In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


3-30-3 Rule of Online User Behaviour

Copyright (c) 2010-2023

  • More than 1 Trillion unique URLS online

  • 3-30-3 Rule of User Online Behaviour

  • 3 Seconds before pressing the "Back" button

  • 30 Seconds to evaluate your landing page

  • 3 Minutes to decide to make a particular action

  • With over 1 trillion unique URLs and 122 million domain names online, the internet has become a very crowded place.

    An effective sales funnel design is instrumental to maximising conversion. According to Joel, an Internet Strategy Consultant from Conversion Hub (a Singapore based usability and conversion optimization consultancy), an average web visitor would give you a mere 3 seconds before deciding to press the "Back" button of his browser. If you succeed in capturing his attention, you gain an additional 30 seconds where he will evaluate your value proposition. Finally, you will have an additional 3 minutes to persuade him to perform a particular action.

    This is also known as the 3-30-3 rule.

    What Is A Sales Funnel?

    You should have a specific goal that acts as a funnel to drive all incoming traffic into your goal. The sales funnel begins by capturing the attention of prospects. Some prospects are convinced to become buyers of the product or adopters of the action your website is persuading. The sales funnel continues to nurture the best customers, filtering out mismatches and refining the specific target customer, offering them more specialised products and services, often at higher prices. By the end of the process the funnel has identified the highly-responsive customers who have heeded your message.

    Give your visitors exactly what they came to find and you will be edging them along the sales funnel. This includes an eye-catching design to draw your target audience's directly to the sales funnel, a clear marketing message communicating a strong and clear value proposition, and one or more clear, concise actions to take.

    Measurement And Analysis

    An integral step of developing a sales funnel design is measurement and analysis. Such action will tell you many things that will help you develop an effective sales funnel, such as which marketing activities are bringing in the right visitors, where visitors are losing interest and leaving your site, which chains of presentations and related visitor actions are producing your sales and so forth. Conducting measurement and analysis allows you to drop ineffective marketing activities and messages, determine which marketing activities are bringing the right people to your site, where they are dropping out of your sales pathway and in what percentages. All these means you can squeeze out more results of your marketing investments. An effective sales funnel is supposed to be designed to filter out the misses at each layer, so in that sense, attrition at a certain percentage rate along the way is both expected and good. This means that your funnel is focusing on the target audience you are expecting action from - the customers that have found a reason to stay on your site for that extra 3 minutes.

    Developing your sales funnel or improving on it could be as simple as the creation of a new top banner or homepage restructuring to give your visitors a sense of purpose and the development of a conversion driven goal page.

    If your strategies and messages are all over the place, find out how you can coordinate and synchronise your efforts with an effective sales funnel design. With 87% of visitors giving you a very unforgiving 3 seconds to make that first impression, and only 30 further seconds to evaluate what you have to offer, a successful sales funnel design could essentially be what makes or breaks your website.


    About The Author: Shop Amazon - Top Gift Ideas
    Jamie Lee is a Consultant in Singapore's leading Search Marketing Firm - Conversion Hub. She also actively contributes to forums on topics related to PPC Advertising and social media marketing. http://www.conversion-hub.com/

    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles

    10 Most Recent Articles Written by Jamie Lee

    How to Improve Your Online Marketing Results
    Written by: Jamie Lee | Distributed: 2010-12-09 | Word Count: 788 | Page Views: 5419 | Votes: 5 | Rating: 0.40
    Several factors are integral in determining your advertising campaign success and conversion rates. A good frame work to assess your campaign would be to base it on the 40-40-20 rule.

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 8288 | Votes: 18 | Rating: 2.50
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 9150 | Votes: 14 | Rating: 1.86
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 10211 | Votes: 23 | Rating: 2.74
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 6791 | Votes: 10 | Rating: 1.80
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 8085 | Votes: 13 | Rating: 2.08
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 6244 | Votes: 10 | Rating: 1.40
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 8670 | Votes: 14 | Rating: 2.43
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 6147 | Votes: 11 | Rating: 1.45
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 6175 | Votes: 11 | Rating: 1.55
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 5874 | Votes: 11 | Rating: 2.00
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 46679 | Votes: 17 | Rating: 2.06
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 38965 | Votes: 21 | Rating: 2.19
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30471 | Votes: 33 | Rating: 3.33
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 28518 | Votes: 10 | Rating: 1.70
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 26281 | Votes: 34 | Rating: 2.79
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 19531 | Votes: 18 | Rating: 2.11
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 14488 | Votes: 22 | Rating: 2.55
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 14175 | Votes: 16 | Rating: 2.63
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Ten Tips For User Friendly Online Registration Forms
    Written by: Jim Romanik | Distributed: 2009-02-24 | Word Count: 775 | Page Views: 13375 | Votes: 15 | Rating: 0.93
    Have you ever registered or attempted to register for an event and spent half an hour trying to figure out what you needed to do? Or have you used an online registration form that lost your data or was so complicated that it seemed like more work than faxing the form?

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 13109 | Votes: 19 | Rating: 2.11
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Highest Ranked "Business Online" Articles

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 5586 | Votes: 21 | Rating: 3.76
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 5995 | Votes: 48 | Rating: 3.71
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 6864 | Votes: 26 | Rating: 3.58
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    15 fixes for a failing website
    Written by: Rick Sloboda | Distributed: 2007-02-07 | Word Count: 593 | Page Views: 3554 | Votes: 25 | Rating: 3.48
    Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 6045 | Votes: 15 | Rating: 3.47
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 5566 | Votes: 25 | Rating: 3.44
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    How To Build A Profitable Twitter Profile
    Written by: Harold Hemmings | Distributed: 2009-08-06 | Word Count: 1357 | Page Views: 2746 | Votes: 8 | Rating: 3.38
    Online marketers everywhere are finally starting to tap into the Twitter Marketplace. Marketers are getting involved in Twitter at awesome rates, but all seem to have one unanswered question: How do we actually monetize this marketplace? It is my goal that by the time you have read this article, you will have a clear idea of exactly how to monetize your activities in Twitter.

    Increasing Productivity In Your Online Business
    Written by: Willie Crawford | Distributed: 2006-06-14 | Word Count: 1407 | Page Views: 7454 | Votes: 40 | Rating: 3.35
    Running an online "empire" of approximately 1600 websites and blogs, selling a variety of products, services and ideas, I have to be much more productive than the average person in a "regular job."

    Turn A One-Night-Stand With Google Into A Long-Term Relationship
    Written by: Diane Metz | Distributed: 2007-07-10 | Word Count: 882 | Page Views: 2711 | Votes: 6 | Rating: 3.33
    Want to win the favor of Google? Then you've got to build a long-term relationship with her. Many new SEO strategies are simply recycled old-tricks. And Google is a smart gal who can see right through them. Position your website for the future by understanding what Google really likes â€" and what she really loathes.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 30471 | Votes: 33 | Rating: 3.33
    Does your website show your customers lack of respect? Review the following checklist to find out.











    Download an eBook today
     
    Directory Navigation
    Locate By Category:

    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Statistics
    Word Count: 599

    Total Views: 6184

    Article Rating: 0.20 of 5
    Votes Cast: 5

    More Articles By Author:



    Last Distribution Date:
    2010-12-14 10:45:00

    Internal ID: #7638





    All Articles are Copyright © 2001-2023 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2023, ThePhantomWriters.com