In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: Profitable keywords are the building blocks of your online marketing. Mainly because finding and using the right keywords will be essential to your online success and will largely determine the viability of your online business.

Keep reading below...

List Building - 10 Super Fast Ways To Build Your Opt-in List

Copyright (c) 2009-2017

Keywords are ground zero. They are essential to your online success. You must get your keywords right or it's game over before you even get started. Mainly because keywords are the most important element of your online marketing.

It can't be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.

What Are Keywords?

Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they're looking for on the web. Some keywords are valuable/profitable, while others are virtually worthless.

Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for "honeymoon vacation packages" is probably in the market to book a honeymoon vacation and could turn out to be very profitable for the right website or business.

Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they're searching for on the web. Tailor your online marketing to target these profitable keywords and it can spell success.

So what's the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed...

Number of Keyword Searches Made?

You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.

I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But don't get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.

For serious keyword research in a particular niche market I like to use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.

https://adwords.google.com/select/KeywordToolExternal

Commercial Intent of Keywords?

But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Conversion Rate of Keywords?

Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketing - you must have a landing page or content/site that converts into a sale or you obviously won't make any revenue.

Keep in mind, if you're into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.

What are Long-Tail Keywords?

Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they're looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."

Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.

And build higher rankings in organic search for these long-tail keyword phrases. It's really not that difficult for long phrases, especially if they're related to your site; many times you can reach the top spot in a matter of days, especially in Google.

How To Rank High For Your Chosen Profitable Keywords?

Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.

The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and them place comments/links in the newly formed pages on the web that Google is indexing.

Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better higher quality content than your main competitors because Google always rewards great content. Plus, use the free http://www.Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.

Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. http://www.PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.

If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.

Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.


About The Author: Shop Amazon - Top Gift Ideas
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Marketing Tools. If you liked the article above, why not try this Free 7-Day Marketing Course here: Internet Marketing Tools

Copyright (c) 2009 Titus Hoskins. http://www.bizwaremagic.com This article may be freely distributed if this resource box stays attached.

Follow "The Phantom Writers" on Twitter (@phantomwriters)
to be notified when new articles are made available.


VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Business Online Articles

10 Most Recent Articles Written by Titus Hoskins

List Building - What Is The Most Important Benefit?
Written by: Titus Hoskins | Distributed: 2011-09-14 | Word Count: 537 | Page Views: 2513 | Votes: 2 | Rating: 0.00
Many webmasters and marketers make it a point to build thier lists, but many don't realize that building a large group of subscribers is only the first part. The most important part of list building is much, much harder to do... find out what this is by reading this informative article.

Gaming Laptops - The Last Thing You Should Check Before You Buy One
Written by: Titus Hoskins | Distributed: 2011-09-13 | Word Count: 725 | Page Views: 3747 | Votes: 6 | Rating: 0.67
If you're considering buying a gaming laptop, there are many features you must check out before you buy. But there is no last thing you must check before buying. Find out exactly what this is...

Online Fax - 10 Reasons To Get An Online Fax Service
Written by: Titus Hoskins | Distributed: 2011-09-12 | Word Count: 560 | Page Views: 542
Online faxing is the new more modern way to fax. If you or your company is not using an online fax service, here are 10 good reasons why you should get it.

Corporate Business Gifts - Why Business Laptops Are The Perfect Corporate Gifts
Written by: Titus Hoskins | Distributed: 2011-06-29 | Word Count: 505 | Page Views: 723 | Votes: 1 | Rating: 1.00
Finding a good practical corporate business gift can be difficult, especially with so many choices out there. This article looks at some of the reasons why business laptops can be the perfect corporate gifts and why you should consider giving them.

Will 3D Gaming Ever Become Mainstream?
Written by: Titus Hoskins | Distributed: 2011-06-28 | Word Count: 719 | Page Views: 3903 | Votes: 4 | Rating: 0.75
Will 3D gaming and 3D entertainment ever become mainstream - a prominent feature in our daily lives? Lately, there has been a renewed interest in all things 3D and while it is winning a few battles, can it truly win the war? Read this eye-popping article to discover the answer!

Why Have Online Fax Services Become So Popular?
Written by: Titus Hoskins | Distributed: 2011-06-27 | Word Count: 695 | Page Views: 2787 | Votes: 3 | Rating: 0.67
Why have Internet or online fax services become so popular in the modern workplace? Here are five or six reasons which not only explains its popularity, but also gives you some good reasons why you or your company should be using online fax.

List Building Tips For The Affiliate Marketer
Written by: Titus Hoskins | Distributed: 2010-12-14 | Word Count: 762 | Page Views: 3314 | Votes: 3 | Rating: 0.67
List building is one simple marketing strategy any affiliate marketer can use to increase traffic and sales. But there are a few simple things you can do to make your list building and affiliate marketing much more effective, find out what they are by reading this article.

Are Alienware Gaming Laptops Worth Buying?
Written by: Titus Hoskins | Distributed: 2010-12-09 | Word Count: 540 | Page Views: 5510 | Votes: 10 | Rating: 3.50
Alienware laptops have gained a large devoted fanbase, but are these high-priced gaming laptops worth buying? Discover why there are many angles to this question which you must consider before buying that Alienware laptop.

Use Online Fax To Lower Your Faxing Costs
Written by: Titus Hoskins | Distributed: 2010-12-09 | Word Count: 491 | Page Views: 2632 | Votes: 2 | Rating: 0.00
These days every company is looking for ways to save money and cut operating expenses. Read this article to discover why using an online fax service can be a great money saver for any individual or business.

Is The Apple IPad The Perfect Student Laptop?
Written by: Titus Hoskins | Distributed: 2010-08-03 | Word Count: 816 | Page Views: 3417 | Votes: 4 | Rating: 3.00
Will the new Apple iPad turn out to be the perfect student laptop? Only a close examination of the iPad features (and missing features) will give you the answer.

All of Author's Articles on this site:

Most Recent "Business Online" Articles

Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 3758 | Votes: 8 | Rating: 2.38
In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 4254 | Votes: 6 | Rating: 1.83
Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 5393 | Votes: 8 | Rating: 3.63
I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 2331 | Votes: 3 | Rating: 1.33
Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 3516 | Votes: 6 | Rating: 2.67
If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 2165 | Votes: 3 | Rating: 0.67
The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

The Six Degrees of Internet Marketing
Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 4172 | Votes: 6 | Rating: 2.33
The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 1977 | Votes: 3 | Rating: 0.33
Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 2206 | Votes: 3 | Rating: 0.33
Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 1900 | Votes: 3 | Rating: 2.00
Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

Most Viewed "Business Online" Articles

Attracting Readers to your Book
Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 44696 | Votes: 9 | Rating: 2.11
One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37227 | Votes: 13 | Rating: 2.38
When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

Treat Online 'Guests' With Respect
Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 28692 | Votes: 25 | Rating: 3.76
Does your website show your customers lack of respect? Review the following checklist to find out.

How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 25907 | Votes: 8 | Rating: 2.13
Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 22043 | Votes: 26 | Rating: 3.04
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

Tips For Building Your First Website
Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 17986 | Votes: 10 | Rating: 2.30
New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

The Importance Of Effective Follow-up
Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 12339 | Votes: 10 | Rating: 3.20
Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

Today's Google Bots and What They Do
Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12266 | Votes: 8 | Rating: 3.25
Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

Successful Forum JVs and How To Get Them
Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 8953 | Votes: 11 | Rating: 2.18
The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

Changing Your Company Name: The Good, The Bad and The Unnecessary
Written by: Marcia Yudkin | Distributed: 2009-07-16 | Word Count: 520 | Page Views: 8817 | Votes: 22 | Rating: 1.91
Wondering whether or not to change your company name? Several reasons for doing this are legitimate. Other reasons should make you stop and reconsider.

Highest Ranked "Business Online" Articles

How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 3682 | Votes: 17 | Rating: 4.18
Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 3749 | Votes: 19 | Rating: 4.16
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

How To Use Your Race To Get Rich
Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4383 | Votes: 40 | Rating: 4.05
Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

Secrets of Domain Parking - An Innovative and Easier Way to Make Money
Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 3761 | Votes: 7 | Rating: 4.00
Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 3905 | Votes: 13 | Rating: 3.92
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

How To Build A Website That Will Rank Well In The Search Engines?
Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 6914 | Votes: 9 | Rating: 3.89
Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

How to Prosper Beyond Virtual Real Estate
Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 4426 | Votes: 7 | Rating: 3.86
We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.

Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4308 | Votes: 24 | Rating: 3.83
At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

The Role of Hunger in Your Business
Written by: Mark Silver | Distributed: 2009-01-21 | Word Count: 1016 | Page Views: 1848 | Votes: 5 | Rating: 3.80
Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That's too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I'm one of them. I wish inspiration and love were big enough motivators for action. But for us humans who aren't yet enlightened, they don't seem to work so well.

The Importance Of Creating Resistance In Your Copy
Written by: Bill Platt | Distributed: 2009-09-10 | Word Count: 2009 | Page Views: 2457 | Votes: 5 | Rating: 3.80
"Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.












Download an eBook today
 
Directory Navigation
Locate By Author

Locate By Category:
ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Publishing Tools
Print Article
Email-to-Blog
HTML Source Code
Text Newsletter Format
Link Back HTML

Blog Publishing Tools

Internal ID: #6696
Article Statistics
Word Count: 1291

Total Views: 1833

Article Rating: 2.00 of 5
Votes Cast: 4

More Articles By Author:




Article Title Search:

Widow Search
Right Blinker
Google
Yahoo!
Zuula
Bing
Cuil

Last Distribution Date:
2009-04-28 11:12:00






All Articles are Copyright © 2001-2017 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2017, ThePhantomWriters.com