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An SEO Primer for Search Engine Ranking

Copyright (c) 2007-2012

You could easily spend a good chunk of your life reading about SEO. But it's not needed. You don't need to endlessly tweak, research, track, and tweak some more to get outstanding rankings.

But It does require some knowledge, effort, and patience.

You can get a respectable start with the information I'm about to share with you. Then you can take it to what ever level you desire.

First, you need to know about the two main areas of website SEO:

1. On-page SEO

2. Off-page SEO

On-Page factors include anything done to your website to improve its search engine rankings.

Off-Page factors are efforts external to your website, such as submitting articles and building links, to improve your rankings.

And here's some very useful information for you...most of your results will come from off-page factors. So you know where you should be concentrating your efforts. Don't ignore on-page SEO. It's important and contributes to your rankings.

On-Page SEO include the following:

Site and page title:

The site title is one of the most important on-page factors. The search engine spiders will read your site and pages titles and use that, in comparison with other on-page factors, to help determine rank.

One common mistake with writing the title is using something generic. You never want to do that. Your titles should be relevant to the page it's associated with. By relevant I mean 'contains' appropriate keywords or keyword phrases.

H1 Tags:

H1 or Heading-1 tags are nearly as important as title tags. As you may have guessed, these tags tell the search engines that your page is about what the title is specifying. And it's important to place your primary and even secondary keywords into your H1 tags.

Keyword Density:

Keyword density still matters but it's not as important as it used to be. You'll be safe with a general rule: Mention your keyword several times early, then a few times through the body of the text and again near the end of your copy.

The search engines, led by Google, are implementing LSI, Latent Semantic Indexing, in their ranking algorithms. Geeky LSI is hard-core mathematics. But for marketers, just try to include "natural" terms associated with your primary and secondary keywords in your main text.

Internal Link Structure:

This simply refers to your internal navigation menu. Or where your links point to within your site. One very common mistake is using the "home" link.

Take the primary keyword for your home page and substitute it for "Home" in the rest of your site's pages. Doing this will help build internal link popularity for that keyword. Then do the same for your internal pages. Always use the primary keyword for a page in any links pointing to that page.

Off-Page SEO Factors:

Off-page SEO usually involves building back links to your website using your main keyword as the anchor text for those links.

And your link campaign should use not just one method but multiple methods. The reason simply being if one method stops working, you have the others. You're not putting all your eggs in one basket!

Link-Building Methods:

Reciprocal Linking:

Reciprocal linking involves two webmasters putting a link on their site for the other. Most marketers did this manually in the past. But now you can join services that make it very easy to exchange links.

One-Way Links:

These are the most coveted links to have...especially if they're from a relevant authority site. Some are saying reciprocal links are being phased out or becoming less effective. But it won't hurt you to have some reciprocal linking happening.

You can accumulate one-way links through...

Article Submissions:

You'll write an article on your topic, or use private label articles, then insert your author biography at the footer of the article. Your footer will include a link to your main site.

Then submit these articles to article directories. If your article is published you'll have a nice one-way link to your site.

Buying Links:

You can buy links online if you want. The biggest benefit is that you can get high PR links affordably and fast. But you do need to exercise some caution with buying high PR links. Search engines, most notably Google, frowns on link buying and will penalize your site if they suspect you've done it. So watch out!


About The Author:
A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html

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Top-Level Category: Business Online Articles

10 Most Recent Articles Written by Dan Lok

Wealthy Salon/Spa Owners View Problems As an Opportunity To Grow, Struggling Salon/Spa Owners Don't!
Written by: Dan Lok | Distributed: 2011-07-07 | Word Count: 485 | Page Views: 720
Wealthy salon/spa owners focus their energies on growth and overcoming challenges, not on worrying about what others say or think.

Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok | Distributed: 2011-07-05 | Word Count: 477 | Page Views: 463
Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. But no one is forcing you to carry these emotional rocks, so put that sack down!

The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok | Distributed: 2011-06-30 | Word Count: 470 | Page Views: 569
Salon and spa owners need to combine their marketing plan with marketing systems. A marketing calendar plans out strategies for a year, and is instrumental to the success of your spa or salon.

Wealthy Salon/Spa Owners Understand the Power of Their Words!
Written by: Dan Lok | Distributed: 2011-06-28 | Word Count: 480 | Page Views: 564
When struggling salon/spa owners start practicing and using the language of wealthy salon/spa owners they begin to experience a freedom that goes beyond current circumstance and have the freedom to reinvent their reality.

Attention Salon and Spa Owners: Do You Wake Up Thinking Life Sucks and Then You Die?
Written by: Dan Lok | Distributed: 2011-06-23 | Word Count: 384 | Page Views: 463
Struggling salon/spa owners need to realize and become aware that their contradictory thoughts are defeating them. Question: How often are you sending your mind contradictory thoughts instead of clear inspiring thoughts?

Wealthy Salon/Spa Owners Focus on What They Want!
Written by: Dan Lok | Distributed: 2011-06-16 | Word Count: 610 | Page Views: 568
I have talked to a lot of successful salon/spa owners or well as other successful business owners. There is a common thread in all their stories. Success leaves clues.

What Can Salon/Spa Owners Learn From an Italian Deli?
Written by: Dan Lok | Distributed: 2011-06-15 | Word Count: 467 | Page Views: 440 | Votes: 1 | Rating: 4.00
You are wondering what can I learn from an Italian deli on how to run my salon or spa? You can learn a lot from these three guys. See wealthy salon owners understand the same secret these three deli owners understand. That secret being they are not in deli business they are actually in the relationship business.

Wealthy Salon/Spa Owners Build Their Yes Muscle!
Written by: Dan Lok | Distributed: 2011-06-14 | Word Count: 841 | Page Views: 435
Struggling salon/spa owners are like a garden hose. They seem to be in chaos all the time with a hundred things going on all at once. They have no direction therefore no discipline. They spray their thoughts everywhere like a garden hose with the nozzle turned to mist. Their thoughts and actions have no focus or power as they vaporize into thin air.

4 Amazingly Simple Ways To Double or Triple Your Internet Sales!
Written by: Dan Lok | Distributed: 2009-08-04 | Word Count: 682 | Page Views: 907 | Votes: 12 | Rating: 2.17
The truth is, most internet marketers don't have a problem getting traffic. They have problems converting browsers into buyers, and more often than not, the problem lies with their web copy. It's brutal, but bad copy is bad copy, long and short.

Discover Secrets to Gain Fortunes Eliminating Writer's Block, Forever!
Written by: Dan Lok | Distributed: 2008-05-22 | Word Count: 606 | Page Views: 1158 | Votes: 12 | Rating: 2.17
Book publishing, information publishing, however it's called. It can create a wealth of fortune for you. However, what most people understand about publishing means they have to do something big. They have to be really knowledgeable about the subject they want to publish. They had to be real good with writing.

All of Author's Articles on this site:

Most Recent "Business Online" Articles

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2754 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Work From Home - Make Money Online With EBay Store
Written by: David Miller | Distributed: 2011-12-12 | Word Count: 2105 | Page Views: 352 | Votes: 1 | Rating: 2.00
Find out how to present your items, as well as other key factors to profit from your eBay Store.

Bring Your Photography To Life With Stunning Video
Written by: Adam Harding | Distributed: 2011-12-12 | Word Count: 684 | Page Views: 458
I want to let you in on my little secret. It is about how I bring photographs to life by creating professional video slideshows that look like they cost hundreds of dollars.

Leveraging the Social in Social Media
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 394 | Votes: 1 | Rating: 1.00
Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

Blog Writing - Finding the Right Person
Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 630
There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

That First Impression: Title Considerations
Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 355
While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

5 Tips For Writing Great Content For Your Blog
Written by: Lee Dobbins | Distributed: 2011-09-16 | Word Count: 987 | Page Views: 405
If you want people to come back to your blog over and over again, then you need to provide great web content. This may seem like an impossible task if you aren’t a natural born writer. Here are 5 tips that will help even the least experienced writer create blog content that will entice even first time visitors to become frequent readers.

Understanding Cloud Computing for SMBs
Written by: Audre Hill | Distributed: 2011-09-16 | Word Count: 449 | Page Views: 513 | Votes: 2 | Rating: 5.00
The buzz about cloud migration, or taking your business to the cloud, is all over the internet. But the geek speak and sales hype make understanding the cloud difficult for small and mid-sized business owners. Read this to clear up your cloud confusion.

Dynamic Content: Using Analytics to Write Your Blog
Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 425
The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 343
Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 42520 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 34815 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 27199 | Votes: 25 | Rating: 3.76
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 23763 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2008-10-29 | Word Count: 816 | Page Views: 18813 | Votes: 23 | Rating: 3.26
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 14634 | Votes: 9 | Rating: 2.00
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 6635 | Votes: 11 | Rating: 2.18
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Increasing Productivity In Your Online Business
Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 4327 | Votes: 32 | Rating: 3.72
Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt | Distributed: 2011-08-25 | Word Count: 1431 | Page Views: 4296 | Votes: 22 | Rating: 2.59
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

A Recent Issue Of Playboy Revealed...
Written by: Bill Platt | Distributed: 2010-01-19 | Word Count: 1658 | Page Views: 4215 | Votes: 1 | Rating: 4.00
If you have ever spent money trying to use article marketing, and you failed to generate any measurable success with your articles, then this article will show you why you most likely failed to see your articles generate a solid return-on-investment for your online business...

Highest Ranked "Business Online" Articles

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2009-11-09 | Word Count: 439 | Page Views: 1820 | Votes: 5 | Rating: 4.80
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 2155 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 2200 | Votes: 19 | Rating: 4.16
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 2573 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 1392 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu | Distributed: 2009-07-31 | Word Count: 549 | Page Views: 3232 | Votes: 14 | Rating: 4.00
You can use a number of simple methods and plans to create a solid income base that earns a monthly ongoing income base. For many expired domain entrepreneurs (both full-time and part time), expired domains offer an opportunity to supplement their current income with money earned out of dealing with expired domains.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2012-01-02 | Word Count: 989 | Page Views: 2754 | Votes: 5 | Rating: 4.00
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 1428 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 2132 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 1593 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.







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Word Count: 721

Total Views: 898
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Article Rating: 2.67 of 5
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