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Article Teaser: The global economic situation is clearly getting worse. The media are selling the 'dark' sizzle and people are buying it [day and night. One thing that pains me even more is that people believe more in the media than they believe in themselves. It's a sad truth of the modern economy.

Keep reading below...

Key Metrics - The Ultimate Solution to a Bad Economy

Copyright (c) 2008-2017

The global economic situation is clearly getting worse. The media are selling the "dark" sizzle and people are buying it [day and night. One thing that pains me even more is that people believe more in the media than they believe in themselves. It's a sad truth of the modern economy.

I agree that the financial markets are not looking good at all, and the meltdown in the US market will continue to have a ripple effect on all other markets. What I can do not agree is that a country with a solid infrastructure and the best minds in the world can be a slave to economic conditions.

People who don't understand economic factors will try to blame everyone else. If you want to blame, then blame the people who manage the key financial metrics. Key financial metrics are important numbers that can predict the financial future of a company or the entire stock exchange. Companies often overlook these metrics and end up with problems, and if many companies ignore the KFIs, the result can be an economic nightmare.

Similar to KFIs are key Web metrics that can predict the future of your online business and Internet presence. It is extremely important to constantly monitor these metrics and identify new trends. An expert Web analyst knows that key Web metrics can be used to turn around a mediocre Website into a sales machine. If you ignore them, then chances are your online business will soon be history.

Let's talk about how you can use key Web metrics to profit even in a "bad economy." The first step in identifying key metrics is to define your site goals. Goals can be anything you want to achieve from your Website i.e. - selling products or services, generating leads, providing information, or enhancing brand image.

The second step is to install a Web analytics solution on your Website. There are many free solutions such as Google Analytics, Compete, Quantcast, and paid solutions such as SiteCatalyst, Coremetrics, Webtrends etc.

Once your Website is loaded with the analytics code, the next step would be to wait a couple of days and allow the data to populate the analytics systems.

You will be able to perform some analysis just a few days after installing the analytics code but it would be better to wait a month and then perform a detailed analysis.

The first key metric you should watch out for is the bounce rate. Bounce rate is the percentage of visitors that visit one page on your Website before exiting it. Your Website should encourage customers to spend more time on the site and navigate to internal pages.

If your bounce rate is too high (more than 50%) then you should change your Website design and navigation. Ideally, bounce rate should be less than 10%, but if you maintain a bounce rate of less than 50% you are doing a good job.

The second important metric is your goal conversion rate. You can set up the goal in most Web analytics solutions easily. This metric will tell you how many visitors it took your Website to generate a sale, lead, or new member. Your focus should always be on increasing the conversion rate.

If you are selling multiple products or services through your Website, then you can also add average order value to your arsenal of key metrics. Average order value is the total sales revenue generated by all the orders placed.

If you want to conduct in-depth analysis, I would encourage you to consider visitor recency and visitor loyalty metrics. These metrics tell you how often a visitor visits your Website and how frequently.

It can take you some time to understand the key metrics and derive solutions from them, but learning and understanding these metrics can turn your Website into a sales machine. You can easily maximize ROI and generate more sales, leads, or members with the same traffic and ad spending. Decreasing your marketing expense to cut costs in a recession will also result in decreased sales, but if you use Web analytics, your sales will increase dramatically using the same ad budget.


About The Author: Shop Amazon - Top Gift Ideas
Sameer Khan is web analytics and online marketing expert who specializes in maximizing roi, increasing conversion and sales of any website. Sameer's ability to understand the key metrics and derive optimal solutions from it helps him turn any website into a selling machine without increasing the ad spending. To find out how you can increase sales in bad economy and for more information on Sameer's latest work, you can visit his website Key Web Metrics

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Internal ID: #6357
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