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The Right Thumb Rules of an Effective Copywriter
Copyright (c) 2006-2023 Steven Gerber
A copywriter usually works on advertising agencies; they work hand in hand with the art editors. And because of the nature of their job, they must be effective enough to encourage their readers to become customers. This responsibility relies primarily on the efficiency of the copywriter as he works on the text content. While the art editor takes charge of the aesthetic appeal, the copywriter should as well inhibit influential ideas.
Such efficiency can significantly be brought about by experience. However, a copywriter must primarily be equipped by the adhering rules. If he does not know basic grammar and use of punctuations, how else would he edit the work of others? In addition, the copywriter must also be oriented that every person has his own style of writing. Although he has the authority to make renditions, he must keep in mind that the idea of the writer must be preserved.
Since copywriting is all about effective promotion, you should have at least a guideline to adhere to produce substantial outputs.
First, and perhaps the most fundamental of all, is for you to review the copy. Typographical or clerical errors are oftentimes surprisingly placed between lines. Scan your final copy at least five times to avoid such incidents.
Articles should not pose a mysterious and clever effect. Your audience, even those who are not that witty and brainy, should be able to get what your piece is all about. Do not allow them to be confused in working out what you mean in the write-up.
Make use of short sentences. Also, organize your ideas systematically; that is, paragraphs should enclose only one idea. Extremely complex sentences with lengthy clauses just give rise to confusion and boredom among the readers.
As much as possible, be accurate with the facts. When dealing with figures, for example, avoid the use of "about 70%" or "more than a hundred". Instead of percentage and estimates, state the exact numbers and details.
Do not be constrained with the idea that your article has to be perfectly grammatically correct. The observation of grammar rules is a basic. But sometimes, this limits the copywriter from writing his ideas. To help you, state your sentences in the simplest approach possible.
Consider the audience. Whom are you writing for? Just imagine that you are selling the item or product to somebody. Write as if you're discussing with your target customers. Choose effective terms. Say, "information" can be replaced by "facts" which has a greater impact to the audience.
Simplicity is a must. Pick out words that can be understood by everyone. Do not worry about producing an output with a childish quality for such is a good piece.
Researches have shown that lengthy articles sell more compared to short ones, as well as long headlines over short. You should write with the appropriate length as needed to successfully sell the product.
When writing, imagine you're sending the article to somebody you know who is just like your target audience. You can think of your dad, mom, a classmate, a neighbor, or whoever. This will help you to easily come up with a more fresh and comprehensive output.
Reading books, magazines and other resources can help you compare the advertising techniques employed by other men. Effective advertising is more effective when you know more.
Steven Gerber is a professional copywriter and marketing consultant with more than 8 years of expertise. He is a protégé student of Dan Lok – The World's #1 Website Conversion Expert, and in Steven's totally biased opinion simply THE BEST. You'll find the latest internet marketing techniques and tricks at: http://www.websiteconversionexpert.com
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Top-Level Category: Writing and Speaking Articles
10 Most Recent Articles Written by Steven Gerber
Good Website Copy writing is the key to your online success
Written by: Steven Gerber |
Distributed: 2006-12-16 |
Word Count: 605 |
Page Views: 4352
| Votes: 9 |
Rating: 1.33
If you want to have promotions and good standing in search
engines then you should know that the written content of your
website is one of the very important factors to meet that ends
and the quality of the content of your website can make that
happen.
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Written by: Steven Gerber |
Distributed: 2006-12-15 |
Word Count: 556 |
Page Views: 5031
| Votes: 9 |
Rating: 2.56
There are a lot of people today who wants to be a copywriter.
Besides, this profession is very rewarding and can definitely let
you earn a lot of money. This profession is also a great way to
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The Importance of Web Copywriting to Online Business and its Success
Written by: Steven Gerber |
Distributed: 2006-12-14 |
Word Count: 573 |
Page Views: 3299
| Votes: 6 |
Rating: 2.33
Internet has brought about many changes in the world. It now
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Written by: Steven Gerber |
Distributed: 2006-12-13 |
Word Count: 546 |
Page Views: 5023
| Votes: 8 |
Rating: 1.50
You could be the most compelling offline copywriter but you can
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Online Copywriting Makes Content as the King
Written by: Steven Gerber |
Distributed: 2006-12-11 |
Word Count: 560 |
Page Views: 5378
| Votes: 15 |
Rating: 2.87
The inverted pyramid is basically the placing of 4 W's in the
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Written by: Steven Gerber |
Distributed: 2006-12-11 |
Word Count: 564 |
Page Views: 3510
| Votes: 7 |
Rating: 2.00
"I worked a bunch of stupid jobs." These are the words of one
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Written by: Steven Gerber |
Distributed: 2006-12-10 |
Word Count: 576 |
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| Votes: 12 |
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Written by: Steven Gerber |
Distributed: 2006-12-09 |
Word Count: 651 |
Page Views: 3813
| Votes: 4 |
Rating: 1.75
If there should be a hero in the internet marketing world, Marlon
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Written by: Steven Gerber |
Distributed: 2006-12-08 |
Word Count: 625 |
Page Views: 4192
| Votes: 18 |
Rating: 2.61
One of the most important tools that you can use in internet
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Written by: Steven Gerber |
Distributed: 2006-12-07 |
Word Count: 552 |
Page Views: 4933
| Votes: 16 |
Rating: 2.13
In the world of internet marketing, making your website sell is
the key to success. A few years ago, Ken Evoy has started to
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| Votes: 30 |
Rating: 2.10
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Word Count: 1871 |
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| Votes: 45 |
Rating: 3.40
It is an unfortunate reality that most people who write books
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Eliminate This Word From Your Ads Now
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Word Count: 244 |
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I'm about to show you a way to make your copy flow better.
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Word Count: 586 |
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Word Count: 335 |
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| Votes: 7 |
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Word Count: 387 |
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| Votes: 23 |
Rating: 3.39
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Distributed: 2007-11-13 |
Word Count: 705 |
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| Votes: 10 |
Rating: 3.30
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happens.
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Distributed: 2007-03-20 |
Word Count: 313 |
Page Views: 4200
| Votes: 32 |
Rating: 3.28
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Distributed: 2006-11-28 |
Word Count: 421 |
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| Votes: 32 |
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Distributed: 2007-11-06 |
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| Votes: 12 |
Rating: 3.08
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Forget books for a while.
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Distributed: 2006-11-20 |
Word Count: 561 |
Page Views: 4714
| Votes: 9 |
Rating: 2.89
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Distributed: 2007-01-08 |
Word Count: 386 |
Page Views: 5244
| Votes: 20 |
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Written by: David Alan Carter |
Distributed: 2008-12-18 |
Word Count: 563 |
Page Views: 5508
| Votes: 9 |
Rating: 2.78
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straightforward sentence and follow step-by-step instructions,
you can write a professional-looking resume yourself - with help
from a good resume builder. But how do you find a good one?
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