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Are You A Dreaded Yo-yo Marketer?
Copyright (c) 2008-2023 Willie Crawford
When I was a kid, one of my favorite toys was a yo-yo - a spinning disc on a string that could be set in suspended motion with the flick of a wrist, and then reeled back in with a twitch of the hand.
Playing with a yo-yo was lots of fun, and my childish imagination never caused me to wonder what it might feel like to "be a yo-yo."
Today, as I watch Internet marketers offering their customers product after product, I understand what it must feel like being a yo-yo, and I personally would HATE the feeling.
I hope that you're not a yo-yo marketer.
A yo-yo marketer is very skilled at, with just a simple email, sending his subscribers off spinning in a desired direction. He does this by telling them how and why a "product of the day" will make their lives "perfect."
A seasoned yo-yo marketer has also mastered that art of copywriting (and subliminal suggestion), so his messages are very enticing, and if he tells his list about products that can really help them, then he IS doing them a service.
The problem come in the fact that a yo-yo marketer sends the same customers/subscribers spinning off in many different directions. Before they can complete one course of action, he reels them back in with the flick of a wrist. Then he skillfully sends them off spinning in an entirely different direction.
The yo-yo marketer is often the affiliate marketer referred to as "a super affiliate" because he flings that yo-yo so skillfully that he does sell a lot of products.
The problem, again, is that he sells lots of different products to the SAME customers, and he sells them product after product before they can really get much use out of any of them.
What causes a person to evolve into a yo-yo marketer in the first place? Surely it's not evil intent.
Many people morph into yo-yo marketers purely for survival purposes. They sell products that are one-time sales, and so they constantly have to find new products to sell.
The yo-yo marketer's dilemma is that if he sells you something that actually works, and then stops trying to sell you something else long enough to allow you to fully USE what he JUST sold you, he is forced to either find lots of NEW customers or starve.
If you are a dreaded yo-yo marketer, your conscience should cause you to examine what you're doing. It will also cause all but the worst of psychopaths to start actually putting their customers' best interests first.
How do you do that without putting yourself out of business?
You offer your customers consumable services that they actually need to grow their businesses.
You offer your customers consumable products and services that they already know that they absolutely must have in order to stay in business.
Here are two quick examples:
1) A hosted shoppingcart system. If your customers sell multiple-products from the same or even different websites, then they will eventually need a shoppingcart system, and they will need this system for as long as they're in business. That's why you'll see savvy marketers offer systems like http://ProfitAutomation.com
A customer builds his online store, his affiliate program, his ad tracking, his autoresponders, and his mailing list management around that system. Once he has decided on a shoppingcart solution, he will continue to use it for YEARS.
If you are the person who pointed him to that shoppingcart solution, you'll earn commissions on that sale for years. As you're earning commissions, you'll also be helping rather than hampering your customers, since you won't be "yo-yoing" them.
2) A video submission service, an article submission service, a press release submission service - or how about an all-in-one submission service that allows your customers to submit articles, press releases, videos, and podcasts... all from one automated intuitive software.
Your customers already know that they need to be using these media outlets to drive traffic, subscribers, and sales. They also know that it's impossible to manually submit to enough different places to achieve any noteworthy results.
By showing your customer an automated submission service like http://EasyPushButtonTraffic.info you honestly provide them with a needed service (rather than side-tracking them as most Internet marketing product launches do) and you earn a nice residual income.
With both of the services mentioned above, your customers will stay for a very long time because the products deliver RESULTS, and they can see how these products contribute directly to their businesses' growth.
Actually, if you are serving webmasters and online businesses, they will need BOTH of the above services. That means that you can easily set up the "famed" multiple-streams-of-income.
If you wanted to add a third income stream, you'd perhaps point them to the best coaching/mentoring available. For many of your clients, that would equate to a membership in The Internet Marketing Inner Circle. Since a TIMIC membership also offers a residual income, you would have set yourself up for a THIRD residual income stream while honestly looking out for your customers' best interests.
TIMIC is at: http://TIMIC.ORG
You do NOT have to be a yo-yo marketer unless you just choose to be. The beauty of not being a yo-yo marketer, and offering your customers product like the ones above, is that you "need" fewer subscribers and customers.
You are no longer forced to constantly try to get more and more subscribers since you are not killing off the ones that you have... as yo-yo marketers often do.
By now, you see the insanity of being a yo-yo marketer. If you have been doing yo-yo marketing, you also probably feel slight pangs of guilt. You don't need to feel guilty, because you didn't know better previously. Now you just need to stop being a yo-yo marketer.
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Willie Crawford has been marketing goods and services over the internet for 12 years. During that time, he has written over 1100 articles. Recently he has added multi-media and more press release to his marketing mix, with very impressive results. Willie uses and highly recommends Easy Pushbutton Traffic at: http://EasyPushButtonTraffic.info
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Willie Crawford
How To Have An Endless Stream Of Highly Qualified Free Leads (Part 2)
Written by: Willie Crawford |
Distributed: 2011-07-26 |
Word Count: 854 |
Page Views: 5272
| Votes: 3 |
Rating: 0.33
In part-1, I mentioned how to publish on Kindle to create
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generators.
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Distributed: 2011-07-24 |
Word Count: 675 |
Page Views: 5234
| Votes: 7 |
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Do you dream of having so many customers that you can be
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Distributed: 2010-11-02 |
Word Count: 897 |
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| Votes: 5 |
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As I'm sure that you realize, not all online marketing
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Distributed: 2010-10-28 |
Word Count: 1200 |
Page Views: 5033
| Votes: 6 |
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All online marketers eventually realize that a steady flow
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Word Count: 373 |
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Since 1996 I've written over 1600 articles. These articles
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Written by: Willie Crawford |
Distributed: 2010-04-13 |
Word Count: 1456 |
Page Views: 5202
| Votes: 4 |
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When I'm being introduced at seminars and tele-events, the
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So, let me enlighten you.
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Distributed: 2010-03-15 |
Word Count: 676 |
Page Views: 4971
| Votes: 5 |
Rating: 0.40
Many of us go out and buy some of the best software and
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Distributed: 2010-03-10 |
Word Count: 885 |
Page Views: 5612
| Votes: 5 |
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In 2008, I wrote an ebook that revealed my most effective
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Distributed: 2010-02-09 |
Word Count: 921 |
Page Views: 5077
| Votes: 5 |
Rating: 1.20
One of the saddest things that I witness day after day is
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Written by: Willie Crawford |
Distributed: 2010-02-02 |
Word Count: 722 |
Page Views: 4592
| Votes: 2 |
Rating: 0.50
One of the topics that all of us online business people are
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Word Count: 1669 |
Page Views: 8030
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
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Word Count: 1149 |
Page Views: 8913
| Votes: 14 |
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Some people still believe that all they have to do is build
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Word Count: 1399 |
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| Votes: 10 |
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Visit several marketing blogs or marketing forums, and you
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Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7817
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
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Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 6003
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
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Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8426
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
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Word Count: 1373 |
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| Votes: 11 |
Rating: 1.45
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Distributed: 2013-07-29 |
Word Count: 1191 |
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| Votes: 11 |
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Word Count: 677 |
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| Votes: 11 |
Rating: 2.00
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Google currently indexes over 8 billion web pages. However,
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Word Count: 445 |
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| Votes: 21 |
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With the rapid expansion of the digital economy, the web site is
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Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5865
| Votes: 48 |
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Amid recent news reports that there continues to be an ongoing
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lies, and statistics!"
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Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6692
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
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conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
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Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3447
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
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Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5905
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
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Then the temperature in the room dropped about 10-degrees
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Distributed: 2006-08-29 |
Word Count: 699 |
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| Votes: 25 |
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this quality content coming your way?
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Word Count: 1357 |
Page Views: 2609
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
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Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7298
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
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"regular job."
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Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2608
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30348
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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