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What Your Customers Really Crave
Copyright (c) 2008-2023 Andrea Conway
Your customers want something from you. It's not your rock-bottom prices. Not your wacky publicity stunts. Not your mastery of Google ads, social networking sites, or brilliant podcasting techniques.
Sure, that stuff gets their attention. And I hope it goes without saying that you must offer a quality product with excellent customer service.
But beyond those givens, what customers really crave is ... you.
Your originality.
To keep customers, allow them to see into your heart and soul. They want that connection. We all do.
In this attraction-based universe, your perfect customers are drawn to your energy and you to theirs. But they can't be drawn if you're not beaming an original signal to attract them.
Back in the early 90s I did a lot of copywriting for huge corporations about "customer retention," "customer loyalty," and "customer satisfaction."
The VPs of marketing who hired me didn't want to hear about heart, soul and deep connections.
Fortunately, today is the era of the individual entrepreneur. Most creative people these days want to have their own businesses and control their own time and destiny.
It's finally OK to express our authentic selves in business! In fact, it's imperative that we do so.
Why imperative? Because the Internet has created one vast marketplace in which millions of individual entrepreneurs compete.
Stressing out about competition isn't necessary when you express who you really are. The Law of Attraction broadcasts your originality to everyone you can serve.
Take Dave, the enthusiastically original owner of the UPS store franchise where I receive my mail. His sincere interest in his business keeps me from switching to any of his rivals, though there are half a dozen mailbox store franchises within two miles of me.
Dave knows my name, greets me cheerfully, offers to take care of my copying jobs while I run other errands, and forwards my mail religiously when I'm in Arizona for the winter.
Two years ago, when Dave's youngest son died unexpectedly, he bravely expressed his grief and agony to his customers. That took guts.
People often ask me for "tips and techniques" they can use with the Law of Attraction to become more successful. Their requests come from an outdated business model based on manipulation.
Why struggle to manipulate? Relax, be your original self, and allow the Law of Attraction to bring your perfect customers to you.
Andrea Conway, M.Ed., C.C., is the law of attraction success mentor for solopreneurs and small business owners ready to make all the money they want at the business they love. Get an instant bonus e-report, "Fire Up Your Business Success Using the Law of Attraction," when you subscribe to her free e-zine at http://www.succcessfulselfemployment.com. You could qualify for a free 30-minute coaching session!
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Top-Level Category: Business Offline Articles || Related Categories: Business Online Articles
10 Most Recent Articles Written by Andrea Conway
The Law of Attraction Says: You're Always Right!
Written by: Andrea Conway |
Distributed: 2009-01-21 |
Word Count: 543 |
Page Views: 2744
| Votes: 10 |
Rating: 2.00
The universe always agrees with you, and the Law of Attraction
works perfectly every single time. That's why, no matter what
you believe, you're absolutely right. If you believe you're not
good enough to be successful in business, you're right.
When Customers Just Don't Appreciate You -- Turn It Around with Law of Attraction
Written by: Andrea Conway |
Distributed: 2008-11-24 |
Word Count: 324 |
Page Views: 2620
| Votes: 8 |
Rating: 2.63
In order to change your customer dynamic, understand your part in
creating it and know how to work with the Law of Attraction to
change it. Accept responsibility: you receive what you've been
sending out.
Other People's Doubts
Written by: Andrea Conway |
Distributed: 2008-05-06 |
Word Count: 413 |
Page Views: 3531
| Votes: 9 |
Rating: 2.22
Business Owners: Do Other People Doubt Your Ideas and Visions?
The Law of Attraction Offers a Solution.
All of Author's Articles on this site: Andrea Conway Articles
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Distributed: 2011-11-10 |
Word Count: 987 |
Page Views: 6712
| Votes: 6 |
Rating: 0.83
During a recession, most business owners pull the reins on
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Those who remain fearful have forgotten what made them the
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Written by: Trey McMartin |
Distributed: 2011-11-09 |
Word Count: 945 |
Page Views: 6795
| Votes: 5 |
Rating: 0.40
More than once in the six years that I have been providing
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Word Count: 706 |
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Distributed: 2011-09-12 |
Word Count: 560 |
Page Views: 542
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Best Effort Essential for the Job Interview
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-30 |
Word Count: 676 |
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Go Green With Your Career Search
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-28 |
Word Count: 636 |
Page Views: 5572
| Votes: 4 |
Rating: 0.50
Many of the qualities of green living, like recycling and
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ReCareer in the Second-half of Life
Written by: Barbara Wulf MS, ACC, CPCC |
Distributed: 2011-07-26 |
Word Count: 525 |
Page Views: 5563
| Votes: 5 |
Rating: 1.20
Many of us worked the first half of our life to "fit" the
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Up in the Air
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Word Count: 678 |
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Salon and Spa Owners: Which Monk Are You?
Written by: Dan Lok |
Distributed: 2011-07-05 |
Word Count: 477 |
Page Views: 6361
| Votes: 7 |
Rating: 1.00
Too many salon and spa owners are carrying around a lot
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The Single Most Profitable Day You Spend on Your Spa or Salon!
Written by: Dan Lok |
Distributed: 2011-06-30 |
Word Count: 470 |
Page Views: 6680
| Votes: 5 |
Rating: 0.20
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Word Count: 821 |
Page Views: 40172
| Votes: 8 |
Rating: 1.38
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Word Count: 1522 |
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From time to time someone asks me to recommend marketing books.
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The Bizarre History Of The HOLLYWOOD Sign
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Word Count: 1211 |
Page Views: 34879
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Word Count: 930 |
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Word Count: 971 |
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Word Count: 333 |
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Word Count: 690 |
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Word Count: 427 |
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Word Count: 413 |
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Word Count: 1826 |
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Distributed: 2009-01-28 |
Word Count: 638 |
Page Views: 4007
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Do you build your business around your family or your family
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Distributed: 2007-05-08 |
Word Count: 366 |
Page Views: 3718
| Votes: 24 |
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To achieve business growth, you need to focus on your strengths
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Word Count: 640 |
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Word Count: 866 |
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Word Count: 707 |
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Word Count: 423 |
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Written by: Scott Bywater |
Distributed: 2009-12-03 |
Word Count: 480 |
Page Views: 5197
| Votes: 7 |
Rating: 3.29
This is what people miss when they try to simply "swipe"
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Why 'Closing' Is Not The Most Important Part Of Making A Sale
Written by: Scott Bywater |
Distributed: 2006-08-29 |
Word Count: 553 |
Page Views: 6420
| Votes: 31 |
Rating: 3.26
If you ever thought that 'closing' was the single most
important key to sales success, then pay close attention, because
what I'm about to share may surprise you. Let me explain:
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Word Count: 394
Total Views: 2415
Article Rating: 2.13 of 5
Votes Cast: 8
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Last Distribution Date:
2008-05-15 11:36:00
Internal ID: #6045
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