|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
Key Metrics - The Ultimate Solution to a Bad Economy
Copyright (c) 2008-2012 Sameer Khan
The global economic situation is clearly getting worse. The media are selling the "dark" sizzle and people are buying it [day and night. One thing that pains me even more is that people believe more in the media than they believe in themselves. It's a sad truth of the modern economy.
I agree that the financial markets are not looking good at all, and the meltdown in the US market will continue to have a ripple effect on all other markets. What I can do not agree is that a country with a solid infrastructure and the best minds in the world can be a slave to economic conditions.
People who don't understand economic factors will try to blame everyone else. If you want to blame, then blame the people who manage the key financial metrics. Key financial metrics are important numbers that can predict the financial future of a company or the entire stock exchange. Companies often overlook these metrics and end up with problems, and if many companies ignore the KFIs, the result can be an economic nightmare.
Similar to KFIs are key Web metrics that can predict the future of your online business and Internet presence. It is extremely important to constantly monitor these metrics and identify new trends. An expert Web analyst knows that key Web metrics can be used to turn around a mediocre Website into a sales machine. If you ignore them, then chances are your online business will soon be history.
Let's talk about how you can use key Web metrics to profit even in a "bad economy." The first step in identifying key metrics is to define your site goals. Goals can be anything you want to achieve from your Website i.e. - selling products or services, generating leads, providing information, or enhancing brand image.
The second step is to install a Web analytics solution on your Website. There are many free solutions such as Google Analytics, Compete, Quantcast, and paid solutions such as SiteCatalyst, Coremetrics, Webtrends etc.
Once your Website is loaded with the analytics code, the next step would be to wait a couple of days and allow the data to populate the analytics systems.
You will be able to perform some analysis just a few days after installing the analytics code but it would be better to wait a month and then perform a detailed analysis.
The first key metric you should watch out for is the bounce rate. Bounce rate is the percentage of visitors that visit one page on your Website before exiting it. Your Website should encourage customers to spend more time on the site and navigate to internal pages.
If your bounce rate is too high (more than 50%) then you should change your Website design and navigation. Ideally, bounce rate should be less than 10%, but if you maintain a bounce rate of less than 50% you are doing a good job.
The second important metric is your goal conversion rate. You can set up the goal in most Web analytics solutions easily. This metric will tell you how many visitors it took your Website to generate a sale, lead, or new member. Your focus should always be on increasing the conversion rate.
If you are selling multiple products or services through your Website, then you can also add average order value to your arsenal of key metrics. Average order value is the total sales revenue generated by all the orders placed.
If you want to conduct in-depth analysis, I would encourage you to consider visitor recency and visitor loyalty metrics. These metrics tell you how often a visitor visits your Website and how frequently.
It can take you some time to understand the key metrics and derive solutions from them, but learning and understanding these metrics can turn your Website into a sales machine. You can easily maximize ROI and generate more sales, leads, or members with the same traffic and ad spending. Decreasing your marketing expense to cut costs in a recession will also result in decreased sales, but if you use Web analytics, your sales will increase dramatically using the same ad budget.
|
Sameer Khan is web analytics and online marketing expert who specializes in maximizing roi, increasing conversion and sales of any website. Sameer's ability to understand the key metrics and derive optimal solutions from it helps him turn any website into a
selling machine without increasing the ad spending. To find out how you can increase sales in bad economy and for more information on Sameer's latest work, you can visit his website Key Web Metrics
|
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Society Articles
10 Most Recent Articles Written by Sameer Khan
Most Recent "Society" Articles
The Online Dating Double Standard: How Fear Can Prevent Dating Success
Written by: Lance Metzger |
Distributed: 2012-05-24 |
Word Count: 958 |
Page Views: 1396
| Votes: 2 |
Rating: 3.00
Many people go online in search of their elusive soul mate, only
to find all of the wrong people on the other end of the meeting.
Many women think that they are alone in this outcome, but it
happens to guys too.
Online Dating Is A Difficult Process That Offers Some Rewards
Written by: Lance Metzger |
Distributed: 2012-05-22 |
Word Count: 834 |
Page Views: 1175
| Votes: 5 |
Rating: 3.00
Online dating can be rewarding to those who have the patience and
the knowledge of what to expect during the process. This article
explains the common process experienced by most internet dating
website users.
How Dating Has Changed In The 21st Century
Written by: Lance Metzger |
Distributed: 2012-05-15 |
Word Count: 974 |
Page Views: 4969
| Votes: 8 |
Rating: 2.00
With an article title like this, one might assume that I am ready
to tell you some extraordinary news about a new dating
environment. Sure, the Internet has introduced one more way for
people to meet, but does that actually change the dating scene?
When Commitment Seems A Bit Too Much Trouble
Written by: Lance Metzger |
Distributed: 2012-05-10 |
Word Count: 986 |
Page Views: 524
The nuclear family (man and wife, plus 2.2 kids) is a
fantasy that some people want to chase, and while there is
nothing wrong with that, it is not the right relationship
dynamic for some people.
Jesus, Son of God and Son of Man
Written by: Arthur Trafford |
Distributed: 2011-12-12 |
Word Count: 991 |
Page Views: 270
In 1st John 5:5 we are told that “Jesus is the Son of God”. What
motivated Jesus to refer to Himself as “Son of man”?
3 Tips For Building Relationships That Last
Written by: Clarence Lee |
Distributed: 2011-07-21 |
Word Count: 754 |
Page Views: 378
You know, to hear people talk about the difficulties of the
dating process, you would think it is impossible for two
people to come together in a mutually beneficial
relationship... But the problems of any relationship can be
narrowed down to three very important and relevant words...
The Drama of the Dating Game
Written by: Clarence Lee |
Distributed: 2011-07-20 |
Word Count: 620 |
Page Views: 372
Dating is tough. You spend time getting to know someone and
deciding whether the two of you are compatible. Then you
work your way up to the big question, "Will you go out with
me?" Then you sweat the answer... Will he/she say yes?
3 Courses of Action For an Unhappy Relationship
Written by: Tony G. Mann |
Distributed: 2010-04-20 |
Word Count: 354 |
Page Views: 1026
The reality is that if you are actively dating, you're
going to probably end up in an unhappy relationship
eventually. For some people, they may have to go through
several bad relationships before finding the right one. If
you are facing an unhappy relationship, then there are three
courses of action you can take:
Relationship Questions: What Men Want and What Women Need
Written by: Bob Grant |
Distributed: 2010-03-15 |
Word Count: 737 |
Page Views: 2569
| Votes: 7 |
Rating: 3.86
What men want is to be trusted and what women want is to
trust them. A fundamental, physical difference in the sexes
lies at the heart of these core relationship questions. By
simply doing what they say they will do, men have the power
to create stronger, better relationships.
Cheap Tattoos Cheapen The Tattooing Experience
Written by: Bree Levine |
Distributed: 2010-03-04 |
Word Count: 603 |
Page Views: 886
Many of my girlfriends have "girl nights" around getting
tattoos, as if it were as casual as getting a haircut or a
manicure. The casual attitude toward tattoos bothers me for
two reasons; there is the age old argument that tattoos are
permanent and not a decision to make lightly. The other
argument I have against tattoos is that getting a tattoo on
a whim significantly cheapens the tattoos that others have
for cultural reasons or to commemorate a major life event.
Most Viewed "Society" Articles
Creative Flower Card Messages Worthy Of Harry Potter Author J.K. Rowling
Written by: Wesley Berry, AAF |
Distributed: 2008-01-30 |
Word Count: 512 |
Page Views: 46249
| Votes: 14 |
Rating: 1.79
As much as we might like to be, we're not all talented writers
like the best-selling author of the Harry Potter books series,
J.K. Rowling. Those of us who aren't skilled writers (and
probably some who are!) sometimes struggle with finding the right
words to say.
Las Vegas Weddings: Pros and Cons of Getting Married in Las Vegas
Written by: Sharmila Pundit |
Distributed: 2006-09-01 |
Word Count: 487 |
Page Views: 26327
| Votes: 8 |
Rating: 2.50
For some people a Vegas wedding is an original and romantic thing
to do and for some it is a sleazy way to tie the knot. Is getting
married in Las Vegas a good idea? Read all about it and decide
for yourself.
Single? Here's the Ultimate Date Idea
Written by: Jason OConnor |
Distributed: 2006-05-19 |
Word Count: 1194 |
Page Views: 18989
| Votes: 6 |
Rating: 2.50
If you're a regular guy, the kind who loves sports and hates the
opera for instance, then here's an awesome date idea I bet you've
never really considered before: taking a woman to a Broadway
production, even if you don't live in New York City. You can
find professional Broadway productions in most major North
American cities.
How to Play Santa Claus for Children--A Short Guide
Written by: Victoria McCraw |
Distributed: 2006-11-14 |
Word Count: 419 |
Page Views: 15828
| Votes: 106 |
Rating: 2.36
Playing Santa Claus for children, whether as a semi professional
shopping mall Santa, a charity Santa who works to cheer up less
fortunate children, or even as the resident Santa at social and
family gatherings, is a heartwarming and important job. Nothing
can quite compare with the smile on a child's face when he or
she discovers that Santa is in the room.
Petit Larceny: Not Always Petty
Written by: Warren Redlich |
Distributed: 2008-10-02 |
Word Count: 749 |
Page Views: 15192
| Votes: 24 |
Rating: 3.46
Petit Larceny, sometimes referred to as Petty Larceny, is defined
in New York State as a theft of property valued at less than
$1000. In contrast, Grand Larceny is a theft of property at least
$1000 in value.
Attract Beautiful, Sexy Women With Bad Boy Attitude But A Nice Guy Style
Written by: Ken Oboh |
Distributed: 2006-06-06 |
Word Count: 589 |
Page Views: 9069
| Votes: 68 |
Rating: 1.65
The bad boy naturally attracts and seduces women...but you can
just as easily succeed with women as a nice guy by applying
the same secret techniques.
How to Contact Your Ex When They Continue to Ignore You
Written by: James Kern |
Distributed: 2009-07-28 |
Word Count: 752 |
Page Views: 8798
| Votes: 25 |
Rating: 2.36
She just wont return your calls, or give you the time of day
and listen. You're smitten. You want nothing more than to
talk with this woman and tell her how you're feeling, but
you keep getting bumped to voicemail. Your texts vanish into
a void and are never returned. Your emails go unread.
What's a guy to do?
Feet, Personality Theory, Dating and Relationships
Written by: Mr L.Rx |
Distributed: 2007-08-29 |
Word Count: 2583 |
Page Views: 8122
| Votes: 43 |
Rating: 3.49
In this article Mr. L. Rx describes an 80-90 percent correlation
between personality type and the angle between ones feet, and
tells how it can be applied to dating and relating.
The Top Half Dozen Gas-Saving Myths In Automobile Driving Today
Written by: Benji O. Anosike |
Distributed: 2008-02-25 |
Word Count: 3092 |
Page Views: 5240
| Votes: 21 |
Rating: 3.52
In this article, we shall expose some of the major myths about
automotive fuel economy, and we will dispel those myths at the
same time. Read on as this is interesting stuff.
How Dating Has Changed In The 21st Century
Written by: Lance Metzger |
Distributed: 2012-05-15 |
Word Count: 974 |
Page Views: 4969
| Votes: 8 |
Rating: 2.00
With an article title like this, one might assume that I am ready
to tell you some extraordinary news about a new dating
environment. Sure, the Internet has introduced one more way for
people to meet, but does that actually change the dating scene?
Highest Ranked "Society" Articles
ABCs Desperate Housewives and the Suddenly Famous Pink Blanket
Written by: Scott Corbett |
Distributed: 2006-05-25 |
Word Count: 580 |
Page Views: 2116
| Votes: 7 |
Rating: 4.00
Ever since Cary Grant rattled the men's t-shirt industry by
famously appearing without one and causing a decline in retail
sales of undershirts, television and movie stars have been
changing the tastes of the American consumer.
Embracing the Recession
Written by: Heather Villa, CMA, MBA, MSM |
Distributed: 2008-11-25 |
Word Count: 682 |
Page Views: 1054
| Votes: 5 |
Rating: 4.00
We live in uncertain economic times. Every time we turn on the
news we hear of another company that is going under or another
company that is laying off thousands of its workforce or another
company that has had to respond to a lack of shareholder
confidence with kneejerk reactions. People just don't want to
watch the news anymore!
First Date Magic for Women
Written by: Bob Grant |
Distributed: 2006-08-29 |
Word Count: 362 |
Page Views: 2446
| Votes: 11 |
Rating: 3.91
As a relationship coach, I am frequently giving Relationship
Advice to single women regarding men and dating. At least once a
month one of my clients comes into my office upset about how her
date went the previous weekend. Either she feels she did
something wrong or worries that the guy didn't seem to be too
interested in her...
Relationship Questions: What Men Want and What Women Need
Written by: Bob Grant |
Distributed: 2010-03-15 |
Word Count: 737 |
Page Views: 2569
| Votes: 7 |
Rating: 3.86
What men want is to be trusted and what women want is to
trust them. A fundamental, physical difference in the sexes
lies at the heart of these core relationship questions. By
simply doing what they say they will do, men have the power
to create stronger, better relationships.
Would You Like To Know How To Pick Up Women In Bars And Clubs?
Written by: Mr L.Rx |
Distributed: 2007-03-23 |
Word Count: 885 |
Page Views: 4093
| Votes: 32 |
Rating: 3.69
The first technique is explained in this first article of a three
part series describing techniques that you can use to pick up
women in bars and clubs.
The Specter of America's Coming Economic Disaster - Congress Continues on Its Path of Fiscal Irresponsibility
Written by: Bill Garrett |
Distributed: 2008-03-11 |
Word Count: 1405 |
Page Views: 1108
| Votes: 5 |
Rating: 3.60
As a financial planner I deal with cash flow issues daily.
Perhaps that's why I have become increasingly disturbed by
Washington's irresponsibility when it comes to its budget.
Admittedly, I am not an expert on the national budget so this
paper will rely heavily on what the experts say. However I
believe I know a little about smart money management and what my
research has revealed is sobering.
The Top Half Dozen Gas-Saving Myths In Automobile Driving Today
Written by: Benji O. Anosike |
Distributed: 2008-02-25 |
Word Count: 3092 |
Page Views: 5240
| Votes: 21 |
Rating: 3.52
In this article, we shall expose some of the major myths about
automotive fuel economy, and we will dispel those myths at the
same time. Read on as this is interesting stuff.
Loneliness
Written by: Joyce C. Lock |
Distributed: 2007-02-02 |
Word Count: 357 |
Page Views: 1652
| Votes: 6 |
Rating: 3.50
Loneliness is all around us.
Feet, Personality Theory, Dating and Relationships
Written by: Mr L.Rx |
Distributed: 2007-08-29 |
Word Count: 2583 |
Page Views: 8122
| Votes: 43 |
Rating: 3.49
In this article Mr. L. Rx describes an 80-90 percent correlation
between personality type and the angle between ones feet, and
tells how it can be applied to dating and relating.
Petit Larceny: Not Always Petty
Written by: Warren Redlich |
Distributed: 2008-10-02 |
Word Count: 749 |
Page Views: 15192
| Votes: 24 |
Rating: 3.46
Petit Larceny, sometimes referred to as Petty Larceny, is defined
in New York State as a theft of property valued at less than
$1000. In contrast, Grand Larceny is a theft of property at least
$1000 in value.
|
|
|
Article Reprint Rights
|

This work is licensed under a
Creative Commons License
You are not required to show the creative commons license notice when you reprint this work.
|
|
Article Statistics
|
Word Count: 692
Total Views: 1119
Views This Month: 22
Views Last Month: 36
Article Rating: 1.60 of 5
Votes Cast: 5
Author Overall Stats:
Times Viewed Overall: 1120
Author Rating: 1.60 of 5
Votes Cast Overall: 5
More Articles By Author:
Articles On This Website
Article Title Search:
Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil
Last Distribution Date:
2008-10-29 11:24:00
|
|
|