In Business Since 2001 We accept Paypal
Home for Writers for Publishers Article Directory Article Search
Guides
Article Marketing Secrets
20-Min Article Writing
Author Resource Box
35 Traffic Strategies
Kindle Uploads 101
Fantastic Fiction Decoded


Click Here to
see on Amazon


Site Navigation
Home

Writing Services
+ FAQ

FAQ

+ About Us
+ Blogs
Search Tools
+ Search Our Articles
Article Directory
+ Authors
+ Articles
Other Sites We Own
Writing Puzzle

Professional Book Marketing

Platt Publishing

Marketing Help


 
Article Teaser: Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. This article explains those differences.

Keep reading below...

Article Marketing - Writing for the Internet

Copyright (c) 2009-2017

Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. Online articles tend to be shorter than printed text, as do the individual sentences that make up the text. Readers usually skim what they see online, so articles are not only shorter, but often broken up into small sections rather than presented as a large block of text.

Writing online articles for the purpose of article marketing involves targeting a specific audience and providing them with relevant content that is usually intended to drive them to another resource by way of a link.

Internet Writing and SEO

Search Engine Optimization, or SEO, is a strategy for increasing traffic to a website using organic search engine results. In terms of article marketing, this means creating an article that is targeted around keywords readers might use to search for your content in the search engines. In order to drive targeted traffic to the content of the article, the article will need to rank high in the search engines. To do this, your desired keywords must be sprinkled generously throughout the text in a natural way that doesn't make the content seem like a sales pitch.

Search engines use programs that scan the content of a website by sending "spiders" to crawl every bit of information on the site. The most widely-used search engines place a great deal of importance on backlinks, or links to a site from other websites. Article marketing helps to get these links because you have inserted them in the author's bio at the end of the article. They point to your site for readers interested in your content as well as spiders crawling the web searching for relevant linked-up websites.

An Emphasis on Quality

Quality content is one of the most important aspects of successful article marketing. Providing your readers with relevant information that delivers what they are searching for will drive not just traffic to your site, but targeted, trusting readers who respect what you have to offer. Furthermore, many article directories have quality control measures that protect against low quality articles. Misinformation or invalid content often will not be listed on these directories, let alone indexed by the search engines.

The Importance of Effective Titles

The title of an online article is essential to the success of the marketing campaign. A title that contains targeted keywords not only helps readers find the content they need, but also boosts the article's search engine rankings. Choosing the title of an online article is a balancing act that involves drawing in potential readers with clever catchiness but also satisfying the search engines' ranking system.

Straightforward and Uncluttered

Online readers tend to scan what they read online and need their text broken up into small logically flowing chunks. As a result, the body of the text may be divided by headlines or broken up into short paragraphs. Using sub-headings, lists, bullet points and bold key phrases are effective ways to create an article that is easy enough to read so that you will not lose your audience. The importance of keyword usage still remains, but splitting up the text into snackable chunks can hook readers and ease them from the first word to the last.

Get Grammar Guidance

Writing effective articles for the Internet takes time, research and practice to become an expert. Here are a few tips:

  • When writing to your audience, write using the active voice to make your words more direct, clear and concise.

  • Always use proper grammar and avoid slang.

  • Always run your text through a spell-checker to avoid simple but glaring errors.

  • If your text includes any specialized terms, define them for your audience so their read is easy and enjoyable.

  • Do not, under any circumstances, copy text from another source. This is not only wrong, it will make your article plummet in the search engine rankings due to duplicate content.

  • If you want to learn more about writing there are many good books available. A great one to start with is William Zinsser's On Writing Well: the Classic Guide to Writing Nonfiction.

    Outsourcing

    If you don't feel that you can produce high-quality articles yourself, one solution is to outsource the work to freelance writers. While this can be an efficient way to get your articles written, you must make sure to find trustworthy writers who can produce content at the level of quality you desire. Outsourcing can work only if you identify a resource or company that provides writers at a cost effective rate with consistent and reliable delivery of high quality content.

    Article marketing can be a powerful strategy for generating targeted traffic and backlinks to your site. It can increase both your credibility and your search engine rankings. But to be successful, you need to employ the unique style of writing specific to the Internet. Online writing is different from print writing in structure and content, but successful online writing is guaranteed to help your business's bottom line.




    About The Author: Shop Amazon - Top Gift Ideas
    Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

    Follow "The Phantom Writers" on Twitter (@phantomwriters)
    to be notified when new articles are made available.


    VOTE ON THIS ARTICLE
    Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

    Tell our authors what you think about their article.



    Top-Level Category: Business Online Articles || Related Categories: Business Offline Articles and Writing and Speaking Articles

    10 Most Recent Articles Written by Enzo F. Cesario

    Leveraging the Social in Social Media
    Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 907 | Page Views: 3008 | Votes: 5 | Rating: 1.40
    Social media marketing is about the conversation, not the pitch. Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?

    Blog Writing - Finding the Right Person
    Written by: Enzo F. Cesario | Distributed: 2011-09-21 | Word Count: 884 | Page Views: 3359 | Votes: 3 | Rating: 1.00
    There are a host of articles and sites covering advice on how to address various topics, but one area that doesn't get a lot of attention is what "person" to write the blog in. Each linguistic person has its own strengths and weaknesses, depending on the message that needs to be covered. Ultimately, most will simply write in whatever person is most natural to them, but there is some merit in taking a bit of time to think about the implications, advantages and disadvantages of each.

    That First Impression: Title Considerations
    Written by: Enzo F. Cesario | Distributed: 2011-09-19 | Word Count: 860 | Page Views: 2915 | Votes: 3 | Rating: 0.67
    While it certainly isn't as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. Here are some thoughts on crafting a perfect title.

    Dynamic Content: Using Analytics to Write Your Blog
    Written by: Enzo F. Cesario | Distributed: 2011-09-16 | Word Count: 873 | Page Views: 3019 | Votes: 3 | Rating: 0.67
    The role of web analytics in setting useful metrics for a site has been discussed in-depth in any number of places, but this is far from the only useful function that web analytic practices can offer. As in any field, a little thinking outside the box can offer extensive rewards to the creative researcher. Perhaps most usefully, creative cultivation of web analytics can help conquer blogger's block and help a good writer come up with some unique angles for content they thought they had peaked out on.

    Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web
    Written by: Enzo F. Cesario | Distributed: 2011-09-14 | Word Count: 856 | Page Views: 2629 | Votes: 3 | Rating: 0.67
    Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Knowing the focus of each of these tools and the best way to use them is the key to bringing all this power under control and using it to help promote a brand to its full potential.

    Trans-tangental: The Value of Off-topic Blogging Posts
    Written by: Enzo F. Cesario | Distributed: 2011-09-12 | Word Count: 863 | Page Views: 3082 | Votes: 4 | Rating: 0.50
    Brand-oriented blogs by necessity have to focus on a particular topic. People are coming to the blog because of the brand, and they want content related to the brand in most cases. However, there are many very good reasons to go into off-topic posting as well. The trick is to balance the needs of on-topic commentary with the occasional bit of off-the-wall entertainment that brings some lively discussion with it.

    Press Preferences - Blogging Software Explained
    Written by: Enzo F. Cesario | Distributed: 2011-09-08 | Word Count: 881 | Page Views: 2196 | Votes: 3 | Rating: 0.33
    Understanding a few of the more common blog creation software programs can help any blogger make an informed choice about their particular needs and get their message out in the most efficient way. Here are a few of them.

    Blog Writing - Ghostwriting Dos and Don'ts
    Written by: Enzo F. Cesario | Distributed: 2011-09-06 | Word Count: 879 | Page Views: 2776 | Votes: 4 | Rating: 1.00
    There are still some misconceptions about ghostwriting that pop up from time to time. To that end, it can be helpful to clarify the nature of ghostwriting and how it relates to creating a high-quality blog, particularly through examples of some of the best and worst practices that can pop up when employing a ghostwriter.

    Beyond Expectations - Getting the Most out of Like and Share
    Written by: Enzo F. Cesario | Distributed: 2011-09-02 | Word Count: 860 | Page Views: 2609 | Votes: 3 | Rating: 0.33
    What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world. Taking advantage of this means familiarizing oneself with a few surprisingly simple concepts that have unusually far-reaching implications. In particular, marketers are finding that the "Like" and "Share" features on Facebook have become the newest and best tool in the online marketing arsenal.

    Four Types of Blogs and How To Use Them
    Written by: Enzo F. Cesario | Distributed: 2011-08-31 | Word Count: 930 | Page Views: 629
    Blogging clearly has arrived and is here to stay, according to the buzzword-slinging set. It's the “next big thing” or the “wave of the future” - even a “revolution.” Still, most of the people commenting on the blogging trend aren't sure exactly what it is, how it works or even what the different kinds of blogs are. Here are a handful of blogging types and what sets them apart from the others.

    All of Author's Articles on this site:

    Most Recent "Business Online" Articles

    Four Tips For Creating An Effective Authors' Resource Box
    Written by: Bill Platt | Distributed: 2013-08-27 | Word Count: 1669 | Page Views: 3822 | Votes: 8 | Rating: 2.38
    In article marketing, there are many factors that will affect your articles' ability to promote your website in the most effective manner. In this article, we will briefly discuss a couple those factors, before we dive into how to create an effective Authors' Resource Box, also known as the About The Author Information.

    Website Traffic Generation: Winning the Love of the Traffic Fairy
    Written by: Bill Platt | Distributed: 2013-08-24 | Word Count: 1149 | Page Views: 4313 | Votes: 6 | Rating: 1.83
    Some people still believe that all they have to do is build a website and customers will magically appear on their site... Once they have built their websites, they wait anxiously for the "Traffic Fairy" to come and sprinkle its magic dust on their website too, so that they can make lots of money like other success website owners.

    What Kind Of Backlinks Are Best At Helping Your Website In Google?
    Written by: Bill Platt | Distributed: 2013-08-21 | Word Count: 439 | Page Views: 5462 | Votes: 8 | Rating: 3.63
    I was in the Warrior Forum, and someone asked what kinds of Backlinks are worth pursuing. This is my answer to that query.

    Understanding the Mechanics of Effective Article Marketing and Article Syndication
    Written by: Bill Platt | Distributed: 2013-08-01 | Word Count: 1399 | Page Views: 2383 | Votes: 3 | Rating: 1.33
    Visit several marketing blogs or marketing forums, and you will find dozens of people proclaiming the death of article marketing as an effective marketing tool. Before we start agreeing with them, consider this...

    Top 10 Reasons Why Online Marketers Fail With Article Marketing
    Written by: Bill Platt | Distributed: 2013-07-31 | Word Count: 1025 | Page Views: 3591 | Votes: 6 | Rating: 2.67
    If you've been marketing products online for any length of time, you've likely heard people talk about the power and promise of article marketing for the promotion of your online business. Unfortunately, many online marketers have tried to utilize article marketing to benefit their online business and failed. In this article, I document the top ten reasons why people fail to find success with article marketing... And how to fix your article marketing campaigns...

    Article Marketing Tip: Stop Trying To Sell From Within Your Articles
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 1229 | Page Views: 2216 | Votes: 3 | Rating: 0.67
    The basic premise of article marketing is to present people information that will be important to them, then at the end of the article, present information "about the author" and offer to the reader a means to see how the author can help the reader further. When done well, article marketing continues to be one of the most effective methods of promotion that one could employ online.

    The Six Degrees of Internet Marketing
    Written by: Bill Platt | Distributed: 2013-07-30 | Word Count: 991 | Page Views: 4219 | Votes: 6 | Rating: 2.33
    The theory behind the Six Degrees of Separation is that all people on earth can be connected together in as little as six steps. Now, I know what you might be thinking at this juncture... That sounds fun and interesting, but what does that have to do with Internet Marketing? That is a great question that I am going to answer for you in this article...

    How To Win More Eyeballs for Your Offers and Websites
    Written by: Bruce Lansing | Distributed: 2013-07-29 | Word Count: 1373 | Page Views: 2029 | Votes: 3 | Rating: 0.33
    Most people using search engines on the Internet are looking for answers to questions and solutions to problems. If you can give people what the answers they want, you will be able to position your business as one worth hiring today or tomorrow.

    How To Increase Your Rates and Earnings As a Freelance Writer
    Written by: Bill Platt | Distributed: 2013-07-29 | Word Count: 1191 | Page Views: 2257 | Votes: 3 | Rating: 0.33
    Freelance writers fill a very important role in today's business marketplace. They create the on-demand, customized content that business owners everywhere need to push their businesses forward. In this article, the author explains what freelance writers should do to ensure that employers will pay them well for their services.

    Promoting Your Business With Content:: Defining Your Writing Strategy
    Written by: Bruce Lansing | Distributed: 2013-07-25 | Word Count: 677 | Page Views: 1958 | Votes: 3 | Rating: 2.00
    Many people suggest that you should write articles on the basis of the benefits that people will get from reading your articles. I'd like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your articles.

    Most Viewed "Business Online" Articles

    Attracting Readers to your Book
    Written by: Alastair Hall | Distributed: 2006-05-18 | Word Count: 708 | Page Views: 44731 | Votes: 9 | Rating: 2.11
    One of the common and obvious ways to market a self-published book is having your own website. The harder part is how to attract your target audience and then convert the sale.

    How To Make Visitors Bookmark Your Site
    Written by: Cheryl Miller | Distributed: 2006-10-10 | Word Count: 536 | Page Views: 37255 | Votes: 13 | Rating: 2.38
    When visitors bookmark your site it is a sign that you have built a great website and are pleasing them. Visitors think highly enough of your site to want to return and possibly tell others about it. You are not only increasing traffic from your existing clientele you are encouraging new traffic by means of viral marketing.

    Treat Online 'Guests' With Respect
    Written by: Rick Sloboda | Distributed: 2007-07-27 | Word Count: 472 | Page Views: 28717 | Votes: 25 | Rating: 3.76
    Does your website show your customers lack of respect? Review the following checklist to find out.

    How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
    Written by: Titus Hoskins | Distributed: 2007-11-06 | Word Count: 1545 | Page Views: 25939 | Votes: 8 | Rating: 2.13
    Is social bookmark traffic useless? Is it even worth cultivating for your site? Can it be used from an online marketing perspective? Read to discover one Internet Marketer's analysis of social bookmark/media traffic...

    Successful Article Marketers Help Readers Solve Problems
    Written by: Bill Platt | Distributed: 2013-07-24 | Word Count: 816 | Page Views: 22107 | Votes: 26 | Rating: 3.04
    Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.

    Tips For Building Your First Website
    Written by: Benny Tsabba | Distributed: 2007-05-30 | Word Count: 1511 | Page Views: 18008 | Votes: 10 | Rating: 2.30
    New people are coming online everyday. And many of those people desire to turn their spare time into spare cash. So begins their journey.

    The Importance Of Effective Follow-up
    Written by: Kate Smalley | Distributed: 2007-01-15 | Word Count: 493 | Page Views: 12420 | Votes: 10 | Rating: 3.20
    Marketing experts say that following up with clients is crucial to successful selling because most prospects do not buy the first time, according to Aweber, a leading autoresponder company. People must encounter a marketing message multiple times before making a purchasing decision.

    Today's Google Bots and What They Do
    Written by: Kim Roach | Distributed: 2006-08-02 | Word Count: 1061 | Page Views: 12286 | Votes: 8 | Rating: 3.25
    Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot.

    Successful Forum JVs and How To Get Them
    Written by: Diana Barnum | Distributed: 2006-06-15 | Word Count: 648 | Page Views: 8978 | Votes: 11 | Rating: 2.18
    The forming of common alliances, also referred to as a joint venture (JV), happens nearly every day in the business world. One of the most popular means of linking people up online of so that they can work together on their projects is via forums, where people of all levels of business and expertise post in common threads.

    Changing Your Company Name: The Good, The Bad and The Unnecessary
    Written by: Marcia Yudkin | Distributed: 2009-07-16 | Word Count: 520 | Page Views: 8856 | Votes: 22 | Rating: 1.91
    Wondering whether or not to change your company name? Several reasons for doing this are legitimate. Other reasons should make you stop and reconsider.

    Highest Ranked "Business Online" Articles

    How to Keep Your Article Content Fresh and Interesting
    Written by: Craig Ritsema | Distributed: 2006-08-29 | Word Count: 699 | Page Views: 3710 | Votes: 17 | Rating: 4.18
    Webmasters everywhere are constantly on the lookout for fresh and interesting content for their website. Along with these content qualities is the requirement that it be unique. Everyone wants their website to stand out above the others in the search engine results. So what is the trick for you to keep a steady supply of this quality content coming your way?

    Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
    Written by: Rick Sloboda | Distributed: 2007-01-09 | Word Count: 445 | Page Views: 3767 | Votes: 19 | Rating: 4.16
    With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.

    How To Use Your Race To Get Rich
    Written by: Herbert Harris | Distributed: 2009-07-07 | Word Count: 1407 | Page Views: 4415 | Votes: 40 | Rating: 4.05
    Amid recent news reports that there continues to be an ongoing and substantial gap between the net worth of Whites and other racial groups, it is easy to be distracted and overwhelmed by the raw data. However, I am immediately reminded of a quote offered by an economic expert from the past... "There are lies, damned lies, and statistics!"

    Secrets of Domain Parking - An Innovative and Easier Way to Make Money
    Written by: John Khu | Distributed: 2009-02-27 | Word Count: 484 | Page Views: 3789 | Votes: 7 | Rating: 4.00
    Using a good domain parking services to monetize expired domain names seems to be a neglected aspect with a number of domain names traders. Domain parking is also an unfamiliar concept to many inexperienced domain name traders. Read this article to better understand domain parking and how it can be of benefit to you.

    The Most Important Ingredient for Info Product Success (is You)
    Written by: Judy Murdoch | Distributed: 2008-04-15 | Word Count: 981 | Page Views: 3938 | Votes: 13 | Rating: 3.92
    Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees

    How To Build A Website That Will Rank Well In The Search Engines?
    Written by: Fred Schebesta | Distributed: 2007-04-23 | Word Count: 1064 | Page Views: 6941 | Votes: 9 | Rating: 3.89
    Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results.

    How to Prosper Beyond Virtual Real Estate
    Written by: Kamau Austin | Distributed: 2006-10-17 | Word Count: 1263 | Page Views: 4448 | Votes: 7 | Rating: 3.86
    We explore virtual real estate (VRE) sites as sites primarily embedded with Google Adsense(tm) or Yahoo Publisher's Network (YPN) ads.

    Why I'm A 'B-Level Marketer!'
    Written by: Willie Crawford | Distributed: 2007-07-16 | Word Count: 917 | Page Views: 4333 | Votes: 24 | Rating: 3.83
    At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our 'conviviality.'

    The Role of Hunger in Your Business
    Written by: Mark Silver | Distributed: 2009-01-21 | Word Count: 1016 | Page Views: 1871 | Votes: 5 | Rating: 3.80
    Hunger and fear are good for your business. Not abject hunger and despairing panic, mind you. That's too much. But a little touch of hunger and fear is very useful. I know there are many people out there who would prefer that not to be the case. And I'm one of them. I wish inspiration and love were big enough motivators for action. But for us humans who aren't yet enlightened, they don't seem to work so well.

    The Importance Of Creating Resistance In Your Copy
    Written by: Bill Platt | Distributed: 2009-09-10 | Word Count: 2009 | Page Views: 2493 | Votes: 5 | Rating: 3.80
    "Creating Resistance in Your Copy" is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.












    Download an eBook today
     
    Directory Navigation
    Locate By Author

    Locate By Category:
    ALL Categories
    Arts & Crafts
    Arts & Entertainment
    Automotive
    Business - Offline
    Business - Online
    Career
    Computers
    Education
    Family
    Finance
    Food & Drink
    Health & Wellness
    Home & Garden
    Humor
    Internet
    Nature & Pets
    Real Estate
    Religion
    Self Improvement
    Shopping
    Society
    Sports & Recreation
    Technology
    Travel & Leisure
    Uncategorized
    World Events
    Writing & Speaking

    Change Number of Results:
    50 - 100 - 200 - 500
    Article Reprint Rights
    Creative Commons License

    This work is
    licensed under a
    Creative Commons
    License


    You are not required to show the creative commons license notice when you reprint this work.
    Article Publishing Tools
    Print Article
    Email-to-Blog
    HTML Source Code
    Text Newsletter Format
    Link Back HTML

    Blog Publishing Tools

    Internal ID: #6997
    Article Statistics
    Word Count: 857

    Total Views: 2206

    Article Rating: 0.00 of 5
    Votes Cast: 1

    More Articles By Author:




    Article Title Search:

    Widow Search
    Right Blinker
    Google
    Yahoo!
    Zuula
    Bing
    Cuil

    Last Distribution Date:
    2009-09-04 09:00:00






    All Articles are Copyright © 2001-2017 of the Defined Authors.

    All other material and images on this site are:
    Copyright © 2001-2017, ThePhantomWriters.com