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How To Win More Eyeballs for Your Offers and Websites
Copyright (c) 2013-2023 Bruce Lansing
Most people using search engines on the Internet are looking for answers to questions and solutions to problems.
For example, just a couple months ago, I was trying to figure out why my central air unit was leaking water into the house. Concerned that I would need to hire a professional to come into my house and do some major repairs to my central air unit, I went online to figure out if the problem was something I could fix myself more cheaply.
I found a forum online, where professional heat and air people hung out and answered questions. Apparently, I was not the only person to have this question, and plenty of people were there to advise that there was a really simple solution to this problem.
As it turned out, the advice given was two-fold. First, the condensation drain might be clogged and leaking. Second, the actual freon lines might need to be wrapped to prevent further condensation.
I climbed under the house, and wrapped all of my freon lines. Then I found a leak in the condensation drain and fixed it. I repaired the problem for under $20, and even better, my house cools better now than it ever has before.
Now, the question you have to ask yourself is this, "Why did I have to go to a forum to find the solution to this problem?"
Aren't there tens of thousands of Heat and Air companies who are trying to market themselves online right now?
Now, I can understand why a local might not be interested in helping people solve this problem, because they would be paying for bandwidth to help people all around the world. But what about companies that sell leads to local companies? Why wouldn't they offer a solution to the public for this particular problem?
One might argue that they should not provide the solution to this problem, because people like myself were looking to do-it-myself instead of hire a professional to do it for me.
But, that would be a fallacious argument, because I might have decided it was too much work to do on my own, thus prompting me to hire someone to do the job for me.
Further, it could have been an excellent branding opportunity for someone, because truth-be-told, I have spent over $3,000 on my central air conditioning system over the last two years.
I hear people complain all of the time that marketing online is hard and the competition is fierce. Then I see opportunities like this for companies to step forward and solve problems for future customers, and no one is willing to "man up" and help prospects solve these kinds of problems.
Writing Is Difficult and Time-Consuming
As someone who has worked as a professional writer for more than a decade, I understand that writing is tough, especially for those folks who haven't done any writing at all since writing a high school term paper, and they got a "C" on that.
There are two points where one should consider outsourcing their writing needs to a third-party:
1. You don't feel competent enough to do your own writing;
2. You don't have the time necessary to do your own writing.
Let me give you some insight... I have been creating my own content for more than a decade, but I still outsource a lot of writing to other parties, simply because my content needs exceed the amount of time I have available to create content myself.
Furthermore, when I put a real dollar value on my own time, it is far cheaper to outsource writing duties to third-party providers.
Finding a Writer Whom You Can Outsource Your Writing Needs
To be honest, there are literally hundreds of places you can go online to find people who are hanging their "writing" shingle on their profile.
But, few freelance writers are created equal.
You should try to find writers who write on your topic, people who seem competent and confident, and folks who are willing to show you writing samples.
Unless you want to get into a lot of hand-holding, you probably don't want to hire anyone without a verifiable track-record of creating content for others. The thing is that a lot of "new writers" are simply people who thought that writing would be an easy way to make a few dollars. I have tried hiring these "new writers" only to find that 90% of the people who would accept the job would never complete the job.
Another thing to be cautious about is people who call themselves "SEO writers". You don't want to avoid these folks, but you do want to be careful hiring someone who primarily advertises themselves as SEO-competent. The reason being is that there is a world of difference between writers who know how to create content that others will want to read and the SEO-writers who believe that Google is the only reason why we would want to create original content.
Sure, we do want our content to rank well in Google, but we want to be absolutely certain that people are going to enjoy reading our content and that folks will be glad that they took the time to read the content we provided to them.
Your ideal freelance writer will:
Be able to follow instructions;
Be able to build a story worth reading after being shown a simple idea;
Be able to meet a deadline;
Have good spelling and grammar;
Be able to explain a problem/solution in a manner that people enjoy reading it;
Be able to put together a story that people will be thankful to have read;
And maybe, but not necessarily, be able to put together the content in such a way that it will appeal to Google's search engine algorithms.
When people land on your website after having found one of your problem/solutions displayed in Google, the last thing you want to have happen is for that person to look at your website as "one to avoid" in the future!
This is the reason why the quality of your content matters... You want people to plant the seed in their mind that you are a trusted source for information.
Testing That Writer You Want To Hire
When you hire that writer for the first time, give them a small job of 500 to 2,000 words.
Give them a question and answer as their guidance for a particular article, or give them a single sentence describing what you would like the article to say to your readers.
When the writer has completed the task, grab sentence segments that look like they should be unique (6-8 words), stick them into quotes and run a Google search. Believe it or not, a lot of wanna-be writers will try to swipe an existing article written by someone else to sell to you.
Once you have cleared the content as being original content, then you should read the content to see if the writer was able to convey the problem and solution in a clear manner. You will also be looking for spelling and grammar mistakes. And finally, you will want to read the article beginning-to-end to make sure that the information reads and flows well.
A few mistakes might be forgivable if you are willing to pay another party to do some editing for you. If you don't feel comfortable looking for spelling and grammar mistakes, you can usually find an editor to fix what has been written for you. And, if you hire an editor, that person will be able to give you great feedback on whether a particular writer is a good match for the kind of writing you need done.
Opportunity Knocks Often, But You Have To Open The Door
No matter what industry you are involved, there is an excellent opportunity for you to find more eyeballs for your offers, simply by answering common questions and offering solutions to common problems.
If you don't know what to write about, ask your staff about some of the common questions they see customers asking. If you put just a little bit of effort into it, you will find loads of opportunities to use content marketing to promote your business online.
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The bottom line is that you can write your own content, or you could hire someone who lives and breathes writing to create content on your behalf. If you would like to leave content creation to the professionals, you can always hire professional freelance writers at: http://FreelanceWritersReview.com/ Bruce Lansing has spent more than a decade teaching writers how to become even better writers.
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Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles and Writing and Speaking Articles
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Written by: Rick Sloboda |
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following checklist to find out.
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Article Reprint Rights
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You are not required to show the creative commons license notice when you reprint this work.
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Total Views: 5921
Article Rating: 1.45 of 5
Votes Cast: 11
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