|
Site Navigation
|
 Home
+ Contact Us
 Email Us
or Call Us at:
(405) 385-7038
+ Ebooks
+ Blogs
+ Social Media
+ About Us
+ Extra Pages
|
|
Article Directory
|
+ Authors
+ Articles
|
|
|
|
Internet Marketing In The Age Of Google
Copyright (c) 2008-2010 Titus Hoskins
Forget the Computer Age or the Internet Age, centuries from now our current time will probably be referred to as the Google Age. This assumption is not exactly a great leap of faith; Google has quickly permeated into mainstream culture to become an underlying factor of everyday life, a tightly woven backdrop to our lives. But never make the mistake of trying to define Google as just a search engine or you will miss the true calling of this little "Backrub", which was the original name used by its founders Larry Page and Sergey Brin in 1996. Google as we now know it debuted in 1998. The name Google is a twist on the word Googol, a number represented as 1 followed by 100 zeros. After everything is said and done, it will more than likely refer to Google's net worth - monetary or otherwise.
But forget search engine, for regardless of the founders' intentions or company's objectives, Google is and has always been the ultimate marketing machine. A massive marketing machine that is just now gearing up and aiming for more and more lofty heights. These heights seem to increase each day as Google quietly rolls out program after program.
All noble ambitions aside, Google is the perfect marketing machine. Google has no equals, and it is very close to getting a stranglehold on the real power behind all marketing, which is information. Marketing is information. Information is marketing. Great marketing is supplying the right information at the right time. Google more than any other entity on the web or in the world, for that matter, fulfills this criterion at its very core. Google is re-writing the book on how products are marketed.
Google now has over 60% of the search traffic in the U.S., with a staggering 7.3 billion monthly searches. In some countries Google's search share is 80% or more. (Source: comScore) Those webmasters who have number one keyword listings in all three of the major search engines will know Google is the only game worth playing because it delivers by far the most traffic.
While MSN and Yahoo! are still major players and are listed in the top 5 traffic sites on the web, what most people don't realize is that (unlike the other two) almost all of Google's traffic is search traffic. >From a marketing perspective this is extremely important since search traffic can deliver the highest conversions (sales) mainly because it lets you capture the potential customer or client when they are in the right mindset to buy or to perform an action. Obviously the key to successful marketing is finding the buyers and clients for your products and services. Google has forged itself as the ultimate "middleman" as more and more of the world's business is performed in cyberspace. And as everyone knows the "middleman" can reap huge profits and hold enormous power.
Google, within its Adsense program, now offers CPA or Cost Per Action where marketers can now receive larger returns for displaying Google's links on their webpages. As any professional marketer will tell you, you can get 10 times the revenue by promoting affiliate products rather than the Adsense code on your sites. But by adding CPA and other affiliate products within the Adsense program, Google has made it more attractive to serious online marketers.
Another step in that same direction is Google's acquisition of DoubleClick, which includes the massive online affiliate marketing network Performics. This means Google can now bring any customer full-circle from initial search to checkout.
This may have dire consequences for large, lucrative third-party affiliate networks like Commission Junction and LinkShare. Online marketing and ecommerce is growing at a blistering rate, and the company that controls the majority of these transactions will wield enormous power. Will make the Medici look like paupers.
Those marketers who have managed to acquire number one listings for their targeted keywords in Google's organic search are smiling all the way to the bank. Mainly because Google commands enormous trust with the surfing/buying public and this is demonstrated through higher conversion rates. Likewise, those who have mastered the Adsense and Adwords programs will know Google is an excellent source of online income.
Most of the complaints against Google stems from its PageRank system, which is supposed to be Google's version of online democracy in action, a link is a vote for your page or content. The higher the number of links, the higher your page will be ranked in Google's index or SERPs - Search Engine Results Pages.
So far Google has played fair, giving even the smallest webmaster the opportunity to capture top Google listings if they produce superior or popular content to the surfer. Some would even argue Google's recent crackdown on sites offering paid-links can be seen as evening the playing field for the small webmaster or marketer who obviously doesn't have the economic clout or resources to buy their way to the top of Google's listings.
Keyword rankings may be the ultimate equalizer and determiner of online wealth. Those who can reach the top positions for their chosen profitable niche keywords will have companies and service providers lining up to do business with them. The fallout can prove extremely lucrative for both parties.
However, few marketers or webmasters forget who is really holding the cards; Google controls all steps along this marketing tunnel with its search listings, Adwords and Adsense programs. The only dark spot on the horizon could be monopoly issues, but Google probably has enough reservoirs of public goodwill and deep enough corporate pockets to squash any claims. As Google's dominance in the search market becomes greater, Google will have control of all segments of the online marketplace. Why should Google stop there, why not go into Radio, TV... as the Internet gradually mutates into a billion+ interactive TV channel universe (as many believe it will) who do you think will be at control central offering you a nice free remote?
Then there is also Google's planned broadband 700 MHz bid; one can only speculate on Google's intentions. But Google must find a way to transmit its information at no cost to its users. Could it mean free wireless Internet for everyone on free Google boxes or gadgets of some form, usable and accessible anywhere in the world? Anything is possible because the stakes are so astronomical and the marketing revenue so vast, Google must get its information seamlessly and instantly to the end user at all costs.
One can only guess at the enormity of the marketing power Google will yield in coming years as the Internet slips out of its teen years. But it won't be just marketing, the influence of Google on all aspects of our lives will probably grow exponentially and that influence will be huge.
For the true power of Google is only just now beginning to be glimpsed; only as more and more of the Google pieces fall into place will we truly fathom what life will be like in the Google Age. Google's power, reverence and respect will no doubt be so enormous it may lead some to make comparisons to a higher power that has guided most of the life on this planet so far. Which could also lead one to muse, at least they got the first two letters correct.
|
The author, a former artist and teacher, is now a full-time online marketer who has numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet
Marketing Tools or Marketing Tool Guide Copyright (c) 2008
Titus Hoskins. This article may be freely distributed if this resource box stays attached.
|
Follow "The Phantom Writers" on Twitter
(@phantomwriters)
to be notified when new articles are made available.
VOTE ON THIS ARTICLE
Needs Work >>
0 -
1 -
2 -
3 -
4 -
5
<< Excellent Article
Tell our authors what you think about their article.
|
Top-Level Category: Business Online Articles || Related Categories: Internet Articles
10 Most Recent Articles Written by Titus Hoskins
Free Fax Trial - Is This A Rip-Off Or Not?
Written by: Titus Hoskins |
Distributed: 2010-02-09 |
Word Count: 584 |
Page Views: 36
Free Fax Trial - Many people are very wary of anything
offered for free on the web, but this is one case where
trying a free fax trial could prove very beneficial for
everyone concerned. Find out why by reading this informative
article...
Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
Written by: Titus Hoskins |
Distributed: 2010-02-04 |
Word Count: 1193 |
Page Views: 60
| Votes: 1 |
Rating: 4.00
The coming year 2010, may just be one of the most
challenging times for web marketers, mainly because of new
FTC (Federal Trade Commission) Guidelines and "ALL" the
recent changes within Google. Read to discover what all
these new changes could mean for your own online
marketing...
Online Fax And The Small Business Start-Up
Written by: Titus Hoskins |
Distributed: 2010-02-03 |
Word Count: 483 |
Page Views: 28
Many business start-ups are turning to the Internet to
handle all their faxing and phone needs. Online fax and
virtual PBX services are becoming extremely popular -
discover why by reading this informative article.
Does Google PageRank Count Anymore?
Written by: Titus Hoskins |
Distributed: 2010-01-05 |
Word Count: 840 |
Page Views: 99
| Votes: 3 |
Rating: 2.00
Google has long since down-played the importance of PageRank
and has now removed it from Webmaster Tools. So is PageRank
still important and should you still bother with it? Find
out by reading this article...
Gaming Laptops - 5 Reasons To Put Them On Your Christmas List
Written by: Titus Hoskins |
Distributed: 2009-12-30 |
Word Count: 840 |
Page Views: 168
| Votes: 3 |
Rating: 3.00
The Holiday Season is just around the corner and everyone
will be considering what to give as gifts this Christmas. If
you have more than a little cash to spare and you're
operating in a Non-Scrooge mode, here are 5 reasons why
giving a gaming laptop should be high on your list.
Online Fax Service - Starting Up A Home Business Or Office
Written by: Titus Hoskins |
Distributed: 2009-12-30 |
Word Count: 680 |
Page Views: 67
| Votes: 2 |
Rating: 2.50
Online fax is becoming extremely popular with those just
starting up a home office or business. Here are Seven
Reasons why you should use an online fax service if you're
starting up a home office or a home business.
What Is The Difference Between Netbooks And Laptops?
Written by: Titus Hoskins |
Distributed: 2009-10-21 |
Word Count: 698 |
Page Views: 435
| Votes: 3 |
Rating: 4.67
What are the main differences between netbooks and laptops?
Which one should you buy? If you're considering buying a
laptop in the near future, read this informative article
first!
Free Fax Trials - Are They Worth Trying?
Written by: Titus Hoskins |
Distributed: 2009-10-20 |
Word Count: 618 |
Page Views: 152
| Votes: 1 |
Rating: 0.00
Internet or online fax is all the rage, but is taking a free
fax trial a good idea? Find out by reading this informative
article on Internet fax services.
Back To School With Laptops and Netbooks
Written by: Titus Hoskins |
Distributed: 2009-10-15 |
Word Count: 626 |
Page Views: 213
| Votes: 2 |
Rating: 0.50
One of the major problems most web professionals and
marketers have is finding the time to use all the blogging
sites and programs that exist on the web. Submitting to all
these micro-blogs can be very time-consuming... so here's a
possible solution for you!
How Do I Use An Online Fax Service?
Written by: Titus Hoskins |
Distributed: 2009-08-28 |
Word Count: 672 |
Page Views: 191
| Votes: 1 |
Rating: 4.00
Despite becoming a very popular service on the web, many
people still don't know how an online fax service actually
works. Read to find how Internet fax works and why you need
it...
All of Author's Articles on this site: Titus Hoskins Articles
Most Recent "Business Online" Articles
Free Fax Trial - Is This A Rip-Off Or Not?
Written by: Titus Hoskins |
Distributed: 2010-02-09 |
Word Count: 584 |
Page Views: 36
Free Fax Trial - Many people are very wary of anything
offered for free on the web, but this is one case where
trying a free fax trial could prove very beneficial for
everyone concerned. Find out why by reading this informative
article...
The End Of Dumb Affiliate Marketing
Written by: Willie Crawford |
Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 73
One of the saddest things that I witness day after day is
affiliate marketers who really struggle to make sales. They
send out email after email, promotion after promotion, yet
often make very few sales. This is not only sad, it's also
needless "practice bleeding." Making affiliate sales is
easy when you know the secret. It's even very scientific
and does have fairly predictable results.
Does Your Web Site Pass the Title Tag Test?
Written by: Stone Reuning |
Distributed: 2010-02-09 |
Word Count: 694 |
Page Views: 42
When you call up your web site, what do you see in the top
of your browser? If your title tag simply reads "company
name" or "welcome", you're missing a big opportunity to
entice more visitors to your site from the search engines.
Four Warnings Regarding a Foreign-Sounding (or Foreign-Looking) New Business Name
Written by: Marcia Yudkin |
Distributed: 2010-02-09 |
Word Count: 726 |
Page Views: 44
| Votes: 1 |
Rating: 2.00
Foreign names for companies or products sometimes do very
well in the American market. We also see plenty of
pseudo-foreign names - created by misapplying spelling
patterns found in foreign languages. Use my four-point
checklist to make sure you're branding well by giving your
name a foreign flavor rather than burdening your creation
with a seriously disadvantageous name.
The Road To Online Marketing Success Requires Commitment
Written by: Bill Platt |
Distributed: 2010-02-09 |
Word Count: 1552 |
Page Views: 58
Unsuccessful online marketers are notorious opportunity
seekers - giving an opportunity only a couple of weeks to
start showing results, before changing directions to chase
the next flavor of the week. It almost seems that the
majority of online marketers are chasing get-rich-quick
schemes, rather than trying to develop a legitimate
business. Those who are successful online, are the kind of
people who make a solid commitment to a particular business
model and make a long-term commitment to a realistic
marketing plan.
Internet Marketing - Why 2010 Will Be A White Knuckle Ride For Web Marketers
Written by: Titus Hoskins |
Distributed: 2010-02-04 |
Word Count: 1193 |
Page Views: 60
| Votes: 1 |
Rating: 4.00
The coming year 2010, may just be one of the most
challenging times for web marketers, mainly because of new
FTC (Federal Trade Commission) Guidelines and "ALL" the
recent changes within Google. Read to discover what all
these new changes could mean for your own online
marketing...
Razor Blades And The Marketing Slippery Slide
Written by: Scott Bywater |
Distributed: 2010-02-04 |
Word Count: 558 |
Page Views: 29
| Votes: 1 |
Rating: 5.00
On Friday, I made a mistake which probably cost me a
thousand dollars or more. That's right. I gave you the
wrong number to call to listen into the replay of my
teleseminar about getting more customers last week. Now when
people are ready to take the next step with you, it is
always a big mistake to put anything in the way of them
doing so (as I did on Friday).
The Art of Working A Room -- Networking Skills for Small Business
Written by: K. MacKillop |
Distributed: 2010-02-04 |
Word Count: 1115 |
Page Views: 61
| Votes: 2 |
Rating: 3.00
Mastering the art of effective networking marks the
difference between merely successful entrepreneurs and
captains of industry - the better you are at networking, the
more power you wield. There are a few simple rules to follow
to be successful working the room, and anyone with a little
willingness can learn to be a master of networking.
Your New Business Name: Three Problems That Could Spell Trouble
Written by: Marcia Yudkin |
Distributed: 2010-02-04 |
Word Count: 596 |
Page Views: 58
| Votes: 1 |
Rating: 3.00
If customers, referral sources and media people can't
correctly translate the spoken version of your business name
into writing, or if they can't make sense of it when they
hear the name, word of mouth publicity hits a major snag.
Avoid these serious problems when deciding on your new
company name.
Online Fax And The Small Business Start-Up
Written by: Titus Hoskins |
Distributed: 2010-02-03 |
Word Count: 483 |
Page Views: 28
Many business start-ups are turning to the Internet to
handle all their faxing and phone needs. Online fax and
virtual PBX services are becoming extremely popular -
discover why by reading this informative article.
Most Viewed "Business Online" Articles
Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 41438
| Votes: 9 |
Rating: 2.11
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 33717
| Votes: 13 |
Rating: 2.38
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 26106
| Votes: 23 |
Rating: 3.65
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 22722
| Votes: 8 |
Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Tips For Building Your First Website
Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 12979
| Votes: 9 |
Rating: 2.00
New people are coming online everyday. And many of those people
desire to turn their spare time into spare cash. So begins their
journey.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 3416
| Votes: 32 |
Rating: 3.72
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
A New Home Business
Written by: Angela Recchia |
Distributed: 2006-09-08 |
Word Count: 319 |
Page Views: 3218
| Votes: 7 |
Rating: 2.57
When joining a new affiliate program, many people do not know
where to go next. They join thinking that's all that is needed
without a plan of action. What is needed is promotion of your
program and getting others to join you. If you are motivated and
have the drive and knowledge to get you started. Then you are on
your way.
Credit Card Growth
Written by: Scott Burke |
Distributed: 2006-07-05 |
Word Count: 384 |
Page Views: 3011
| Votes: 9 |
Rating: 2.44
Industries that expand at such a rapid rate often are vulnerable
to fraud schemes devised by those seeking to capitalize on
newfound criminal opportunities, dated security measures, and
outdated laws. The credit card sector is no exception.
Click Fraud: Defining the Context of a Problem (Part 1)
Written by: Jim Hedger |
Distributed: 2006-10-12 |
Word Count: 1426 |
Page Views: 3010
| Votes: 11 |
Rating: 2.55
Everyone involved in search marketing considers Click Fraud a
problem issue though to what degree problems exist depends on who
is looking at the issues. Pay-Per-Click (PPC) search advertising
is the golden goose that makes the major engines financially
viable but the success of the PPC model, mixed with the nature of
the 'net can make PPC advertising a double-edged sword for
advertisers.
Who Else Wants to Know How-To Write an Effective Advertisement?
Written by: Bill Platt |
Distributed: 2007-11-09 |
Word Count: 1431 |
Page Views: 2990
| Votes: 20 |
Rating: 2.40
Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.
Highest Ranked "Business Online" Articles
Making Money with High Paying Adsense Keywords
Written by: Blake Evans |
Distributed: 2008-12-18 |
Word Count: 536 |
Page Views: 358
| Votes: 5 |
Rating: 4.20
Google was ingenious when they came up with Adsense. Not only do
they get an opportunity to make additional money from their
search engines, but they also allow Internet marketers a chance
to make money in an easier manner. Why is this so? Well, with
traditional affiliate marketing, you must make a sale before you
receive commission. But with Adsense, all you have to do is
create content that will produce ads that readers will click on.
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 1161
| Votes: 17 |
Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
The Importance Of Effective Follow-up
Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 602
| Votes: 6 |
Rating: 4.17
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
time, according to Aweber, a leading autoresponder company.
People must encounter a marketing message multiple times before
making a purchasing decision.
Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 1229
| Votes: 17 |
Rating: 4.06
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 1528
| Votes: 40 |
Rating: 4.05
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu |
Distributed: 2009-02-27 |
Word Count: 484 |
Page Views: 294
| Votes: 7 |
Rating: 4.00
Using a good domain parking services to monetize expired domain
names seems to be a neglected aspect with a number of domain
names traders. Domain parking is also an unfamiliar concept to
many inexperienced domain name traders. Read this article to
better understand domain parking and how it can be of benefit to
you.
Expired Domain Gains - Simple Ideas to Create an Income Base
Written by: John Khu |
Distributed: 2009-07-31 |
Word Count: 549 |
Page Views: 2188
| Votes: 14 |
Rating: 4.00
You can use a number of simple methods and plans to create a
solid income base that earns a monthly ongoing income base.
For many expired domain entrepreneurs (both full-time and
part time), expired domains offer an opportunity to
supplement their current income with money earned out of
dealing with expired domains.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 465
| Votes: 13 |
Rating: 3.92
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta |
Distributed: 2007-04-23 |
Word Count: 1064 |
Page Views: 1179
| Votes: 9 |
Rating: 3.89
Redeveloping your website can be a real challenge when you assume
your web designers and developers understand search engine
marketing. Unfortunately this is not usually the case. Most
designers are great at making pretty pictures and developers are
great at making great technology. But pretty pictures and great
technology don't necessarily give you great search engine
results.
How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin |
Distributed: 2006-10-17 |
Word Count: 1263 |
Page Views: 851
| Votes: 7 |
Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily
embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN)
ads.
|
|
|
Article Reprint Rights
|
This work is
licensed under a
Creative Commons
License
You are not required to show the creative commons license notice when you reprint this work.
|
|
for Writers
for Publishers
Article Directory
Article Search
Get RSS Feed
