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19 Rules For Writing Killer Headlines
Copyright (c) 2006-2023 Dan Lok
Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.
1. Your headline must offer something that your target market wants very badly.
2. Your headline must include something of self interest to the reader.
3. If your product is new or improved, say so in the headline.
4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.
5. Avoid negativity in your headline. Always turn the negative into a positive statement.
6. Your headline should suggest a quick and easy way to achieve the benefit(s) stated.
7. Your headline should be believable.
8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.
9. Avoid making your headline so short that you don't get the main point across.
10. Avoid clever headlines that makes the reader think "how clever." Cleverness rarely gets people to read your web page or spend money.
11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like "To Server Humanity Better..."
12. Suggest in your headline that your copy contains useful and valuable information.
13. Use your headline to reach out and grab the reader's attention.
14. Avoid hard to grasp headlines that require the reader to think about what you are saying.
15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.
16. If you emphasize a word in your headline, make sure that word means something and is important.
17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.
18. Don't let an artist or layout person decide which headline words to emphasize. An artest thinks in terms of color contrasts and tones, not in terms of making money!
19. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.
If you will follow these simple guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines.
Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline.
Dan Lok is widely known as "The World's #1 Website Conversion Expert!" But what do you care? Well, if you rush over to his site... I think you'll come to your own conclusion that he's the real deal when you see how much FREE (yet extremely valuable!) profit-producing info he's giving away. Check it out now at: http://www.WebsiteConversionExpert.com
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Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles and Writing and Speaking Articles
10 Most Recent Articles Written by Dan Lok
Wealthy Salon/Spa Owners View Problems As an Opportunity To Grow, Struggling Salon/Spa Owners Don't!
Written by: Dan Lok |
Distributed: 2011-07-07 |
Word Count: 485 |
Page Views: 6798
| Votes: 4 |
Rating: 1.50
Wealthy salon/spa owners focus their energies on growth and
overcoming challenges, not on worrying about what others say
or think.
Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok |
Distributed: 2011-07-05 |
Word Count: 477 |
Page Views: 6364
| Votes: 7 |
Rating: 1.00
Too many salon and spa owners are carrying around a lot
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The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok |
Distributed: 2011-06-30 |
Word Count: 470 |
Page Views: 6682
| Votes: 5 |
Rating: 0.20
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Written by: Dan Lok |
Distributed: 2011-06-28 |
Word Count: 480 |
Page Views: 6008
| Votes: 4 |
Rating: 1.75
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Attention Salon and Spa Owners: Do You Wake Up Thinking Life Sucks and Then You Die?
Written by: Dan Lok |
Distributed: 2011-06-23 |
Word Count: 384 |
Page Views: 5492
| Votes: 4 |
Rating: 1.00
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Written by: Dan Lok |
Distributed: 2011-06-16 |
Word Count: 610 |
Page Views: 6038
| Votes: 6 |
Rating: 1.17
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Written by: Dan Lok |
Distributed: 2011-06-15 |
Word Count: 467 |
Page Views: 5144
| Votes: 6 |
Rating: 1.50
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Distributed: 2011-06-14 |
Word Count: 841 |
Page Views: 5788
| Votes: 4 |
Rating: 0.25
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Distributed: 2009-08-04 |
Word Count: 682 |
Page Views: 5238
| Votes: 23 |
Rating: 2.17
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Word Count: 606 |
Page Views: 5254
| Votes: 21 |
Rating: 2.24
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Word Count: 987 |
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| Votes: 6 |
Rating: 0.83
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Word Count: 945 |
Page Views: 6798
| Votes: 5 |
Rating: 0.40
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Word Count: 560 |
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Word Count: 636 |
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| Votes: 4 |
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Word Count: 525 |
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| Votes: 5 |
Rating: 1.20
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Word Count: 678 |
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Word Count: 477 |
Page Views: 6364
| Votes: 7 |
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Word Count: 971 |
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Word Count: 333 |
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Word Count: 413 |
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Word Count: 629 |
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Rating: 3.60
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Word Count: 366 |
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| Votes: 24 |
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Word Count: 423 |
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| Votes: 7 |
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Written by: Scott Bywater |
Distributed: 2009-12-03 |
Word Count: 480 |
Page Views: 5197
| Votes: 7 |
Rating: 3.29
This is what people miss when they try to simply "swipe"
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Written by: Scott Bywater |
Distributed: 2006-08-29 |
Word Count: 553 |
Page Views: 6420
| Votes: 31 |
Rating: 3.26
If you ever thought that 'closing' was the single most
important key to sales success, then pay close attention, because
what I'm about to share may surprise you. Let me explain:
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Article Reprint Rights
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This work is licensed under a
Creative Commons License
You are not required to show the creative commons license notice when you reprint this work.
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Article Statistics
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Word Count: 436
Total Views: 4622
Article Rating: 2.46 of 5
Votes Cast: 24
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Last Distribution Date:
2006-05-12 16:26:00
Internal ID: #2810
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