Total Views: 2374

Article Rating: 4.00 of 5
Votes Cast: 6

More Articles By Author:




Article Title Search:

Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil

Last Distribution Date:
2007-11-13 12:36:00






All Articles are Copyright © 2001-2017 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2017, ThePhantomWriters.com