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The Deadliest Email List Disease And How To Cure It
Copyright (c) 2008-2023 Dan Lok
"I rarely encourage clients to sell via one-step, because leads; people who've raised their hands can have so much value worked well over time." – Dan Kennedy.
There's an absolute wealth of marketing wisdom in Dan's statement. It's impossible to do justice to all of it in this short space. So lets get into it and give you some important food for thought...
You'll decide to either market to a list, or not. And I know that some marketers just don't want to be bothered with list generation, for a variety of reasons. That's fine. So if you're sitting on the fence about it... just understand that you can be walking away from a LOT of money if you don't have a list.
If you take your business seriously, then you already know the life-time value of your customers. How much revenue the average customer will bring to you over the time they're doing business with you.
Armed with that knowledge, you're able to know exactly how much you can spend to acquire new leads. The smartest marketers know how to break-even to build their lists. And they also know how much that new lead will be worth over time.
Notice how Dan worded his statement...
"...so much value worked well over time."
The key phrase there is, 'worked well.' I'll tell you something. Many businesses flat out do not get it in that area. When their lists either die from attrition, or become unresponsive, it becomes the business kiss of death. And then they wonder what happened.
Simply no excuse for it because it's SO easy to prevent. You just need to know how to do that.
I'm sure many of you know about the Law of Reciprocity. Simply stated, giving someone something... or doing something for another person, will compel them to feel obligated to do something for you. Of course, that 'something' for you is giving you business.
But stop and think about this for a moment...
People online have come to expect the freebie. The free report, white paper, short ebook... whatever, in exchange for contact information and your continued marketing efforts. It has become a standard for doing business online. Unfortunately this expectation has only served to dilute, if not eliminate, the power of reciprocity. And if your freebie is poor, then you can almost forget any compelling feelings to give you something in return. You'll immediately become bland and boring because you'll be lumped in that vague group of online businesses that all look the same. Or worse...
People will label you as a scam, or just someone who wants to make a fast buck. But...
All is certainly not lost... IF you provide good quality information. And you can still harness reciprocity's power in your marketing. How?
By continuing to provide information of high perceived value in your follow-up emails. But do it with a twist and some common sense. Just think about human nature and it'll become clear.
First... spark intrigue. Create some suspense and the desire for more. One way to do that is by NOT revealing everything. Don't give the farm away in your free reports and ebooks. Now this isn't anything new. But I'll tell you something I've seen a lot.
I've seen free reports and ebooks that offered lots of good information. But they failed to create any burning desire. There was no sense of intrigue. No sense of, "I gotta know more about this NOW!"
Let me ask you... when you see a newspaper ad selling whatever, and there's a picture of an attractive woman wearing a bikini... does that picture make you want to buy?
NO! Probably doesn't. You see that so much people become blind to it... for the most part. It has no selling value. Or, for lots of guys maybe it might catch their attention. They might check out the hot girl and then move on.
You can be regarded as a respectful, professional marketer simply by treating your list with respect. That means NOT bombarding with a constant stream of, "You Gotta Check This Out NOW!" Don't beat them up with constant, hard selling.
Keep a continuous rapport with them. Talk to them. Give them substance and good information while sparking an intense desire to know more. Share your self with them and they'll come to think of you as something more than a marketer.
I've been marketing to lists for many years. And I've had subscribers stay with me for almost as long. It's a skill you can learn and develop. And done right, with the right backend offers... you'll take your bottom line to whole new levels.
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you're ready to take your online business to the next level, go to: http://www.websiteconversionexpert.com/public/department32.cfm
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Top-Level Category: Internet Articles || Related Categories: Business Online Articles
10 Most Recent Articles Written by Dan Lok
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Written by: Dan Lok |
Distributed: 2011-07-07 |
Word Count: 485 |
Page Views: 6596
| Votes: 4 |
Rating: 1.50
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or think.
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Written by: Dan Lok |
Distributed: 2011-07-05 |
Word Count: 477 |
Page Views: 6153
| Votes: 7 |
Rating: 1.00
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Distributed: 2011-06-30 |
Word Count: 470 |
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Distributed: 2011-06-28 |
Word Count: 480 |
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| Votes: 4 |
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Distributed: 2011-06-23 |
Word Count: 384 |
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Distributed: 2011-06-16 |
Word Count: 610 |
Page Views: 5832
| Votes: 6 |
Rating: 1.17
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Written by: Dan Lok |
Distributed: 2011-06-15 |
Word Count: 467 |
Page Views: 4961
| Votes: 6 |
Rating: 1.50
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Distributed: 2011-06-14 |
Word Count: 841 |
Page Views: 5592
| Votes: 4 |
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4 Amazingly Simple Ways To Double or Triple Your Internet Sales!
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Distributed: 2009-08-04 |
Word Count: 682 |
Page Views: 5063
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Word Count: 606 |
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| Votes: 21 |
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Word Count: 1613 |
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Word Count: 695 |
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Written by: Titus Hoskins |
Distributed: 2010-02-11 |
Word Count: 878 |
Page Views: 4777
| Votes: 4 |
Rating: 0.50
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Word Count: 1379 |
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Rating: 2.29
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Page Views: 4054
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Rating: 2.55
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Distributed: 2009-07-28 |
Word Count: 615 |
Page Views: 4329
| Votes: 9 |
Rating: 2.33
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Word Count: 944 |
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| Votes: 15 |
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Word Count: 1379 |
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Word Count: 1613 |
Page Views: 8992
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Millions of entries on every conceivable topic makes this website
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from all corners of the globe.
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Rating: 2.50
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Word Count: 1138 |
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Word Count: 511 |
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Word Count: 0 |
Page Views: 6475
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Rating: 0.50
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Distributed: 2007-03-07 |
Word Count: 1109 |
Page Views: 6462
| Votes: 15 |
Rating: 2.60
The first question you ask is Why would I want to meet a girl
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Highest Ranked "Internet" Articles
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Written by: Bob Miller |
Distributed: 2007-08-01 |
Word Count: 391 |
Page Views: 3416
| Votes: 12 |
Rating: 3.00
Bob Miller reports that he received an email and telephone call
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company.
Web 2.0 - or is it more like Web 16.0?
Written by: Julian Stone and Peter Hodge |
Distributed: 2007-10-04 |
Word Count: 2568 |
Page Views: 3883
| Votes: 5 |
Rating: 3.00
With people generating many new phrases and terms in modern
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(www) today is the phrase 'Web2.0'.
Should Your Company Use Internet Fax?
Written by: Titus Hoskins |
Distributed: 2008-04-23 |
Word Count: 797 |
Page Views: 4580
| Votes: 5 |
Rating: 3.00
In the modern workplace the traditional fax machine is being
replaced by Internet Fax. Is this a good business move? Should
your company use Internet Fax? Read this article to find out...
The Web of Tomorrow
Written by: Jason OConnor |
Distributed: 2007-02-01 |
Word Count: 1885 |
Page Views: 5411
| Votes: 16 |
Rating: 2.81
By looking at the trends of today we can begin to develop a image
of what the Web of the future will look like. I believe the Web
will improve and grow in a way that will dwarf its present
existence and will improve and enrich everyone's lives way
beyond what we can imagine today.
Becoming a Power Player with Online Game Sites
Written by: T.C. Gaity |
Distributed: 2008-04-17 |
Word Count: 1057 |
Page Views: 5499
| Votes: 8 |
Rating: 2.63
By participating in various online game sites on the web today,
it is easy to build various skill sets, network with other online
gamers, and win some great prizes. Online game sites have evolved
from simple card games and picture contests to full-fledged
casino-style games, tournaments, and competitions. More and more
online game websites now feature interactive platforms for word
games, puzzles, unique prize drawings, and even company-sponsored
contests for terrific prizes.
Meeting a Girl Online
Written by: Arnold Kligermann |
Distributed: 2007-03-07 |
Word Count: 1109 |
Page Views: 6462
| Votes: 15 |
Rating: 2.60
The first question you ask is Why would I want to meet a girl
online? Why try to meet girls online when you can spot a chick
you like, approach her, start talking - and actually get a date?
New Internet Marketing Tools
Written by: Titus Hoskins |
Distributed: 2008-04-01 |
Word Count: 1288 |
Page Views: 4857
| Votes: 7 |
Rating: 2.57
New Internet marketing tools are coming online each and every
day. Are you taking advantage of these marketing tools or are you
losing your online competitiveness because you're not using
them? Read more....
Exploring Domain Expired Name Register To Find Best Domain Names
Written by: John Khu |
Distributed: 2007-11-29 |
Word Count: 511 |
Page Views: 6580
| Votes: 9 |
Rating: 2.56
Before dealing with expired domains, you will need to learn and
understand how you can use a domain expired name register to find
the best and profitable domain names. A domain expired name
register is a powerful tool that helps you in searching for the
most meaningful expired domain names. It will also make the
process of finding such names easier and flexible.
Multiple Uses Of An Expired Domain Name
Written by: John Khu |
Distributed: 2007-12-13 |
Word Count: 521 |
Page Views: 4334
| Votes: 9 |
Rating: 2.56
An expired domain name could be very precious and invaluable, as
it has had a considerable amount of time and effort spent on
advertising and promoting it over the web. The combined effect of
time and effort gives you a host of benefits and advantages, as
soon as you register a particular expired domain name.
Email Marketing Formula, The Beginning - Get Your Emails Read
Written by: Kimberly Clay |
Distributed: 2008-03-19 |
Word Count: 766 |
Page Views: 5008
| Votes: 9 |
Rating: 2.56
Is your email marketing campaign not as effective as you'd like?
Here's what I do for about 90 percent of the email messages I
receive: Delete, Delete, Delete... Some days it's so bad, I
think my finger's going to get jammed from pressing the
"Delete" button so much.
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